Reach
Reach plc is the UK's largest commercial news publisher, operating 120+ print and digital brands including Mirror, Daily Express, Daily Star, and major regional titles, reaching 69% of the UK online population through advertising, circulation, and recently launched digital subscriptions.
- Company typePublic
- Founded2018
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What Reach does
Reach plc (LSE: RCH), headquartered at One Canada Square in London, is the UK's largest commercial news publisher, operating 120+ trusted print and digital brands including Mirror, Daily Express, Daily Star, Daily Record, OK! Magazine, and major regional titles such as Manchester Evening News, Liverpool Echo, MyLondon, BelfastLive, and WalesOnline. The company traces its origins to 1832 and was rebranded from Trinity Mirror to Reach plc in 2018. Reach also operates in Ireland and the United States through brands such as Irish Star and the All Out Soccer podcast. As at 31 December 2025, the company employed 3,104 people, of which 1,970 were in editorial roles, 490 in commercial, 355 in print, and 289 in other functions.
Reach's core technology stack combines cloud-based publishing infrastructure on AWS with AI capabilities. Its proprietary product Guten uses foundation models including Anthropic's Claude Sonnet 4 via Amazon Bedrock to automate editorial tasks, with human-in-the-loop review. Mantis is an AI-driven advertising platform handling content recommendations, brand safety, and ad targeting. In February 2026, Reach deployed Taboola's DeeperDive generative AI answer engine across Express and Daily Star to retain users on owned domains as search engines increasingly answer queries directly.
Reach's revenue model is anchored in print (advertising and circulation), which still accounts for roughly 75% of group revenue but is in structural decline (print revenue down 4.6% in FY25). Digital revenue (~£129m in Q1 2026, down 0.9% in FY25 and 8.1% in Q1 2026) is exposed to Google Discover traffic disruption. The company launched its first paid digital subscriptions in November 2025 across 11 titles, targeting 75,000 subscribers by end-2026; it has reached just over 30,000 as of May 2026. Diversification is also underway through affiliate and ecommerce revenue, events and live experiences (Pride of Britain, Pride of Scotland, and the May 2026 acquisition of Affiliate North), the Public Notice Portal B2G service, and US operations. FY25 group revenue was £518.4m, with adjusted operating profit of £104.7m (up 2.4%) and a market-leading 20% operating margin despite a £222.8m non-cash impairment.
Reach firmographics
Firmographics- Name
- Reach
- Legal name
- Reach plc
- Website
- https://reachplc.com
- Company type
- Public
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Reach plc is the UK's largest commercial news publisher, operating 120+ print and digital brands including Mirror, Daily Express, Daily Star, and major regional titles, reaching 69% of the UK online population through advertising, circulation, and recently launched digital subscriptions.
- Ownership category
- akta.pro rank
Reach industry classification
Industry- Product category
- News Publishing
- NAICS
- Newspaper Publishers (513110), Periodical Publishers (51312), Advertising, Public Relations, and Related Services (5418)
- SIC
- Newspapers: Publishing Or Publishing & Printing (2711), Periodicals: Publishing Or Publishing & Printing (2721)
- akta.pro primary industry
- National & General-Interest Newspapers (Print & Digital) (MPAJADAA)
- akta.pro secondary industries
- Digital Magazine & Newspaper Subscription Platforms (Paywalls, Membership) (MPAJAMAD), Newsletter Publishing Platforms (MPACAIAA), Syndication, Licensing & Content Partnerships (Columns, Features, Photos) (MPAJADAI)
Keywords
Where Reach is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Reach business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain, Infrastructure
Revenue model
- Print Advertising: Traditional print advertising revenue from newspapers. Print advertising revenue declined 4.6% in FY25. Print comprises approximately 75% of total revenue but is in structural decline.
- Digital Advertising: Both direct (advertising generated from direct engagement with advertiser, agency or consumer) and indirect (advertising generated indirectly through social platforms or programmatically on owned websites) digital ad revenues. Digital revenue declined 0.9% in FY25 to £129m in Q1 2026.
- Print Circulation: Revenue from newspaper sales. Habitual nature of newspaper consumption means reliable demand continues, with over 200 million copies sold last year.
- Digital Subscriptions: First paid digital subscriptions launched November 2025 after 120 years of free access. Twelve titles now offer paid products including Premium and Gold Star offerings. Target of 75,000 digital subscribers by end of 2026.
- Affiliates and Ecommerce: Developing and rolling out digital subscriptions, driving continued growth in affiliates and ecommerce as part of revenue diversification strategy.
- Events and Live Experiences: Events business including Pride of Britain and Pride of Scotland awards. Acquired Affiliate North industry event brand in May 2026.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Digital Premium subscriptions across multiple titles |
Go-to-market motion4 records
Distribution channels5 records
Marketing channels7 records
Reach product offering
Product offeringCore offering
Reach plc is the UK's largest commercial news publisher, operating a portfolio of 120+ trusted national and regional newspaper brands including Daily Mirror, Daily Express, Daily Star, Daily Record, OK! Magazine, Manchester Evening News, Liverpool Echo, MyLondon, and BelfastLive, delivered via print circulation, paid digital subscriptions, and free ad-supported digital channels. The company monetises its audience primarily through print and digital advertising, with growing diversification into digital subscriptions (launched November 2025), affiliate and ecommerce partnerships, and live events such as the Pride of Britain awards. Underlying the publishing operations are proprietary AI platforms including Guten for editorial automation and Mantis for advertising optimisation.
