Menasha Ridge Press
Menasha Ridge Press is an outdoor recreation and guidebook publishing imprint under the privately held AdventureKEEN umbrella, producing regional hiking, birding, nature education, and cookbook titles sold via the shared AdventureKEEN e-commerce storefront and wholesale distribution to bookstores and retailers.
- Company typePrivate
- Founded-
- Headquarters—
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Menasha Ridge Press does
Menasha Ridge Press is an outdoor recreation and guidebook publishing imprint operating under the privately held AdventureKEEN publishing umbrella. It publishes regionally focused content including trail guides, hiking and backcountry books, birding field guides, regional cookbooks, and nature science workbooks for children, with titles spanning regions such as the Rocky Mountains, Pacific Northwest, Southwest, Northeast, South, Carolinas, and Florida. The imprint sells directly to consumers through the AdventureKEEN Shop e-commerce platform (shop.adventurewithkeen.com), which is shared with six sister imprints — Adventure Publications, Clerisy Press, Nature Study Guides, Shelter Publications, The Unofficial Guides, and Wilderness Press — and additionally distributes through wholesale channels to bookstores and retailers managed by the AdventureKEEN sales team.
The business model is one-time retail book sales with no disclosed subscription, licensing, or recurring revenue component; individual titles are priced between $7.95 for simpler reference guides (e.g., Shrub Finder, Monsters of the Rocky Mountains) and $30.00 for premium illustrated editions (e.g., People the Planet Needs Now). Marketing is conducted through category-based storefront merchandising and AdventureKEEN's social media presence across Instagram, Facebook, YouTube, LinkedIn, and TikTok. The core technology is conventional editorial and illustrated guidebook production with no disclosed proprietary platform, API, or AI capability.
Menasha Ridge Press serves multiple consumer personas including outdoor recreation enthusiasts, birding hobbyists, families seeking nature education materials, and culinary enthusiasts, with no enterprise customers or B2B contracts disclosed. Forward activity is evidenced by a slate of 2026 pre-order titles, indicating a continuing catalog pipeline, but no financials, headcount trends, ownership structure, or institutional backing are disclosed in the available data.
Menasha Ridge Press firmographics
Firmographics- Name
- Menasha Ridge Press
- Legal name
- AdventureKEEN
- Website
- https://menasharidge.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Menasha Ridge Press is an outdoor recreation and guidebook publishing imprint under the privately held AdventureKEEN umbrella, producing regional hiking, birding, nature education, and cookbook titles sold via the shared AdventureKEEN e-commerce storefront and wholesale distribution to bookstores and retailers.
- Ownership category
- akta.pro rank
Menasha Ridge Press industry classification
Industry- Product category
- Outdoor Recreation Guidebook Publishing
- NAICS
- Book Publishers (513130)
- SIC
- Books: Publishing Or Publishing & Printing (2731)
- akta.pro primary industry
- Children’s Activity & Practice Books (Workbooks, Puzzles, Handwriting) (EDAGAIAE)
- akta.pro secondary industries
- Hiking, Trekking & Mountain Guiding (THAJABAA), Mountain, Glacier & Alpine Nature Tours (THAJAIAF)
Keywords
Menasha Ridge Press business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain
Revenue model
- Book Sales: Revenue generated through direct retail sales of physical books including outdoor recreation guides, field guides for birding and nature, regional cookbooks, kids educational books, and backcountry/nature literature. Books are sold at various price points ranging from $7.95 to $30.00. Distribution occurs through the AdventureKEEN e-commerce platform and wholesale channels.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Standard retail book pricing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Menasha Ridge Press product offering
Product offeringCore offering
Menasha Ridge Press is a book publishing imprint under AdventureKEEN that produces and sells regional outdoor recreation guidebooks, trail guides, birding field guides, nature science workbooks for children, and outdoor-themed cookbooks. Its titles serve hikers, backpackers, birders, families, and home cooks across U.S. regions including the Rocky Mountains, Pacific Northwest, Southwest, South, Carolinas, Florida, and Northeast. Books are sold primarily through the AdventureKEEN Shop e-commerce platform and through wholesale distribution to retailers.
Product overview
Menasha Ridge Press is an imprint/publisher within the AdventureKEEN family, specializing in outdoor recreation and guidebook content. The company publishes trail guides, regional exploration books, field guides, and educational materials for outdoor enthusiasts, hikers, birders, and nature explorers. Its products are distributed through the AdventureKEEN Shop e-commerce platform alongside other AdventureKEEN imprints including Adventure Publications, Clerisy Press, Nature Study Guides, Shelter Publications, The Unofficial Guides, and Wilderness Press. Menasha Ridge Press titles are sold alongside award-winning books and distributed titles from various publishers on the AdventureKEEN platform.
Differentiator
Problem solved
Functional benefit
Brands
- Menasha Ridge Press: Publisher imprint featured in the AdventureKEEN shop selling outdoor, nature, and regional interest books
Products and services
- Menasha Ridge Press Imprint Publisher imprint that produces and sells regional outdoor recreation guidebooks, trail guides, field guides, and activity-focused publications for outdoor enthusiasts, sold through the AdventureKEEN Shop storefront.
- The Wonder of Mushrooms Nature-interest book about mushrooms sold at $24.00 retail, aimed at general nature enthusiasts and foragers.
