Integrated Dental Holdings Group

What Integrated Dental Holdings Group does

Integrated Dental Holdings Group, trading as mydentist, is the UK's largest dental care provider network, operating over 500-550 dental practices across England, Scotland, Wales and Northern Ireland and serving more than 3.8-4 million patients annually. The group operates through two primary legal entities — mydentist Group Limited and Whitecross Dental Care Limited, both registered in England with headquarters at Europa House, Kearsley, Manchester — and was established around 2000. Patient services span a three-tier architecture: NHS dental care (clinically necessary treatments at £27.90-£332.10 banded pricing), myoptions private dental care (affordable private dentistry starting at £64 for check-ups and £1,490 for teeth straightening), and Premium private dental care (fullest range of materials and treatments from £88 for check-ups).

The underlying technology stack combines digital dental equipment (intraoral scanners for 3D imaging, digital radiography, CAD/CAM systems) with AI-powered clinical tools — including smile zone analysis and clear aligner treatment planning for predicting tooth movement outcomes — alongside cloud-based patient data management via Box (ISO 27001/27018 compliant). Generative AI supports back-office functions (social media content, presentations, meeting transcription), while predictive AI supports clinical decision-making and treatment outcome demonstrations. The network is supported by an online booking portal, multi-channel digital marketing (Google, TikTok, Instagram, YouTube, Facebook), and partner integrations with Invisalign, ClearCorrect, Philips Zoom, Enlighten, and Boutique Whitening for treatment delivery, plus V12 Retail Finance for patient payment plans.

Revenue is generated across four streams: NHS commissioning contracts (subscription-style recurring government revenue across all four UK nations), private fee-for-service treatments, monthly dental membership plans (Plan A-C, £9.16-£28.33/month), and 0% APR / Pay-in-3 financing transactions. The go-to-market is direct-to-consumer via the practice network, supplemented by online booking, phone enquiry, and website lead capture. The group is privately held with PE backing from Carlyle AlpInvest, LDC, Morgan Stanley Alternative Investment Partners, Palamon Capital Partners, and earlier Accession Capital Partners, and has executed a multi-year roll-up strategy including the 2011 acquisition of ADP Dental, 2013 acquisition of DBG (UK) Ltd, and 2014 acquisition of DD Group.

Name

Integrated Dental Holdings Group

Legal name

mydentist Group Limited

Website

https://mydentist.co.uk

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Integrated Dental Holdings Group, trading as mydentist, is the UK's largest dental care provider, operating over 500 practices across England, Scotland, Wales and Northern Ireland and serving more than 3.8 million patients annually through NHS, myoptions private, and Premium private service tiers.

Ownership category

akta.pro rank

Product category

Dental Care Services

NAICS

Offices of Dentists (6212), Offices of Dentists (62121)

SIC

Services-Health Services (8000)

akta.pro primary industry

General Dentistry Group Practices (HLABAKAB)

akta.pro secondary industries

Membership/Subscription & Direct-Pay General Dentistry Practices (HLABAAAI), Comprehensive Orthodontic Clinics (HLABABAA)

Keywords

• General dental services
• Cosmetic dentistry
• Dental practice network
• NHS dental care
• Private dental care

Headquarters

HQ city

Manchester

HQ country

United Kingdom

HQ region

Europe

Offices11 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. NHS Dental Services: NHS-funded dental treatments under government contracts in England, Scotland, Wales, and Northern Ireland. Patients pay banded NHS charges for clinically necessary treatments. Revenue flows from NHS commissioning bodies (NHS England, NHS Scotland, NHS Wales, HSC Northern Ireland).
2. Private Dental Treatments: Private pay treatments including myoptions affordable private care and Premium private dental care. Patients pay directly for treatments not covered by NHS or choose private options for cosmetic procedures.
3. Dental Membership Plans: Monthly subscription dental plans (Plan A, B, C) ranging from £9.16 to £28.33 per month. Covers routine examinations, hygiene visits, and provides discounts on oral health products.
4. Dental Finance: 0% APR finance and Pay in 3 interest-free payment options through V12 Retail Finance / Secure Trust Bank PLC. Revenue generated from financing arrangements for larger treatments.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

Integrated Dental Holdings Group, operating through its mydentist brand, runs the UK's largest dental practice network of more than 500 clinics delivering NHS dental care, affordable private dentistry (myoptions), and Premium private dental care. Services span routine check-ups and hygiene, restorations (fillings, crowns, bridges, root canals, dentures), cosmetic treatments (whitening, bonding, veneers), orthodontics (Invisalign, ClearCorrect, fixed braces), dental implants, and facial aesthetics, supported by AI diagnostics, intraoral scanning, cloud-based records, monthly dental plans, and 0% APR finance.

