Midwest Veterinary Supply
Midwest Veterinary Supply is a privately-held, full-service veterinary product and equipment distributor headquartered in Lakeville, Minnesota, founded circa 1960, serving companion animal, bovine, equine, and equipment practices primarily in the Midwest US through direct sales, online ordering, and mobile channels.
- Company typePrivate
- Founded1960
- HeadquartersLakeville, United States
- Headcount501–1,000
- GTM typeB2B
- OfferingServices
What Midwest Veterinary Supply does
Midwest Veterinary Supply is a privately-held, full-service veterinary product and equipment distributor headquartered in Lakeville, Minnesota, founded circa 1960. The company serves veterinary practices across companion animal, bovine, equine, and equipment segments primarily in the Midwest United States, employing 501-1000 staff. Its core business is B2B distribution of animal health products and equipment through a multi-channel model combining direct account-based sales (1-800-MIDWEST phone, fax), a self-service online portal, and a mobile ordering application (MVS Ordering App).
The company's product and technology platform centers on MyVetStoreOnline, an integrated digital commerce solution enabling veterinary practices to expand prescription fulfillment and reduce on-hand inventory through online pharmacy capabilities. An exclusive mVet private-label product line offers value-priced animal health products available only through Midwest's distribution network, complemented by an mClub loyalty program. Value-added services include Clinic Creative Services (marketing/design support), rabies tag ordering, professional pharmacy resources, medication disposal guidance, and continuing education programming. The company holds NABP (National Association of Boards of Pharmacy) accreditation supporting pharmacy-related fulfillment.
Midwest Veterinary Supply generates revenue primarily through one-time product sales across its veterinary supply portfolio, with the proprietary mVet brand providing margin advantage. Pricing is quote-based and not publicly disclosed, reflecting an account-managed sales motion. Customer segmentation is use-case-driven across multiple veterinary specialties (companion, bovine, equine, equipment) plus specialized programs for shelters, zoos, universities, and new practice startups. The company emphasizes personalized dedicated service and positions itself as a partner rather than a transactional distributor, supported by trade show participation, CE event programming, and direct email marketing channels.
Midwest Veterinary Supply firmographics
Firmographics- Name
- Midwest Veterinary Supply
- Legal name
- Midwest Veterinary Supply
- Website
- https://midwestvetsupply.com
- Company type
- Private
- Founded year
- 1960
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Midwest Veterinary Supply is a privately-held, full-service veterinary product and equipment distributor headquartered in Lakeville, Minnesota, founded circa 1960, serving companion animal, bovine, equine, and equipment practices primarily in the Midwest US through direct sales, online ordering, and mobile channels.
- Ownership category
- akta.pro rank
Midwest Veterinary Supply industry classification
Industry- Product category
- Veterinary Supply Distribution
- NAICS
- Support Activities for Animal Production (1152)
- SIC
- Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047), Agricultural Prod-Livestock & Animal Specialties (200)
- akta.pro primary industry
- Veterinary Medical/Surgical Supply Wholesalers (HLAMAIAB)
- akta.pro secondary industries
- Veterinary Pharmaceutical Wholesalers & Distributors (HLAMAIAA), Veterinary Distributor Value-Added Services (3PL, Cold Chain, Returns) (HLAMAIAG), Pharmacy, Biologics & Veterinary Supply Dispensing (Farm Animal) (AFACADAM)
Keywords
Where Midwest Veterinary Supply is headquartered
LocationHeadquarters
- HQ city
- Lakeville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Midwest Veterinary Supply business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Veterinary Product Distribution: Full-service distribution of veterinary supplies including pharmaceuticals, equipment, and consumables for companion animals, bovine, and equine practices. Revenue derived from product sales with competitive pricing positioning.
- Proprietary mVet Brand Products: Exclusive line of value-priced animal health products under the mVet brand, providing margin advantage and customer loyalty through private label offerings.
