Mayflower Distributing

What Mayflower Distributing does

Mayflower Distributing is a privately held, family-owned wholesale distributor founded in 1980 that supplies balloons, party supplies, foodservice disposables, floral accessories, plush, ribbon and packaging, and inflation gases to B2B customers across the United States. The company operates dual warehouse facilities in Minnesota and California to fulfill orders nationwide, with a product catalog spanning 11 major categories that includes licensed character foil balloons (Disney, Star Wars, Minions, Toy Story, Paw Patrol), latex balloons, balloon accessories, helium/nitrogen cylinders and delivery, and professional inflation equipment. Its headcount is reported at 101–250 employees and its headquarters are in Mendota, with founder Jody Siefried listed as owner.

The company's go-to-market is sales-led and trade-oriented: it sells exclusively to registered wholesale business accounts (party supply retailers, professional balloon decorators, event planners, and florists), with pricing gated behind account login. Distribution is executed through a Magento-based e-commerce catalog featuring a Quick Order tool for repeat buyers, supported by trade show participation, an email newsletter, an Instagram presence, and a content/education platform (Mayflower Blog, Balloon Basics videos, reference charts, and balloon training classes). Revenue is generated entirely through one-time wholesale product transactions on a pay-as-you-go basis; there is no disclosed subscription, recurring, or SaaS component, no public-facing API, and no proprietary technology platform beyond the standard e-commerce storefront.

There are no disclosed funding rounds, acquisitions, or institutional investors in the source data. The company has executed a multi-year digital transformation since 2020, eliminating over 5.5 million sheets of paper through digitization, and has invested in sustainability, education content, and licensed character product expansion tied to major film releases. Its stated customer base is a long tail of small and mid-sized party retailers and balloon decorators rather than named enterprise accounts, and pricing/margin structure is not publicly disclosed.

Name

Mayflower Distributing

Legal name

Mayflower Distributing

Website

https://mayflowerdistributing.com

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

101–250 employees

Short description

Mayflower Distributing is a privately held wholesale B2B distributor supplying balloons, party supplies, foodservice items, floral products, and helium/nitrogen to party retailers, balloon decorators, event planners, and florists across the United States from warehouses in Minnesota and California.

Ownership category

akta.pro rank

Product category

Wholesale Party Supplies Distribution

NAICS

Flower, Nursery Stock, and Florists' Supplies Merchant Wholesalers (42493)

SIC

Wholesale-Miscellaneous Nondurable Goods (5190), Wholesale-Groceries & Related Products (5140)

akta.pro primary industry

Specialty & Gourmet Foods Wholesale Distribution (CRAOAAAI)

Keywords

• Wholesale balloon distribution
• Party supplies wholesale
• Balloon decoration products
• Foodservice distribution
• Floral supplies wholesale

Headquarters

HQ city

Mendota

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Wholesale Product Sales: Mayflower Distributing generates revenue through B2B wholesale sales of balloons, party supplies, foodservice items, floral products, plush, ribbon & packaging, inflation equipment, and helium. Products are sold to party supply retailers, balloon decorators, event planners, and florists at wholesale pricing. The company operates on a quote-based pricing model with login-required price visibility.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Mayflower Distributing is a wholesale B2B distributor supplying balloons (foil, latex, specialty shapes), balloon accessories, party goods, foodservice/tableware, ribbon and packaging, plush toys, floral supplies, professional inflation equipment, and helium and nitrogen gas to party supply retailers, balloon decorators, event planners, and florists across the United States. Customers must register and log in to access wholesale pricing, and the company supports ordering through a full online catalog plus a Quick Order flow for repeat buyers. Dual warehouse locations in Minnesota and California enable domestic fulfillment, with helium and nitrogen delivery offered as part of the service.

Product overview

Mayflower Distributing is a wholesale party supplies distributor offering a comprehensive portfolio of balloon and celebration products. The core offerings include various balloon types (foils, latex, specialty shapes), balloon accessories (arch supplies, inflators, weights), food service/tableware, party goods, ribbon and packaging, plush toys, floral supplies, and inflation equipment including helium. The company operates as a B2B wholesale platform serving balloon decorators, party supply retailers, event planners, and floral businesses. The product line includes licensed character balloons (Minions, Paw Patrol, Toy Story, Star Wars, etc.), seasonal/holiday themes, and professional-grade inflation equipment and accessories for the balloon decoration industry.

