What burton + BURTON does

burton + BURTON is a privately held, family-owned wholesale distributor founded in 1982 by Maxine and Bob Burton in Bogart, Georgia, where it remains headquartered at 325 Cleveland Road. The company operates as the self-described 'World's Largest Balloon & Coordinating Gift Supplier,' serving retail businesses rather than end consumers. Its customer base spans gift shops, boutiques, balloon decorators, party shops, card shops, craft stores, florists, event planners, and a range of specialty retailers (baby stores, bridal/tux stores, discount stores), with sales restricted to registered wholesale accounts holding valid tax IDs.

The product portfolio is anchored in six core categories — balloons (latex and foil, including the newly launched Belloballoon Plus® line and partnerships with Sempertex, Kalisan, Tuftex, Qualatex, Entertainer, and Anagram), coordinating gifts (wine glasses, ceramics, candles, mugs, decor, gnomes, specialty food/beverage), plush toys (teddy bears, baby plush, character plush), craft and packaging supplies (cello bags, gift boxes, balloon weights, tissue), containers and baskets, and ribbon (including the Masterbow™ sub-brand). Products are organized by occasion (Christmas, Valentine's Day, birthday, baby, graduation, sports, and seasonal collections) and supported by master and seasonal catalogs (Master Catalog 2026-27, Summer/Autumn 2026) plus an Education Center with packaging guides, measurement charts, and seminars.

Revenue is generated through one-time wholesale product sales via two channels: an own-storefront B2B e-commerce platform at burtonandburton.com and direct wholesale account sales through field and inside sales teams, with a 5% first-order discount as an acquisition incentive. Marketing spans an email newsletter (b+B Newsletter), active social media presence across Instagram, Facebook, Pinterest, X, YouTube, and LinkedIn, catalog marketing, and an education content hub. There is no disclosed revenue, no funding history, no parent company, no subsidiaries, and no public listing. The company employs between 251 and 500 people and continues to operate actively, with founder Maxine H. Burton serving as president and recognized in 2025 as a Woman of Influence and in 2026 as a Gift + Stationery Spotlight Award Honoree.

Name

burton + BURTON

Legal name

burton + BURTON

Website

https://burtonandburton.com

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

251–500 employees

Short description

burton + BURTON is a family-owned wholesale distributor founded in 1982 and headquartered in Bogart, Georgia, supplying balloons, coordinating gifts, plush, containers, ribbon, and packaging supplies exclusively to registered retail businesses across North America.

Ownership category

akta.pro rank

Product category

Wholesale Balloons and Gifts

NAICS

Toy and Hobby Goods and Supplies Merchant Wholesalers (423920)

SIC

Retail-Hobby, Toy & Game Shops (5945)

akta.pro primary industry

Seasonal & Holiday Gifts & Decor Retail (CRALAJAD)

akta.pro secondary industry

Seasonal & Holiday Craft Supplies Retail (CRALACAI)

Keywords

• Wholesale balloon supplier
• Coordinating gift wholesale
• Party supplies wholesale
• Balloon decor products
• Floral craft supplies

Headquarters

HQ city

Bogart

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Wholesale Product Sales: Revenue is generated through wholesale sales of balloons, gifts, plush toys, containers, ribbon, and craft supplies to retail businesses. Products are sold in bulk quantities with wholesale pricing to businesses with a valid tax ID.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

burton + BURTON is a wholesale supplier of balloons and coordinating gift merchandise, selling latex and foil balloons, plush toys, gift items, containers, ribbon, and craft/packaging supplies in bulk to retail businesses. Sales are restricted to registered wholesale accounts that hold a valid business tax ID, with the catalog structured around occasions such as Christmas, Valentine's Day, birthdays, and baby showers, plus seasonal assortments. The company ships from its Bogart, Georgia headquarters and serves gift shops, balloon decorators, party shops, card shops, florists, and event planners across North America.

Product overview

burton + BURTON operates as The World's Largest Balloon & Coordinating Gift Supplier®, offering a comprehensive B2B wholesale platform for retailers. The product portfolio centers on balloons (both latex and foil varieties) as the core product, complemented by coordinating gift products including gifts, plush, supplies, containers, and ribbon. The company has recently launched Belloballoon Plus® as a new product line. Products are organized into occasion-based categories (Christmas, Valentine's Day, birthday, baby showers, etc.) and are available primarily through wholesale accounts to retail businesses. The company has been in operation since 1982 and is headquartered in Bogart, Georgia.