- Digital Commerce Solutions: MyVetStoreOnline platform enabling online pharmacy fulfillment for veterinary practices, potentially generating transaction or subscription fees for digital services.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Midwest Veterinary Supply product offering
Product offeringCore offering
Midwest Veterinary Supply distributes veterinary pharmaceuticals, supplies, equipment, and consumables to veterinary practices across companion animal, bovine, and equine specialties through dedicated account-based service and an online storefront. It sells its own exclusive value-priced mVet private-label product line, offers MyVetStoreOnline as an online pharmacy solution for practices, and runs an mClub customer loyalty program to drive repeat purchasing.
Product overview
Midwest Veterinary Supply is a full-service veterinary distributor offering a unified portfolio of products and services designed for veterinary practices. The core offering spans multiple divisions (Companion Animal, Bovine, Equine, Equipment) providing full-line animal health products, complemented by technology services including MyVetStoreOnline for online pharmacy/prescription management, and mClub loyalty program. Their exclusive mVet sub-brand provides value-priced products available only through their distribution network. Additional services include Clinic Creative Services, Rabies Tag ordering, Professional Pharmacy Resources, and Medication Disposal support, along with education programs for CE Credits and tradeshow events.
Differentiator
Problem solved
Functional benefit
Brands
- mVet: Midwest Veterinary Supply's exclusive line of value-priced animal health products.
Products and services
- mVet Midwest Veterinary Supply's exclusive line of value-priced animal health products available only through its distribution network to veterinary practices.
- MyVetStoreOnline An online pharmacy and store platform that lets veterinary practices extend prescription product offerings to pet owners without carrying additional inventory, with digital fulfillment integrated into MVS's distribution network.
- mClub An exclusive customer loyalty program that provides rewards and benefits to regular veterinary practice customers purchasing through Midwest Veterinary Supply.
- Clinic Creative Services Custom graphic design and marketing support services that help veterinary practices build visibility and client engagement.
- Rabies Tags A service enabling veterinary practices to order rabies tags for compliance with regulatory requirements.
- Professional Pharmacy Resources Compounding pharmacy solutions and medication resources for veterinary practices, supported by NABP-accredited pharmacy infrastructure.
- Medication Disposal Guidance and resources to help veterinary practices properly dispose of medications in line with regulatory compliance requirements.
- MVS Ordering App Mobile application enabling veterinary practices to place orders on-the-go through Midwest Veterinary Supply's distribution platform.
Companies that use Midwest Veterinary Supply
Customer profileSegments7 records
Ideal customer profiles2 records
Midwest Veterinary Supply technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Midwest Veterinary Supply partnerships and signals
Strategic signalScale indicators1 record
Recent moves6 records
Expansion highlights6 records
Midwest Veterinary Supply competitors and assessment
Company assessmentBroad incumbents
- Covetrus: Covetrus is a global animal-health distribution and software company serving companion and production animal practices. Its broad product portfolio, veterinary practice software, and prescription management platform closely parallel Midwest Veterinary Supply's distribution-plus-digital-services strategy.
- Henry Schein Animal Health: Henry Schein's animal health division distributes veterinary pharmaceuticals, supplies, and equipment to companion and equine practices across the U.S. It is a broad incumbent competing with Midwest Veterinary Supply on national coverage, scope, and one-stop-shop positioning.
- MWI Animal Health (Cencora): MWI Animal Health, now part of Cencora (formerly AmerisourceBergen), is the largest U.S. veterinary distributor with a national footprint serving companion animal, equine, and livestock practices. It is the most direct large-scale reference point for Midwest Veterinary Supply's wholesale distribution model and overlapping product portfolio.
- Patterson Veterinary Supply: Patterson Companies' veterinary division distributes animal health products, equipment, and software to companion animal and equine practices nationwide. Like Midwest Veterinary Supply, it offers a full-line distribution model with practice management software and equipment services, but at materially larger scale.
