Cross Company
Cross Company is a 100% employee-owned industrial solutions provider that distributes, integrates, and services automation, hose and fittings, mobile electrification, precision measurement, and process control products for U.S. manufacturers across aerospace, automotive, pharma, and process industries.
- Company typePrivate
- Founded1954
- HeadquartersAsheville, United States
- Headcount501–1,000
- GTM typeB2B
- OfferingServices
What Cross Company does
Cross Company is a 100% employee-owned (ESOP since 2006, established 1979) industrial solutions provider founded in 1954 and headquartered in Greensboro, North Carolina, with 600+ employee owners across 30+ U.S. locations. The company operates five integrated business groups — Automation, Hose and Fittings, Mobile Systems Integration, Precision Measurement, and Process Solutions — serving industrial manufacturers in automotive, aerospace, food and beverage, pharmaceutical, life sciences, mobile equipment, and process industries. Its core capabilities combine value-added distribution of branded industrial equipment (Parker Hannifin, Universal Robots, FANUC, ABB, Rockwell, Omron, SCHUNK, Danfoss, Mettler Toledo, and many others) with engineering integration, custom fabrication, ISO/IEC 17025 accredited calibration, UL508A/UL698A control panel build, and FDA validation services. The Precision Measurement group originates from the 2018 acquisition of J.A. King (founded 1939), now operating as Cross Precision Measurement, while the Cross Hose and Fittings retail network runs five authorized Parker stores across North Carolina.
The underlying technology stack spans industrial robotics (collaborative and industrial robots, end-of-arm tooling, machine vision, RFID, safety systems), hydraulic and pneumatic systems, mobile equipment electrification components (batteries, AC motors, inverters, ePTOs, DC-DC converters), precision metrology hardware (CMMs, 3D scanners, force/torque testers, industrial scales), and process instrumentation (flow, level, pressure, temperature, valves, gas detection). Proprietary assets are limited but include the GageSuite cloud-based calibration tracking software and factory-certified hose fabrication know-how.
Cross Company monetizes through a mix of hardware distribution, project-based engineering and systems integration, recurring calibration and inspection service contracts, repair and refurbishment, and direct retail sales. Go-to-market is multi-channel: enterprise direct sales for complex automation and process projects, channel/distributor relationships for branded equipment, five retail storefronts serving walk-in hose customers, the ShopCross e-commerce portal for SMB/individual buyers, and a 24-location A2LA-accredited calibration laboratory network serving enterprise customers across the Southeast, Midwest, Mid-Atlantic, and South-Central U.S. Pricing is primarily transactional (Net 30 terms) with recurring revenue potential in calibration service contracts and a points-based loyalty program for retail hose customers.
Cross Company firmographics
Firmographics- Name
- Cross Company
- Legal name
- Cross Technologies, Inc.
- Website
- https://crossco.com
- Company type
- Private
- Founded year
- 1954
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Cross Company is a 100% employee-owned industrial solutions provider that distributes, integrates, and services automation, hose and fittings, mobile electrification, precision measurement, and process control products for U.S. manufacturers across aerospace, automotive, pharma, and process industries.
- Ownership category
- akta.pro rank
Cross Company industry classification
Industry- Product category
- Industrial Automation and Integration Services
- NAICS
- All Other Industrial Machinery Manufacturing (333248), All Other Miscellaneous General Purpose Machinery Manufacturing (333998)
- SIC
- Wholesale-Industrial Machinery & Equipment (5084), General Industrial Machinery & Equipment (3560)
- akta.pro primary industry
- End-of-Line Integration & Packaging Line Systems (IMAHAOAN)
- akta.pro secondary industry
- Conveying, Feeding & Material Handling for Packaging Lines (IMALAOAG)
Keywords
Where Cross Company is headquartered
LocationHeadquarters
- HQ city
- Asheville
- HQ country
- United States
- HQ region
- North America
Offices30 records
Markets served
Cross Company business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Industrial Equipment and Product Sales: Sale of industrial automation components (robots, sensors, motion control), hose and fittings products, precision measurement equipment, process instrumentation, and valves. Products are sourced from brand partners and sold directly to customers. Revenue is primarily one-time product sales with some recurring equipment needs.
- Calibration and Inspection Services: ISO/IEC 17025 accredited calibration services including dimensional, pressure, weight/scale, force, electronic, torque, and temperature calibration. Services are priced per job or through service contracts with recurring revenue potential.
- Engineering and Systems Integration Services: Custom automation design, hydraulic system design, control panel fabrication, software programming, FDA validation, and process optimization services. Services include upfront engineering followed by implementation and ongoing support.
