National Mobile Telecommunications

What National Mobile Telecommunications does

National Mobile Telecommunications Company K.S.C.P, commercially operating as Ooredoo Kuwait, is a publicly listed telecommunications provider on the Kuwait Stock Exchange (ticker: OOREDOO) and a member of Ooredoo Group. Founded in December 1999 as Wataniya Telecom and rebranded to Ooredoo in 2014, the company delivers mobile, broadband internet, and corporate managed services across Kuwait, with consolidated operations spanning Algeria and Tunisia. Its revenue base of KWD 774 million in FY2025 (9% YoY growth) is generated through a tiered portfolio spanning prepaid plans (Xpress, ANA), postpaid mobile (Shamel, Shababi for ages 21-24, Al Nokhba premium), fiber and 5G home internet, roaming services, device sales, and the Nojoom loyalty program.

The company's technology stack centers on a 5G Advanced mobile network, fiber optic broadband infrastructure, and eSIM/VoWiFi capabilities, supplemented by gaming-optimized routing (ProPing) and whole-home networking solutions (Mesh, Fiber+). In November 2025, Ooredoo Kuwait announced a strategic partnership with NVIDIA to establish Kuwait's first sovereign AI data center, representing an expansion into AI infrastructure services. The platform supports multiple payment integrations (KNET, Tabby, Apple Pay, Google Pay, Samsung Pay, Visa, Mastercard) and is certified under PCI DSS, ISO 27001, and ISO 27017.

The go-to-market model combines product-led growth (online store, My Ooredoo app self-service) for consumers with enterprise field sales for corporate managed services. Distribution encompasses 10+ physical showrooms across Kuwait's major retail locations (Marina Mall, Avenues Mall, Kuwait International Airport) and authorized distributor channels. Pricing follows a subscription-recurring model across mobile tiers (KD 5-45/month), home internet (KD 19-38/month), and gaming add-ons, with device installment financing via Ooredoo ADD and trade-in programs supporting hardware attach. Customer segments include individual consumers (primary), youth (Shababi 21-24), home internet users, frequent travelers, and business/enterprise customers, with the Nojoom loyalty ecosystem anchoring retention across hundreds of partner brands.

Name

National Mobile Telecommunications

Legal name

National Mobile Telecommunications Company K.S.C.P

Website

https://ooredoo.com.kw

Company type

Public

Founded year

1999

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

National Mobile Telecommunications (Ooredoo Kuwait) is a publicly listed telecom operator providing mobile, 5G Advanced, fiber broadband, and enterprise managed services across Kuwait, Algeria, and Tunisia, serving consumer, youth, and business segments under the Ooredoo Group umbrella.

Ownership category

akta.pro rank

Product category

Mobile Telecommunications Services

NAICS

Wireless Telecommunications Carriers (except Satellite) (517112), Wired Telecommunications Carriers (517111), Wired and Wireless Telecommunications Carriers (except Satellite) (51711)

SIC

Radiotelephone Communications (4812), Telephone Communications (No Radiotelephone) (4813), Communications Services, Nec (4899)

akta.pro primary industry

Fixed Wireless Access (FWA) Mobile Operators (HDAIAAAG)

akta.pro secondary industry

Enterprise & B2B Mobile Network Operators (HDAIAAAB)

Keywords

• Mobile telecommunications
• Broadband internet
• Enterprise managed services
• Prepaid mobile plans
• Home internet services

Headquarters

HQ city

Safat

HQ country

Kuwait

HQ region

Middle East

Offices11 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Infrastructure, Technology or R&D, Personnel, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Mobile Services Revenue: Recurring revenue from postpaid mobile plans (Shamel, Shababi) and prepaid services including voice, data, and SMS
2. Device and Hardware Sales: One-time sales of smartphones, tablets, routers, and accessories through online store and physical showrooms with installment payment options
3. Home Internet Services: Monthly subscription revenue from fiber and 5G home internet plans including Mesh and ProPing gaming add-ons
4. Roaming and International Services: Revenue from international roaming services, passport packs, and international call rates
5. Loyalty Program (Nojoom): Points-based loyalty program where partners contribute to rewards ecosystem; earns commission from partner transactions

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels7 records

Core offering

National Mobile Telecommunications (Ooredoo Kuwait) is a publicly listed telecommunications operator in Kuwait providing mobile voice and data services (postpaid Shamel/Shababi/Al Nokhba and prepaid Xpress/ANA plans) over a 5G Advanced network, fixed-line fiber and 5G home internet, enterprise managed services, and a broad portfolio of value-added services including gaming optimization (ProPing), device installment financing (Ooredoo ADD), and the Nojoom loyalty program.

