Xerjoff
Xerjoff is a Turin-founded Italian luxury niche perfume house that designs and sells ultra-premium fragrances and adjacent lifestyle products (candles, hair mists, attars) through 13 global boutiques and DTC e-commerce, serving high-net-worth consumers across 125+ countries.
- Company typePrivate
- Founded2007
- HeadquartersMoncalieri, Italy
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Xerjoff does
Xerjoff is an Italian luxury niche perfume house founded in 2007 in Turin by Sergio Momo and Dominique Salvo. The company designs, produces, and sells ultra-premium fragrances organized into themed collections — including 17/17 Stone Label (semi-precious stones, meteorite fragments, gold-plated caps), Shooting Stars (Sikhote-Alin meteorite-inspired), K Collection (alchemy-inspired equal-intensity compositions), Oud Stars, Sketchbook (limited editions from founder archive), and Amphorae — alongside a revived Casamorati sub-brand preserving 19th-century Italian Art Nouveau perfumery. The portfolio exceeds 180 original scents.
The business operates a direct-to-consumer model combining an owned e-commerce storefront (xerjoff.com) with 13 monobrand boutiques in prime luxury real estate, including Dubai Mall, Harrods London, Paris, Milan, Monaco, and Mykonos. Products are priced from $63 for entry-level 15ml formats up to $1,256 for Sketchbook Limited Editions, with complimentary pochettes on orders over €165 and a customizable Sample Kit driving the discovery-to-full-bottle funnel. Distribution extends into 125+ countries, and adjacent categories (scented candles, hair mists, attars, travel sizes) plus an Olfactory Consultancy service round out an experiential ecosystem.
The commercial strategy emphasizes heritage storytelling, Italian craftsmanship, and lifestyle partnerships — most notably the 2026 Automobili Lamborghini co-branded fragrance trio and collaborations with Duran Duran, Tony Iommi, Kappa Futurfestival, Piazza di Siena, and Maison de Venoge. Xerjoff is privately held under XERJOFF GROUP S.p.a., registered in Italy (P.iva 09547650011), with founder Sergio Momo retaining creative direction; the company does not disclose revenue or external funding.
Xerjoff firmographics
Firmographics- Name
- Xerjoff
- Legal name
- XERJOFF GROUP S.p.a.
- Website
- https://xerjoff.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Xerjoff is a Turin-founded Italian luxury niche perfume house that designs and sells ultra-premium fragrances and adjacent lifestyle products (candles, hair mists, attars) through 13 global boutiques and DTC e-commerce, serving high-net-worth consumers across 125+ countries.
- Ownership category
- akta.pro rank
Xerjoff industry classification
Industry- NAICS
- Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Health and Personal Care Retailers (456)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844)
- akta.pro primary industry
- Niche & Artisan Fragrance (CRABADAH)
- akta.pro secondary industries
- Fine Fragrance (Women’s/Men’s/Unisex) (CRABADAA), Fragrance Gift Sets & Discovery Kits (CRABADAI), Luxury Beauty & Fragrance Department Stores (CRAGADAD)
Keywords
Where Xerjoff is headquartered
LocationHeadquarters
- HQ city
- Moncalieri
- HQ country
- Italy
- HQ region
- Europe
Offices14 records
Markets served
Xerjoff business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
Revenue model
- Luxury Fragrance Sales: One-time purchase of Eau de Parfum, Parfum, and perfume extract products sold in various sizes (15ml, 30ml, 50ml, 100ml). Premium pricing from $63 to $1,256 per bottle depending on product and collection.
- Discovery Sets and Sample Kits: Customizable sample kits and discovery sets allow customers to sample multiple fragrances before purchasing full-size products. Complimentary Xerjoff pochette with orders over €165.
