Voggt
Voggt is a Paris-based live shopping marketplace where verified sellers run real-time video shows to sell collectibles — including trading cards, sports memorabilia, Funko Pops, and toys — to enthusiast collectors across France, Germany, Austria, and the UK.
- Company typePrivate
- Founded2021
- HeadquartersParis, France
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Voggt does
Voggt is a live shopping marketplace for collectibles, operated by Fanatics Collectibles France SAS and headquartered in Paris. Founded in 2021, the platform enables verified sellers to host live video streaming shows where they open sealed product boxes (box breaks), reveal individual items in real-time, and sell directly to collectors. The marketplace spans four verticals: Sports (NBA, NFL, soccer cards and memorabilia), Trading Cards (Pokémon, Magic: The Gathering, One Piece, Yu-Gi-Oh!, and other TCGs), Toys (Funko Pops, Lego, Warhammer, mystery packs), and Culture (comics, manga, gaming, vinyl). Distribution occurs via web and native iOS/Android applications.
Voggt firmographics
Firmographics- Name
- Voggt
- Legal name
- Fanatics Collectibles France SAS
- Website
- https://voggt.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Voggt is a Paris-based live shopping marketplace where verified sellers run real-time video shows to sell collectibles — including trading cards, sports memorabilia, Funko Pops, and toys — to enthusiast collectors across France, Germany, Austria, and the UK.
- Ownership category
- akta.pro rank
Voggt industry classification
Industry- Product category
- Live Shopping Marketplace
- NAICS
- Hobby, Toy, and Game Retailers (45912)
- SIC
- Retail-Hobby, Toy & Game Shops (5945)
- akta.pro primary industry
- Collectible Card Games (CCG/TCG) Retail (CRALAGAC)
- akta.pro secondary industries
- Non-Sports Trading Cards Retail (TCG/Entertainment) (CRALAGAB), Pop Culture Collectibles Retail (Figures, Statues, Funko, etc.) (CRALAGAK), Collectibles, Trading Cards & Blind Box Toys Retail (CRALAFAI), Gaming Collectibles, Merchandise & Toys Retail (CRACAFAI), Toys & Action Figures Collectibles Retail (CRALAGAL), Comic Books & Graphic Novel Collectibles Retail (CRALAGAH), Collectibles & Trading Cards Distribution (CRAOAMAC)
Keywords
Where Voggt is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Voggt business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Infrastructure, Marketing or Sales, Operations, Personnel
Revenue model
- Marketplace Transaction Fees: Voggt generates revenue by taking a commission on transactions between buyers and verified sellers on its live shopping marketplace. Sellers list products and services including live show slots, trading card boxes, single cards, Funko Pops, and other collectibles.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | No membership tiers; individual seller pricing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels2 records
Voggt product offering
Product offeringCore offering
Voggt operates a live shopping marketplace where verified third-party sellers conduct real-time video shows to sell collectibles — trading cards (Pokémon, Magic: The Gathering, Yu-Gi-Oh!, sports cards), toys (Funko Pops, Lego, Warhammer), sports memorabilia, and culture items (comics, vinyl, art). Buyers purchase spots in live box breaks, individual cards/figures, sealed boxes, and mystery packs, with products dispatched by individual sellers and payment processed through the platform.
Product overview
Voggt is a live shopping marketplace focused on collectibles and passions, enabling real-time video shopping experiences where verified sellers conduct live shows to sell trading cards, toys, sports memorabilia, and cultural items. The platform operates as a single unified marketplace with the core Voggt Live Shopping Platform as its primary offering, supported by the Seller Studio portal for sellers. Product categories include Sports (featuring basketball, football, American football, baseball cards and box breaks), Trading Cards (Pokémon, Magic: The Gathering, Yu-Gi-Oh!, Dragon Ball, One Piece, Disney, Naruto, Star Wars), Toys (Funko, figurines, Warhammer, Lego, Lorcana, mystery packs), and Culture (coins, antiques, comics, manga, gaming, vinyl records). Key product features include box breaks where participants buy spots in sealed cases, mystery packs with guaranteed hits across rarity tiers, and individual card sales. The platform is available via web and mobile apps on iOS and Android.
Differentiator
Problem solved
Functional benefit
Products and services
- Voggt Live Shopping Marketplace An online marketplace accessible via web and mobile where verified individual sellers run live video shopping shows to sell collectibles (trading cards, Funko Pops, sports cards, box breaks, mystery packs) directly to consumer buyers.
- Seller Studio A dedicated seller-facing portal at seller-studio.voggt.com that lets verified sellers manage listings, inventory, and live show broadcasts on the Voggt marketplace.
- Voggt Mobile App iOS and Android mobile applications (also referenced as 'Voggt - Live Shopping Vidéo' on the App Store) that let users browse listings, watch live shopping shows, and purchase collectibles from their phones.
Companies that use Voggt
Customer profileSegments2 records
Ideal customer profiles2 records
Voggt technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Voggt partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and supporting.
- StripecorePayment processing partner that handles credit card transactions and payment processing for the Voggt marketplace. Stripe processes bank account details, billing/shipping address, payment card details, and identity information for secure transactions.
- PayPalcoreAlternative payment processing partner providing additional payment options for buyers on the Voggt marketplace.