Product overview

Integrated Dental Holdings Group operates mydentist, the UK's leading dental care provider network. The platform offers a three-tiered service model: NHS dental care for clinically necessary treatments, myoptions private dental care for affordable cosmetic and comprehensive treatments, and Premium private dental care for the fullest range of treatments with broadest material options. The network spans over 500 practices across the UK, serving over 3.8 million patients. Core services include routine examinations, restorative treatments (fillings, crowns, bridges, root canals), cosmetic procedures (teeth whitening, composite bonding, veneers), orthodontics (Invisalign, ClearCorrect, braces), dental implants, dentures, and facial aesthetics. The offering is supported by the mydentist Dental Plan for routine care budgeting and integrates payment solutions through V12 Retail Finance. Technology offerings include intraoral scanning for 3D diagnostics and AI-powered tools for treatment planning and administrative automation.

Differentiator

Problem solved

Functional benefit

Brands

• myoptions: Affordable private dental care offering quick and convenient access to a comprehensive range of clinically necessary and cosmetic dental treatments at competitive prices.
• Premium private dental care
• Whitecross Dental Care Limited

Products and services

• NHS Dental Care Government-funded dental care covering clinically necessary treatments aimed at securing oral health, including examinations, X-rays, scale and polish (where clinically necessary), fillings, root canal work, extractions, crowns, dentures, and bridges, delivered across more than 500 UK practices under NHS banded pricing.
• myoptions Private Dental Care Affordable private dentistry tier unique to mydentist, offering quick access to a comprehensive range of clinically necessary and cosmetic treatments including teeth whitening and clear aligners, with new patient check-ups at £79 and flexible appointment times.
• Premium Private Dental Care Highest private care tier offering the fullest range of clinically necessary and cosmetic treatments with the broadest range of materials, typically available at the most convenient appointment times, with new patient check-ups from £105.
• mydentist Dental Plan Monthly subscription dental plan with three tiers (Plan A £9.16/month, Plan B £18.26/month, Plan C £28.33/month) covering routine examinations, hygiene visits, 10% discount on oral health products, preferential appointments, and a Worldwide Dental Emergency Assistance Scheme for UK patients.
• Dental Finance (0% APR and Pay in 3) Patient financing offering 0% APR borrowing from £100 for treatment costs and Pay in 3 interest-free instalments for treatments between £100-£1,000, enabling patients to spread private dental treatment costs over time with no up-front deposit.
• Dental Implants Permanent tooth replacement service using artificial tooth roots topped with custom crowns, bridges, or dentures to restore function and aesthetics, available at mydentist practices as a private treatment option.
• Teeth Straightening and Orthodontics Orthodontic treatments including Invisalign clear aligners, ClearCorrect, metal braces, and ceramic braces to straighten teeth and correct bite issues, available through certified clinicians with AI-assisted treatment planning.
• Teeth Whitening Professional teeth whitening using branded systems including Philips Zoom!, Enlighten, and Boutique Whitening to brighten and enhance smile appearance, available as a private treatment.
• Composite Bonding Cosmetic procedure using tooth-coloured resin material to repair chipped, cracked, or discoloured teeth for improved aesthetics, offered as a private treatment across the mydentist network.
• Facial Aesthetics Non-surgical injectable treatments including dermal fillers, cosmetic injections, and dermaroller procedures to reduce wrinkles and enhance facial appearance, offered as private treatments alongside dental services.

Quantifiable outcome

• Over 4 million patients served annually across UK network
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability6 records

Feature5 records

Partnerships

13 partnerships are on record, tiered core.

