Steele Dermatology

What Steele Dermatology does

Steele Dermatology is a private dermatology practice headquartered in Alpharetta, Georgia, with a second location in Atlanta's Buckhead submarket. Founded in 2015 by board-certified dermatologist Dr. Chynna Steele Johnson, the practice employs five providers (one dermatologist, one physician assistant, and three licensed aestheticians) and operates on a direct-to-consumer model serving the metro Atlanta area across Fulton, Forsyth, and DeKalb counties. The practice generated 430+ Google reviews at a 5.0 star rating and has received media coverage in outlets including Best Self, WebMD, Ebony, CBS Atlanta, Jezebel, and The Atlantan Modern Luxury.

The service portfolio is organized into three pillars: medical dermatology (diagnosis and treatment of acne, eczema, psoriasis, skin cancer screening, hair loss, and pediatric skin conditions); cosmetic dermatology (neurotoxins such as Botox/Dysport, dermal fillers, body contouring including CoolSculpting, and surgical procedures such as blepharoplasty); and aesthetic treatments (chemical peels, HydraFacial, dermaplaning, and laser services). The practice also offers a tiered membership program (Standard $175/mo, Premium $275/mo, VIP $475/yr) and an e-commerce shop selling Steele Dermatology-branded skincare products alongside third-party brands such as iS Clinical and Alastin.

Revenue is generated from a mix of insurance-reimbursed medical visits (Aetna, Blue Cross/Blue Shield, Cigna, United Healthcare, Medicare), out-of-pocket cosmetic procedures, recurring membership subscriptions, and retail product sales. In April 2026, Dr. Johnson sold the practice to AQUA Dermatology, a PE-backed multi-location dermatology group backed by Gryphon Investors and GTCR that operates 114 locations across Florida, Georgia, and Alabama. Following the transaction, Steele Dermatology continues to operate under its brand as part of the AQUA family of practices.

Name

Steele Dermatology

Legal name

Steele Dermatology

Website

https://atlantadermatologists.com

Company type

Private

Founded year

2015

Operating status

Acquired

Headcount range

1–10 employees

Short description

Steele Dermatology is a private, two-location dermatology practice in metro Atlanta (Alpharetta and Buckhead) offering medical, cosmetic, and aesthetic skin care services to adults and children, now operating as part of AQUA Dermatology following its April 2026 acquisition.

Ownership category

akta.pro rank

Product category

Dermatology Services

NAICS

Hair, Nail, and Skin Care Services (81211)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

General & Medical Dermatology (HLAKACAA)

akta.pro secondary industries

Medical-Grade / Clinical Facials (Dermatology & Med Spa) (HSALADAN), Pediatric Dermatology (HLAKACAB), Dermocosmetics & Medical-Grade Skincare (CRABAAAF)

Keywords

• Medical dermatology
• Cosmetic dermatology
• Aesthetic treatments
• Laser skin treatments
• Skincare products

Headquarters

HQ city

Alpharetta

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Medical Dermatology Services: Fee-for-service medical dermatology visits for conditions including acne, eczema, psoriasis, skin cancer screening, and hair loss. Accepted insurance plans include Aetna, Blue Cross/Blue Shield, Cigna, United Healthcare, and Medicare. Self-pay options available for uninsured patients or those without contracted plans.
2. Cosmetic and Aesthetic Procedures: Cosmetic dermatology services including neurotoxins (Botox, Dysport), dermal fillers, laser treatments, chemical peels, and body contouring. Patient pays out-of-pocket for cosmetic treatments.
3. Membership Programs: Tiered monthly and annual membership programs providing exclusive perks including complimentary consultations, product discounts, and reduced-price treatments. Standard $175/mo, Premium $275/mo, VIP $475/yr.
4. Product Sales: Retail sales of dermatology-grade skincare products including Steele Dermatology branded products, iS Clinical products, cleansers, serums, and sunscreens through the online shop.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Steele Dermatology is a dual-location (Alpharetta and Buckhead) dermatology practice providing medical dermatology diagnosis and treatment, cosmetic procedures (neurotoxins, fillers, body contouring), and aesthetic treatments (chemical peels, facials, laser treatments). It complements clinical services with tiered membership programs and a curated skincare product shop. The practice serves adults and children in metro Atlanta with both insurance-based medical visits and out-of-pocket cosmetic services.

Product overview

Steele Dermatology is a dual-location (Alpharetta and Buckhead, Atlanta) dermatology practice offering a unified suite of dermatological services under three core pillars: Medical Dermatology (diagnosis and treatment of skin conditions for all ages), Cosmetic Dermatology (injectables, fillers, body contouring, surgical procedures), and Aesthetic Treatments (chemical peels, facials, laser treatments, hydradermabrasion). The practice complements its clinical services with subscription-based membership programs (Standard, Premium, VIP tiers) offering discounted treatments and exclusive perks, a curated e-commerce shop featuring proprietary Steele Dermatology skincare products and third-party brands (iS Clinical, Alastin), and an extensive before-and-after photo gallery showcasing patient results. Following its 2026 acquisition by AQUA Dermatology (PE-backed, operating 114+ locations), the practice maintains its brand while operating within a larger dermatology network.