Product overview
Reach plc operates as a multi-platform news publisher with 120+ brands spanning national newspapers (Mirror, Express, Daily Star, Daily Record), regional news sites (Manchester Evening News, BirminghamLive, Liverpool Echo), and US brands (Irish Star). The company offers digital subscriptions across 11 titles, operates AI-powered publishing tools including Guten and the Mantis advertising platform, and hosts live events including Pride of Britain and Affiliate North. Core technology products include Guten for automated editorial workflows and Mantis for ad targeting, with DeeperDive (from Taboola) providing AI answer engine capabilities.
Differentiator
Problem solved
Functional benefit
Brands
- Mirror: National daily newspaper and digital news brand
- Express
- Daily Record
- Daily Star
- Manchester Evening News
- MyLondon
- BelfastLive
- Irish Star
- OK! Magazine
- WalesOnline
- Liverpool Echo
- Curiously
- Gold Star
- Mantis
Products and services
- Daily Mirror Flagship national tabloid newspaper and digital news brand offering news, sport and entertainment content to UK consumers via print circulation and free ad-supported digital access.
- Daily Express National tabloid newspaper and digital news brand focused on news, politics, current affairs and lifestyle content for UK consumers, known for campaigning journalism.
- Daily Star National tabloid newspaper and digital brand covering news, entertainment and sport, with the Gold Star paid digital subscription product and heavy reliance on MSN syndication for ad revenue.
- Daily Record Scotland's leading tabloid newspaper and digital brand covering Scottish and international news, entertainment and sport for Scottish readers.
- Manchester Evening News Regional news brand covering Manchester and surrounding areas, with a Premium paid digital subscription offering launched in November 2025.
- OK! Magazine Weekly celebrity and lifestyle magazine covering celebrities, fashion, beauty and royal news.
- Irish Star US-based brand delivering Irish and international news content to American audiences, part of Reach's US growth strategy.
- Digital Subscriptions (Premium and Gold Star) Paid digital subscription products launched in November 2025 after 120 years of free access, offered across 11 Reach titles including Manchester Evening News Premium and Daily Star Gold Star, targeting 75,000 digital subscribers by end of 2026.
- Pride of Britain Awards Annual awards event celebrating ordinary people who have done extraordinary things, run by Reach's Events and Live Experiences team.
- Pride of Scotland Awards Scottish awards event celebrating extraordinary Scots, part of Reach's Events and Live Experiences portfolio.
- Affiliate North Annual industry event brand based in Manchester bringing together affiliates, brands and marketers for expert insights, networking and growth, acquired by Reach in May 2026 and integrated into the Events and Live Experiences team.
Quantifiable outcome
- Breaking news publication time reduced from 9 minutes to 90 seconds
- +3 more outcomes
Companies that use Reach
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
Reach technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability7 records
Feature3 records
Reach partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered minor and core.
- ARIAM (Alliance for Responsible Innovation in the Arts & Media)minorReach is a founding member of ARIAM, a new AI-focused content coalition dedicated to responsible and sustainable AI innovation and human creativity. Led by former Netflix executive Victoria Furniss. Coalition includes Disney, Adobe, New York Times, BBC, Condé Nast, Financial Times, ITV, and Wiley.
- TaboolacoreReach selected Taboola's DeeperDive generative AI answer engine for implementation across publisher websites including Express and Daily Star. The solution helps publishers combat challenges from generative AI search engines by providing AI-driven answers sourced from their own content, while creating new monetization opportunities through contextually relevant advertising.
- Amazon Web Services (AWS)coreReach developed its AI-powered product Guten using AWS services to automate manual editorial tasks and accelerate publishing workflows. AWS infrastructure supports the platform.
- AnthropiccoreGuten leverages foundation models including Anthropic's Claude Sonnet 4 on Amazon Bedrock, with human-in-the-loop review processes to mitigate AI hallucinations and maintain editorial quality.
- MSNcoreOff-platform traffic partnership. Daily Star relies heavily on MSN syndication as one of its biggest sources of ad revenue. Reach is diversifying traffic sources through MSN, Apple News, and Yahoo partnerships.
- Apple NewscoreOff-platform traffic partnership to diversify away from Google search dependency. Content distributed through Apple News platform.
- YahoocoreOff-platform traffic partnership to diversify traffic sources. Content distributed through Yahoo platforms.
- The King's TrustminorPartnership for Get Into Journalism programme for young people aged 18-30 from underprivileged and under-represented backgrounds. Provides 18-month content creator apprenticeships in national and regional newsrooms.
