Maison Francis Kurkdjian

What Maison Francis Kurkdjian does

Maison Francis Kurkdjian is an independent luxury fragrance house founded in 2009 and headquartered in Paris, operating as a subsidiary of LVMH Group within its Perfumes & Cosmetics division. The maison is built around the creative direction of master perfumer Francis Kurkdjian and markets itself as a haute couture perfumery, with Baccarat Rouge 540 functioning as its flagship universal fragrance and an anchor for the broader portfolio. Its core product offering spans eau de parfum, extrait de parfum, cologne forte, and gender-fluid editions across roughly twenty fragrance lines (OUD, À la rose, Amyris, APOM, Aqua Universalis/Celestia/Vitae, 724, Gentle Fluidity, Petit Matin & Grand Soir, Pluriel, Kurky, and the exclusive My Very Intimate Perfumes collection), supported by a bath & body range, an Art of Living home fragrance line (candles, diffusers, fabric care), and travel accessories including the Globe Trotter refill system.

The maison's underlying technology is artisanal rather than digital: it relies on premium raw materials (iris rhizomes aged three years, Centifolia roses, Grandiflorum jasmine, oud wood, synthetic musks), olfactory composition methods, and personalization services such as bottle engraving and the customizable My Wardrobe refill sets. There is no proprietary software platform, AI/ML system, or API offering disclosed; the technology-adjacent differentiation lies in controlled packaging, refill engineering, and content production (most recently the ICON(S) documentary on Prime Video released in June 2026).

Commercially, the maison operates a direct-to-consumer-led model with owned e-commerce (free UPS Ground shipping in the US), owned boutiques in Paris and Miami, and selective luxury distribution through partners such as Nordstrom. Pricing is positioned at the ultra-premium tier — eau de parfum at $180–$360 for 70ml, extrait de parfum at $420–$985, and ancillary products at $60–$115 — supported by the Friends of the Maison loyalty program, complimentary engraving promotions, and curated gifting tiers starting at $150. The maison has been cited by third-party market research as holding approximately 5.5% share of the niche perfume segment and as growing 2–3x faster than mainstream luxury fragrance houses.

Name

Maison Francis Kurkdjian

Legal name

Maison Francis Kurkdjian

Website

https://franciskurkdjian.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

251–500 employees

Ownership category

akta.pro rank

Product category

Luxury Fragrance

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Niche & Artisan Fragrance (CRABADAH)

akta.pro secondary industries

Home Fragrance (Candles, Diffusers, Room Sprays) (CRABADAE), Fine Fragrance (Women’s/Men’s/Unisex) (CRABADAA), Scented Candles & Wax Melts (Home Fragrance) (CRAJAEAD), Reed Diffusers & Passive Diffusion Fragrance (CRAJAEAE)

Keywords

• Luxury fragrance house
• Niche perfume
• Haute couture perfumery
• Artisanal fragrance
• Premium eau de parfum

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Others

Revenue model

1. Luxury Fragrance Sales: Primary revenue stream from selling eau de parfum, extrait de parfum, eau de toilette, and cologne products across multiple collections including signature fragrances like Baccarat Rouge 540, OUD Satin Mood, and limited editions
2. Bath & Body Products: Extended product line including scented hand & body cleansing gels, body lotions, body oils, hair mists, and hand creams that complement fragrance offerings and provide recurring touchpoints with the brand
3. Art of Living (Home Fragrance): Scented candles, fragrance diffusers, and fabric care products (including laundry detergent) that extend the brand into lifestyle and home categories
4. Personalization Services: Bottle engraving service at $30 additional charge, providing premium personalization and gifting differentiation
5. Discovery Sets & Travel Collections: Fragrance discovery sets, travel sets with refills (Globe Trotter system), and duo/trio bundles enabling discovery and trial of multiple scents

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Maison Francis Kurkdjian is an independent luxury fragrance house that creates, produces, and sells haute couture perfumery products under the creative direction of master perfumer Francis Kurkdjian. The house offers signature fragrances (eau de parfum, extrait de parfum, cologne forte), bath and body products, home fragrance (scented candles, diffusers, fabric care), and travel accessories. Its flagship scent, Baccarat Rouge 540, anchors a portfolio of unisex and gender-specific collections sold through its own e-commerce site, boutiques, and luxury department stores.

