Multi-State Lottery Association (MUSL)

What Multi-State Lottery Association (MUSL) does

The Multi-State Lottery Association (MUSL) is a non-profit, government-benefit membership association founded in 1987 and headquartered in Urbandale, Iowa. It assists 38 member state and territorial lotteries in the United States (including Arizona, Arkansas, Colorado, Florida, New York, Texas, and Puerto Rico, among others) in developing and operating multi-jurisdictional lottery games. Each member lottery retains independent statutory duties for ticket sales, retailer authorization, prize payments, and income offsets; MUSL provides the centralized game rules, draw infrastructure, and coordination that enables jackpots to be pooled across jurisdictions.

MUSL's product portfolio comprises six current games: Powerball (the flagship product launched in 1992, with drawings three times weekly, a 1-in-292.2 million jackpot odds structure, and an optional Power Play multiplier), Double Play, Lotto America, 2by2, Jackpot USA, and Millionaire for Life (launched February 2026). The underlying platform centers on multi-jurisdictional game facilitation using random mechanical or electronic drawing systems, with MUSL owning the patent, copyright, and trademark registrations on game names, features, slogans, and logos. A portfolio of 12 historical games (e.g., Hot Lotto, Cash 4 Life, Powerball the Game Show) has been retired.

Commercially, MUSL does not sell directly to end consumers; instead it operates a B2G/B2B2C model where member lotteries distribute tickets through authorized retailers at $2 per play. The association itself is funded by member lottery contributions rather than traditional revenue, and financial figures are not publicly disclosed. The organization is governed by its member lotteries rather than equity investors and is expanding internationally through a strategic partnership with Allwyn UK to offer Powerball to U.K. players starting summer 2026, with the $2 ticket price and game rules remaining unchanged.

Name

Multi-State Lottery Association (MUSL)

Legal name

Multi-State Lottery Association

Website

https://musl.com

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

11–50 employees

Short description

Non-profit membership association founded in 1987 that assists 38 U.S. state and territorial lotteries in operating multi-jurisdictional lottery games, most notably Powerball, through shared draw infrastructure and coordinated game rules.

Ownership category

akta.pro rank

Product category

Lottery Game Facilitation

akta.pro primary industry

Lottery Operators (Government & Private Licensed) (MPAEAFAA)

Keywords

• Multi-jurisdictional lottery
• Lottery game facilitation
• State lottery association
• Lottery draw systems
• Lottery game development

Headquarters

HQ city

Urbandale

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Infrastructure

Revenue model

1. Ticket Sales Revenue: MUSL facilitates lottery ticket sales through member state lotteries. Revenue is generated from ticket purchases by players across all member jurisdictions, with proceeds distributed to state education and scholarship programs.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

MUSL is a non-profit association that assists its member lotteries in developing and operating multi-jurisdictional lottery games, including Powerball, Double Play, Lotto America, 2by2, Jackpot USA, and Millionaire for Life. It provides centralized draw systems, shared game rules, prize pool coordination, and operational support across 38 member state and territorial lotteries, while each member independently handles ticket sales, retailer authorization, prize payments, and income offsets.

Product overview

MUSL is a non-profit association that assists its member lotteries in multi-jurisdictional game development. The organization facilitates six current lottery games: Powerball® (the flagship product with drawings three times weekly), Double Play®, Lotto America®, 2by2®, Jackpot USA™, and Millionaire for Life™. Each member lottery (currently 48 state/territory lotteries plus D.C.) independently handles ticket sales, retailer authorization, and prize payments while offering these MUSL-facilitated games. The portfolio also includes 12 historical games that are no longer offered, such as Cash 4 Life©, Hot Lotto©, and Powerball Instant Millionaire©.

Differentiator

Problem solved

Functional benefit

Brands

• Powerball: Multi-jurisdictional lottery game operated by MUSL member lotteries
• Double Play
• Lotto America
• 2by2
• Jackpot USA
• Millionaire for Life

Products and services

• Powerball Flagship multi-jurisdictional lottery game operated by MUSL member lotteries, with drawings three times weekly. Players select five numbers from 1 to 69 and a Powerball number from 1 to 26, offering multiple prize tiers and jackpot odds of 1-in-292.2 million.
• Double Play Supplementary add-on draw game offered alongside Powerball that provides additional chances to win with a separate set of numbers, available through MUSL member lotteries.
• Lotto America Multi-state lottery game operated by MUSL offering jackpots and multiple prize tiers across participating state lotteries, launched in 2016.
• 2by2 Multi-state draw game where players match numbers to win prizes, offered across participating MUSL member lotteries.
• Jackpot USA Multi-state lottery game available through MUSL member lotteries.
• Millionaire for Life Multi-state draw game launched in 2026 offering daily drawings with a chance to win $1 million a year for life, with the grand prize and second-tier prize of $100,000 a year for life awarded as annuities with a guaranteed 20-year minimum payout, though winners can opt for a one-time cash payout.