- HenpickedminorPartnership for Menopause Friendly accreditation and menopause support programmes. Reach achieved official Menopause Friendly accreditation from Henpicked in November 2025.
- Valuable 500minorReach is a founding member of the Valuable 500, a disability-focused business collective focused on disability inclusion in the workplace.
Scale indicators13 records
Recent moves7 records
Expansion highlights6 records
Reach competitors and assessment
Company assessmentBroad incumbents
- ITV plc: ITV is a major UK commercial broadcaster with a large digital news and streaming presence (ITV News, ITVX). Broad incumbent operating in UK media with overlapping advertiser relationships and digital video competition with Reach's video-led strategy.
Direct peers
- Future plc: Future plc is a UK-listed multi-brand digital publisher with magazines, news, and specialist sites. Direct peer as a UK-headquartered content business built on multiple trusted brands monetized via advertising, subscriptions, and ecommerce, with comparable diversification strategy.
- Condé Nast: Condé Nast is a global multi-brand publisher (Vogue, GQ, Vanity Fair, Wired). Direct peer as a multi-brand magazine and digital publisher, particularly relevant given Reach's OK! Magazine and George Grist's prior background at Condé Nast.
- DMGT: DMGT is a UK-listed media group operating national newspapers (MailOnline, Metro, Daily Mail) and B2B information businesses. Direct peer as a UK-based multi-brand news publisher with similar print/digital revenue mix and subscription/ advertising model.
- Axel Springer: Axel Springer is a major European news publisher (Bild, Politico, Business Insider, eMarketer). Direct peer as a multi-brand national/regional newspaper and digital publisher pursuing paywall and subscription strategies, with comparable structural print decline.
- The New York Times Company: The New York Times Company is a global multi-platform news publisher with a leading digital subscription business. Direct peer as a paywall-led news publisher and ARIAM coalition member alongside Reach, with comparable digital subscription execution benchmarks.
- News Corp: News Corp is one of the world's largest news publishers (The Times, The Sun, Wall Street Journal, New York Post, Australian newspapers). It is a direct peer as both companies are multi-brand national/regional newspaper operators in print and digital, monetizing across advertising, subscriptions, and circulation.
- Guardian Media Group: Guardian Media Group publishes The Guardian and The Observer, UK-based national newspapers with strong digital readership. Direct peer as a national UK news publisher with overlapping audience and digital subscription model, though structured as a trust rather than a listed company.
- Gannett: Gannett is the largest US newspaper publisher (USA Today, hundreds of local titles). Direct peer as a multi-brand national and regional newspaper operator with similar print-to-digital transition challenges and subscription strategy (USA Today subscriptions).
Emerging players
- BuzzFeed: BuzzFeed is a US-based digital-native news and entertainment publisher. Emerging player comparison as both companies compete for digital audience share and ad dollars, though BuzzFeed lacks Reach's print heritage and UK scale.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Reach social profiles
Digital presenceReach compliance and trust
Trust signalCompliance5 records
Reach financial estimates
Financial estimateRevenue estimate
Valuation estimate
Reach leadership team
Management profileNumber of profiles
Profiles10 records
Reach subsidiaries and ownership
Company hierarchySubsidiaries3 records
Reach funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Reach M&A and investment
M&A and investmentM&A17 records
Investments3 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Reach
What does Reach do?
Reach plc is the UK's largest commercial news publisher, operating a portfolio of 120+ trusted national and regional newspaper brands including Daily Mirror, Daily Express, Daily Star, Daily Record, OK! Magazine, Manchester Evening News, Liverpool Echo, MyLondon, and BelfastLive, delivered via print circulation, paid digital subscriptions, and free ad-supported digital channels. The company monetises its audience primarily through print and digital advertising, with growing diversification into digital subscriptions (launched November 2025), affiliate and ecommerce partnerships, and live events such as the Pride of Britain awards. Underlying the publishing operations are proprietary AI platforms including Guten for editorial automation and Mantis for advertising optimisation.
Is Reach a public or private company?
Reach is a public company. It is classified as public and is currently operating.
When was Reach founded?
Reach was founded in 2018. It employs 1 to 10 people.
Where is Reach based?
Reach is headquartered in London, United Kingdom, in the Europe region.
How does Reach make money?
Six revenue lines are on record. Print Advertising is the primary driver. The others are digital Advertising, print Circulation, digital Subscriptions, affiliates and Ecommerce and events and Live Experiences.
Who are Reach's main competitors?
ITV plc is listed as a broad incumbent. Direct peers are Future plc, Condé Nast, DMGT, Axel Springer, The New York Times Company, News Corp, Guardian Media Group and Gannett. BuzzFeed is listed as an emerging player.
Does Reach have an API?
No public API is recorded for Reach.
What industry is Reach in?
Reach's product category is News Publishing. Its primary akta.pro industry code is MPAJADAA, National & General-Interest Newspapers (Print & Digital), with a secondary code of MPAJAMAD, Digital Magazine & Newspaper Subscription Platforms (Paywalls, Membership). Its NAICS code is 513110 and its SIC code is 2711.