- LedgersupportingPayment processing partner handling transaction processing for the Voggt marketplace.
- Amazon Web ServicescoreCloud infrastructure provider hosting video streaming services for live promotional content on the platform.
- ZendesksupportingCustomer service platform provider for handling buyer and seller support inquiries.
- Meta (Facebook/Instagram)supportingSocial media and advertising partner for providing personalized content, ads, and promotions for marketing purposes.
- TikToksupportingSocial media and advertising partner for providing personalized content, ads, and promotions for marketing purposes.
- AdjustsupportingMobile measurement and marketing analytics partner for monitoring marketing campaign performance.
- AmplitudesupportingProduct analytics platform for monitoring marketing campaign performance and user engagement.
- Google Cloud PlatformcoreCloud infrastructure provider for data storage and management.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Voggt competitors and assessment
Company assessmentDirect peers
- Whatnot: Whatnot is the leading live-shopping marketplace for collectibles, including trading cards, sports cards, Funko Pops, and comics — the same categories Voggt serves. Both operate live "box break" formats where verified sellers open sealed product in real time and viewers buy spots or items, making it the closest direct competitor.
- StockX: StockX is a major authenticated marketplace for collectibles, including trading cards, sneakers, and toys. It targets the same collector buyer persona as Voggt and has expanded into live shopping and authentication services, putting it in direct competition for the same sellers and high-value SKU categories.
- Cardmarket: Cardmarket is Europe's largest marketplace for collectible trading card games (MTG, Pokémon, Yu-Gi-Oh!, etc.) and is directly comparable to Voggt's TCG category. Both serve European TCG sellers and buyers, though Cardmarket focuses on asynchronous listings rather than live shows.
- Goldin Auctions: Goldin is a leading US auction house and marketplace for trading cards and sports memorabilia, comparable to Voggt's sports and TCG verticals. It serves the same premium-grade buyer in sports cards but operates on a higher-price auction model rather than live commerce.
- TCGplayer: TCGplayer (owned by eBay) is one of the largest US marketplaces dedicated to trading card games, supporting both singles and sealed product sales. While US-focused and primarily asynchronous, it is closely comparable to Voggt's TCG verticals.
Emerging players
- Fanatics Collect: Fanatics Collect is the US-based trading cards and collectibles marketplace operated by Voggt's parent organisation. It overlaps directly with Voggt in sports cards and memorabilia and is the most relevant sibling platform given Voggt operates under Fanatics Collectibles France SAS.
- PWCC Marketplace: PWCC is a major US-based trading card marketplace and auction house focused on graded sports cards. It is comparable to Voggt's sports-collectibles vertical at the high-value end of the market.
Broad incumbents
- eBay Live: eBay is the dominant horizontal marketplace for collectibles (trading cards, Funko Pops, memorabilia) and has launched eBay Live, a live-shopping product directly competing with Voggt's live commerce format. It serves as the broad incumbent alternative for both buyers and sellers.
- Drip auction houses (e.g., Goldin, Heritage Auctions): Heritage Auctions is one of the largest US auction houses for collectibles including trading cards, comics, coins, and memorabilia. It overlaps with Voggt's premium collectibles segments (sports, comics, coins) and represents the auction-format incumbent in the same categories.
Regional players
- GOAT: GOAT is a leading authenticated marketplace for sneakers, apparel, and increasingly collectibles. While Voggt's sneaker/fashion-accessory mention is lighter, GOAT shares the same "buyer protection / verified seller" trust mechanism that Voggt emphasises for high-value items.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Voggt social profiles
Digital presenceVoggt financial estimates
Financial estimateRevenue estimate
Valuation estimate
Voggt leadership team
Management profileNumber of profiles
Profiles3 records
Voggt funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Voggt M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Voggt
What does Voggt do?
Voggt operates a live shopping marketplace where verified third-party sellers conduct real-time video shows to sell collectibles — trading cards (Pokémon, Magic: The Gathering, Yu-Gi-Oh!, sports cards), toys (Funko Pops, Lego, Warhammer), sports memorabilia, and culture items (comics, vinyl, art). Buyers purchase spots in live box breaks, individual cards/figures, sealed boxes, and mystery packs, with products dispatched by individual sellers and payment processed through the platform.
Is Voggt a public or private company?
Voggt is a private company. It is classified as corporate owned and is currently operating.
When was Voggt founded?
Voggt was founded in 2021. It employs 11 to 50 people.
Where is Voggt based?
Voggt is headquartered in Paris, France, in the Europe region.
How does Voggt make money?
One revenue line is on record: marketplace Transaction Fees.
Who are Voggt's main competitors?
Direct peers on record are Whatnot, StockX, Cardmarket, Goldin Auctions and TCGplayer. Emerging players are Fanatics Collect and PWCC Marketplace. Broad incumbents are eBay Live and Drip auction houses (e.g., Goldin, Heritage Auctions). GOAT is listed as a regional player.
Does Voggt have an API?
No public API is recorded for Voggt.
What industry is Voggt in?
Voggt's product category is Live Shopping Marketplace. Its primary akta.pro industry code is CRALAGAC, Collectible Card Games (CCG/TCG) Retail, with a secondary code of CRALAGAB, Non-Sports Trading Cards Retail (TCG/Entertainment). Its NAICS code is 45912 and its SIC code is 5945.