Toyota Connected
Toyota Connected North America is a Toyota Motor North America subsidiary that builds the Drivelink telematics platform, infotainment systems, and AI-powered connected services embedded across Toyota and Lexus vehicles in over 40 models and six countries, serving millions of drivers and fleet customers.
- Company typePrivate
- Founded2016
- HeadquartersPlano, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Toyota Connected does
Toyota Connected North America (TCNA) is a Plano, Texas-headquartered software subsidiary of Toyota Motor North America, established in 2016 with regional offices in Chennai (India) and broader operations spanning six countries and four continents. TCNA functions as Toyota's in-house connected-mobility software and innovation hub, building the Drivelink telematics platform that powers Safety Connect across 40+ Toyota and Lexus models in the U.S., Canada, and Mexico — serving 5.5M+ vehicles in North America and 12.5M+ connected vehicles globally, with 99.9%+ system uptime and 5M+ completed customer calls as of November 2024. The product portfolio spans telematics and emergency services (Drivelink, i3-compliant Advanced Automatic Collision Notification, Advanced Rear Seat Reminder, Micro-Collision Detection), in-vehicle infotainment (Toyota Audio Multimedia, Lexus Interface on Automotive Grade Linux with Woven by Toyota's Arene SDK, Virtual Voice Assistant responding to 'Hey Toyota'/'Hey Lexus'), a cloud data platform (Toyota Big Data Center), AI/ML applications (GPT-4 chatbot, Stable Diffusion/ControlNet art generator, LLM-powered digital owner's manual, EV Range Assist), and the open-source Fluorite 3D game engine.
The core technology stack combines cloud-based telematics, AI/ML, NLP, computer vision, predictive analytics, and anomaly detection over the Toyota Big Data Center, with a hardware-aware 3D rendering layer (Flutter/Dart, C++ ECS, Google Filament). TCNA's revenue is generated primarily through subscription connected services bundled with Toyota/Lexus vehicles (Safety Connect, Remote Connect, Drive Connect) and through B2B fleet data services sold to corporate fleet operators, rental car companies, and dealers, with an expanding Geotab partnership. Distribution is OEM-embedded via Toyota's global manufacturing and dealer network; go-to-market includes direct enterprise fleet sales and channel partnerships. The customer base is structurally concentrated in the Toyota/Lexus ecosystem (parent Toyota Motor North America, Lexus, Toyota/Lexus dealerships, corporate and rental fleets), with PSAPs as a government endpoint for emergency data delivery.
Toyota Connected firmographics
Firmographics- Name
- Toyota Connected
- Legal name
- Toyota Connected North America, Inc.
- Website
- https://toyotaconnected.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Toyota Connected North America is a Toyota Motor North America subsidiary that builds the Drivelink telematics platform, infotainment systems, and AI-powered connected services embedded across Toyota and Lexus vehicles in over 40 models and six countries, serving millions of drivers and fleet customers.
- Ownership category
- akta.pro rank
Toyota Connected industry classification
Industry- Product category
- Connected Vehicle Software and Telematics
- NAICS
- Motor Vehicle Electrical and Electronic Equipment Manufacturing (336320), Motor Vehicle Electrical and Electronic Equipment Manufacturing (33632), Motor Vehicle Parts Manufacturing (3363)
- SIC
- Motor Vehicle Parts & Accessories (3714), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Automotive Infotainment, Telematics & Connectivity Hardware Manufacturing (TCU/V2X/GNSS) (IMACAJAH)
- akta.pro secondary industries
- Telematics, GPS Tracking & Connected Fleet Services (THADAKAF), Video Telematics, ADAS & AI Dashcams (TLAEAFAG)
Keywords
Where Toyota Connected is headquartered
LocationHeadquarters
- HQ city
- Plano
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Toyota Connected business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales
Revenue model
- Connected Services Subscriptions: Subscription-based revenue from Toyota Safety Connect, Remote Connect, and Drive Connect services bundled with Toyota and Lexus vehicles. Customers pay for subscription trials and renewals to access telematics, emergency services, remote vehicle control, and navigation features.
- B2B Fleet Data Services: Revenue from providing vehicle data insights, predictive maintenance alerts, and fleet management solutions to corporate fleet operators, rental car companies, and dealers. Data services help optimize fleet operations, reduce downtime, and improve customer experiences.
