Eldermark Software
Eldermark Software is a US-based vertical SaaS company serving 2,500+ senior living communities with a cloud-based platform integrating EHR, eMAR, billing, CRM, and AI analytics (ElderSmarts) into a single clinical-to-financial workflow, sold via direct subscription with bundled implementation and 24/7 support.
- Company typePrivate
- Founded1994
- HeadquartersMinnetonka, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Eldermark Software does
Eldermark Software is a US-based, privately held vertical SaaS company that has served the senior living industry exclusively for approximately 30 years (since 1994). The company builds and sells a cloud-based senior living platform — built on AWS — that integrates electronic health records (EHR/ServiceMinder), electronic medication administration (eMAR), point-of-care documentation, risk management, billing, digital payments (ePay), CRM, marketing, resident engagement, document management (ElderForms via WorldView), and AI-powered analytics (ElderSmarts) into a single connected workflow. The platform is differentiated by a clinical-to-financial integration layer in which a single assessment drives the care plan, eMAR, pharmacy order, and billing record — automatically surfacing unbilled services and care level changes in real time rather than at month-end.
Eldermark serves a distributed base of more than 2,500 senior living communities and 116,000+ users across the United States, spanning independent living, assisted living, memory care, and skilled nursing operators. Its buyer personas include Executive Directors, multi-site management companies and ownership groups, Directors of Nursing, and sales/marketing leaders. Go-to-market is direct-only — enterprise field sales for multi-site operators and inside sales for mid-market — with consultative demos, dedicated implementation representatives, sub-60-day go-live, and bundled 24/7 US-based support. Pricing is quote-based subscription on an annual cadence; the company also generates professional-services revenue through its Business Model Design offering, which uses a True Cost of Care Toolset to optimize billing capture.
The company is in active product modernization under CEO Jaime Ojeda (formerly COO of LUMEDX, where he led a sale to Hg Capital/Intelerad), with the cloud-based Eldermark NEXT platform, ElderSmarts AI analytics, and an AI Fall Prevention feature launched April 2025 as recent milestones. The company is backed by institutional investors (specific names not disclosed), has no public funding rounds, and operates as an independent entity without a disclosed parent company.
Eldermark Software firmographics
Firmographics- Name
- Eldermark Software
- Legal name
- Eldermark
- Website
- https://eldermark.com
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Eldermark Software is a US-based vertical SaaS company serving 2,500+ senior living communities with a cloud-based platform integrating EHR, eMAR, billing, CRM, and AI analytics (ElderSmarts) into a single clinical-to-financial workflow, sold via direct subscription with bundled implementation and 24/7 support.
- Ownership category
- akta.pro rank
Eldermark Software industry classification
Industry- Product category
- Senior Living Management Software
- NAICS
- Software Publishers (513210)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Care Navigation & Service Coordination (Medical, Social, Community) (HSABAIAB)
- akta.pro secondary industries
- Elder Services & Aging Support (BPAGAEAF), Childcare & Eldercare Caregiving Platforms (BPAMAHAJ)
Keywords
Where Eldermark Software is headquartered
LocationHeadquarters
- HQ city
- Minnetonka
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Eldermark Software business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Software Platform Subscription: SaaS subscription for EHR, eMAR, billing, analytics, CRM, and related modules. Subscription-based model with implementation and support bundled. Under 60-day go-live with dedicated implementation rep. 24/7 US-based support included.
- Business Model Design Consulting: Consultative process for senior living business model optimization. Experts review community data and ensure all care services are properly billed. Includes ongoing monitoring using the True Cost of Care Toolset.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise Platform Subscription |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels8 records
Eldermark Software product offering
Product offeringCore offering
Eldermark Software builds and sells a cloud-based senior living platform that unifies EHR (ServiceMinder), eMAR, Point of Care, Risk Management, Billing, Digital Payments (ePay), CRM, Resident Engagement, ElderForms document management, Dashboards, and ElderSmarts AI analytics into one connected system. The core commercial offering is a SaaS subscription that automatically links clinical documentation and care level changes to billing and pharmacy orders, with implementation support and 24/7 US-based support bundled in. The company supplements subscription revenue with a Business Model Design consultative service that helps senior living operators identify revenue gaps using its True Cost of Care Toolset.