Quantifiable outcome

• Over 822,000 scholarships funded to Arkansas students
• +2 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Allwyn UKcoreStrategic or Co-development Partner · 14 April 2026MUSL announced a partnership with Allwyn UK to expand Powerball to the United Kingdom. Starting summer 2026, U.K. players will be able to participate in the same Powerball jackpot as U.S. players. The $2 ticket price and game rules remain unchanged. Jackpots will be paid out in pounds over 30 years. This creates a larger international player pool to grow jackpots more quickly.
• NASPL (North American Association of State and Provincial Lotteries)minorOthersMUSL is a member of NASPL, an industry association for state and provincial lotteries in North America.
• World Lottery AssociationminorOthersMUSL is a member of the World Lottery Association, a global industry organization.
• State Member Lotteries (38+ jurisdictions)coreChannel Partner/ Reseller/ DistributorMUSL assists 38+ state and territorial lotteries (including Arizona, Arkansas, Colorado, Connecticut, D.C., Delaware, Florida, Indiana, Idaho, Iowa, Kansas, Kentucky, Louisiana, Maine, Maryland, Minnesota, Mississippi, Missouri, Montana, Nebraska, New Hampshire, New Mexico, New York, North Carolina, North Dakota, Oklahoma, Oregon, Pennsylvania, Puerto Rico, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Vermont, Virgin Islands, West Virginia, Wisconsin, Wyoming) in multi-jurisdictional game development. Each member retains independent statutory duties for ticket sales, retailer authorization, and prize payments.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• California State Lottery: Major U.S. state lottery offering draw games and scratchers with significant public-education funding. Note: California is not a MUSL member, but is highly comparable in product mix and scale as a competing state lottery offering similar games through other arrangements.
• Illinois Lottery: State lottery operator offering draw games, instant tickets, and multi-state games. Directly comparable as a member-state lottery offering similar products, though operating within a single jurisdiction rather than as a multi-state consortium.
• New York Lottery: One of the largest U.S. state lotteries, operating draw and instant games with substantial education-funding contribution. Directly comparable as a major member lottery with similar game formats and funding mandates.
• Texas Lottery: Large state lottery operator with broad game portfolio including MUSL games. Directly comparable as a high-volume member lottery with similar draw-game mix and prize-tier structures.
• Mega Millions: Multi-state lottery consortium operating Mega Millions across participating U.S. jurisdictions. Directly comparable to MUSL as the other major multi-jurisdictional jackpot game operator competing for the same consumer dollars and state lottery memberships.

Regional players

• Lottomatica (Sisal group): Italian lottery and gaming operator offering national draw games and instant tickets. Comparable as a regional lottery operator with similar multi-channel distribution and a national monopoly structure.
• Allwyn UK: Operator of the U.K. National Lottery and MUSL's partner for the international Powerball expansion. Comparable as the regional monopoly operator that will host Powerball in the UK, with overlapping consumer base and government-authorized status.
• FDJ (Française des Jeux): French national lottery operator offering draw games, scratch cards and sports betting. Comparable as a government-authorized national lottery with a similar mix of draw games and strong brand recognition in its home market.

Broad incumbents

• IGT (International Game Technology): Global provider of lottery technology, draw systems, and instant ticket printing. Comparable as a broad incumbent serving the same lottery operators with the infrastructure that powers multi-jurisdictional games, making it both a partner ecosystem player and an indirect competitor for game-management contracts.
• Light & Wonder (Scientific Games legacy): Lottery systems, instant products and gaming technology provider to U.S. and international lotteries. Comparable as a broad incumbent supplier whose lottery-systems business overlaps operationally with MUSL's draw infrastructure needs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/multi-state-lottery-association

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Multi-State Lottery Association (MUSL)