- Vehicle OEM Integration: As a Toyota subsidiary, TCNA develops in-vehicle software and connectivity features that are embedded in Toyota and Lexus vehicles. Revenue flows through the Toyota Motor North America relationship as a cost center within the Toyota ecosystem.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Safety Connect subscription bundled with Toyota vehicles |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels7 records
Toyota Connected product offering
Product offeringCore offering
Toyota Connected North America develops and operates the Drivelink proprietary telematics platform and the Toyota Big Data Center cloud data platform that power safety, mobility, and convenience services for Toyota and Lexus vehicles. The company builds in-vehicle software including infotainment systems (Toyota Audio Multimedia and Lexus Interface), a virtual voice assistant, and AI-driven applications for fleet operators and dealers. Its technology is OEM-embedded into millions of vehicles across 40+ models, with services such as Safety Connect, Remote Connect, and Drive Connect sold as bundled subscriptions through the Toyota dealer network and sold directly to enterprise fleet customers.
Product overview
Toyota Connected North America operates as a software and innovation hub that provides a platform-plus-modules architecture for connected mobility services. The core platform consists of the Connected Mobility Intelligence Platform (Drivelink telematics infrastructure) supporting over 5.5 million vehicles, the Toyota Big Data Center for vehicle data ingestion, and UX/UI Design services. Key products include Drivelink (proprietary telematics platform powering Safety Connect), the Virtual Voice Assistant (hands-free 'Hey Toyota' control), Toyota Audio Multimedia and Lexus Interface (infotainment systems), and Micro-Collision Detection. Additional modules include Advanced Rear Seat Reminder, EV Range Assist, and the Fluorite game engine for 3D in-vehicle interfaces. The portfolio serves Toyota and Lexus customers across North America with safety, convenience, and mobility features.
Differentiator
Problem solved
Functional benefit
Brands
- Drivelink: Telematics service platform that powers Toyota and Lexus Safety Connect, providing 24/7 access to first responders, roadside assistance, automatic collision notification, and stolen vehicle locator services.
- Safety Connect
- Toyota Audio Multimedia
- Lexus Interface
Products and services
- Drivelink Telematics Platform Toyota Connected's proprietary telematics services platform that powers Safety Connect for Toyota and Lexus vehicles. Provides 24/7 automated calling services including Automatic Collision Notification, Emergency Assistance (SOS), Stolen Vehicle Locator, Roadside Assistance, and Hands-Free Destination Assist. Supports more than 5.5 million vehicles across 40+ models in North America with historically 99.9%+ uptime.
- Toyota Audio Multimedia In-vehicle infotainment system for Toyota vehicles featuring 5G connectivity, customizable home screen widgets, built-in Voice Assistant, Drive Recorder, EV Domain for PHEVs, SiriusXM with 360L, Spotify integration, wireless Apple CarPlay/Android Auto, and full-screen navigation on digital gauge cluster. Built on Automotive Grade Linux with Woven by Toyota's Arene SDK.
- Lexus Interface Enhanced multimedia system for Lexus vehicles featuring AT&T 5G connectivity, improved embedded voice assistant ('Hey Lexus'), Drive Recorder functionality, full-screen navigation on multi-information display, and EV Charge Management for battery electric vehicle models.
- Toyota Big Data Center Cloud-based data platform that safely ingests and stores vehicle-generated data from millions of connected Toyota and Lexus vehicles. Features Privacy by Design architecture with encryption in transit and at rest, enabling data scientists to develop predictive solutions, fleet management insights, and continuous product improvements while protecting customer privacy.
- Safety Connect Suite of safety services powered by Drivelink telematics, providing 24/7 access to first responders via Emergency Assistance (SOS button), Enhanced Roadside Assistance, Automatic Collision Notification with i3-compliant crash data delivery to PSAPs, and Stolen Vehicle Locator. Offered as subscription add-on bundled with Toyota and Lexus vehicle purchases.
- Fluorite Game Engine Open-source console-grade game engine developed for in-car infotainment systems, capable of rendering interactive 3D graphics on low-power embedded hardware. Built on Flutter/Dart with C++ ECS architecture and Google Filament renderer, designed to replace pre-rendered vehicle graphics with interactive 3D interfaces.
- UX/UI Design Services Global UX/UI design leadership for Toyota companies, creating easy-to-use, feature-rich in-vehicle experiences for head units across Toyota and Lexus. Team employs kaizen (continuous improvement) practices, responds to customer feedback, and provides ongoing design enhancements to infotainment systems.
- Fleet Data Insights and Predictive Maintenance Services B2B fleet management solution for corporate fleet operators and rental car companies, ingesting hundreds of vehicle data points per second from millions of Toyota and Lexus vehicles to deliver real-time monitoring (mileage, fuel level, tire pressure), predictive maintenance alerts, micro-collision detection, and fuel-gauge detection for rental fleet revenue optimization.