Product overview
Eldermark is a senior living software company offering a unified platform-plus-modules architecture built exclusively for senior living communities. The core clinical stack comprises EHR (ServiceMinder) and eMAR for clinical documentation and medication management, supported by Point of Care (mobile), Risk Management, and ElderForms (document management via WorldView partnership). On the financial side, the platform includes Billing and Digital Payments (ePay), with Business Model Design providing consultative revenue optimization. The operations layer spans Dashboards, ElderSmarts (AI-powered analytics), CRM, eMedia (digital marketing), and Resident Engagement. These products are designed to interoperate as a single connected system — clinical documentation flows automatically into billing, pharmacy, and analytics — so care level changes update billing in real time, and ElderSmarts aggregates data from across the entire portfolio to deliver predictive insights on fall risk, census risk, and revenue capture.
Differentiator
Problem solved
Functional benefit
Brands
- ElderSmarts: AI-powered analytics and predictive insights platform for senior living operators, featuring data-driven decision-making, fall risk prediction, and operational intelligence.
- ElderForms
- ServiceMinder
- ePay
- NEXT
- engage
- Peerlytics
- WISDOM2ACT
Products and services
- EHR (ServiceMinder) Clinical electronic health record system providing resident-centered care planning, real-time point-of-care documentation, incident and progress note tracking, interdisciplinary team communication, and compliance/audit support. Built specifically for senior living communities.
- eMAR Electronic medication administration record system for senior living providing real-time medication tracking, pharmacy integration for automated order and refill management, drug interaction alerts, barcode scanning support, and timestamped auditable documentation for every administration event.
- Point of Care Mobile point-of-care application enabling caregivers to document scheduled and unscheduled services on the go, with real-time chart and note entry at the point of service. Tracks tasks in real time and integrates with EHR and eMAR for seamless clinical documentation.
- Risk Management Compliance and safety management tool covering incident documentation, audit trail management, real-time alerts for overdue tasks or missing documentation, and regulatory readiness. Includes resident safety monitoring and emergency preparedness templates.
- CRM Lead and occupancy management CRM for senior living sales and marketing teams. Manages prospect tracking, lead conversion, and occupancy performance across communities.
- eMedia Digital marketing services for senior living communities, including marketing automation and digital lead generation to support occupancy growth.
- Resident Engagement Family and resident communications platform connecting residents, their natural supports, and the care team through one easy-to-use portal. Supports engagement tracking and transparent communication.
- Billing Automated billing workflows for senior living that close the gap between care delivered and revenue collected. Integrates with clinical documentation to automatically capture charges for services rendered, supporting AR visibility and revenue accuracy.
- Digital Payments (ePay) Electronic resident payment processing and ePay portal enabling residents and responsible parties to make digital payments. Funds deposited within 48 hours. Web-enabled portal supports all care settings including communities without Eldermark infrastructure.
- Business Model Design Consultative process for senior living business model optimization using the True Cost of Care Toolset. Analyzes community operations to identify revenue gaps, optimize care level structures, ensure accurate billing for all services provided, and drive sustained financial growth.
- Dashboards Performance and executive dashboards providing real-time data visualization of clinical, operational, financial, and occupancy performance. Includes over 250 built-in reports, customizable views, 6-month trend analysis, and portfolio-level dashboards for multi-site operators.
- ElderSmarts AI-powered analytics-as-a-service platform providing predictive analytics, actionable insights, and benchmarking across senior living operations. Aggregates data from all Eldermark and third-party systems; features fall risk prediction, revenue capture analysis, census risk scoring, and operational KPIs. Available as a production analytics layer across the Eldermark platform.
- ElderForms Paperless digital form automation and document management system for senior living. Enables creation of custom electronic forms, secure document sharing, e-signature collection, and streamlined regulatory audit prep. Powered by a partnership with WorldView.
- Cloud Storage Secure cloud-based data storage for senior living communities, providing HIPAA-compliant off-site data backup and accessibility from any device.
Quantifiable outcome
- $270K in unbilled revenue found at Monarch Healthcare activation using ElderSmarts
- +7 more outcomes
Companies that use Eldermark Software
Customer profileNamed customers9 records
Segments5 records
Ideal customer profiles3 records
Eldermark Software technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability5 records
Feature7 records
Eldermark Software partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- WorldViewcoreWorldView powers ElderForms digital document management, enabling electronic forms, e-signature collection, and secure document sharing for senior living communities. The partnership brings paperless workflow automation to Eldermark's platform.
- AWS (Amazon Web Services)coreAWS serves as the cloud infrastructure powering Eldermark's ElderSmarts analytics platform, providing the scalable compute foundation for AI and data processing capabilities.
- Pharmacy Partners NetworkcoreEldermark's eMAR integrates directly with pharmacy partners, enabling automatic medication order transmission, refill requests, and pharmacy-issue flagging without manual transcription. The pharmacy partner network is a named integration ecosystem on Eldermark's website.
