Trix
Trix is a New York-based digital women's magazine founded in 2018 that publishes international journalism and storytelling for independent, curious women across 45 countries, monetizing through subscriptions, brand partnerships, and coaching services.
- Company typePrivate
- Founded2018
- HeadquartersNew York, United States
- Headcount51–100
- GTM typeB2C
- OfferingDigital Commerce or Content
What Trix does
Trix is a privately held, New York-based digital women's magazine founded in 2018 that publishes international journalism and storytelling for independent and curious women. The core product is a digital magazine covering Health & Wellness, Travel & Exploration, Global Affairs, Culture, and Leadership, produced by an international network of freelance contributors and distributed via the trix-magazine.com platform to subscribers across 45 countries. The company positions itself as an alternative to traditional women's media that overemphasizes fashion, beauty, sex, or self-improvement, instead emphasizing positive female role models, resilience, and achievement.
The business operates three revenue streams: recurring digital subscriptions to the magazine, multi-media advertising and brand partnerships, and one-on-one coaching and consulting services delivered by media professionals and executive coaches covering leadership development, career transitions, article guidance, and visual portfolio reviews. Adjacent offerings include a structured program of virtual and in-person community events featuring thought leaders, and co-branded content and sponsorship packages for women-focused brands. Distribution is primarily direct-to-consumer via the website, with community engagement through social media (notably LinkedIn), an email newsletter, and recurring events.
The company is co-founded and led by three principals — Jess Weiss (Publisher), Carly Schwartz (Editor-in-Chief), and Angela Altus (Creative Director) — and appears to be bootstrapped with no disclosed institutional investors, parent company, or acquisition activity. Headcount is reported at 51-100 employees. Underlying technology is a standard digital publishing platform with no documented proprietary features, AI/ML capabilities, integrations, or mobile applications. The customer base is predominantly individual consumer subscribers, with brand partnerships providing B2B advertising and sponsorship revenue.
Trix firmographics
Firmographics- Name
- Trix
- Legal name
- Trix Magazine
- Website
- https://trix-magazine.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Trix is a New York-based digital women's magazine founded in 2018 that publishes international journalism and storytelling for independent, curious women across 45 countries, monetizing through subscriptions, brand partnerships, and coaching services.
- Ownership category
- akta.pro rank
Trix industry classification
Industry- Product category
- Online Women's Magazine
- NAICS
- Newspaper, Periodical, Book, and Directory Publishers (5131)
- SIC
- Periodicals: Publishing Or Publishing & Printing (2721)
- akta.pro primary industry
- Women’s Interest & Parenting Magazines (MPAJAEAB)
- akta.pro secondary industry
- Arts, Culture & Literary Magazines (MPAJAEAN)
Keywords
Where Trix is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Markets served
Trix business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Subscription Revenue: Digital magazine subscription model offering content to readers in 45 countries
- Advertising: Multi-media advertising channels for brand partners
- Coaching and Consulting: Leadership development, career transitions, article guidance, and visual portfolio reviews provided through one-on-one support from network of seasoned media professionals and executive coaches
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Trix product offering
Product offeringCore offering
Trix publishes a digital women's magazine featuring journalism, photography, and illustration across Health & Wellness, Travel & Exploration, Global Affairs, Culture, and Leadership, distributed to subscribers in 45 countries. Beyond editorial content, Trix sells one-on-one coaching and consulting in women's leadership and storytelling, hosts virtual and in-person community events featuring thought leaders, and offers brand partnership and advertising packages. The core offering is an alternative women's media brand focused on research-backed storytelling about women's resilience and achievement rather than fashion, beauty, or self-improvement.
Product overview
Trix is a women's magazine that publishes international journalism and storytelling for independent and curious women. The core product is the Trix Magazine publication covering Health & Wellness, Travel & Exploration, Global Affairs, Culture, and Leadership topics. The publication is supplemented by Coaching & Consulting services for women's leadership development, Events for community building, and Partnership opportunities for brand collaborations. The magazine offers an alternative to publications that overemphasize fashion, beauty, sex, or self-improvement, instead focusing on women's resilience, strength, and achievements.
Differentiator
Problem solved
Functional benefit
Products and services
- Trix Magazine A women's digital magazine featuring journalism and storytelling from contributors worldwide, covering Health & Wellness, Travel & Exploration, Global Affairs, Culture, and Leadership. Delivered to subscribers in 45 countries and aimed at independent and curious women seeking an alternative to mainstream women's media.