Differentiator

Problem solved

Functional benefit

Products and services

• Medical Dermatology Services Diagnosis and treatment of conditions affecting skin, hair, and nails for adults and children, including acne, eczema, psoriasis, skin cancer screening, hair loss, biopsies, and excisions. Insurance plans accepted include Aetna, Blue Cross/Blue Shield, Cigna, United Healthcare, and Medicare.
• Cosmetic Dermatology Services Cosmetic procedures including neurotoxins (Botox, Dysport), dermal fillers (Juvederm, Restylane, Sculptra, Radiesse, RHA fillers), body services (CoolSculpting, Liposuction, Sclerotherapy, ThermiVA), and cosmetic surgery (Blepharoplasty, Earlobe Repair). Patients pay out-of-pocket.
• Aesthetic Treatments Non-medical skin treatments including chemical peels (Level 1-3), facials, hydradermabrasion (HydraFacial), dermaplaning, laser treatments (hair removal, skin rejuvenation, skin toning), and specialized treatments like PRX Perfexion.
• Pediatric Dermatology Dermatological care for children of all ages, addressing different symptom presentation and treatment approaches compared to adults.
• Laser Treatments Laser-based treatments including laser hair removal, laser facial, laser skin rejuvenation (IPL), laser skin resurfacing (CO2), laser skin toning (Excel V), and general laser treatments for various skin conditions.
• Standard Monthly Membership $175/month membership offering complimentary aesthetician consultation, 10% off products and procedures, $50 off first Dysport, and monthly choice of Deluxe HydraFacial, Level 1 Chemical Peel, or Therapeutic Facial plus Dermaplaning.
• Premium Monthly Membership $275/month membership with all Standard perks plus Platinum HydraFacial, Up to Level 3 Chemical Peel, and Laser Genesis Rejuvenation. $75 off first Dysport treatment.
• VIP Annual Membership $475/year membership with exclusive VIP gift bag, complimentary cosmetic consultation with MD for birthday, complimentary signature HydraFacial, 10% off CoolSculpting and ThermiVa, and $250 credit towards injectables.
• Steele Dermatology Skincare Products Curated dermatology-grade skincare and hair products including Steele Dermatology branded products (Tinted Sheer Clarifying SPF 50, Retinoin Serums, Phyto Calm & Soothe Serum, Perfect Moisture Facial Moisturizer, Gentle Cleanser, Balanced Papaya Cleanser) and third-party brands (iS Clinical, Alastin).

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

One partnership is on record.

• AQUA DermatologycoreStrategic or Co-development Partner · 27 April 2026Steele Dermatology was acquired by AQUA Dermatology, a PE-backed multi-location dermatology group. The acquisition was advised by Practice Transitions Group and completed in April 2026. Steele Dermatology now operates as part of the AQUA family of practices while maintaining its brand identity.

Scale indicators4 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• U.S. Dermatology Partners: One of the largest PE-backed dermatology platforms in the U.S., operating 100+ locations across multiple states offering medical, surgical, and cosmetic dermatology. Directly comparable to Steele Dermatology in service mix and PE-owned platform structure.
• Forefront Dermatology: Large multi-state dermatology group practice offering medical, surgical, and aesthetic dermatology services. Comparable as a multi-location, multi-provider dermatology practice with similar service breadth.
• Schweiger Dermatology Group: Northeast-based multi-location dermatology group offering medical, cosmetic, and pediatric dermatology with strong physician-led branding. Comparable to Steele in physician-led brand positioning and integrated medical/cosmetic offering.
• Anne Arundel Dermatology: Mid-Atlantic and Southeast multi-location dermatology practice with full medical, surgical, and cosmetic services. Comparable in scale, multi-location model, and integrated service offering.
• Advanced Dermatology and Cosmetic Surgery: Large Florida-based dermatology group with extensive medical and cosmetic offerings across the Southeast. Directly comparable to Steele in regional positioning and combined medical/cosmetic focus.

Broad incumbents

• AQUA Dermatology: Parent platform of Steele Dermatology following the April 2026 acquisition; operates 114+ dermatology locations across Florida, Georgia, and Alabama. Comparable as the broader PE-backed dermatology platform in which Steele is now embedded.
• Ideal Image: National med spa chain offering cosmetic treatments including injectables, laser hair removal, and body contouring. Adjacent competitor for the cosmetic/aesthetic segment of Steele's service mix.
• LaserAway: Largest U.S. aesthetic dermatology chain focused on laser hair removal, injectables, and body contouring. Adjacent competitor for cash-pay cosmetic and aesthetic services.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCrwIQXS33I08Hz1EAEawVyA
• Facebookfacebook.com/SteeleDermatology
• Instagraminstagram.com/steelederm
• Xx.com/steelederm
• LinkedInlinkedin.com/company/steele-dermatology-llc

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Steele Dermatology