Yorkshire Post
Yorkshire Post is a regional newspaper and digital news publication founded in 1754, serving readers and local businesses across Yorkshire, UK, with news, sport, business, and lifestyle content delivered via website, e-Paper, print, and subscription.
- Company typePrivate
- Founded1754
- HeadquartersLeeds, United Kingdom
- Headcount251–500
- GTM typeB2C
- OfferingDigital Commerce or Content
What Yorkshire Post does
Yorkshire Post is a regional newspaper and digital news publication founded in 1754, headquartered in Leeds, United Kingdom, and one of the oldest regional titles in Britain. It provides news, sport, business, lifestyle, heritage, and public-notice content focused on the Yorkshire region, distributed across multiple channels including the yorkshirepost.co.uk website, an e-Paper digital edition app, email newsletters, social media, and a physical print newspaper.
The company's product surface consists of a core digital news website, a digital subscription offering with premium content and reduced advertising, an e-Paper replica, an online puzzles product (crossword, Sudoku, wordwheel), and a dedicated classifieds and announcements platform for obituaries, family notices, and public/legal notices. The underlying technology stack is a standard content-management-driven news website with no disclosed proprietary platform, APIs, developer tooling, or AI/ML components.
Yorkshire Post generates revenue through three streams: recurring digital and print subscriptions, advertising (display, classified, recruitment, and branded content), and transaction-fee revenue from public notices and announcements. The customer base is primarily horizontal — general consumer readers in the Yorkshire region — with a secondary vertical segment of local businesses and organizations advertising through print and digital channels. The publication is wholly owned by Iconic Media Group Ltd., a private limited company registered in England & Wales.
Yorkshire Post firmographics
Firmographics- Name
- Yorkshire Post
- Legal name
- Iconic Media Group Ltd.
- Website
- https://yorkshirepost.co.uk
- Company type
- Private
- Founded year
- 1754
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Yorkshire Post is a regional newspaper and digital news publication founded in 1754, serving readers and local businesses across Yorkshire, UK, with news, sport, business, and lifestyle content delivered via website, e-Paper, print, and subscription.
- Ownership category
- akta.pro rank
Yorkshire Post industry classification
Industry- Product category
- Regional News Media
- NAICS
- Newspaper Publishers (513110)
- SIC
- Newspapers: Publishing Or Publishing & Printing (2711)
- akta.pro primary industry
- Local & Regional Newspapers (Print & Digital) (MPAJADAB)
Keywords
Where Yorkshire Post is headquartered
LocationHeadquarters
- HQ city
- Leeds
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Yorkshire Post business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Subscription Revenue: Digital and print subscriptions providing access to premium content with benefits such as fewer ads, loyalty rewards, and e-paper access.
- Advertising: Display advertising, classified ads, recruitment advertising, and branded content opportunities across digital and print platforms.
- Public Notices and Announcements: Legal and public notice placements, family announcements, and obituary services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Digital Subscription |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Yorkshire Post product offering
Product offeringCore offering
Yorkshire Post is a regional newspaper and digital news publication serving Yorkshire and surrounding regions with news, sport, business, lifestyle, heritage, and opinion content. It distributes this content through a website, a daily print edition, an e-Paper digital edition app, and email newsletters, monetized via digital and print subscriptions, advertising, classifieds, and public notice placements.
Product overview
Yorkshire Post operates as a regional newspaper and digital news publication established in 1754, offering news coverage primarily focused on Yorkshire and surrounding regions. The company provides a unified digital platform through yorkshirepost.co.uk, supplemented by an e-Paper digital edition app and subscription-based premium content access. Additional products include online puzzles (Quick Crossword, Sudoku, Wordwheel) and classifieds/announcements services.
Differentiator
Problem solved
Functional benefit
Brands
- e-Paper: Digital edition of the Yorkshire Post newspaper
Products and services
- Yorkshire Post Digital News Website Primary digital news platform for the Yorkshire Post, providing regional news coverage across politics, environment, education, health, transport, crime, sport, business, and lifestyle sections, aimed at readers in Yorkshire and surrounding regions.
- Yorkshire Post e-Paper Digital replica of the Yorkshire Post print newspaper, accessible via a mobile web application at app.yorkshirepost.co.uk, available to subscribers who want to read the full newspaper digitally.
- Yorkshire Post Digital Subscription Premium subscription offering providing digital subscribers with access to all premium Yorkshire Post content, fewer advertisements, loyalty rewards, and e-Paper access, billed monthly.
- Yorkshire Post Puzzles Online puzzles offering including Quick Crossword, Sudoku, and Wordwheel games, designed for subscriber engagement on the Yorkshire Post website.
