What Broken Top Brands does

Broken Top Brands is a Bend, Oregon-based lifestyle brand that manufactures and sells natural luxury home fragrance and body care products, founded in 2015 and operating as a private company with 11-50 employees. Its product portfolio centers on hand-poured 9oz soy candles with up to a 50-hour burn time, made with 100% U.S.-grown soybean wax, cotton core wicks, and fine fragrance oils; all SKUs are vegan, gluten-free, paraben-free, and phthalate-free. The catalog extends across wax melts, reed diffusers, linen sprays, car fresheners, outdoor citronella products, perfumes and colognes (roll-on at $26 and luxury sprays at $56), body lotions, soaps and body washes, beard oils, and lip balms, organized under three sub-brands: Botanical (signature scents), Geotanical (masculine line), and Austy Lou (scent sampler collections). Scent variety spans 25+ fragrances across Fresh, Sweet, Citrus, and Woods categories, with bundling, sampler pods, gift cards, and accessories supporting AOV and repeat purchase.

The company monetizes through direct-to-consumer e-commerce on a Shopify storefront (brokentopcandleco.com), wholesale to retailers, a corporate gifting program, and — most significantly — a 2026 strategic partnership with ROXY (owned by Authentic Brands Group) to manufacture ROXY's first fragrance and personal care line across 200+ ROXY retail stores, outdoor boutiques, and ROXY.com, with planned 2026 expansion into air fresheners, holiday collections, car fresheners, and shower steamers. Pricing is unit-based with promotional levers (20% first-purchase discount for email/SMS signup, 15% bundles, free U.S. shipping over $75), and shipping covers the U.S. (including Alaska and Hawaii) and parts of Canada. The company is female-founded (Affton Coffelt, Founder) and has received editorial coverage from Good Housekeeping, Oprah Daily, BuzzFeed, and Be Kind by Ellen as credibility signals. No external funding rounds have been disclosed.

Name

Broken Top Brands

Legal name

Broken Top Brands

Website

https://brokentopcandleco.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Broken Top Brands is a Bend, Oregon-based lifestyle brand that designs, manufactures, and sells natural luxury home fragrance and body care products — including soy candles, perfumes, body washes, lotions, and beard oils — directly to consumers via Shopify, through wholesale, corporate gifting, and a 2026 manufacturing partnership with ROXY.

Ownership category

akta.pro rank

Product category

Natural Home Fragrance & Personal Care

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Home Fragrance (Candles, Diffusers, Room Sprays) (CRABADAE)

akta.pro secondary industries

Body Sprays & Mists (CRABADAC), Fragrance Gift Sets & Discovery Kits (CRABADAI)

Keywords

• Soy wax candles
• Home fragrance products
• Natural body care
• Hand-poured candles
• Bath and body

Headquarters

HQ city

Bend

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Product Sales: Direct-to-consumer retail sales of home fragrance and body care products including soy candles, wax melts, reed diffusers, linen sprays, perfumes, body lotions, soaps, body washes, beard oils, lip balms, and car fresheners. Revenue is generated through one-time product purchases via e-commerce and retail channels.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels4 records

Core offering

Broken Top Brands designs, hand-pours, and sells natural luxury home fragrance and personal care products made in Bend, Oregon. Its portfolio spans 9oz soy candles (from $26), wax melts, linen sprays, reed diffusers, scent samplers, perfumes and colognes (roll-on $26, luxury spray $56), body lotions, liquid/bar soaps, body washes, beard oils, lip balms, car fresheners, outdoor citronella products, plus accessories like wick trimmers and digital gift cards.

Product overview

Broken Top Brands is a handmade candle and home fragrance company based in Bend, Oregon, offering a diverse portfolio of natural luxury products. The core offering centers on soy candles (9oz, up to 50-hour burn time) and extends across home fragrance categories including soy wax melts, linen sprays, and reed diffusers. The bath and body line encompasses perfumes and colognes (roll-on at $26, luxury spray at $56), body lotions (8oz), soaps and body washes (liquid and bar soaps, 16oz body washes), beard oils, and lip balms. The company also offers car fresheners and outdoor citronella products for outdoor use. Products are organized under sub-brands: Botanical (core signature scents like Sea Salt Surf and Saguaro Cactus), Geotanical (masculine scents like Tobacco Teak and Black Coral Tide), and Austy Lou (distinctive seasonal scents). Accessories include BT Wick Trimmers and Gift Cards. All products are vegan, gluten-free, paraben-free, and phthalate-free, made with 100% U.S.-grown soybean wax and fine fragrance oils.

Differentiator

Problem solved

Functional benefit

Brands

• Botanical: Collection featuring fresh, comforting, and delicately layered aromas for home and body
• Geotanical
• Austy Lou