- Repair and Refurbishment Services: Equipment repair, refurbishment, obsolescence management, and retrofit services for automation and process equipment to extend customer asset lifecycles.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Monthly | Net 30 standard payment terms for qualified buyers |
| Other | Pay-as-you-go | Cross Customer Care Loyalty Program for hose and fittings retail customers |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels6 records
Cross Company product offering
Product offeringCore offering
Cross Company is an industrial solutions provider operating five specialized business groups: Automation (industrial and collaborative robots, end-of-arm tooling, machine vision, safety, motion control), Hose and Fittings (hydraulic and industrial hose products, fittings, custom fabrication through five authorized Parker stores), Mobile Systems Integration (electronic controls, hydraulic system design, vehicle electrification components, custom control panels), Precision Measurement (dimensional metrology, calibration, inspection, GageSuite software), and Process Solutions (process instrumentation, valves, control system integration). The company distributes and integrates products from major industrial brands while delivering engineering design, calibration, fabrication, and lifecycle support services to industrial manufacturers.
Product overview
Cross Company is a multi-disciplinary industrial solutions provider operating five core business groups: Automation (industrial robotics, collaborative robots, end of arm tooling, machine vision, safety equipment, HMIs, and motion control), Hose and Fittings (hydraulic/industrial hose, tubing, fittings, couplings, and Parker-certified store locations), Mobile Systems Integration (electronic controls, hydraulic design, vehicle electrification components, and custom panels), Precision Measurement (calibration services, inspection, GageSuite software, dimensional metrology, and force/torque equipment), and Process Solutions (instrumentation, valves, pressure management, and systems integration). The company operates as a value-added reseller and system integrator, distributing products from manufacturer partners including Universal Robots, FANUC, Parker Hannifin, SCHUNK, Omron, Danfoss, ABB, Rockwell Automation, and others while providing engineering, custom fabrication, and integration services. Founded in 1954 and 100% employee-owned, the company serves industries including aerospace, automotive, food and beverage, pharmaceuticals, and mobile equipment manufacturing.
Differentiator
Problem solved
Functional benefit
Brands
- GageSuite: Calibration tracking software for precision measurement operations
- Cross Customer Care
- Cross Customer Care Rewards
Products and services
- Industrial Automation Solutions Robotic, pneumatic, and machine automation solutions for industrial manufacturers, including robotic integration, motion control, and industrial software programming.
- Industrial Robots High-speed, high-load robotic systems (including FANUC) for pick and place, machine tending, cutting, finishing, and spraying applications.
- Collaborative Robots (Cobots) Collaborative robot systems (Universal Robots, Doosan) designed to work alongside human operators with easier redeployment and smaller footprint than industrial robots.
- End of Arm Tooling (EOAT) Electromechanical and pneumatic adaptive grippers, vacuum tooling, and force transducers from SCHUNK, Coval, and other partners for robotic arms.
- Vision, Barcode, and RFID Systems Industrial barcode scanners, machine vision cameras and sensors, and RFID systems from Omron and other partners for traceability, quality control, and operational efficiency.
- Machine Safety and Guarding Equipment Safety equipment including light curtains, safety mats, safety controls and relays, and pneumatic safety systems from IDEC, Pizzato, and other partners.
- Industrial HMIs and Panel PCs Industrial human machine interfaces with touch screens and rugged industrial PCs (Advantech) designed for demanding industrial environments.
- Hose and Fittings Products Industrial and hydraulic hose products, tubing, fittings, couplings, connectors, O-rings, gaskets, quick disconnects, and hose fabrication equipment.
- Parker Hannifin Hose Products and Fabrication Authorized Parker store offering hydraulic, pneumatic, and industrial hose products along with portable crimpers for field repairs and custom factory-certified hose assembly.
- Mobile Systems Integration Services Electronic control systems, hydraulic system design, vehicle electrification, custom control panels, and wire harnesses for off-highway and mobile equipment OEMs.
- Mobile Equipment Electrification Components Batteries, AC motors, motor inverters, power distribution units, onboard chargers, ePTOs, and DC-DC converters from Danfoss and others for electrifying mobile machinery.
- Control Panel Design and Fabrication Custom control panel design and build services certified to UL508A and UL698A standards for industrial and hazardous location applications.
- Precision Measurement Solutions Dimensional metrology, force and materials testing, torque equipment, industrial scales, intrinsically safe equipment, and precision measurement equipment sales and calibration from partners including Rice Lake, Mettler Toledo, Mahr, LK Metrology, and Kreon.
- GageSuite Calibration Tracking Software Cloud-based calibration tracking and management software for monitoring measurement equipment calibration schedules, certificates, and inventory.
- Truck Scale Systems Automated truck scale systems with loop detectors, stoplights, remote displays, self-service kiosks, and software integration for weigh-in/weigh-out operations.
- Calibration Services ISO/IEC 17025 accredited calibration services including dimensional, pressure, weight and scale, force, electronic, torque, and temperature calibration through A2LA-accredited laboratories.
- Inspection Services First article inspection, onsite dimensional inspection, PPAP submission services, process capability analysis, roundness measurement, and surface roughness measurement.
- Custom Automation Fixtures Custom force fixtures, CMM fixtures, vision fixtures, and scale fixtures designed for specific part testing and measurement requirements.
- Process Solutions and Systems Integration Systems integration, process instrumentation (flow, level, pressure, temperature), process valves, pressure management, biogas handling, and FDA validation services from ABB, Valmet, Brooks Instrument, and other partners.
