Texas Lottery
The Texas Lottery is a state government lottery entity headquartered in Austin that sells draw games, scratch tickets, and participates in Powerball and Mega Millions to generate revenue for Texas education and veterans, distributed exclusively through licensed retail locations statewide.
- Company typePublic
- Founded1991
- HeadquartersAustin, United States
- Headcount251–500
- GTM typeB2C
- OfferingServices
What Texas Lottery does
Texas Lottery is a state government lottery entity headquartered in Austin, Texas, that operates draw games, instant-win scratch tickets, and multi-state lottery participation (Powerball, Mega Millions) to generate revenue for Texas public education and veterans' programs. Effective September 1, 2025, oversight of the Texas Lottery and Charitable Bingo transferred to the Texas Department of Licensing and Regulation (TDLR) under S.B. 3070, with the prior Texas Lottery Commission (TLC) now legally meaning TDLR.
The product portfolio comprises eight draw games (Powerball, Mega Millions, Lotto Texas, Texas Two Step, Pick 3, Daily 4, Cash Five, and All or Nothing) and scratch tickets priced at nine tiers from $1 to $100, including licensed-brand themed titles. Supporting consumer tools include a mobile application (iOS and Android), a "Check Your Numbers" web tool, live webcast drawing procedures, a digital Receipt Ticket system, retailer locator functionality, the Luck Zone second-chance promotion program, and the Lone Star Lineup multi-game add-on feature. Distribution is exclusively physical through thousands of licensed retail locations across Texas — convenience stores, grocery chains, and dedicated lottery retailers — supplemented by self-service vending machines for scratch tickets; no direct-to-consumer online sales channel exists. Marketing is conducted through a multi-channel footprint spanning the official website, Facebook, X (Twitter), YouTube, Instagram, RSS, email/text notifications, and earned media.
Revenue mechanics are transaction-based across per-unit scratch and draw game ticket sales, with multi-state participation pooling jackpots across consortium states. The agency operates a horizontal B2C segmentation model targeting Texas residents 18 and older, with no enterprise or B2B customer base. The regulatory and operating construct is that of a state monopoly with statutory exclusivity within Texas, mandatory responsible gambling standards, and proceeds earmarked for public education and veteran benefits.
Texas Lottery firmographics
Firmographics- Name
- Texas Lottery
- Legal name
- Texas Department of Licensing and Regulation (Texas Lottery)
- Website
- https://texaslottery.com
- Company type
- Public
- Founded year
- 1991
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- The Texas Lottery is a state government lottery entity headquartered in Austin that sells draw games, scratch tickets, and participates in Powerball and Mega Millions to generate revenue for Texas education and veterans, distributed exclusively through licensed retail locations statewide.
- Ownership category
- akta.pro rank
Texas Lottery industry classification
Industry- Product category
- State Lottery Services
- NAICS
- Gambling Industries (7132)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Lottery Operators (Government & Private Licensed) (MPAEAFAA)
- akta.pro secondary industries
- Lottery Ticket & Instant Games (Scratch-Off) Publishing/Printing (MPAEAFAC), Lottery Second-Chance, Loyalty & Rewards Platforms (MPAEAFAM), Bingo Charitable/Nonprofit Operations (MPAEAGAJ)
Keywords
Where Texas Lottery is headquartered
LocationHeadquarters
- HQ city
- Austin
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Texas Lottery business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure, Others
Revenue model
- Draw Games Sales: Sales of draw game tickets including Powerball, Mega Millions, Lotto Texas, Texas Two Step, Pick 3, Daily 4, Cash Five, and All or Nothing. These are recurring ticket purchases with jackpots that grow based on sales.
- Scratch Ticket Sales: Instant-win scratch ticket sales at various price points ranging from $1 to $100. Players purchase tickets for a chance to win instant prizes.
- Multi-State Lottery Participation: Participation in multi-state lottery games (Powerball and Mega Millions) generates revenue from Texas players while contributing to shared jackpot pools.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Scratch Tickets - Price Points from $1 to $100 |
| Unit Pricing | Pay-as-you-go | Draw Games - Per Play/Pair Pricing |
Distribution channels2 records
Marketing channels9 records
Texas Lottery product offering
Product offeringCore offering
The Texas Lottery sells state-operated draw games (Powerball, Mega Millions, Lotto Texas, Texas Two Step, Pick 3, Daily 4, Cash Five, All or Nothing) and instant-win scratch tickets through a licensed retail network and self-service vending machines across Texas. It also regulates Charitable Bingo operations in the state, with all proceeds directed to Texas public education and veteran programs.
Product overview
The Texas Lottery operates a comprehensive lottery system offering both draw-based games and instant-win scratch tickets. The portfolio includes multi-state games (Powerball, Mega Millions) and Texas-specific draw games (Lotto Texas, Texas Two Step, Pick 3, Daily 4, Cash Five, All or Nothing). Scratch Tickets range from $1 to $100 price points with themed titles including licensed brands. Supporting tools include Check Your Numbers, Watch Drawings webcasts, a mobile app, Receipt Ticket system, and the Luck Zone second-chance promotion program. The Texas Lottery is administered by the Texas Department of Licensing and Regulation (TDLR) as of September 1, 2025.