Product overview

Maison Francis Kurkdjian is a luxury French perfume house offering a comprehensive fragrance wardrobe with multiple product lines. The core offering consists of signature fragrances including the flagship Baccarat Rouge 540, OUD collection (with satin and silk variants), À la rose, Amyris, APOM, Aqua Universalis and Aqua collection variants, 724, Gentle Fluidity (Gold and Silver editions), Petit Matin & Grand Soir, Pluriel, Kurky, and Cologne forte versions. The exclusive My Very Intimate Perfumes collection features rare fragrances including Le Beau Parfum, Reflets d'ambre, Absolue Pour le Matin, and Absolue Pour le Soir. Supporting product lines include Bath & Body products (hair perfume, hand cream, cleansing gel, body lotion, body oil, scented soap), Art of Living items (scented candles, fragrance diffusers, fabric care), and travel accessories (Globe Trotter travel spray cases with customizable refill sets). Discovery sets enable exploration of the fragrance collection.

Differentiator

Problem solved

Functional benefit

Products and services

• Baccarat Rouge 540 The Maison's flagship universal fragrance with woody ambery floral notes, sold as eau de parfum and extrait de parfum (70ml and 200ml formats); described as a luminous and intense olfactory signature and the brand's most iconic scent.
• OUD Collection Luxury fragrance collection built around oud wood, including OUD, OUD Satin Mood, and OUD Silk Mood variants. Imagined as a marble palace with gold carvings and a midnight blue sky; silk mood delivers a multicolored raw-silk floral harmony and satin mood evokes a flowing satin sillage.
• À la Rose A fragrance collection celebrating women through an exceptional pairing of Damascena and Centifolia roses, designed to give both men and women the power to wear a contemporary rose.
• Amyris A Parisian-style fragrance with femme and homme variants, built on an amyris and iris pairing for urban elegance from morning to evening.
• APOM A poetic-acronym eau de parfum with a sensually luminous and generous sillage ("A Part of Me"). Available in eau de parfum and the APOM Precious Elixir concentrated 4x4ml format.
• Aqua Universalis A fresh and ethereal universal fragrance for everyone that bonds with skin to release bergamot, citron, white flowers, and musky wood notes. Available as EDT and Cologne forte.
• Aqua Celestia A cologne EDP that forms a seamless bond between the blue of the sky and the blue of the sea, offering bright freshness with celestial sensuality.
• Aqua Vitae A sensual and delicate cologne EDP with citrus and floral notes, positioned as the olfactory link that gathers us.
• 724 An eau de parfum inspired by Francis Kurkdjian's fascination with the cities of the world and their creative energy.
• Gentle Fluidity A fragrance duo (Gold and Silver editions) expressing the same notes through two identities, designed to challenge the barriers between masculinity and femininity.
• Petit Matin & Grand Soir A duo representing the freshness of an early morning (Petit Matin) and the radiance of an endless night in Paris (Grand Soir), sold separately and as an olfactory escapade.
• Pluriel A timeless-classics quest for women and men, offered in gender-specific versions (féminin Pluriel and masculin Pluriel) as eau de toilette.
• Kurky A lighthearted eau de parfum named after Francis Kurkdjian's childhood nickname, conveying an insatiable desire for freedom.
• Cologne Pour le Matin & Cologne Pour le Soir Large-format (200ml) cologne forte editions: Pour le Matin offers aromatic and citrus notes for a fresh start; Pour le Soir offers spicy and ambery notes for nighttime wear.
• My Very Intimate Perfumes Collection An exclusive collection of bold and audacious fragrances available only online and in boutiques, including Le Beau Parfum, Reflets d'ambre, Absolue Pour le Matin, and Absolue Pour le Soir. Represents the Maison's heritage and history.
• Bath & Body Collection Bath and body products infused with signature fragrances, including hair perfume, hand cream, hand & body cleansing gel, body lotion, body oil, and scented soap, designed to extend the sillage and provide a complete sensorial experience.
• Art of Living (Home Fragrance) Home fragrance products extending the Maison's scents into lifestyle, including scented candles, fragrance diffusers, and fabric care products (e.g., universal laundry detergent).
• Globe Trotter Travel System A metal travel spray case with magnetic closure holding 11ml refills, available in Zinc and Gold editions, enabling customers to carry their fragrance wardrobe when traveling.
• My Wardrobe Customizable Refill Sets Customizable 2- or 4-refill sets of 11ml signature fragrances designed for the Globe Trotter case, allowing customers to build their own portable fragrance wardrobe.
• Discovery Sets Discovery sets and fragrance-wardrobe essentials that allow customers to sample and explore multiple Maison Francis Kurkdjian fragrances before committing to a full bottle.
• Travel & Duo/Trio Sets Travel-size sets (e.g., Baccarat Rouge 540 Travel Set EDP 5x11ml and Extrait 5x11ml) and duo/trio bundles that enable discovery, gifting, and trial of multiple Maison scents.
• Personalization (Bottle Engraving Service) Bottle engraving service available for $30 per bottle on the Baccarat Rouge 540 collection and all 35ml fragrances (with complimentary engraving promotions during select periods), providing premium personalization and gifting differentiation.