Differentiator

Problem solved

Functional benefit

Products and services

• Foils & Films (Foil Balloons) Wholesale foil and film balloons in everyday designs, seasonal/holiday themes, licensed characters (Disney, Minions, Star Wars, Toy Story, Paw Patrol), themed collections, decorator solids, letters/numbers/phrases, and value line options. Sold to party supply retailers, balloon decorators, event planners, and florists at wholesale pricing.
• Latex Balloons Natural rubber latex balloons in solid colors, printed designs, entertainer styles, quick-link compatible, retail packaging, and specialty shapes. Sold wholesale to party supply retailers, balloon decorators, event planners, and florists.
• Balloon Accessories Wholesale accessories for balloon decoration and display including arch and column supplies, air inflators, balloon weights, clips, cups, sticks, frames, Hi-Float, and Magmover Clik Clik systems. Sold to balloon decorators, retailers, and event professionals.
• Inflation Equipment Professional balloon inflation equipment including air inflators, gas inflators, helium/nitrogen cylinders, replacement parts, and accessories. Targeted at professional balloon decorators and event businesses.
• Helium (including Helium Delivery) Helium gas products for inflating balloons, including Balloon Time brand helium tanks and a helium (and nitrogen) delivery service for wholesale business customers such as balloon decorators, party retailers, and florists.
• Party Goods General wholesale party supplies including baking accessories, collegiate items, craft supplies, decorations, favors, gift sets, toys and games, theme items, tickets, and wearables. Sold to party supply retailers, event planners, and decorators.
• Foodservice / Tableware Wholesale disposable foodservice and tableware products including bowls, chafing pans and fuel, cutlery, drinkware, napkins, plates, serving utensils, table covers, table skirts, trays, and platters for party, event, and foodservice operators.
• Ribbon & Packaging Wholesale ribbon, wrapping, and packaging supplies including bags, bows, boxes, cello, foil rolls, gift wrap, mesh, tape, tulle, ribbon, shred, tissue, and wraphia for party retailers, florists, and gift businesses.
• Plush Wholesale stuffed animals and plush toys including everyday plush, vase huggers, and seasonal plush for holidays and events, sold to party retailers, florists, and gift businesses.
• Floral Supplies Wholesale floral supplies including containers, enclosure cards, envelopes, picks, and general floral arrangement supplies for florist shops and balloon-and-floral combination businesses.
• Value Vault (Specials and Closeouts) Wholesale section offering special pricing, closeout items, and special deals on party supplies and balloons for registered wholesale customers.

Quantifiable outcome

• Over 5.5 million sheets of paper eliminated since 2020, saving nearly 700 trees and millions of gallons of water

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Expansion highlights5 records

Direct peers

• Burton + Burton: Wholesale distributor of balloons, floral supplies, ribbons, and gift packaging serving florists and party retailers. Closely comparable to Mayflower in product mix (balloons, floral, ribbon) and B2B florist/decorator customer base.
• Pioneer Balloon Company (Qualatex): North America's largest balloon manufacturer and wholesale distributor under the Qualatex brand. Comparable to Mayflower on the balloon product line and wholesale motion to party retailers and decorators.
• Anagram International: Major foil balloon manufacturer and wholesale supplier of licensed and themed balloon designs. Overlaps with Mayflower on foil balloon SKUs and licensed-character product strategy.
• Betallic: Foil and latex balloon manufacturer offering wholesale distribution of themed, licensed, and decorator balloons. Direct overlap with Mayflower's foil balloon catalog and decorator customer segment.

Emerging players

• Shindigz: Online party supplies retailer offering personalized and themed party decor. Overlaps with Mayflower on party goods and themed decorations sold to event planners and consumers.
• Webstaurant Store: Large online foodservice and restaurant supply retailer. Comparable to Mayflower's foodservice/tableware product line and B2B foodservice buyers, though broader in commercial kitchen equipment.

Broad incumbents

• Party City Holdco: Largest specialty party retailer in North America with broad assortment including balloons, tableware, and decorations. Comparable as a downstream demand driver and indirect competitor for Mayflower's retail and decorator customers.
• Oriental Trading: Mass-market party supplies, novelties, and decor retailer with B2B capabilities. Comparable to Mayflower on party goods, decorations, and themed merchandise sold to event-driven customers.
• AMSCAN: Large manufacturer and wholesale distributor of party goods, tableware, balloons, and decorations. Broader party-supply portfolio than Mayflower but overlapping product categories and B2B retail customers.

Others

• Amazon Business: B2B marketplace selling party supplies, balloons, tableware, and helium. Functions as both a substitute wholesale channel and an indirect competitor that pressures Mayflower's pricing and customer retention.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/mayflowerparty

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mayflower Distributing