Closer
Closer is a London-based creative technology agency and brand incubator serving global luxury, fashion, and premium brands with 360 campaigns, AR/CGI experiences, brand identity, and experiential activations, and now incubating owned IP such as GodMode beauty.
- Company typePrivate
- Founded2021
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Closer does
Closer is a privately-held creative technology agency and brand incubator founded in 2021 and headquartered in London, with additional delivery centers in New York and Thessaloniki. The company serves global luxury and fashion conglomerates — including LVMH brands (Louis Vuitton, Dior, Chanel, Miu Miu), Prada Group, Estee Lauder Companies, Nike, Samsung, Fast Retailing, Audemars Piguet, and Westman Atelier — with full-service creative capabilities spanning 360 campaign development, augmented reality experiences, CGI film production, anamorphic 3D billboards, brand identity and packaging design, game and app development, digital avatar and robotic installations, and out-of-home experiential activations. The company describes itself as a "value creation company," explicitly deploying both capital and creative expertise.
The underlying technology stack is a multi-disciplinary creative production capability — CGI pipelines, AR experience design, anamorphic display engineering, digital avatar/robot systems, and game/app development — delivered through an integrated in-house team rather than a single proprietary platform. Business model economics operate on two layers: (1) project-based and likely retainer-style creative agency engagements with enterprise clients under custom quotations (pricing not publicly disclosed), and (2) capital deployment into co-created brand IP, exemplified by the 2025 launch of GodMode, a beauty brand co-founded with Chloë Grace Moretz and Rina Sawayama. Go-to-market is predominantly reputation-driven and relationship-led, leveraging a portfolio of LVMH-tier case studies, with no traditional demand-generation motion.
Closer firmographics
Firmographics- Name
- Closer
- Legal name
- Closer
- Website
- https://closer.ltd
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Closer is a London-based creative technology agency and brand incubator serving global luxury, fashion, and premium brands with 360 campaigns, AR/CGI experiences, brand identity, and experiential activations, and now incubating owned IP such as GodMode beauty.
- Ownership category
- akta.pro rank
Closer industry classification
Industry- Product category
- Creative Agency Services
- NAICS
- Advertising Agencies (541810), Indoor and Outdoor Display Advertising (541850)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Integrated Full-Service Creative Agencies (MPAAAAAA)
- akta.pro secondary industries
- Festival & Live Entertainment Brand Partnerships (MPAAAGAF), Exhibition, Retail & Experiential Design (BPAHAKAL)
Keywords
Where Closer is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices3 records
Markets served
Closer business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Distribution channels1 record
Marketing channels3 records
Closer product offering
Product offeringCore offering
Closer is a creative technology agency and brand incubator that delivers 360 campaign development, augmented reality experiences, CGI film production, brand identity design, and experiential activations for luxury, fashion, beauty, and lifestyle brands. Beyond agency services, the company also co-creates and incubates its own brands and IP, including the beauty brand Godmode, deploying both capital and creative expertise.
Product overview
Closer is a value creation company and creative agency that crafts brand identities, campaigns, and experiential activations for luxury, fashion, and lifestyle brands. The company operates a portfolio approach, creating and accelerating audacious brands and IP alongside serving major clients including LVMH, Nike, Prada Group, Estee Lauder Companies, and Samsung. Closer's service offerings include 360 campaign development, augmented reality, CGI film production, brand identity design, digital commerce, game/app development, and experiential activations. Notable brand projects include Godmode (beauty brand co-created with Chloë Grace Moretz and Rina Sawayama), Louis Vuitton campaigns, Westman Atelier branding, and Nike innovation summits.
Differentiator
Problem solved
Functional benefit
Products and services
- Godmode Beauty Brand A co-created beauty brand born at the intersection of anime, gaming, and global youth culture, created by Closer in partnership with Chloë Grace Moretz and Rina Sawayama. Sold as a consumer product line targeting younger demographics.
- 360 Campaign Development Full-service campaign development including strategy, creative direction, advertising and social content, and multi-channel execution for luxury and fashion brand clients.
- Augmented Reality Experiences Augmented reality creation, experiences, and installations for brand campaigns, retail activations, and out-of-home installations.
