Eldermark Software

What Eldermark Software does

Eldermark Software is a US-based, privately held vertical SaaS company that has served the senior living industry exclusively for approximately 30 years (since 1994). The company builds and sells a cloud-based senior living platform — built on AWS — that integrates electronic health records (EHR/ServiceMinder), electronic medication administration (eMAR), point-of-care documentation, risk management, billing, digital payments (ePay), CRM, marketing, resident engagement, document management (ElderForms via WorldView), and AI-powered analytics (ElderSmarts) into a single connected workflow. The platform is differentiated by a clinical-to-financial integration layer in which a single assessment drives the care plan, eMAR, pharmacy order, and billing record — automatically surfacing unbilled services and care level changes in real time rather than at month-end.

Eldermark serves a distributed base of more than 2,500 senior living communities and 116,000+ users across the United States, spanning independent living, assisted living, memory care, and skilled nursing operators. Its buyer personas include Executive Directors, multi-site management companies and ownership groups, Directors of Nursing, and sales/marketing leaders. Go-to-market is direct-only — enterprise field sales for multi-site operators and inside sales for mid-market — with consultative demos, dedicated implementation representatives, sub-60-day go-live, and bundled 24/7 US-based support. Pricing is quote-based subscription on an annual cadence; the company also generates professional-services revenue through its Business Model Design offering, which uses a True Cost of Care Toolset to optimize billing capture.

The company is in active product modernization under CEO Jaime Ojeda (formerly COO of LUMEDX, where he led a sale to Hg Capital/Intelerad), with the cloud-based Eldermark NEXT platform, ElderSmarts AI analytics, and an AI Fall Prevention feature launched April 2025 as recent milestones. The company is backed by institutional investors (specific names not disclosed), has no public funding rounds, and operates as an independent entity without a disclosed parent company.

Name

Eldermark Software

Legal name

Eldermark

Website

https://eldermark.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

51–100 employees

Short description

Eldermark Software is a US-based vertical SaaS company serving 2,500+ senior living communities with a cloud-based platform integrating EHR, eMAR, billing, CRM, and AI analytics (ElderSmarts) into a single clinical-to-financial workflow, sold via direct subscription with bundled implementation and 24/7 support.

Ownership category

akta.pro rank

Product category

Senior Living Management Software

NAICS

Software Publishers (513210)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Care Navigation & Service Coordination (Medical, Social, Community) (HSABAIAB)

akta.pro secondary industries

Elder Services & Aging Support (BPAGAEAF), Childcare & Eldercare Caregiving Platforms (BPAMAHAJ)

Keywords

• Senior living software
• Electronic health records
• Medication management software
• Revenue cycle management
• Healthcare analytics platform

Headquarters

HQ city

Minnetonka

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Software Platform Subscription: SaaS subscription for EHR, eMAR, billing, analytics, CRM, and related modules. Subscription-based model with implementation and support bundled. Under 60-day go-live with dedicated implementation rep. 24/7 US-based support included.
2. Business Model Design Consulting: Consultative process for senior living business model optimization. Experts review community data and ensure all care services are properly billed. Includes ongoing monitoring using the True Cost of Care Toolset.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels8 records

Core offering

Eldermark Software builds and sells a cloud-based senior living platform that unifies EHR (ServiceMinder), eMAR, Point of Care, Risk Management, Billing, Digital Payments (ePay), CRM, Resident Engagement, ElderForms document management, Dashboards, and ElderSmarts AI analytics into one connected system. The core commercial offering is a SaaS subscription that automatically links clinical documentation and care level changes to billing and pharmacy orders, with implementation support and 24/7 US-based support bundled in. The company supplements subscription revenue with a Business Model Design consultative service that helps senior living operators identify revenue gaps using its True Cost of Care Toolset.

Product overview

Eldermark is a senior living software company offering a unified platform-plus-modules architecture built exclusively for senior living communities. The core clinical stack comprises EHR (ServiceMinder) and eMAR for clinical documentation and medication management, supported by Point of Care (mobile), Risk Management, and ElderForms (document management via WorldView partnership). On the financial side, the platform includes Billing and Digital Payments (ePay), with Business Model Design providing consultative revenue optimization. The operations layer spans Dashboards, ElderSmarts (AI-powered analytics), CRM, eMedia (digital marketing), and Resident Engagement. These products are designed to interoperate as a single connected system — clinical documentation flows automatically into billing, pharmacy, and analytics — so care level changes update billing in real time, and ElderSmarts aggregates data from across the entire portfolio to deliver predictive insights on fall risk, census risk, and revenue capture.

Differentiator

Problem solved

Functional benefit

Brands

• ElderSmarts: AI-powered analytics and predictive insights platform for senior living operators, featuring data-driven decision-making, fall risk prediction, and operational intelligence.
• ElderForms
• ServiceMinder
• ePay
• NEXT
• engage
• Peerlytics
• WISDOM2ACT

