What ROXY.com does

ROXY.com is the direct-to-consumer e-commerce platform for ROXY, an exclusively-female action sports and lifestyle apparel brand founded in 1990 as the women's line of Australian surfwear company Quiksilver. The brand serves women and girls across surf, swim, snow, and casual lifestyle use cases through its Shopify-hosted storefront at roxy.com, ROXY retail stores, and third-party outdoor boutiques. ROXY is owned by Authentic Brands Group (ABG) and operated through Boardriders IP Holdings, LLC, following ABG's 2024 acquisition of Boardriders (which itself had acquired Quiksilver in 2020).

The product portfolio spans women's and girls' clothing (dresses, tops, shorts, pants, hoodies, denim), swimwear (bikinis, one-pieces, rashguards, boardshorts), surf gear (wetsuits, surf boots), snow apparel (jackets, pants, bibs featuring the Chloe Kim Collection and Gore-Tex options), shoes, bags, and accessories. Signature collections include The Linen Edit, The Vacation Edit, and limited-edition collaborations such as ROXY x Miaou. In April 2026, ROXY extended into fragrance and personal care through a partnership with female-founded Broken Top Brands, launching body mists, scrubs, butters, lip balms, and candles in three signature scents (Hibiscus Wave, Sun Drift, Deep Dive), with additional SKUs (air fresheners, car fresheners, shower steamers) planned throughout 2026.

Revenue is generated through direct product sales (DTC e-commerce and retail), a recurring membership subscription at $5/month offering 10% discount and free shipping after a 30-day free trial, and licensing/royalty income from the Broken Top Brands partnership. Apparel pricing ranges from approximately $34 to $98, with free shipping triggered at $99 orders or via paid membership. Customer acquisition relies on email marketing (15% first-order discount), a multi-platform social presence (Facebook, Twitter, TikTok, Instagram, YouTube), and limited-edition collaborations. The technology stack is Shopify-hosted via Cart.com with no disclosed proprietary AI/ML capabilities, no mobile application, and no public APIs.

Name

ROXY.com

Legal name

Boardriders IP Holdings, LLC

Website

https://roxy.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Short description

ROXY.com is the DTC e-commerce platform for ROXY, a women's action sports and lifestyle apparel brand owned by Authentic Brands Group. Founded in 1990, it sells surf, swim, snow, clothing, and accessories, recently expanding into fragrance and personal care.

Ownership category

akta.pro rank

Headquarters

HQ city

Millburn

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Revenue model

1. Product Sales - Apparel and Accessories: Direct product sales through e-commerce (ROXY.com) and retail stores. Product categories include clothing (dresses, tops, shorts, pants, skirts, jumpsuits, rompers, hoodies, jackets, denim), swimwear (bikini tops, bikini bottoms, one-piece swimsuits, rashguards, boardshorts, cover-ups), surf gear (rashguards, boardshorts, wetsuits, surf boots), snow apparel (snow jackets, snow pants, bibs, snow accessories), shoes, bags, accessories, and home & body products (body mists, body scrubs, body butters, candles, air fresheners).
2. Membership Program: ROXY membership program offering 10% discount and free shipping for $5/month after 30-day free trial. Membership provides ongoing subscription revenue and customer retention benefits.
3. Licensing - Fragrance and Personal Care: Partnership with Broken Top Brands to launch fragrance and personal care products including body mists, lip balms, body butters, scrubs, and soy candles. ROXY extends brand into beauty and self-care market through licensing partnership.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

No source content was provided to describe the company's actual offerings.

Product overview

ROXY.com is an exclusively-female action sports and lifestyle e-commerce platform owned by Authentic Brands Group. The offering is organized as a multi-category retail platform centered around women's surf, swim, snow, and lifestyle apparel and accessories. The core portfolio includes Clothing (dresses, tops, denim, activewear), Swimwear (bikinis, one-pieces, cover-ups), Surf gear (wetsuits, surf boots), Snow (jackets, pants, accessories featuring the Chloe Kim Collection), Shoes & Accessories (bags, footwear, hats), and Home & Body (fragrance and personal care products launched 2026 via Broken Top Brands partnership). Key collections include The Linen Edit, The Vacation Edit, and the ROXY x Miaou collaboration. The platform operates as a standard e-commerce website without a modular platform architecture.

Differentiator

Problem solved

Functional benefit

Brands

• ROXY x Miaou: Limited-edition collaboration collection between ROXY and Miaou brand featuring women's apparel and fashion pieces.
• Chloe Kim Collection

Segments1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Broken Top BrandsflagshipStrategic or Co-development Partner · 15 April 2026ROXY has launched into fragrance and personal care through partnership with female-founded Broken Top Brands. The initial collection features body mists, lip balms, body butters, body scrubs and candles in three signature scents (Hibiscus Wave, Sun Drift, Deep Dive), available on ROXY.com. The partnership represents a strategic brand extension into beauty and self-care markets, capturing the 'beach-to-beauty' lifestyle aesthetic. Planned expansions throughout 2026 include air fresheners, larger holiday collection, car fresheners and shower steamers across new scent lines.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Volcom: Volcom is an action sports brand offering surf, skate, and snow apparel with women's product lines. It overlaps with ROXY in women's surf and snow categories and shares similar cultural positioning around board sports.
• O'Neill: O'Neill is an action sports brand specializing in wetsuits, surf apparel, and women's swim. It competes head-to-head with ROXY in wetsuits, rashguards, and women's surf lifestyle apparel.
• Hurley: Hurley is a surf and action sports apparel brand (owned by Nike) with comparable women's product offerings including swim, surf, and casual wear. It targets the same youth and active-lifestyle female demographic as ROXY.
• Billabong: Billabong is a heritage surf and action sports apparel brand with a comparable women's product line spanning swim, surf, and casual wear. It is the closest direct competitor to ROXY in women's surf lifestyle apparel and shares the same surf-culture origin and demographic.
• Rip Curl: Rip Curl is a global surf brand producing wetsuits, boardshorts, swimwear, and women's surf apparel. It directly competes with ROXY in women's surf and beach lifestyle categories and shares the same surf-rooted brand DNA.
• Quiksilver: Quiksilver is ROXY's heritage parent brand — ROXY was created in 1990 as Quiksilver's women's line. Quiksilver's men's surf and snow apparel shares ROXY's design DNA, customer profile, and action-sports DNA, making it the closest brand-family peer.

Broad incumbents

• Lululemon: Lululemon is the dominant women's premium athletic apparel brand with growing presence in swim and lifestyle categories. It competes with ROXY in women's activewear and casual lifestyle, though at a higher price point and broader category scope.
• Patagonia: Patagonia is a major outdoor and surf-lifestyle apparel brand with a women's product line spanning surf, snow, and casual wear. It competes with ROXY in women's surf and outdoor lifestyle categories and represents a broader incumbent with overlapping sustainability and surf-culture positioning.
• The North Face: The North Face is a global outdoor and snow apparel brand with a strong women's product line. It overlaps with ROXY in women's snow apparel and lifestyle outerwear, though at a broader outdoor-performance positioning rather than surf-focused.
• Athleta: Athleta is Gap Inc.'s women's activewear brand offering athletic apparel, swim, and lifestyle categories. It competes with ROXY in women's active and lifestyle apparel with a broader, less surf-specific positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/roxy
• YouTubeyoutube.com/roxy
• Facebookfacebook.com/roxy
• Instagraminstagram.com/roxy
• TikToktiktok.com/@roxyofficial

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors7 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ROXY.com