- Casamorati Sub-brand: Vintage Italian Art Nouveau perfumery collection revived in 2009, offering 28+ products including perfumes, hair mists, and discovery sets at various price points
- Olfactory Consultancy Service: Personalized perfume consultation service provided by perfume connoisseurs to help customers find scents tailored to their tastes, available via contact form or direct email
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Entry-level fragrances and samples |
| Unit Pricing | Pay-as-you-go | Standard Eau de Parfum bottles |
| Unit Pricing | Pay-as-you-go | Premium and Limited Edition fragrances |
| Unit Pricing | Pay-as-you-go | Discovery and Gift Sets |
| Other | One time | Complimentary gift with purchase |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
Xerjoff product offering
Product offeringCore offering
Xerjoff designs, produces, and sells luxury niche perfumes through its own portfolio of more than 180 original scents grouped into themed collections (Shooting Stars, K Collection, 17/17 Stone Label, Oud Stars, Sketchbook, Amphorae, and the Casamorati sub-brand), with pricing ranging from $63 to $1,256 per bottle. The offering extends to attar oils, scented candles, hair mists, sample kits, discovery sets, and a personalized olfactory consultancy service, distributed through the xerjoff.com e-commerce platform and 13 monobrand boutiques worldwide.
Product overview
Xerjoff is a luxury Italian perfume house founded in 2007 in Turin, Italy, by Sergio Momo and Dominique Salvo. The company operates two primary sub-brands: Xerjoff and Casamorati (revived in 2009, originally established in Bologna in 1888). With a portfolio exceeding 180 original scents available in more than 125 countries, Xerjoff offers themed collections including Shooting Stars (meteorite-inspired), K Collection (alchemy-inspired), Oud Stars, 17/17 Stone Label, Sketchbook, and more. The Casamorati sub-brand preserves 19th-century Italian perfumery through vintage-inspired scents. Beyond perfumes, offerings include Sample Kits, Discovery Sets, Scented Candles, Hair Mists, Attars, and Travel Sizes. The company also provides an Olfactory Consultancy Service for personalised fragrance recommendations. Xerjoff maintains 13 boutiques globally and has established notable partnerships including Automobili Lamborghini for a luxury fragrance collaboration.
Differentiator
Problem solved
Functional benefit
Brands
- Casamorati: A vintage Italian perfume house revived by Xerjoff in 2009, specializing in Art Nouveau-era perfumery. Originally founded in Bologna in 1888 by Claudio Casamorati. Maintains the original flacon design and preserves 19th-century Italian fragrance traditions.
- 17/17 Stone Label
- Shooting Stars
Companies that use Xerjoff
Customer profileSegments3 records
Xerjoff technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Xerjoff partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered flagship, core and minor.
- Automobili LamborghiniflagshipHistoric first-ever collaboration between luxury automotive and high-end perfumery industries. Created trio of luxury fragrances named Fierezza, Avanguardia, and Perseveranza, inspired by the sensory experience of driving a sports car. Both brands emphasize shared Italian heritage and commitment to excellence. Fragrances incorporate ingredients including pink peppercorn, incense, ginger, cedar, with packaging reflecting Lamborghini's iconic design elements.
- Duran DurancoreMusic partnership featuring Duran Duran, a British new wave band. Collaboration highlighted in the brand's journal as a key partnership in the music space.
- Tony IommiminorMusic collaboration with legendary guitarist Tony Iommi of Black Sabbath. Featured as a key partnership in brand's journal.
- Kappa FuturfestivalcoreAnnual music festival partnership featuring innovative sounds and scents collaboration. Kappa FuturFestival is an established electronic music event.
- Casamorati Piazza di SienaminorSports/cultural partnership with Piazza di Siena, an equestrian event held in Rome, featuring Casamorati branding and fragrance collaboration.
- Maison de VenogeminorPartnership with Maison de Venoge, a historic champagne house, creating a lifestyle collaboration between luxury perfumery and champagne.
- Max CasacciminorMusic collaboration with Max Casacci, a music producer and guitarist, featured in brand's journal.
Scale indicators5 records
Recent moves8 records
Expansion highlights5 records
Xerjoff competitors and assessment
Company assessmentDirect peers
- Creed: Ultra-premium niche perfume house (founded 1760) with comparable price points ($200–$500+ per bottle), signature flacon design, and a similar collector-driven customer base; explicitly named alongside Xerjoff as a leader in the niche segment.