Products and services

• EHR (ServiceMinder) Clinical electronic health record system providing resident-centered care planning, real-time point-of-care documentation, incident and progress note tracking, interdisciplinary team communication, and compliance/audit support. Built specifically for senior living communities.
• eMAR Electronic medication administration record system for senior living providing real-time medication tracking, pharmacy integration for automated order and refill management, drug interaction alerts, barcode scanning support, and timestamped auditable documentation for every administration event.
• Point of Care Mobile point-of-care application enabling caregivers to document scheduled and unscheduled services on the go, with real-time chart and note entry at the point of service. Tracks tasks in real time and integrates with EHR and eMAR for seamless clinical documentation.
• Risk Management Compliance and safety management tool covering incident documentation, audit trail management, real-time alerts for overdue tasks or missing documentation, and regulatory readiness. Includes resident safety monitoring and emergency preparedness templates.
• CRM Lead and occupancy management CRM for senior living sales and marketing teams. Manages prospect tracking, lead conversion, and occupancy performance across communities.
• eMedia Digital marketing services for senior living communities, including marketing automation and digital lead generation to support occupancy growth.
• Resident Engagement Family and resident communications platform connecting residents, their natural supports, and the care team through one easy-to-use portal. Supports engagement tracking and transparent communication.
• Billing Automated billing workflows for senior living that close the gap between care delivered and revenue collected. Integrates with clinical documentation to automatically capture charges for services rendered, supporting AR visibility and revenue accuracy.
• Digital Payments (ePay) Electronic resident payment processing and ePay portal enabling residents and responsible parties to make digital payments. Funds deposited within 48 hours. Web-enabled portal supports all care settings including communities without Eldermark infrastructure.
• Business Model Design Consultative process for senior living business model optimization using the True Cost of Care Toolset. Analyzes community operations to identify revenue gaps, optimize care level structures, ensure accurate billing for all services provided, and drive sustained financial growth.
• Dashboards Performance and executive dashboards providing real-time data visualization of clinical, operational, financial, and occupancy performance. Includes over 250 built-in reports, customizable views, 6-month trend analysis, and portfolio-level dashboards for multi-site operators.
• ElderSmarts AI-powered analytics-as-a-service platform providing predictive analytics, actionable insights, and benchmarking across senior living operations. Aggregates data from all Eldermark and third-party systems; features fall risk prediction, revenue capture analysis, census risk scoring, and operational KPIs. Available as a production analytics layer across the Eldermark platform.
• ElderForms Paperless digital form automation and document management system for senior living. Enables creation of custom electronic forms, secure document sharing, e-signature collection, and streamlined regulatory audit prep. Powered by a partnership with WorldView.
• Cloud Storage Secure cloud-based data storage for senior living communities, providing HIPAA-compliant off-site data backup and accessibility from any device.

Quantifiable outcome

• $270K in unbilled revenue found at Monarch Healthcare activation using ElderSmarts
• +7 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability5 records

Feature7 records

Partnerships

Three partnerships are on record, tiered core.

• WorldViewcoreTechnology or IntegrationWorldView powers ElderForms digital document management, enabling electronic forms, e-signature collection, and secure document sharing for senior living communities. The partnership brings paperless workflow automation to Eldermark's platform.
• AWS (Amazon Web Services)coreTechnology or IntegrationAWS serves as the cloud infrastructure powering Eldermark's ElderSmarts analytics platform, providing the scalable compute foundation for AI and data processing capabilities.
• Pharmacy Partners NetworkcoreTechnology or IntegrationEldermark's eMAR integrates directly with pharmacy partners, enabling automatic medication order transmission, refill requests, and pharmacy-issue flagging without manual transcription. The pharmacy partner network is a named integration ecosystem on Eldermark's website.

Scale indicators11 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• ShiftKey: ShiftKey operates a marketplace for healthcare shift coverage with strong penetration in senior living and post-acute. While not an EHR, it competes for the same operator technology budgets and addresses workforce stability — one of Eldermark's stated outcome pillars.
• SimpleLTC (by American HealthTech): SimpleLTC provides analytics, MDS assessments, and reimbursement tools for long-term care providers. It overlaps with Eldermark's ElderSmarts analytics capabilities and is a niche competitor for data-driven operational insights in senior care.
• OnShift: OnShift provides workforce management, scheduling, and engagement software specifically for senior care. It overlaps with Eldermark's staffing/HR-adjacent functionality and competes for the same operator budgets, though it does not directly replace the EHR.

Broad incumbents

• Netsmart Technologies: Netsmart provides EHR and clinical solutions across human services, post-acute care, and senior living. It is a broad incumbent in adjacent post-acute segments that competes with Eldermark in senior living while serving a much wider market.
• Yardi Systems: Yardi is a large real estate and senior living operations software platform covering property management, billing, CRM, and analytics. It competes with Eldermark on the operations, billing, and CRM stack for senior living operators, especially those owned by REITs.

Direct peers

• PointClickCare: PointClickCare is the largest cloud-based EHR platform for senior care and long-term/post-acute care in North America, serving thousands of senior living, skilled nursing, and home health providers. It is the most direct competitor to Eldermark's EHR/eMAR/billing stack, with substantially more scale and a broader product portfolio.
• MatrixCare: MatrixCare, owned by ResMed, provides EHR and care coordination software for skilled nursing, senior living, and home care. It overlaps directly with Eldermark on senior living EHR, eMAR, billing, and analytics, and competes for the same management-company and enterprise operator accounts.
• Caremerge: Caremerge offers EHR, eMAR, CRM, and family engagement solutions for senior living communities. It is a direct competitor to Eldermark across the care and growth product stack, with particular overlap in CRM and resident/family engagement.
• ALIS by Medtelligent: ALIS is an EHR purpose-built for assisted living communities, covering care planning, eMAR, billing, and family communication. It is a direct best-of-breed competitor to Eldermark's ServiceMinder EHR, targeting a similar mid-market and smaller-operator segment.

Others

• Zigron: Zigron is a technology services firm that builds custom software for senior living and healthcare, including EHR integrations and analytics. It represents the ecosystem of custom development and integration partners that work alongside vertical platforms like Eldermark.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/eldermarkllc
• Facebookfacebook.com/eldermarksoftware
• LinkedInlinkedin.com/company/eldermark-software

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eldermark Software