Scale indicators11 records
Recent moves6 records
Expansion highlights5 records
Eldermark Software competitors and assessment
Company assessmentEmerging players
- ShiftKey: ShiftKey operates a marketplace for healthcare shift coverage with strong penetration in senior living and post-acute. While not an EHR, it competes for the same operator technology budgets and addresses workforce stability — one of Eldermark's stated outcome pillars.
- SimpleLTC (by American HealthTech): SimpleLTC provides analytics, MDS assessments, and reimbursement tools for long-term care providers. It overlaps with Eldermark's ElderSmarts analytics capabilities and is a niche competitor for data-driven operational insights in senior care.
- OnShift: OnShift provides workforce management, scheduling, and engagement software specifically for senior care. It overlaps with Eldermark's staffing/HR-adjacent functionality and competes for the same operator budgets, though it does not directly replace the EHR.
Broad incumbents
- Netsmart Technologies: Netsmart provides EHR and clinical solutions across human services, post-acute care, and senior living. It is a broad incumbent in adjacent post-acute segments that competes with Eldermark in senior living while serving a much wider market.
- Yardi Systems: Yardi is a large real estate and senior living operations software platform covering property management, billing, CRM, and analytics. It competes with Eldermark on the operations, billing, and CRM stack for senior living operators, especially those owned by REITs.
Direct peers
- PointClickCare: PointClickCare is the largest cloud-based EHR platform for senior care and long-term/post-acute care in North America, serving thousands of senior living, skilled nursing, and home health providers. It is the most direct competitor to Eldermark's EHR/eMAR/billing stack, with substantially more scale and a broader product portfolio.
- MatrixCare: MatrixCare, owned by ResMed, provides EHR and care coordination software for skilled nursing, senior living, and home care. It overlaps directly with Eldermark on senior living EHR, eMAR, billing, and analytics, and competes for the same management-company and enterprise operator accounts.
- Caremerge: Caremerge offers EHR, eMAR, CRM, and family engagement solutions for senior living communities. It is a direct competitor to Eldermark across the care and growth product stack, with particular overlap in CRM and resident/family engagement.
- ALIS by Medtelligent: ALIS is an EHR purpose-built for assisted living communities, covering care planning, eMAR, billing, and family communication. It is a direct best-of-breed competitor to Eldermark's ServiceMinder EHR, targeting a similar mid-market and smaller-operator segment.
Others
- Zigron: Zigron is a technology services firm that builds custom software for senior living and healthcare, including EHR integrations and analytics. It represents the ecosystem of custom development and integration partners that work alongside vertical platforms like Eldermark.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Eldermark Software social profiles
Digital presenceEldermark Software financial estimates
Financial estimateRevenue estimate
Valuation estimate
Eldermark Software leadership team
Management profileNumber of profiles
Profiles5 records
Eldermark Software funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Eldermark Software M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Eldermark Software
What does Eldermark Software do?
Eldermark Software builds and sells a cloud-based senior living platform that unifies EHR (ServiceMinder), eMAR, Point of Care, Risk Management, Billing, Digital Payments (ePay), CRM, Resident Engagement, ElderForms document management, Dashboards, and ElderSmarts AI analytics into one connected system. The core commercial offering is a SaaS subscription that automatically links clinical documentation and care level changes to billing and pharmacy orders, with implementation support and 24/7 US-based support bundled in. The company supplements subscription revenue with a Business Model Design consultative service that helps senior living operators identify revenue gaps using its True Cost of Care Toolset.
Is Eldermark Software a public or private company?
Eldermark Software is a private company. It is classified as venture growth investor backed and is currently operating.
When was Eldermark Software founded?
Eldermark Software was founded in 1994. It employs 51 to 100 people.
Where is Eldermark Software based?
Eldermark Software is headquartered in Minnetonka, United States, in the North America region.
How does Eldermark Software make money?
Two revenue lines are on record. Software Platform Subscription is the primary driver. The others are business Model Design Consulting.
Who are Eldermark Software's main competitors?
Emerging players on record are ShiftKey, SimpleLTC (by American HealthTech) and OnShift. Broad incumbents are Netsmart Technologies and Yardi Systems. Direct peers are PointClickCare, MatrixCare, Caremerge and ALIS by Medtelligent. Zigron is listed as an others.
Does Eldermark Software have an API?
No public API is recorded for Eldermark Software.
What industry is Eldermark Software in?
Eldermark Software's product category is Senior Living Management Software. Its primary akta.pro industry code is HSABAIAB, Care Navigation & Service Coordination (Medical, Social, Community), with a secondary code of BPAGAEAF, Elder Services & Aging Support. Its NAICS code is 513210 and its SIC code is 7372.