What B-Reel does

B-Reel is a privately held, independently owned creative agency founded in 1999 and headquartered in Brooklyn, New York, with 51-100 employees. It operates as an ongoing venture umbrella at the intersection of storytelling and technology, serving major enterprise brand clients such as Nike, The North Face, Storytel, H&M, Save the Children, Activision Blizzard (Diablo), Google, and Doritos through advertising campaigns, branded interactive experiences, and proprietary product creation.

Its core product portfolio spans multiple categories: Feels Like Studio serves as the design and technology studio creating new brands, software products, and experiences; State is a consumer-facing mental and physical well-being app built on breathwork, initially co-developed with neuroscientist Andrew Huberman and performance expert Brian Mackenzie; Live Boutique is a proprietary soft- and hardware live-shopping platform enabling personal shoppers to run enhanced video calls on FaceTime, Zoom, and Skype, initially developed with Teenage Engineering; Earth Studio was an animation tool for Google Earth's geo dataset, developed in-house and acquired by Google; and Hotel 626 was a webcam- and microphone-driven interactive horror web game executed as a marketing campaign for Doritos in 2008. Technical differentiators center on novel interface architecture (camera/microphone/phone integration), integration with mainstream consumer platforms, and the ability to ship polished standalone consumer products rather than only agency deliverables.

Revenue mechanics are not publicly disclosed. Pricing is opaque and business is generated via direct inquiry ([email protected]), consistent with project-based agency engagements supplemented by long-tail revenue from owned products and IP. Customer segments span advertising/brand clients (primary), technology product companies, and entertainment/gaming. Geographic scope is presented as global though no offices outside Brooklyn are disclosed in the data.

Name

B-Reel

Website

https://b-reel.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

B-Reel is an independent creative agency and venture studio, founded in 1999 and headquartered in Brooklyn, that builds storytelling-driven advertising campaigns, branded experiences, and proprietary software products for global enterprise clients such as Nike, Google, H&M, and The North Face.

Ownership category

akta.pro rank

Product category

Creative Agency Services

NAICS

Independent Artists, Writers, and Performers (7115)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

B2B/ABM Creative Agencies (MPAAAAAI)

Keywords

• Creative agency services
• Interactive brand experiences
• Design studio services
• Software product development
• Digital storytelling

Headquarters

HQ city

Brooklyn

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Distribution channels2 records

Marketing channels2 records

Core offering

B-Reel is an independent creative agency founded in 1999 that delivers projects at the intersection of storytelling and technology for brand clients. The firm produces advertising campaigns, interactive marketing experiences, and brand activations for major brands, and also develops proprietary software products and apps (such as the State breathwork app and the Live Boutique live shopping platform) through its design studio arm, Feels Like.

Product overview

B-Reel is a creative studio founded in 1999, operating as an ongoing venture hub that specializes in projects at the intersection of Storytelling and Technology. The company encompasses multiple products and sub-brands: Feels Like Studio serves as the latest embodiment of its design and tech capabilities, creating new brands, software products, and experiences; the State App provides breathwork-based mental and physical well-being tools; Live Boutique is a proprietary soft- and hardware platform for enhanced live shopping; Earth Studio was an animation tool for Google Earth's geo dataset (acquired by Google); and Hotel 626 was an interactive horror web experience. The portfolio spans from software products and apps to creative campaigns and interactive experiences.

Differentiator

Problem solved

Functional benefit

Brands

• Feels Like Studio: Design and technology studio - the latest embodiment of B-Reel's design and tech capabilities
• Earth Studio
• State App
• Live Boutique
• State

Products and services

• Feels Like Studio The design and technology studio of B-Reel, focused on pushing the boundaries of what interfaces can be, how they work, and how they make users feel. Creates new brands, software products, and experiences for clients and ventures.
• State App A mental and physical well-being mobile application that helps users take control of their state through breathwork, built on protocols from neuroscientist Andrew Huberman and performance expert Brian Mackenzie.
• Live Boutique A proprietary soft- and hardware platform for richer live shopping, functioning as an all-in-one film studio, asset repository, and presentation tool that enables personal shoppers to conduct enhanced video calls with customers on platforms such as FaceTime, Zoom, and Skype.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

Five partnerships are on record, tiered major, key, core and notable.

• GooglemajorTechnology or IntegrationEarth Studio, an animation tool for Google Earth's geo dataset, was initiated and developed at B-Reel/Feels Like and subsequently acquired by Google. This represents a significant product exit for B-Reel.
• Andrew HubermankeyStrategic or Co-development PartnerCo-developed the State app, a breathwork application for mental and physical well-being. Huberman, a neuroscientist, contributed scientific expertise to the app's development.
• Brian MackenziekeyStrategic or Co-development PartnerCo-developed the State app alongside Andrew Huberman, contributing to the breathwork and performance optimization expertise.
• Teenage EngineeringcoreStrategic or Co-development PartnerPartnered with Teenage Engineering for the initial development of Live Boutique, the proprietary live shopping platform. Teenage Engineering contributed hardware and design expertise.
• DoritosnotableStrategic or Co-development PartnerCreated Hotel 626, an interactive horror game experience, as a marketing campaign for Doritos to promote Black Pepper Jack and Smokin' Cheddar BBQ flavors.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Mother: Independent creative agency producing campaigns and brand experiences globally. Comparable as a non-holdco creative shop working with major brands, though less technology-product focused than B-Reel.
• 72andSunny: Independent creative agency known for culturally resonant brand campaigns for clients like Google, Nike, and Samsung. Comparable creative ambitions and brand roster, with similar boutique positioning against larger holding-company networks.
• Ueno: Independent creative agency combining design, technology, and product development for brand clients. Comparable size, scope, and positioning at the intersection of creative and engineering, with similar boutique agency dynamics.
• AKQA: Design and innovation agency focused on ideas that create brand preference and product experience. Direct peer given shared emphasis on brand creative combined with proprietary digital product development, similar client categories, and global brand work.
• Anomaly: Independent agency operating at the intersection of advertising, product invention, and consulting. Direct peer because of shared model that combines creative campaign work with proprietary product ventures, similar boutique scale, and tier-1 brand clients.
• R/GA: Independent creative and technology agency that combines design, technology, and storytelling to build brands and products. Closely matches B-Reel's positioning at the intersection of creativity and engineering, with comparable scale and tier-1 client roster.
• Pentagram: Independent design agency producing brand identity, digital products, and creative work for major clients. Comparable as a partner-led, non-holdco creative firm with similar boutique positioning, though more identity- and design-weighted than B-Reel's campaign focus.
• Droga5: Independent creative agency producing campaigns and brand experiences for major global advertisers. Comparable to B-Reel in producing high-profile brand campaigns with strong creative ambition, though typically larger and more campaign-focused.

Broad incumbents

• Huge: Large digital agency producing brand experiences, products, and platforms for enterprise clients. Comparable technology-and-creative positioning, but with broader service offerings and significantly larger scale than B-Reel.
• Wieden+Kennedy: Larger independent creative agency producing campaigns for Nike, Google, and other global brands. Comparable brand roster and creative ambitions, but with materially greater scale, geographic footprint, and resources than B-Reel.

Market position

Competitive moat3 records

Key risks1 record

Key highlights5 records

Customer concentration

• Xx.com/breel_co
• LinkedInlinkedin.com/company/b-reel

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about B-Reel