Differentiator

Problem solved

Functional benefit

Brands

• Masterbow: Bows and ribbon product line featuring pre-made bow solutions.
• Belloballoon Plus

Products and services

• Balloons Wholesale latex and foil balloons in multiple sizes, colors, and brands (Qualatex, Sempertex, Kalisan, Tuftex, Anagram, burton + BURTON, Entertainer), organized by occasion (Christmas, Valentine's Day, birthday, baby, Mother's Day, sports, graduation, patriotic) and by size from 5" to 3' latex and 4"–14" foil, sold to retail businesses.
• Gifts Coordinating wholesale gift merchandise including wine glasses and tumblers, ceramics, candles and candle holders, inspirational items, home decor, pet gifts, gnomes, mugs, gift assortments, figurines, home accessories, picture frames, premade gifts, specialty food and beverage, teapots, and medical professional/first responder gifts, organized by occasion for retail resale.
• Plush Wholesale plush toys including teddy bears, bunnies, dinosaurs, dogs and puppies, dolls, jungle animals, octopuses, unicorns, and baby-themed plush, plus plush assortments organized by occasion (Easter, Graduation, Autumn, Christmas, Valentine's Day), for retail resale.
• Supplies Wholesale craft and packaging supplies including balloon supplies and inflators, balloon weights and holders, cello bags, cello rolls, cello sheets, equipment, gift boxes and bags, shred/crinkle paper, tissue sheets, and floral supplies (enclosure cards, floral packaging, flower picks, silk flowers), sold to retail businesses.
• Containers Wholesale decorative and storage containers including pails, planters, pot covers, contemporary containers, vases, and baskets in various styles for gift packaging and home decor, sold to retail businesses.
• Ribbon Wholesale ribbon and bow products including Masterbow™ Bows and Ribbon, satin, solid, tulle, wired, curling, decorative, and fabric ribbons in various sizes (#3, #5, #9, #40, 3/8", 3/16") and colors for gift wrapping and floral arrangements, sold to retail businesses.
• Belloballoon Plus® A new latex balloon product line launched as a featured new offering in 2026, sold through burton + BURTON's wholesale channel to retail businesses alongside its existing balloon categories.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Qualatex (Pioneer Balloon Company): Qualatex, the flagship balloon brand of Pioneer Balloon Company, is a leading manufacturer and wholesale distributor of latex and foil balloons serving the same gift, party, and balloon decorator retail channel that burton + BURTON supplies; it is even carried as a stocked brand within b+B's catalog.
• Anagram Balloons: Anagram is a major foil balloon manufacturer also stocked by burton + BURTON; it serves the same North American wholesale balloon and party retail channel with overlapping product categories and customer base.
• Sempertex: Sempertex is a global latex balloon manufacturer whose branded balloons are stocked by burton + BURTON; it competes at the wholesale balloon category level for the same party and balloon decorator customers.
• Midwest-CBK: Midwest-CBK is a wholesale distributor of gifts, home decor, and seasonal merchandise to independent retailers, balloon decorators, and gift shops — directly comparable to burton + BURTON's core customer base and product mix.
• Gerson Companies / Gerson International: Gerson International is a wholesale importer and distributor of seasonal and everyday gift, floral, and home decor products, supplying the same independent retail and florist channel that burton + BURTON serves.
• Giftcraft: Giftcraft is a wholesale supplier of giftware, home accents, seasonal decor, and coordinating accessories to independent retailers and gift shops, with comparable customer types, scale, and breadth of assortment.
• Roman Inc. Roman is a wholesale designer and distributor of figurines, giftware, and seasonal home decor products to independent gift and specialty retailers — comparable channel and product overlap with burton + BURTON's gifts and decor categories.
• DEMDACO: DEMDACO is a wholesale gift and home decor company (including the Primitives by Kathy and Natural Life lines) selling to independent gift boutiques and specialty retailers, overlapping with burton + BURTON's gifts and plush assortment.
• Hanna's Candle Company: Hanna's Candle is a wholesale candle and home fragrance manufacturer serving gift shops, boutiques, and specialty retailers with seasonal assortments — directly comparable in go-to-market and channel to burton + BURTON's candle/gift offerings.

Broad incumbents

• Enesco: Enesco is a larger, established wholesale gift, figurine, and home decor company with a broad portfolio of brands; it serves the same independent gift retail channel as burton + BURTON but at greater scale and with a wider product scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/burton_BURTON
• YouTubeyoutube.com/burtonplusburton
• Facebookfacebook.com/burtonplusburton
• LinkedInlinkedin.com/company/burton-burton
• Instagraminstagram.com/burtonplusburton
• Pinterestpinterest.com/burtonandburton

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about burton + BURTON