Quantifiable outcome
- Reduced overtime by approximately 500 hours per year through automated truck scale system
- +4 more outcomes
Companies that use Cross Company
Customer profileNamed customers9 records
Segments6 records
Ideal customer profiles5 records
Cross Company technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Cross Company partnerships and signals
Strategic signalPartnerships
23 partnerships are on record, tiered core and minor.
- Parker HannifincoreCross Hose and Fittings is an authorized Parker store network, providing Parker Hannifin hose and fittings products through five retail locations in North Carolina with factory-certified technicians
- Universal RobotscoreAuthorized distributor of Universal Robots collaborative robots, providing robotic automation solutions for manufacturing applications including machine tending and packaging
- OmroncoreAuthorized distributor of Omron automation products including machine vision, barcode scanners, and safety equipment for industrial applications
- SCHUNKcoreAuthorized distributor of SCHUNK grippers and end-of-arm tooling for robotic automation applications
- ABBcoreAuthorized distributor of ABB process control and automation products including instrumentation and control systems for process industries
- Rockwell AutomationcoreAuthorized distributor of Rockwell Automation products for industrial automation and process control applications
- DanfosscoreAuthorized distributor of Danfoss mobile systems and electrification products including motors, inverters, and power electronics
- Rice Lake Weighing SystemscoreAuthorized distributor of Rice Lake industrial scales, truck scales, and weighing systems for precision measurement applications
- Mettler ToledocoreAuthorized distributor of Mettler Toledo precision measurement equipment including scales, balances, and analytical instruments
- FANUCcoreAuthorized distributor of FANUC industrial robots for high-speed, heavy-load manufacturing automation applications
- AdvantechcorePartnership with Advantech for industrial panel PCs, HMIs, and embedded computing solutions as replacements for obsolete equipment
- Valmet (including Neles, Jamesbury, Flowrox, Stonel)coreAuthorized distributor of Valmet process valves and valve automation products for process control applications
- IDECcoreAuthorized distributor of IDEC safety equipment including light curtains, safety laser scanners, and safety relays for industrial automation
- Pizzato ElettricacoreAuthorized distributor of Pizzato safety devices, position switches, and relays for industrial automation safety applications
- KreoncoreAuthorized distributor of Kreon 3D scanning equipment including measuring arms and Skyline Eyes 3D scanner for quality control applications
- Groth CorporationcoreAuthorized distributor of Groth pressure/vacuum valves and flame arresters for tank protection in process industries
- ITT EnidineminorAuthorized distributor of ITT Enidine wire rope isolators for protecting mobile electronics from shock and vibration
- Doosan RoboticscoreAuthorized distributor of Doosan collaborative robots for industrial automation applications
- MahrcoreAuthorized distributor of Mahr precision measurement equipment including length measurement, form measurement, and optical metrology systems
- LK MetrologycoreAuthorized distributor of LK Metrology coordinate measuring machines and 3D metrology solutions
- Brooks InstrumentcoreAuthorized distributor of Brooks Instrument flow measurement and control instruments for process applications
- RKI InstrumentscoreAuthorized distributor of RKI gas detection instruments and safety monitoring equipment
- CovalcoreAuthorized distributor of Coval vacuum grippers and end-of-arm tooling for robotic automation
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Cross Company competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key highlights7 records
Customer concentration
Cross Company social profiles
Digital presenceCross Company compliance and trust
Trust signalCompliance4 records
Cross Company financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cross Company leadership team
Management profileNumber of profiles
Cross Company subsidiaries and ownership
Company hierarchySubsidiaries1 record
Cross Company funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cross Company M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cross Company
What does Cross Company do?
Cross Company is an industrial solutions provider operating five specialized business groups: Automation (industrial and collaborative robots, end-of-arm tooling, machine vision, safety, motion control), Hose and Fittings (hydraulic and industrial hose products, fittings, custom fabrication through five authorized Parker stores), Mobile Systems Integration (electronic controls, hydraulic system design, vehicle electrification components, custom control panels), Precision Measurement (dimensional metrology, calibration, inspection, GageSuite software), and Process Solutions (process instrumentation, valves, control system integration). The company distributes and integrates products from major industrial brands while delivering engineering design, calibration, fabrication, and lifecycle support services to industrial manufacturers.
Is Cross Company a public or private company?
Cross Company is a private company. It is classified as management employee owned and is currently operating.
When was Cross Company founded?
Cross Company was founded in 1954. It employs 501 to 1,000 people.
Where is Cross Company based?
Cross Company is headquartered in Asheville, United States, in the North America region.
How does Cross Company make money?
Four revenue lines are on record. Industrial Equipment and Product Sales are the primary driver. The others are calibration and Inspection Services, engineering and Systems Integration Services and repair and Refurbishment Services.
Does Cross Company have an API?
No public API is recorded for Cross Company.
What industry is Cross Company in?
Cross Company's product category is Industrial Automation and Integration Services. Its primary akta.pro industry code is IMAHAOAN, End-of-Line Integration & Packaging Line Systems, with a secondary code of IMALAOAG, Conveying, Feeding & Material Handling for Packaging Lines. Its NAICS code is 333248 and its SIC code is 5084.