- Coaching & Consulting One-on-one paid support from Trix's network of seasoned media professionals and executive coaches, covering leadership development, career transitions, article guidance, visual portfolio reviews, and storytelling framework coaching for women professionals, writers, and journalists.
- Trix Community Events Virtual and in-person community events featuring thought leaders, providing continuing education and networking opportunities with industry pioneers for Trix's subscriber community.
- Partnerships & Advertising Brand partnership offerings including custom and co-branded content creation, syndicated content exchange, co-hosted speaking engagements and events, and multi-media channel advertising for women-focused brands.
Companies that use Trix
Customer profileSegments1 record
Ideal customer profiles3 records
Trix technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Trix partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights4 records
Trix competitors and assessment
Company assessmentEmerging players
- Girlboss: Girlboss is a media and community platform focused on women's career advancement and leadership. Its content overlaps with Trix's Leadership vertical and shares the values-driven women's media positioning.
- Levo: Levo is a career development platform and community for early-career professionals, with strong female user base. It overlaps with Trix's Leadership vertical and coaching/consulting offerings through mentorship and professional development content.
Direct peers
- HelloGiggles: HelloGiggles is a positive digital media community for women founded on similar values of empowerment and authentic storytelling. Its mission-driven positioning and content categories directly overlap with Trix's editorial thesis.
- SheKnows: SheKnows is a large women's digital media platform covering parenting, health, and lifestyle. It competes with Trix for advertising dollars from women-focused brands and shares overlapping editorial verticals in wellness and global affairs.
- Ms. Magazine: Ms. Magazine is a long-running feminist publication covering women's rights, politics, and culture. It competes with Trix in the women's-interest/progressive-women's-media segment and shares Trix's focus on gender equality and women's achievements.
- The Cut: The Cut is New York Magazine's women's vertical covering culture, style, and career. It targets the same urban, professional, curious-woman demographic as Trix with overlapping coverage in culture, leadership, and global affairs.
- Refinery29: Refinery29 is a major digital media company focused on women's lifestyle, news, and entertainment. It directly competes with Trix for the same female audience with similar subscription and advertising revenue models, though at a much larger scale.
- Bustle Media Group: Bustle is a leading digital media publication for women covering news, entertainment, and lifestyle. It competes directly with Trix for the same reader and advertiser base across categories like culture, wellness, and leadership.
Broad incumbents
- Condé Nast (Glamour, Self): Condé Nast operates major women's interest publications including Glamour and Self, covering beauty, wellness, and culture. While much larger and more fashion/beauty oriented than Trix, it competes directly for women's media advertisers and reader attention.
- Shondaland: Shondaland is a digital media brand covering culture, lifestyle, and women's stories. It operates at larger scale and broader scope than Trix but competes for the same values-driven women's audience and premium brand advertisers.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks1 record
Key highlights4 records
Customer concentration
Trix social profiles
Digital presenceTrix financial estimates
Financial estimateRevenue estimate
Valuation estimate
Trix leadership team
Management profileNumber of profiles
Profiles3 records
Trix funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Trix M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Trix
What does Trix do?
Trix publishes a digital women's magazine featuring journalism, photography, and illustration across Health & Wellness, Travel & Exploration, Global Affairs, Culture, and Leadership, distributed to subscribers in 45 countries. Beyond editorial content, Trix sells one-on-one coaching and consulting in women's leadership and storytelling, hosts virtual and in-person community events featuring thought leaders, and offers brand partnership and advertising packages. The core offering is an alternative women's media brand focused on research-backed storytelling about women's resilience and achievement rather than fashion, beauty, or self-improvement.
Is Trix a public or private company?
Trix is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Trix founded?
Trix was founded in 2018. It employs 51 to 100 people.
Where is Trix based?
Trix is headquartered in New York, United States, in the North America region.
How does Trix make money?
Three revenue lines are on record. Subscription Revenue is the primary driver. The others are advertising and coaching and Consulting.
Who are Trix's main competitors?
Emerging players on record are Girlboss and Levo. Direct peers are HelloGiggles, SheKnows, Ms. Magazine, The Cut, Refinery29 and Bustle Media Group. Broad incumbents are Condé Nast (Glamour, Self) and Shondaland.
Does Trix have an API?
No public API is recorded for Trix.
What industry is Trix in?
Trix's product category is Online Women's Magazine. Its primary akta.pro industry code is MPAJAEAB, Women’s Interest & Parenting Magazines, with a secondary code of MPAJAEAN, Arts, Culture & Literary Magazines. Its NAICS code is 5131 and its SIC code is 2721.