Quantifiable outcome

• 5.5% market share in niche perfume segment valued at €4.85 billion (2026 projections)
• +2 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered flagship and core.

• Amazon Prime VideoflagshipGTM or Marketing Partner · 13 June 2026Maison Francis Kurkdjian partnered with Amazon Prime Video to release the documentary ICON(S) exploring the creation story of Baccarat Rouge 540 through conversations between perfumer Francis Kurkdjian and five artistic collaborators including musicians, chefs, and kinetic artists. This partnership represents an innovative content-driven marketing approach to reach new luxury fragrance consumers through immersive storytelling that transforms product heritage into entertainment.
• LVMH GroupcoreOthersMaison Francis Kurkdjian is owned by LVMH Group, the world's largest luxury goods conglomerate. The brand operates within LVMH's Perfumes & Cosmetics division alongside other luxury fragrance houses, benefiting from the group's distribution network, marketing resources, and luxury brand portfolio synergies.
• NordstromcoreChannel Partner/ Reseller/ DistributorNordstrom carries Maison Francis Kurkdjian fragrances in its luxury beauty department, participating in seasonal beauty savings events alongside other ultra-luxury brands including Dior, Hermés, and Tom Ford. This partnership provides access to Nordstrom's affluent customer base and department store shopping experience.

Scale indicators4 records

Recent moves4 records

Expansion highlights5 records

Direct peers

• Creed: Historic niche luxury fragrance house cited alongside MFK with 5.0% niche market share. Operates in the same ultra-premium price tier with heritage perfumery positioning and similar DTC and selective retail distribution.
• Byredo: Swedish niche luxury fragrance house competing directly with MFK on artisanal positioning, unisex/gender-fluid scents, bath & body extension, and home fragrance (candles, diffusers). Often co-listed in 'top niche perfume houses'.
• Diptyque: Paris-based niche fragrance and home fragrance house (candles, diffusers, eau de toilette) with comparable heritage storytelling and selective retail distribution. Directly overlaps with MFK's bath & body and Art of Living ranges.
• Amouage: Omani luxury niche fragrance house cited alongside MFK with 4.5% niche market share. Competes in the ultra-premium tier with unisex artisanal scents and similar selective luxury distribution.
• Le Labo: Estée Lauder-owned niche fragrance house with comparable DTC boutiques, artisanal positioning, hand-labeled bottles, and unisex scent profiles. Targets the same affluent, design-conscious consumer as MFK.
• Xerjoff: Italian niche luxury perfumery listed among the leading niche players alongside MFK. Competes at the top of the price pyramid with rare-ingredient formulations and limited artisanal production.

Broad incumbents

• Jo Malone London: Estée Lauder-owned British fragrance house frequently co-cited with MFK in the luxury niche segment. Operates a much wider retail footprint (own boutiques, department stores, travel retail) and overlapping bath & body and home fragrance categories.
• Guerlain: Historic LVMH-owned luxury fragrance and beauty maison with overlapping perfume wardrobe, beeswax-based home fragrance (candles, perfumed accessories), and selective luxury retail distribution. A direct LVMH stablemate of MFK.
• Tom Ford Beauty: Estée Lauder-owned luxury fragrance and beauty house that competes with MFK in the ultra-luxury fragrance tier. Has a broader portfolio (makeup, eyewear) and wider global retail distribution, including travel retail and department stores.
• Hermès Parfums: Luxury conglomerate fragrance division operating at the ultra-premium tier alongside MFK, with selective boutique and department store distribution. Broader non-beauty parent limits overlap but the fragrance positioning is highly comparable.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCTj44UFzFZXrvFhY_N84xRA
• Facebookfacebook.com/franciskurkdjian
• LinkedInlinkedin.com/company/parfum-francis-kurkdjian
• Instagraminstagram.com/maisonfranciskurkdjian
• TikToktiktok.com/@maisonfranciskurkdjian
• Xx.com/fkurkdjian

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maison Francis Kurkdjian