Product overview

National Mobile Telecommunications (Ooredoo Kuwait) operates as a telecommunications provider offering a comprehensive mobile and fixed-line service portfolio. The product architecture consists of core mobile plans (Xpress prepaid, Shamel postpaid, Shababi for youth, ANA, Al Nokhba premium) supplemented by high-speed internet services (5G Advanced, Home Internet Fiber, Home Internet 5G). Value-added services include device financing (Ooredoo ADD), gaming optimization (ProPing), home networking (Fiber+, Mesh), and the Nojoom loyalty program. Digital services encompass the My Ooredoo app, VoWiFi, Diggly Tones, Smart Pay, and Deema payment. The company recently announced a strategic NVIDIA partnership to establish Kuwait's first sovereign AI data center, signaling expansion into AI infrastructure services.

Differentiator

Problem solved

Functional benefit

Products and services

• Postpaid Mobile Plans (Shamel, Shababi, Al Nokhba) Subscription-based postpaid mobile voice, SMS, and data plans with monthly billing, including the Shamel tier family (KD 10–KD 45), the Shababi youth plan for customers aged 21–24 (KD 7–KD 22), and the Al Nokhba premium postpaid tier for loyal customers. Includes 5G Advanced access, unlimited local minutes, roaming internet, entertainment subscriptions, and Nojoom rewards.
• Prepaid Mobile Plans (Xpress, ANA) Pay-as-you-go prepaid mobile plans (Xpress and ANA) offering flexible voice, SMS, and data bundles with no monthly commitment, designed for cost-conscious and budget-conscious subscribers.
• 5G Advanced Premium 5G Advanced mobile and home internet service delivering ultra-fast multi-gigabit connectivity, low latency, and enhanced network performance for premium-tier mobile and home subscribers.
• Home Internet Fiber Fixed-line fiber optic home internet with unlimited data at speeds of 100Mbps, 200Mbps, 300Mbps, or 400Mbps, including bundled 5G internet, free router, free installation on 24-month commitments, and optional Mesh and ProPing add-ons.
• Home Internet 5G Wireless 5G-based home broadband service delivering ultra-fast speeds and low latency for residential customers without fiber coverage, supporting multiple devices with consistent connectivity.
• eSIM Embedded SIM technology service allowing customers to activate and manage Ooredoo mobile plans digitally without physical SIM cards, supporting multiple numbers on compatible eSIM-capable devices.
• Ooredoo ADD Device installment financing program that lets postpaid customers purchase smartphones, tablets, gaming consoles, smart TVs, and accessories on flexible monthly installments bundled with their mobile plan, with Buy-Now-Pay-Later via Tabby.
• Nojoom Rewards Points-based loyalty program enabling customers to earn rewards through Ooredoo spending and an extensive network of partner brands (hotels, restaurants, retail, banking, electronics, airlines, entertainment), redeemable for exclusive offers, telecom services, airline miles, and charity donations.
• My Ooredoo App Self-service mobile application for iOS, Android, and Huawei enabling customers to manage accounts, pay bills, recharge lines, purchase bundles, track usage, activate roaming, and access Nojoom rewards, including app-only exclusive deals.
• Ooredoo Passport (International Roaming) International roaming service offering voice, SMS, and data packages for travelers abroad, including country-specific and regional roaming plans activated through the My Ooredoo app.
• ProPing Gaming-optimized internet add-on service reducing ping and latency by routing traffic through shorter server routes in the Middle East and Europe for competitive gaming performance.
• Mesh WiFi Coverage WiFi mesh networking add-on solution amplifying 5G / WiFi signals throughout the home to eliminate dead zones and provide consistent coverage across all rooms.
• Fiber+ Extended Coverage Whole-home fiber deployment service extending fiber optic connectivity to every room with hidden cabling, providing ultra-fast and consistent 5G / fiber connectivity with no blind spots throughout the home.
• Diggly Tones Ringback tone digital service offering over 25,000 songs and sound effects in multiple languages (Arabic, English, Indian, Tagalog, Nepali, Bangla, Farsi) customizable as caller wait music, activated via IVR or SMS.
• Smart Pay Automatic bill payment service that deducts monthly charges from the customer's credit card on the billing date, helping customers avoid late fees and interruptions while earning instant Nojoom reward points.
• Trade-In Device trade-in program enabling customers to exchange old smartphones and tablets for value credit toward new device purchases, with a free data wipe and trade-in certificate, available at retail showrooms across Kuwait.
• Deema Digital wallet and payment service enabling customers to make purchases and transfers within the Ooredoo ecosystem and partner merchants.

