ARAA Home Care

What ARAA Home Care does

ARAA Home Care LLC is a privately held home healthcare services provider founded in 2020 and headquartered in McDonough, Georgia, with regional offices in Huntsville (Alabama), Tampa (Florida), and Belcamp (Maryland). The company delivers in-home care to medically fragile individuals and their families through three core service lines: Adult Care and Medicaid-Certified Visits, Adult and Private Duty Nursing, and Personal Care and Companionship. It is also credentialed as a provider within the Department of Veterans Affairs Community Care Network, enabling veteran patients to access services through VA reimbursement channels.

The business operates a direct service delivery model: caregivers are matched to patients after assessment of clinical needs and household dynamics, with services initiated via phone inquiry, website contact, or referral from healthcare providers, insurance networks, and VA systems. Revenue is generated through Medicaid-reimbursed certified visits, private duty nursing billed separately for higher-acuity cases, and third-party reimbursement from the VA Community Care Network. Pricing is not publicly disclosed and is structured around payer coverage rather than posted rate cards.

ARAA is co-founded and led by Rori Alston (CEO, Co-Owner) and Miriam Tales. The company employs between 11 and 50 staff, has no disclosed funding history or parent company, and markets primarily through its website, dedicated state-level phone lines, and healthcare provider referral channels. There is no proprietary technology platform, mobile application, or AI-enabled tooling described in the available materials; the core capability rests on caregiver recruitment, regulatory credentialing, and multi-state operational presence.

Name

ARAA Home Care

Legal name

ARAA Home Care LLC

Website

https://araahomecarellc.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

ARAA Home Care is a privately held, Medicaid-certified home healthcare provider operating across Alabama, Florida, Maryland, and Georgia, delivering in-home personal care, private duty nursing, and VA Community Care services to medically fragile individuals and veterans.

Ownership category

akta.pro rank

Product category

Home Healthcare Services

NAICS

Services for the Elderly and Persons with Disabilities (624120), Home Health Care Services (6216)

SIC

Services-Home Health Care Services (8082), Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Personal Care & ADL Assistance (bathing, dressing, toileting, mobility) (HLADAGAA)

akta.pro secondary industry

Private Duty 24/7 Nursing (RN/LPN) In-Home Care (HSABAHAJ)

Keywords

• Home health care
• Private duty nursing
• Medicaid-certified visits
• Personal care services
• Veteran home care

Headquarters

HQ city

Mcdonough

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Medicaid-Certified Home Care Services: Revenue generated through Medicaid-certified visits for adult care services, providing reimbursement for qualified home healthcare services delivered to eligible individuals.
2. Private Duty Nursing Services: Revenue from adult and private duty nursing services, which are billed separately and provide higher-acuity in-home medical care.
3. VA Community Care Network Reimbursement: Services provided to Veterans through the VA Community Care Network are reimbursed directly by the Department of Veterans Affairs, representing a third-party payer revenue stream.

Distribution channels3 records

Marketing channels3 records

Core offering

ARAA Home Care is a multi-state home healthcare provider that delivers in-home care services to medically fragile and elderly adults across Alabama, Florida, Maryland, and Georgia. The company offers three service lines — Adult Care & Medicaid-Certified Visits, Adult and Private Duty Nursing, and Personal Care & Companionship — and is credentialed as a VA Community Care Network provider for veteran care. Services are rendered in clients' homes by employed caregivers and nurses, with payments sourced from state Medicaid programs, the VA CCN, and private pay.

Product overview

ARAA Home Care is a home healthcare services provider offering a unified suite of in-home care services for medically fragile individuals and families. The company provides three core service offerings: Adult Care & Medicaid-Certified Visits for Medicaid-eligible adults requiring daily activity assistance; Adult and Private Duty Nursing for individuals needing professional medical care at home; and Personal Care & Companionship for non-medical support with daily living activities and social needs. These services are delivered through experienced caregivers who are matched to meet the specific healthcare needs and dynamics of each household. ARAA Home Care also serves as a provider within the VA Community Care Network for veterans.

Differentiator

Problem solved

Functional benefit

Products and services

• Adult Care & Medicaid-Certified Visits Medicaid-reimbursable in-home adult care visits delivered to eligible adults across Alabama, Florida, Maryland, and Georgia, supporting activities of daily living under state Medicaid programs.
• Adult and Private Duty Nursing Skilled in-home nursing care for medically fragile adults, including private duty nursing delivered by qualified nurses in clients' homes across Alabama, Florida, Maryland, and Georgia.
• Personal Care & Companionship Non-medical in-home personal care and companionship services for adults, supporting daily living and social engagement, available across Alabama, Florida, Maryland, and Georgia and funded through Medicaid, the VA Community Care Network, or private pay.

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Department of Veterans Affairs (VA) Community Care NetworkcoreStrategic or Co-development PartnerARAA Home Care is a provider within the VA Community Care Network (CCN), which is VA's direct link with community providers to ensure Veterans receive timely, high-quality care. This partnership enables eligible veterans to access ARAA's home care services with coverage through VA benefits.

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Direct peers

• Bayada Home Health Care: One of the largest private, nonprofit home health providers in the US, offering adult and pediatric home care, private duty nursing, and personal care services across dozens of states. Closely comparable to ARAA on multi-state private-duty nursing, Medicaid-certified visits, and a mission-driven, family-centered care model.
• Aveanna Healthcare: Public home health and medical solutions company providing private duty nursing, adult home care, and pediatric services with heavy Medicaid exposure. Directly comparable to ARAA on payer mix (Medicaid-heavy), private duty nursing focus, and multi-state personal care service delivery.
• BrightSpring Health Services: Public diversified home and community-based services provider spanning personal care, home health, hospice, and pharmacy. Comparable on multi-state home care delivery, payer diversification including Medicaid, and operating across HCBS-heavy populations.
• Interim HealthCare: National franchised network offering home health, personal care, and hospice services across hundreds of locations in the US. Comparable to ARAA on the personal care, skilled nursing, and caregiver-in-the-home delivery model with a Medicaid/private pay mix.
• Visiting Angels: Largest national franchised non-medical home care agency network in the US, focused on personal care, companionship, and ADL assistance for seniors. Direct peer on the personal care/companionship offering and the multi-state locally-operated agency model.
• Help at Home: One of the largest personal care providers in the US focused on Medicaid-eligible seniors and adults with disabilities receiving HCBS waiver services. Directly comparable to ARAA's Medicaid-certified adult care and personal care/ADL assistance across multiple states.

Broad incumbents

• Amedisys: Public home health, hospice, and high-acuity care provider operating nationwide (pending UnitedHealth/Optum acquisition). A broader, established incumbent in the same home health services category ARAA operates in.
• LHC Group (Optum): Public home health, hospice, and long-term care provider now owned by Optum/UnitedHealth Group, with coverage across most US states. A broad incumbent in skilled home health services overlapping with ARAA's private duty nursing and home health offerings.
• CenterWell Home Health (Humana): One of the largest US home health and hospice operators, owned by Humana. Broader incumbent in skilled home health, primary care, and pharmacy; overlaps with ARAA on skilled home nursing and the value-based/post-acute care landscape.
• Enhabit (Encompass Health spin-off): Public home health and hospice provider operating across 30+ states, focused on skilled nursing and therapy in the home. A broader incumbent offering overlapping home health services in the same post-acute care segment as ARAA's nursing services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/AraaLlc
• Facebookfacebook.com/araahomecarellc
• LinkedInlinkedin.com/company/araa-home-care-llc

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ARAA Home Care