- Maison Francis Kurkdjian: Paris-based ultra-premium niche perfumer co-owned with LVMH; offers similarly priced artisanal fragrances with strong storytelling and selective boutique distribution, directly comparable positioning to Xerjoff's luxury niche identity.
- Amouage: Omani luxury niche perfume house with premium pricing ($150–$600+), artistic flacons, and global flagship boutique strategy in luxury destinations; named alongside Xerjoff as a top-tier niche player.
- Byredo: Swedish niche luxury fragrance house with comparable pricing, minimalist designer bottles, a strong cult/collector following, and broad global DTC + boutique retail; recent acquisition by Puig underscores strategic value of this niche peer set.
- Le Labo: Estée Lauder-owned niche perfumer with similar ultra-premium positioning, artisanal storytelling, and city boutiques; offers scented candles alongside fragrances similar to Xerjoff's home extension.
- Diptyque: Paris-based luxury fragrance and scented candle house with comparable boutique-driven retail, premium pricing, and crossover between personal fragrance and home scents—mirroring Xerjoff's portfolio structure.
Broad incumbents
- Tom Ford Beauty: Estée Lauder-owned luxury fragrance line offering ultra-premium EDPs and collectible private blends; competes for the same affluent consumer with broader distribution and greater marketing spend.
- Chanel Parfums: House of Chanel's fragrance division, a luxury incumbent with iconic lines at premium price points; competes with Xerjoff in the same luxury department-store (e.g., Harrods) fragrance walls and for gifting occasions.
Emerging players
- Maison Margiela Replica: LVMH-owned niche-leaning fragrance line with storytelling-led collections and premium pricing ($100–$300+); an adjacent competitor capturing share from traditional luxury perfumery that Xerjoff also targets.
- Initio Parfums Privés: Paris-based niche house specializing in high-concentration extraits with comparable ultra-premium pricing and collector positioning; an emerging peer in the same niche category competing for similar discretionary luxury buyers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
Xerjoff social profiles
Digital presenceXerjoff financial estimates
Financial estimateRevenue estimate
Valuation estimate
Xerjoff leadership team
Management profileNumber of profiles
Xerjoff subsidiaries and ownership
Company hierarchySubsidiaries1 record
Xerjoff funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Xerjoff M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Xerjoff
What does Xerjoff do?
Xerjoff designs, produces, and sells luxury niche perfumes through its own portfolio of more than 180 original scents grouped into themed collections (Shooting Stars, K Collection, 17/17 Stone Label, Oud Stars, Sketchbook, Amphorae, and the Casamorati sub-brand), with pricing ranging from $63 to $1,256 per bottle. The offering extends to attar oils, scented candles, hair mists, sample kits, discovery sets, and a personalized olfactory consultancy service, distributed through the xerjoff.com e-commerce platform and 13 monobrand boutiques worldwide.
Is Xerjoff a public or private company?
Xerjoff is a private company. It is currently operating.
When was Xerjoff founded?
Xerjoff was founded in 2007. It employs 11 to 50 people.
Where is Xerjoff based?
Xerjoff is headquartered in Moncalieri, Italy, in the Europe region.
How does Xerjoff make money?
Four revenue lines are on record. Luxury Fragrance Sales are the primary driver. The others are discovery Sets and Sample Kits, casamorati Sub-brand and olfactory Consultancy Service.
Who are Xerjoff's main competitors?
Direct peers on record are Creed, Maison Francis Kurkdjian, Amouage, Byredo, Le Labo and Diptyque. Broad incumbents are Tom Ford Beauty and Chanel Parfums. Emerging players are Maison Margiela Replica and Initio Parfums Privés.
Does Xerjoff have an API?
No public API is recorded for Xerjoff.
What industry is Xerjoff in?
Its primary akta.pro industry code is CRABADAH, Niche & Artisan Fragrance, with a secondary code of CRABADAA, Fine Fragrance (Women’s/Men’s/Unisex). Its NAICS code is 456120 and its SIC code is 2844.