Reedy Press
Reedy Press, LLC is a privately held St. Louis-based independent book publisher that produces regional interest books covering local history, food, sports, and travel across 50+ U.S. states and cities, selling direct-to-consumers and through a wholesale portal to bookstores.
- Company typePrivate
- Founded2004
- HeadquartersSt Louis, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Reedy Press does
Reedy Press, LLC is a privately held independent book publisher headquartered in St. Louis, Missouri, operating since approximately 2004. The company specializes in cultural, historical, and local-interest books covering more than 50 U.S. states and cities, organized into a portfolio of branded, repeatable series including '100 Things to Do Before You Die,' 'Secret,' 'Unique Eats and Eateries,' 'Scavenger,' 'Historic Walking Tour,' 'Illustrated Timeline,' 'Oldest,' 'This Used to Be,' 'Amazing,' and 'Lost Treasures,' alongside children's titles and commemorative publications. The catalog comprises 548+ published titles, with authors engaged as local experts and journalists drawn from across the country.
Reedy Press monetizes its catalog through three revenue streams: direct-to-consumer retail sales via its own e-commerce website (reedypress.com/shop), wholesale distribution to bookstores and resellers through a dedicated bulk-purchase portal, and advance preorders of forthcoming titles. Books are priced between $16 and $69, with softcovers at $16-$19.95, hardcovers at $22.50-$42, and premium illustrated formats reaching $45-$69. The GTM motion is primarily direct-to-consumer, with promotional demand generated through author-driven earned media—local television (KREM 2, WPTV, WIS News 10), radio (Peter Greenberg Worldwide, Eye on Travel), podcasts, and in-person author events—rather than paid advertising.
The technology footprint is conventional for a small independent publisher: a WordPress-based storefront for retail, a separate wholesale portal for bulk buyers, and standard shipping/fulfillment operations. There is no disclosed mobile app, public API, or proprietary platform technology. The company has received industry recognition including the 2025 IBPA Gold Award and the Oklahoma Book Award for 'Route 66: The First 100 Years.' Reedy Press has 11-50 employees, no disclosed external funding, no parent company, and is privately held under Missouri jurisdiction.
Reedy Press firmographics
Firmographics- Name
- Reedy Press
- Legal name
- Reedy Press, LLC
- Website
- https://reedypress.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Reedy Press, LLC is a privately held St. Louis-based independent book publisher that produces regional interest books covering local history, food, sports, and travel across 50+ U.S. states and cities, selling direct-to-consumers and through a wholesale portal to bookstores.
- Ownership category
- akta.pro rank
Reedy Press industry classification
Industry- Product category
- Book Publishing
- NAICS
- Book Publishers (513130)
- SIC
- Books: Publishing Or Publishing & Printing (2731)
- akta.pro primary industry
- Lifestyle, Travel & Leisure Books Publishing (MPAJAAAH)
- akta.pro secondary industry
- Children’s Reference & Informational Series Publishing (MPAJAFAN)
Keywords
Where Reedy Press is headquartered
LocationHeadquarters
- HQ city
- St Louis
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Reedy Press business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Personnel, Supply Chain, Marketing or Sales
Revenue model
- Direct Book Sales: Retail sales of published books through the company's e-commerce website. Customers purchase books directly at listed prices.
- Wholesale Distribution: Bulk sales to retailers and vendors through the wholesale portal for resellers.
- Preorder Sales: Advance sales of upcoming titles before official release dates.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Softcover regional interest books |
| Unit Pricing | Pay-as-you-go | Hardcover regional interest books |
| Unit Pricing | Pay-as-you-go | Premium illustrated timeline books |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Reedy Press product offering
Product offeringCore offering
Reedy Press is an independent book publisher that produces and sells regional interest books covering U.S. cities and states across cultural, historical, food, travel, and sports topics. The portfolio is organized into multiple branded series (e.g., "100 Things," "Secret," "Unique Eats," "Scavenger," "Historic Walking Tour," "Illustrated Timeline," "Oldest," "Amazing," "Lost Treasures"), with additional offerings in children's books and commemorative publications. Titles are sold directly to consumers via the company's e-commerce site and in bulk to retailers through a wholesale portal.
Product overview
Reedy Press is a St. Louis-based bookseller and publisher offering a diverse portfolio of regional interest books organized into multiple branded series. The core offerings include the '100 Things' travel guide series, 'Secret' hidden gems guides, 'Unique Eats' food-focused books, 'Scavenger' urban exploration guides, 'Historic Walking Tour' neighborhood guides, 'Illustrated Timeline' sports and history chronicles, 'Oldest' historic treasures series, 'This Used to Be' historical transformation guides, 'Amazing' state/city highlight books, and 'Lost Treasures' regional discovery books. The company also publishes children's books and commemorative publications. All titles focus on regional content covering various U.S. states and cities, with authors typically being local experts and journalists.
Differentiator
Problem solved
Functional benefit
Products and services
- 100 Things Series Travel-oriented book series providing comprehensive guides to things to do in various U.S. cities and regions before you die, with multiple editions for popular destinations, sold to general readers, tourists, and gift shoppers.
- Secret Series Guide series exploring weird, wonderful, and obscure aspects of various cities and regions, for readers interested in offbeat local history and culture.
- Unique Eats and Eateries Series Food-focused book series highlighting the people and stories behind local restaurants and eateries in various cities, for food enthusiasts and travelers.