Quantifiable outcome

• 9% revenue growth to KWD 774 million in 2025
• +2 more outcomes

Segments5 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability2 records

Feature7 records

Partnerships

Two partnerships are on record, tiered flagship and core.

• NVIDIAflagshipTechnology or Integration · 2 November 2025Ooredoo Kuwait announced strategic partnership with NVIDIA to establish Kuwait's first sovereign AI data center. The partnership aims to enhance the country's digital ecosystem and local AI capabilities, announced at the fourth Ooredoo Fintech Summit in Kuwait.
• Nojoom Partners NetworkcoreGTM or Marketing PartnerExtensive network of hundreds of partner brands across multiple categories including hotels and restaurants (Burger King, Holiday Inn, Shake Shack), shopping (Alshaya brands, H&M, IKEA), banking (KFH, Al Ahleia), electronics (X-cite, Jarir), airlines (Jazeera Airways), and entertainment (eJoy, Talabat) enabling Nojoom loyalty program.

Scale indicators9 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• du (Emirates Integrated Telecommunications): UAE-based MNO and broadband provider owned by Emirates Telecom Group (e&). Closest regional peer in product mix (mobile, FWA, fiber, enterprise, digital services) and in operating under a regional telecom group structure.
• Zain Kuwait: Direct domestic competitor in Kuwait offering mobile, broadband, and digital services. Operates the same consumer and enterprise segments as Ooredoo Kuwait with overlapping 5G and fiber product lines.
• STC Kuwait (Saudi Telecom Company subsidiary): Kuwait's third major mobile operator and direct competitor. Competes head-to-head with Ooredoo on postpaid, prepaid, home broadband, and enterprise managed services in Kuwait.

Broad incumbents

• Vodafone Group: Global telecom incumbent with mobile, broadband, and enterprise services across Europe, Africa, and parts of MENA via partner markets. Comparable as a large multi-country operator with overlapping mobile and digital services portfolio.
• Etisalat (e&): Parent of du and one of the largest telecom groups in MENA. Comparable as a regional incumbent with mobile, broadband, enterprise, and digital service portfolios spanning multiple countries.
• Zain Group: Regional telecom group operating across MENA including Kuwait. Comparable as a multi-country operator with consumer mobile, data, and digital services, and competes with Ooredoo at the group and country levels.
• STC Group (Saudi Telecom Company): Largest telecom group in the GCC, parent of STC Kuwait. Comparable as a multi-country operator with mobile, broadband, enterprise, and digital services across the region.
• Ooredoo Group (parent): Controlling parent of NMTC and operator of mobile and broadband businesses across MENA and Asia. Highly comparable as the broader corporate group whose strategy and capital allocation directly shape NMTC's path.

Regional players

• MTN Group: Africa- and Middle East-focused telecom group with mobile, fintech, and digital services. Comparable as an emerging-market operator pursuing similar mobile plus digital services diversification, though operating primarily in Africa.
• Batelco (Bahrain Telecommunications): Bahrain-based operator with consumer mobile, home broadband, and enterprise offerings. Comparable as a smaller Gulf telecom incumbent serving similar customer segments in a neighboring market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ooredookuwait
• YouTubeyoutube.com/user/ooredooinkuwait
• Facebookfacebook.com/OoredooKuwait
• LinkedInlinkedin.com/company/ooredoo-in-kuwait
• Instagraminstagram.com/OoredooKuwait

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about National Mobile Telecommunications