Differentiator
Problem solved
Functional benefit
Brands
- Lone Star Lineup: Draw game product featuring multiple daily draws
- Luck Zone
Products and services
- Powerball
Companies that use Texas Lottery
Customer profileNamed customers2 records
Segments1 record
Ideal customer profiles1 record
Texas Lottery technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Texas Lottery partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- PowerballcoreTexas Lottery participates in the Powerball multi-state lottery game, sharing resources and prize pools with other state lotteries. This partnership allows Texas players to compete for national jackpots that can reach into the billions.
- Mega MillionscoreTexas Lottery participates in the Mega Millions multi-state lottery game, pooling resources and prize structures with other participating state lotteries to offer some of the largest lottery jackpots in the world.
- Charitable Bingo OperatorsminorThe Texas Lottery also oversees and supports Charitable Bingo operations in Texas, providing regulatory oversight and linking to txbingo.org for Spanish-language bingo information.
Scale indicators3 records
Recent moves7 records
Expansion highlights4 records
Texas Lottery competitors and assessment
Company assessmentDirect peers
- Michigan Lottery: State lottery with a leading iLottery platform and draw/scratch portfolio. Comparable to Texas Lottery on product breadth, with an additional digital sales channel that highlights Texas's gap.
- Pennsylvania Lottery: Operates a state-sanctioned lottery with draw games, scratch tickets, and a notably mature iLottery online platform. Comparable to Texas Lottery on product portfolio, with additional digital sales channel.
- Florida Lottery: State-operated lottery offering draw games, scratch tickets, and multi-state games, with proceeds supporting education. Compares to Texas Lottery on product depth, retail distribution, and beneficiary mission.
- New York Lottery: One of the largest state lotteries in the U.S., offering draw games, scratch-offs, and multi-state games including Powerball and Mega Millions. Closely comparable to Texas Lottery in scale and product offerings.
- Ohio Lottery: State-operated lottery with draw games, scratch tickets, and multi-state game participation. Directly comparable in scale, product mix, and beneficiary structure (education funding).
- California State Lottery: Operates draw games, scratchers, and multi-state jackpot participation in California under a similar state-licensed monopoly model. Directly comparable in product mix, scale, and regulatory framework.
- Georgia Lottery: State-run lottery focused on funding education through draw games, scratch tickets, and multi-state partnerships. Strongly comparable to Texas Lottery's mission and product structure.
- Illinois Lottery: Operates draw games, scratch-offs, and multi-state games under a state-managed monopoly. Comparable in product diversity and regulatory reliance on state oversight.
Others
- International Game Technology (IGT): Leading supplier of lottery technology, systems, and services to U.S. state lotteries. Adjacent ecosystem participant providing the operational infrastructure that Texas Lottery relies on for game management and retail systems.
- Multi-State Lottery Association (MUSL): Non-profit association that administers Powerball and shared multi-state lottery games among U.S. state lotteries. Texas Lottery is a member; MUSL is the operational backbone for the multi-state jackpots driving Texas Lottery's largest prize cycles.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Texas Lottery social profiles
Digital presenceTexas Lottery financial estimates
Financial estimateRevenue estimate
Valuation estimate
Texas Lottery leadership team
Management profileNumber of profiles
Texas Lottery subsidiaries and ownership
Company hierarchySubsidiaries1 record
Texas Lottery funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Texas Lottery M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Texas Lottery
What does Texas Lottery do?
The Texas Lottery sells state-operated draw games (Powerball, Mega Millions, Lotto Texas, Texas Two Step, Pick 3, Daily 4, Cash Five, All or Nothing) and instant-win scratch tickets through a licensed retail network and self-service vending machines across Texas. It also regulates Charitable Bingo operations in the state, with all proceeds directed to Texas public education and veteran programs.
Is Texas Lottery a public or private company?
Texas Lottery is a public company. It is classified as state government owned and is currently operating.
When was Texas Lottery founded?
Texas Lottery was founded in 1991. It employs 251 to 500 people.
Where is Texas Lottery based?
Texas Lottery is headquartered in Austin, United States, in the North America region.
How does Texas Lottery make money?
Three revenue lines are on record. Draw Games Sales are the primary driver. The others are scratch Ticket Sales and multi-State Lottery Participation.
Who are Texas Lottery's main competitors?
Direct peers on record are Michigan Lottery, Pennsylvania Lottery, Florida Lottery, New York Lottery, Ohio Lottery, California State Lottery, Georgia Lottery and Illinois Lottery. Others are International Game Technology (IGT) and Multi-State Lottery Association (MUSL).
Does Texas Lottery have an API?
No public API is recorded for Texas Lottery.
What industry is Texas Lottery in?
Texas Lottery's product category is State Lottery Services. Its primary akta.pro industry code is MPAEAFAA, Lottery Operators (Government & Private Licensed), with a secondary code of MPAEAFAC, Lottery Ticket & Instant Games (Scratch-Off) Publishing/Printing. Its NAICS code is 7132 and its SIC code is 7900.