Products and services

• Soy Candles Hand-poured candles made with 100% U.S.-grown soybean wax, cotton core wicks, and fine fragrance oils, available in 9oz size with up to 50-hour burn time; vegan, gluten-free, paraben-free, and phthalate-free. Targeted at consumers seeking clean, long-burning home fragrance.
• Soy Wax Melts Hand-poured soy wax melts made with 100% U.S.-grown soybean wax and fine fragrance oils; vegan, gluten-free, paraben-free, and phthalate-free. Provides flameless home fragrance for consumers seeking clean-ingredient alternatives to paraffin melts.
• Linen Sprays 4oz natural fine mist sprays designed for use on linens, skin, or as a room spray; made with safe ingredients for a multi-surface sensory experience. Aimed at consumers wanting versatile, non-flame fragrance options.
• Reed Diffusers Flameless fragrance products in decorative vessels that continuously distribute scent over extended periods; offers a flame-free home fragrance alternative for consumers seeking long-lasting room scenting.
• Scent Samplers Portable sniffer pods and themed scent sampler packs offering convenient bursts of fragrance for sampling the product lineup before full-size purchase; targeted at discovery-stage consumers.
• Perfumes & Colognes Luxury spray perfumes, roll-on perfumes, and solid colognes crafted with natural ingredients and essential oil-infused fragrance oils; includes standard roll-ons at $26 and premium luxury spray perfumes at $56. Targets consumers seeking clean-ingredient personal fragrance.
• Body Lotions Hydrating body lotions in 8oz glass bottles (from $24) and 2oz sizes (from $8) carrying the brand's signature scents; designed to nourish dry skin. Aimed at consumers wanting clean-ingredient daily body care.
• Soaps & Body Washes Clean-ingredient liquid soaps (8oz, $20), bar soaps ($12), and body washes (16oz, $32) that are hydrating and cleansing; vegan, gluten-free, paraben-free, and phthalate-free. Targeted at consumers seeking gentle daily cleansing products.
• Geotanical Beard Oil 1oz beard oil priced at $16, made from clean ingredients designed to soothe and moisturize beard and face with a light, inviting fragrance. Part of the Geotanical masculine line.
• Lip Balms Lip balms made with organic sunflower oil and coconut oil plus soothing vitamin E; priced at $5 each. Designed to strengthen and nourish dry, cracked lips.
• Car Fresheners Hanging car fresheners for rear-view mirrors and small spaces providing portable fragrance for on-the-go use; priced at $8 each with a 3-pack best-seller bundle at $20.40.
• Outdoor Citronella Products Outdoor citronella line designed to keep bugs at bay naturally; includes soy candles, outdoor repellent sprays, and repellent sticks with strong notes of tart lemon, fresh citrus, and citronella. Targets consumers with active outdoor lifestyles.
• BT Wick Trimmer Sleek matte black wick trimmer, heavy-duty and ergonomically designed for clean, precise wick trimming; catches excess trimmings for safe disposal and helps extend candle lifespan. Sold as a candle care accessory for candle owners.
• Gift Cards Digital gift cards available in $25, $50, $75, $100, and $150 increments, delivered by email with redemption instructions; targets gift shoppers and the B2B corporate gifting program.

Quantifiable outcome

• Products rated 4.5-5.0 stars across most offerings
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature2 records

Partnerships

One partnership is on record.

• ROXYcoreGTM or Marketing Partner · 15 April 2026ROXY, the exclusively-female action sports brand owned by Authentic Brands Group, partnered with Broken Top Brands to launch its first fragrance and personal care product line. The initial collection features body mists, lip balms, body butters, body scrubs, and candles in three signature scents designed to capture a 'beach-to-beauty' lifestyle aesthetic. The partnership is set to expand throughout 2026 with additional product launches including air fresheners, holiday collections, car fresheners, and shower steamers.

Scale indicators2 records

Recent moves4 records

Expansion highlights5 records

Direct peers

• Boy Smells: Los Angeles-based natural candle and home fragrance brand positioned at the premium/giftable tier with gender-neutral scent profiles. Direct comparable in price point (~$30 candles), clean-ingredient philosophy, and DTC-plus-wholesale omni-channel model.
• Otherland: Premium DTC candle and home fragrance brand with strong gifting, seasonal collections, and editorial-driven brand marketing. Directly comparable in product mix, price point, and target gift/self-gifting consumer.
• Brooklyn Candle Studio: Hand-poured small-batch soy candle brand with minimal aesthetic positioning and broader bath/body line extension. Direct comparable in production model (hand-poured soy, U.S. manufacturing), price point, and gift-channel distribution.
• Voluspa: California-based natural luxury candle and home fragrance brand known for coconut wax blends and decorative vessels sold through premium department stores and DTC. Comparable in natural-ingredient positioning, premium pricing, and giftable vessel design.
• Capri Blue: Iconic home fragrance brand (famous for the Volcano scent) with candles, reed diffusers, and body care in bold, giftable packaging. Direct comparable in candle + body care + diffuser breadth and mass-premium retail distribution.
• Homesick: DTC candle brand with broad scent library and gifting focus, sold through DTC, retail, and major e-commerce marketplaces. Comparable in product breadth, scent-portfolio strategy, and omni-channel retail presence.
• Paddywax: Nashville-based artisan candle and home fragrance brand with distinctive ceramic vessels and broad retail/wholesale distribution including Anthropologie and Urban Outfitters. Comparable in hand-poured craft positioning, vessel-as-decor angle, and wholesale-led growth.
• Beekman 1802: Clean-ingredient goat-milk-based body care, soaps, candles, and home fragrance brand with strong farm-to-shelf story and HSN/QVC retail presence. Direct comparable in clean/natural positioning, body-care-plus-home-fragrance portfolio, and lifestyle-gifting consumer.

Broad incumbents

• Bath & Body Works: Multi-billion-dollar specialty retailer of candles (White Barn), body care, soaps, and home fragrance. Sets the bar for retail scale, seasonal merchandising, and product velocity; the dominant incumbent Broken Top Brands competes with for shelf space and consumer mindshare.
• Mrs. Meyer's Clean Day: SC Johnson-owned clean-ingredient home care and body care brand carried in mass retail (Target, Whole Foods). Relevant comparable for clean/natural ingredient positioning and as a major retailer whose shelf decisions shape category dynamics for emerging clean brands.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/brokentopbrands

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Broken Top Brands