- Classifieds and Announcements Service Online platform enabling family announcements, obituaries, celebrations, and public notice placements, serving individuals placing notices and organizations fulfilling public notice requirements in the Yorkshire region.
Companies that use Yorkshire Post
Customer profileSegments2 records
Ideal customer profiles2 records
Yorkshire Post technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Yorkshire Post partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights4 records
Yorkshire Post competitors and assessment
Company assessmentDirect peers
- Manchester Evening News: Long-established UK regional daily serving Greater Manchester with a digital-first, subscription-supported model covering local news, sport, and lifestyle. Closely comparable to Yorkshire Post in audience, regional focus, paywall strategy, and multi-channel distribution.
- Liverpool Echo: Major UK regional daily covering Merseyside with digital subscriptions, classifieds, and a strong local sport franchise (Everton, Liverpool FC). Directly comparable to Yorkshire Post on scale, product mix, and audience monetisation approach.
- Birmingham Mail: Regional UK daily covering the West Midlands with a digital subscription model, e-paper, and lifestyle verticals. Comparable in audience size, regional coverage, and revenue mix (subs + advertising + classifieds) to Yorkshire Post.
- The Northern Echo: Regional daily serving the North East of England with a paywalled digital edition, print, and public notice services. Directly comparable to Yorkshire Post as a long-standing Northern England title with a similar multi-channel, subscription-supported model.
- Eastern Daily Press: Regional daily covering Norfolk and Suffolk with digital subscriptions, lifestyle verticals, and a strong classifieds/notices business. Comparable to Yorkshire Post on regional reach, product breadth, and dependence on subscription and notice revenue.
- The Scotsman: Long-established Scottish regional/national daily with a paywalled digital site, e-paper, and heritage archive. Comparable to Yorkshire Post on brand age, subscription model, and breadth of sport, business, and opinion coverage.
- Wales Online: Leading Welsh regional news brand covering politics, sport, and lifestyle with digital subscriptions and classifieds. Directly comparable to Yorkshire Post as a digital-led, region-focused newsbrand serving a defined national/regional audience.
Broad incumbents
- Reach plc: Largest UK regional news publisher, owner of the Mirror, Express, Manchester Evening News, Liverpool Echo, and other regional titles. Broader incumbent competitor with significant scale advantages in advertising tech, data, and content production versus Yorkshire Post.
- Newsquest Media Group: One of the UK's largest regional press groups, publishing more than 200 titles including regional dailies and weeklies. Competes with Yorkshire Post in the same regional advertiser and reader markets and is a benchmark for multi-title UK regional publishing economics.
- The Guardian: UK national daily with a mature digital subscription model, lifestyle verticals, puzzles, and classifieds adjacent businesses. Not a regional peer, but a broader incumbent that sets the benchmark for reader-funded UK digital news and competes for national brand advertising spend in Yorkshire.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Yorkshire Post social profiles
Digital presenceYorkshire Post compliance and trust
Trust signalCompliance1 record
Yorkshire Post financial estimates
Financial estimateRevenue estimate
Valuation estimate
Yorkshire Post leadership team
Management profileNumber of profiles
Yorkshire Post funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Yorkshire Post M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Yorkshire Post
What does Yorkshire Post do?
Yorkshire Post is a regional newspaper and digital news publication serving Yorkshire and surrounding regions with news, sport, business, lifestyle, heritage, and opinion content. It distributes this content through a website, a daily print edition, an e-Paper digital edition app, and email newsletters, monetized via digital and print subscriptions, advertising, classifieds, and public notice placements.
Is Yorkshire Post a public or private company?
Yorkshire Post is a private company. It is classified as corporate owned and is currently operating.
When was Yorkshire Post founded?
Yorkshire Post was founded in 1754. It employs 251 to 500 people.
Where is Yorkshire Post based?
Yorkshire Post is headquartered in Leeds, United Kingdom, in the Europe region.
How does Yorkshire Post make money?
Three revenue lines are on record. Subscription Revenue is the primary driver. The others are advertising and public Notices and Announcements.
Who are Yorkshire Post's main competitors?
Direct peers on record are Manchester Evening News, Liverpool Echo, Birmingham Mail, The Northern Echo, Eastern Daily Press, The Scotsman and Wales Online. Broad incumbents are Reach plc, Newsquest Media Group and The Guardian.
Does Yorkshire Post have an API?
No public API is recorded for Yorkshire Post.
What industry is Yorkshire Post in?
Yorkshire Post's product category is Regional News Media. Its primary akta.pro industry code is MPAJADAB, Local & Regional Newspapers (Print & Digital). Its NAICS code is 513110 and its SIC code is 2711.