- Scavenger Series Urban exploration guides helping readers discover hidden treasures in various cities through scavenger hunt-style content, for travelers and local explorers.
- Historic Walking Tour Series Walking tour guides covering historic locations and neighborhoods in various cities, for history enthusiasts and visitors.
- Illustrated Timeline Series Chronicle-style books with illustrations covering sports teams, historical events, and city histories in timeline format, for sports fans and history readers.
- Oldest Series Guides highlighting historic treasures and oldest establishments in various cities, for history enthusiasts.
- This Used to Be Series Historical guides documenting how various city locations and establishments used to appear or operate, for nostalgia and history readers.
- Amazing Series Series highlighting amazing aspects of various states and cities, including flora, fauna, and local wonders, for general regional-interest readers.
- Lost Treasures Series Guides uncovering lost, hidden, or forgotten treasures and historical items in various regions, for regional history enthusiasts.
- Commemorative Books Special commemorative publications documenting significant events, anniversaries, and local history, for local organizations, historians, and gift buyers.
- Children's Books Age-appropriate books for children covering local history, sports, and regional topics, sold to parents, teachers, and gift purchasers.
- St. Louis Sports for Kids 112-page hardcover children's book retelling stories, tales, and legends from St. Louis sports history, written by Joey Zanaboni (play-by-play announcer for St. Louis CITY SC and the St. Louis Ambush).
Companies that use Reedy Press
Customer profileSegments3 records
Ideal customer profiles2 records
Reedy Press technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Reedy Press partnerships and signals
Strategic signalScale indicators1 record
Recent moves4 records
Expansion highlights4 records
Reedy Press competitors and assessment
Company assessmentBroad incumbents
- Penguin Random House: Largest US trade publisher with broad travel, regional, and lifestyle nonfiction lists via multiple imprints, providing the broader competitive context for Reedy Press's niche catalog.
Others
- Ingram Content Group: Dominant US book distributor and wholesaler that handles fulfillment and wholesale placement for independent publishers including regional presses like Reedy Press; an upstream ecosystem participant rather than a competitor.
Direct peers
- Insiders' Guide (Rowman & Littlefield): Long-running regional travel guide series with city- and state-specific titles and editions, directly competitive with Reedy Press's '100 Things' template.
- Lyons Press: Publisher of regional, outdoor, and Americana titles aimed at enthusiast readers, competing for shelf placement in the same regional interest and sporting history categories.
- Globe Pequot (Rowman & Littlefield): Imprint group of Rowman & Littlefield publishing travel guides, regional interest, and outdoor recreation titles, directly competing for bookstore shelf space and regional gift-shop wholesale demand.
- Adventure Publications: Independent publisher of regional nature, wildlife, and travel field guides across US states and cities, with a comparable niche catalog and direct-to-consumer retail strategy.
- Menasha Ridge Press: Independent publisher focused on travel guides, outdoor, and regional interest books across US destinations, operating a comparable niche nonfiction catalog.
- Pelican Publishing: Independent publisher of regional interest books covering local history, food, and culture with a similar mid-sized title catalog and gift-shop distribution model.
- The History Press: Independent publisher specializing in local and regional history titles across the US, with a comparable catalog of city- and state-focused nonfiction books sold through similar wholesale and bookstore channels.
Emerging players
- Quirk Books: Independent publisher of quirky regional and cultural nonfiction with strong direct-to-consumer brand presence, partial overlap with Reedy Press's 'Secret' and 'Oldest' style of niche regional content.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Reedy Press social profiles
Digital presenceReedy Press financial estimates
Financial estimateRevenue estimate
Valuation estimate
Reedy Press leadership team
Management profileNumber of profiles
Reedy Press funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Reedy Press M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Reedy Press
What does Reedy Press do?
Reedy Press is an independent book publisher that produces and sells regional interest books covering U.S. cities and states across cultural, historical, food, travel, and sports topics. The portfolio is organized into multiple branded series (e.g., "100 Things," "Secret," "Unique Eats," "Scavenger," "Historic Walking Tour," "Illustrated Timeline," "Oldest," "Amazing," "Lost Treasures"), with additional offerings in children's books and commemorative publications. Titles are sold directly to consumers via the company's e-commerce site and in bulk to retailers through a wholesale portal.
Is Reedy Press a public or private company?
Reedy Press is a private company. It is classified as unknown and is currently operating.
When was Reedy Press founded?
Reedy Press was founded in 2004. It employs 11 to 50 people.
Where is Reedy Press based?
Reedy Press is headquartered in St Louis, United States, in the North America region.
How does Reedy Press make money?
Three revenue lines are on record. Direct Book Sales are the primary driver. The others are wholesale Distribution and preorder Sales.
Who are Reedy Press's main competitors?
Penguin Random House is listed as a broad incumbent. Ingram Content Group is listed as an others. Direct peers are Insiders' Guide (Rowman & Littlefield), Lyons Press, Globe Pequot (Rowman & Littlefield), Adventure Publications, Menasha Ridge Press, Pelican Publishing and The History Press. Quirk Books is listed as an emerging player.
Does Reedy Press have an API?
No public API is recorded for Reedy Press.
What industry is Reedy Press in?
Reedy Press's product category is Book Publishing. Its primary akta.pro industry code is MPAJAAAH, Lifestyle, Travel & Leisure Books Publishing, with a secondary code of MPAJAFAN, Children’s Reference & Informational Series Publishing. Its NAICS code is 513130 and its SIC code is 2731.