Quantifiable outcome
- System downtime reduced from 7% to 0.01% compared to previous third-party provider
- +3 more outcomes
Companies that use Toyota Connected
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles4 records
Toyota Connected technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability13 records
Feature10 records
Toyota Connected partnerships and signals
Strategic signalScale indicators8 records
Recent moves9 records
Expansion highlights6 records
Toyota Connected competitors and assessment
Company assessmentDirect peers
- Woven by Toyota: Toyota's own software-defined vehicle subsidiary pursuing overlapping connected-car, ADAS, and Arene SDK initiatives. Most directly comparable peer given shared parent, overlapping mandates, and shared technology stack (Automotive Grade Linux, Arene).
- OnStar (General Motors): GM's flagship connected vehicle services subsidiary offering emergency response, stolen vehicle assistance, remote access, and turn-by-turn navigation — directly comparable to Toyota Connected's Safety Connect, Remote Connect, and Drive Connect bundles.
- Ford Pro: Ford's commercial and connected vehicle division offering fleet telematics, productivity software, and charging solutions. Directly comparable on the B2B fleet data services side and on OEM-embedded connected vehicle platforms.
- BMW Connected Drive: BMW's connected vehicle platform providing in-car apps, remote services, concierge, real-time traffic, and over-the-air updates. Comparable premium OEM connected services offering bundled with vehicle sales.
- Mercedes-Benz Connected Vehicle (Mercedes me): Mercedes-Benz's connected vehicle ecosystem offering MBUX infotainment, in-car apps, remote services, and OTA updates. Comparable premium OEM connected services with comparable regulatory/safety features.
- Hyundai Bluelink / Kia Connect: Hyundai Motor Group's connected vehicle services spanning remote start, vehicle location, emergency assistance, and infotainment across Hyundai, Kia, and Genesis brands. Comparable scale, scope, and OEM-embedded business model.
- Stellantis (Uconnect / Free2Move): Stellantis's connected vehicle platform (Uconnect) and mobility services arm (Free2Move) provide comparable infotainment, telematics, and fleet services across Chrysler, Jeep, Dodge, Ram, Peugeot, and other brands.
- Geotab: Global leader in fleet telematics and connected vehicle data. Toyota Connected's global partner with overlapping fleet management capabilities — comparable on B2B fleet data and telematics platform side.
Broad incumbents
- Harman International (Samsung): Samsung-owned automotive technology supplier delivering infotainment, telematics, ADAS, and connected car solutions to multiple OEMs including Toyota competitors. Broad incumbent providing similar underlying capabilities as a tier-1 supplier rather than captive subsidiary.
- Continental Automotive: Major automotive Tier-1 supplier with significant connected vehicle, infotainment, and telematics product lines serving multiple OEMs. Broad incumbent with comparable underlying technology stack across a diversified customer base.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Toyota Connected social profiles
Digital presenceToyota Connected financial estimates
Financial estimateRevenue estimate
Valuation estimate
Toyota Connected leadership team
Management profileNumber of profiles
Profiles12 records
Toyota Connected funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Toyota Connected M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Toyota Connected
What does Toyota Connected do?
Toyota Connected North America develops and operates the Drivelink proprietary telematics platform and the Toyota Big Data Center cloud data platform that power safety, mobility, and convenience services for Toyota and Lexus vehicles. The company builds in-vehicle software including infotainment systems (Toyota Audio Multimedia and Lexus Interface), a virtual voice assistant, and AI-driven applications for fleet operators and dealers. Its technology is OEM-embedded into millions of vehicles across 40+ models, with services such as Safety Connect, Remote Connect, and Drive Connect sold as bundled subscriptions through the Toyota dealer network and sold directly to enterprise fleet customers.
Is Toyota Connected a public or private company?
Toyota Connected is a private company. It is classified as corporate owned and is currently operating.
When was Toyota Connected founded?
Toyota Connected was founded in 2016. It employs 101 to 250 people.
Where is Toyota Connected based?
Toyota Connected is headquartered in Plano, United States, in the North America region.
How does Toyota Connected make money?
Three revenue lines are on record. Connected Services Subscriptions are the primary driver. The others are B2B Fleet Data Services and vehicle OEM Integration.
Who are Toyota Connected's main competitors?
Direct peers on record are Woven by Toyota, OnStar (General Motors), Ford Pro, BMW Connected Drive, Mercedes-Benz Connected Vehicle (Mercedes me), Hyundai Bluelink / Kia Connect, Stellantis (Uconnect / Free2Move) and Geotab. Broad incumbents are Harman International (Samsung) and Continental Automotive.
Does Toyota Connected have an API?
No public API is recorded for Toyota Connected.
What industry is Toyota Connected in?
Toyota Connected's product category is Connected Vehicle Software and Telematics. Its primary akta.pro industry code is IMACAJAH, Automotive Infotainment, Telematics & Connectivity Hardware Manufacturing (TCU/V2X/GNSS), with a secondary code of THADAKAF, Telematics, GPS Tracking & Connected Fleet Services. Its NAICS code is 336320 and its SIC code is 3714.