- CGI Film Production Computer-generated imagery and film production for advertising, brand storytelling, and experiential activations, including CGI product modeling and imagery for beauty and luxury brands.
- Brand Identity Design Comprehensive brand identity services including primary shape language, packaging design, and visual identity systems for consumer, fashion, and beauty brands.
- e-Commerce Content & Digital Design Digital design services for e-commerce platforms including content creation, product imagery, and digital experience design for beauty and consumer brands.
- Game & App Development Game and application development for brand experiences and digital ecosystems, including Web3 ecosystem design and rich digital experiences.
- Experiential Activations Out-of-home retail facades, point of sale activations, anamorphic 3D billboards, digital avatars and robotic installations, and brand experience events for luxury, fashion, and lifestyle clients.
Companies that use Closer
Customer profileNamed customers11 records
Segments2 records
Ideal customer profiles3 records
Closer technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Closer partnerships and signals
Strategic signalRecent moves6 records
Expansion highlights5 records
Closer competitors and assessment
Company assessmentDirect peers
- Unit9: Creative production and technology studio building immersive experiences, CGI, AR and digital content for global brands — directly comparable service offering to Closer's experiential work.
- Mother Design: Brand identity and design studio under Mother NYC, focused on visual identity, packaging and creative direction for premium brands — directly comparable to Closer's brand identity and packaging work (e.g., Westman Atelier).
- B-Reel: Boutique creative technology studio producing interactive experiences, AR/VR, branded content and digital campaigns — closely overlaps Closer's experiential and AR capabilities at similar scale.
- Anomaly: Independent creative agency serving premium and consumer brands with integrated campaigns and brand identity work — similar positioning to Closer's luxury-focused, non-holding-company model.
- Droga5: Acclaimed creative agency (Accenture Song) producing award-winning campaigns for premium global brands — competes with Closer for the same high-end luxury and lifestyle briefs.
- R/GA: Global creative technology agency under IPG that builds brand experiences, digital products and campaigns for enterprise clients — Closer's closest large-scale analogue in combining creative and technology.
- Tool of North America: Independent creative and production studio specializing in branded content, experiential and innovative campaigns — comparable boutique-scale experiential peer to Closer.
- AKQA: Creative agency known for premium brand storytelling, digital experiences and innovation work for Nike and luxury clients — highly comparable in service mix and client base to Closer.
Broad incumbents
- MediaMonks: S4 Capital's content and production engine producing digital advertising, CGI and brand experiences globally — a scaled version of Closer's CGI, content and experiential capabilities with overlap on luxury clients.
Emerging players
- Resn: Boutique digital creative studio producing award-winning interactive web experiences, CGI and digital campaigns — comparable in size, creative-tech orientation and experimental output to Closer's digital work.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Closer social profiles
Digital presenceCloser financial estimates
Financial estimateRevenue estimate
Valuation estimate
Closer leadership team
Management profileNumber of profiles
Closer funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Closer M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Closer
What does Closer do?
Closer is a creative technology agency and brand incubator that delivers 360 campaign development, augmented reality experiences, CGI film production, brand identity design, and experiential activations for luxury, fashion, beauty, and lifestyle brands. Beyond agency services, the company also co-creates and incubates its own brands and IP, including the beauty brand Godmode, deploying both capital and creative expertise.
Is Closer a public or private company?
Closer is a private company. It is classified as unknown and is currently operating.
When was Closer founded?
Closer was founded in 2021. It employs 11 to 50 people.
Where is Closer based?
Closer is headquartered in London, United Kingdom, in the Europe region.
Who are Closer's main competitors?
Direct peers on record are Unit9, Mother Design, B-Reel, Anomaly, Droga5, R/GA, Tool of North America and AKQA. MediaMonks is listed as a broad incumbent. Resn is listed as an emerging player.
Does Closer have an API?
No public API is recorded for Closer.
What industry is Closer in?
Closer's product category is Creative Agency Services. Its primary akta.pro industry code is MPAAAAAA, Integrated Full-Service Creative Agencies, with a secondary code of MPAAAGAF, Festival & Live Entertainment Brand Partnerships. Its NAICS code is 541810 and its SIC code is 7311.