- Cast-Iron Cooking Outdoor-themed cookbook on cast-iron cooking sold at $22.99 retail, targeted at home cooks and outdoor cooking enthusiasts.
- Backyard Science & Discovery Workbook series (Southwest, South, Rocky Mountains, Pacific Northwest, Northeast) Series of regional nature science workbooks priced at $14.95 each, targeted at children, families, and educators for backyard exploration and nature science learning.
- Stan Tekiela's Birding for Beginners (regional editions) Beginner birding field guides sold at $16.95 per regional edition, aimed at new and casual backyard birders seeking accessible identification tools.
- People the Planet Needs Now Premium hardcover book sold at $30.00 retail, focused on environmental/conservation themes tied to the nature-interest catalog.
Companies that use Menasha Ridge Press
Customer profileSegments4 records
Ideal customer profiles4 records
Menasha Ridge Press technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Menasha Ridge Press partnerships and signals
Strategic signalScale indicators1 record
Recent moves4 records
Expansion highlights3 records
Menasha Ridge Press competitors and assessment
Company assessmentBroad incumbents
- Lonely Planet: A global travel and guidebook publisher with broad destination coverage. Comparable as an incumbent outdoor/travel guidebook publisher even though its geographic and category scope far exceeds Menasha Ridge Press's regional focus.
- National Geographic Books: A major nature, science, and field-guide publisher with strong brand recognition. Comparable because it sells birding, nature, and outdoor content books in the same retail channels competing for similar buyers.
Emerging players
- Appalachian Mountain Club Books: A nonprofit organization publishing hiking guides focused on the Northeast US. Comparable as a regional-focused outdoor guidebook publisher serving a similar enthusiast base, though narrower in geographic scope.
Direct peers
- Adventure Publications: A sibling AdventureKEEN imprint producing nature, birding, and wildlife identification field guides. Direct peer because it shares the same parent platform and overlapping subject matter (Stan Tekiela birding titles) that compete directly with Menasha Ridge Press titles in the same retail channels.
- Falcon Guides: A long-established publisher of regional hiking, backpacking, and paddling guidebooks under Globe Pequot / Rowman & Littlefield. Comparable to Menasha Ridge Press because it sells through the same wholesale and bookstore channels in the same hiking-guidebook category.
- Mountaineers Books: A nonprofit outdoor publisher producing hiking, climbing, and backcountry skill guides. Comparable as a specialized outdoor guidebook publisher serving the same enthusiast customer base with similar regional and how-to titles.
- Wilderness Press: Another AdventureKEEN imprint specializing in Pacific Crest Trail and Sierra Club hiking guides. Comparable because it shares both the parent platform and a focused hiking-guidebook niche that competes for the same outdoor enthusiast buyers.
- Stackpole Books: Independent publisher of outdoor recreation, nature, and craft titles including hiking field guides and birding references. Comparable because it competes for the same bookstore shelf space and outdoor enthusiast purchases as Menasha Ridge Press.
- The Unofficial Guides: A sibling AdventureKEEN imprint producing theme park and travel guidebooks (e.g., Universal Orlando). Comparable as a peer imprint sharing the same parent platform, distribution, and trade publishing business model.
- Sasquatch Books: A regional Pacific Northwest publisher producing outdoor, nature, and cookbook titles. Comparable for the same regional outdoor-guidebook + cookbook combination that Menasha Ridge Press sells, overlapping in the same retail and wholesale channels.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights6 records
Customer concentration
Menasha Ridge Press social profiles
Digital presenceMenasha Ridge Press financial estimates
Financial estimateRevenue estimate
Valuation estimate
Menasha Ridge Press leadership team
Management profileNumber of profiles
Menasha Ridge Press funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Menasha Ridge Press M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Menasha Ridge Press
What does Menasha Ridge Press do?
Menasha Ridge Press is a book publishing imprint under AdventureKEEN that produces and sells regional outdoor recreation guidebooks, trail guides, birding field guides, nature science workbooks for children, and outdoor-themed cookbooks. Its titles serve hikers, backpackers, birders, families, and home cooks across U.S. regions including the Rocky Mountains, Pacific Northwest, Southwest, South, Carolinas, Florida, and Northeast. Books are sold primarily through the AdventureKEEN Shop e-commerce platform and through wholesale distribution to retailers.
Is Menasha Ridge Press a public or private company?
Menasha Ridge Press is a private company. It is classified as unknown and is currently operating.
When was Menasha Ridge Press founded?
Menasha Ridge Press was founded in -1. It employs 1 to 10 people.
How does Menasha Ridge Press make money?
One revenue line is on record: book Sales.
Who are Menasha Ridge Press's main competitors?
Broad incumbents on record are Lonely Planet and National Geographic Books. Appalachian Mountain Club Books is listed as an emerging player. Direct peers are Adventure Publications, Falcon Guides, Mountaineers Books, Wilderness Press, Stackpole Books, The Unofficial Guides and Sasquatch Books.
Does Menasha Ridge Press have an API?
No public API is recorded for Menasha Ridge Press.
What industry is Menasha Ridge Press in?
Menasha Ridge Press's product category is Outdoor Recreation Guidebook Publishing. Its primary akta.pro industry code is EDAGAIAE, Children’s Activity & Practice Books (Workbooks, Puzzles, Handwriting), with a secondary code of THAJABAA, Hiking, Trekking & Mountain Guiding. Its NAICS code is 513130 and its SIC code is 2731.