• Philips ZoomcoreTechnology or IntegrationBrand partnership for professional teeth whitening products and treatments. Philips Zoom is offered as a premium whitening option at mydentist practices.
• InvisaligncoreTechnology or IntegrationClear aligner orthodontic treatment provider. mydentist offers Invisalign braces as a teeth straightening option through certified providers.
• EnlightencoreTechnology or IntegrationProfessional teeth whitening brand partnership offering Enlighten teeth whitening treatments at mydentist practices.
• ClearCorrectcoreTechnology or IntegrationClear aligner system provider for teeth straightening. Available at select mydentist practices as an alternative to Invisalign.
• BoxcoreTechnology or IntegrationCloud-based secure file sharing and storage service used for transferring patient information. Box encrypts data in storage and transit, complies with ISO 27001 and ISO 27018, and is part of Privacy Shield framework.
• NHS EnglandcoreChannel Partner/ Reseller/ DistributorGovernment healthcare provider commissioning NHS dental services in England. NHS contracts form a significant revenue stream.
• NHS ScotlandcoreChannel Partner/ Reseller/ DistributorGovernment healthcare provider commissioning NHS dental services in Scotland.
• NHS WalescoreChannel Partner/ Reseller/ DistributorGovernment healthcare provider commissioning NHS dental services in Wales.
• HSC Northern IrelandcoreChannel Partner/ Reseller/ DistributorHealth and Social Care service commissioning dental services in Northern Ireland.
• NHS DigitalcoreChannel Partner/ Reseller/ DistributorDigital arm of NHS providing data sharing infrastructure and services for NHS dental services in England.
• NHS Business Services Authority (NHSBSA)coreChannel Partner/ Reseller/ DistributorArm's length body of NHS England processing dental claims, preventing fraud, and ensuring efficient NHS dental service delivery.
• Care Quality Commission (CQC)coreOthersIndependent regulator of health and social care in England, inspecting and rating dental practices.
• Healthcare Inspectorate Wales (HIW)coreOthersIndependent inspectorate and regulator for healthcare services in Wales.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Together Dental: UK dental group with multiple practices providing NHS and private care; comparable DSO-style multi-site operator competing with mydentist for patients and clinicians.
• Rodericks Dental Partners: UK dental corporate providing NHS and private dentistry across hundreds of practices; comparable DSO model and patient mix to mydentist.
• Genix Healthcare: UK dental corporate with NHS and private practices; smaller-scale direct DSO competitor to mydentist focused on mixed-payer UK dentistry.
• Dentex Healthcare Group: UK dental partnership group offering NHS and private services through a growing multi-practice network; similar geographic and service mix to mydentist.
• Portman Dental Care: UK-focused dental group operating a large network of mixed NHS/private practices with significant M&A activity; closest direct competitor to mydentist in the UK DSO space.

Others

• Align Technology (Invisalign): Manufacturer of Invisalign clear aligners; a key technology supplier partner to mydentist rather than direct competitor, but a critical commercial relationship given the prominence of Invisalign in IDH's orthodontic offering.

Emerging players

• SmileDirectClub: Direct-to-consumer clear aligner company; overlapping in orthodontics/clear aligner category but using a different DTC-channel model versus mydentist's in-practice approach.

Regional players

• Colosseum Dental Group: European-headquartered dental platform operating clinics across Switzerland, Norway, Denmark, Sweden, Germany, Italy, and the UK; relevant European DSO peer with overlapping UK footprint.
• European Dental Group: Pan-European dental service organization with UK presence; comparable cross-border DSO model though primarily operating in continental Europe.

Broad incumbents

• Bupa Dental Care: One of the largest UK dental chains (formerly Oasis Dental Care) acquired by Bupa; directly comparable to mydentist in operating large-scale multi-site NHS and private dentistry across the UK.

Market position

Strengths5 records

Weaknesses2 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCRIefJ0d3bimrIsjWvL3DRg
• Facebookfacebook.com/ukmydentist
• LinkedInuk.linkedin.com/company/mydentistuk
• Instagraminstagram.com/mydentistuk
• TikToktiktok.com/@mydentistuk

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds2 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A3 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Integrated Dental Holdings Group