Direct peers
- Animal Health International (Patterson): Animal Health International, now part of Patterson Companies, distributes animal health products to livestock and veterinary operations with a focus on bovine and production-animal segments. It directly overlaps Midwest Veterinary Supply's bovine division and full-line distribution model.
- Victor Medical Company: Victor Medical is a regional veterinary distributor serving the western U.S. with pharmaceuticals, supplies, and equipment for companion and equine practices. It is a direct peer because of its similar regional distribution model, multi-segment coverage, and reliance on dedicated customer service.
- Vedco: Vedco is a privately held U.S. veterinary distributor and manufacturer of private-label animal health products. It is directly comparable to Midwest Veterinary Supply as a multi-channel veterinary wholesaler with its own exclusive product line serving companion and equine practices.
Regional players
- Northeast Veterinary Supply Co. Northeast Veterinary Supply Company is a regional distributor serving veterinary practices in the northeastern U.S. with pharmaceuticals and supplies. Like Midwest Veterinary Supply, it is regionally focused and competes on personalized service rather than national scale.
- Clipper Distributing: Clipper Distributing is a regional veterinary products distributor serving the upper Midwest with animal health products and supplies. It is a direct regional peer to Midwest Veterinary Supply given overlapping geographic territory and similar product mix.
- Penn Veterinary Supply: Penn Veterinary Supply is a regional veterinary distributor serving the mid-Atlantic with pharmaceuticals, equipment, and supplies. Its regional footprint and full-line product offering closely mirror Midwest Veterinary Supply's positioning and service model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Midwest Veterinary Supply social profiles
Digital presenceMidwest Veterinary Supply compliance and trust
Trust signalCompliance1 record
Midwest Veterinary Supply financial estimates
Financial estimateRevenue estimate
Valuation estimate
Midwest Veterinary Supply leadership team
Management profileNumber of profiles
Midwest Veterinary Supply funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Midwest Veterinary Supply M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Midwest Veterinary Supply
What does Midwest Veterinary Supply do?
Midwest Veterinary Supply distributes veterinary pharmaceuticals, supplies, equipment, and consumables to veterinary practices across companion animal, bovine, and equine specialties through dedicated account-based service and an online storefront. It sells its own exclusive value-priced mVet private-label product line, offers MyVetStoreOnline as an online pharmacy solution for practices, and runs an mClub customer loyalty program to drive repeat purchasing.
Is Midwest Veterinary Supply a public or private company?
Midwest Veterinary Supply is a private company. It is classified as unknown and is currently operating.
When was Midwest Veterinary Supply founded?
Midwest Veterinary Supply was founded in 1960. It employs 501 to 1,000 people.
Where is Midwest Veterinary Supply based?
Midwest Veterinary Supply is headquartered in Lakeville, United States, in the North America region.
How does Midwest Veterinary Supply make money?
Three revenue lines are on record. Veterinary Product Distribution is the primary driver. The others are proprietary mVet Brand Products and digital Commerce Solutions.
Who are Midwest Veterinary Supply's main competitors?
Broad incumbents on record are Covetrus, Henry Schein Animal Health, MWI Animal Health (Cencora) and Patterson Veterinary Supply. Direct peers are Animal Health International (Patterson), Victor Medical Company and Vedco. Regional players are Northeast Veterinary Supply Co., Clipper Distributing and Penn Veterinary Supply.
Does Midwest Veterinary Supply have an API?
No public API is recorded for Midwest Veterinary Supply.
What industry is Midwest Veterinary Supply in?
Midwest Veterinary Supply's product category is Veterinary Supply Distribution. Its primary akta.pro industry code is HLAMAIAB, Veterinary Medical/Surgical Supply Wholesalers, with a secondary code of HLAMAIAA, Veterinary Pharmaceutical Wholesalers & Distributors. Its NAICS code is 1152 and its SIC code is 5047.