Pizzato Elettrica

What Pizzato Elettrica does

Pizzato Elettrica S.r.l. is a privately-held, family-owned Italian manufacturer of industrial safety and automation components, founded in 1984 and headquartered in Marostica (Vicenza), Italy. The company designs, develops, manufactures, and tests its entire product portfolio in-house at a 25,000 m² facility opened in 2019, employing roughly 400 professionals at the Marostica plants under the "100% Made in Italy" positioning. Its core product lines cover position switches, safety devices (including RFID-enabled locking switches such as the NX and NS series, and P-KUBE safety handles), PLCs and safety modules (CS AM, CS AR-9 series), human-machine interface devices (EROUND line), and specialized lift/elevator devices compliant with EN 81 standards. Supporting offerings include accessories (connectors, passive distribution boxes), the P-Connect industrial Ethernet system with EtherCAT and EtherNet/IP CIP Safety protocols, the BN series with IO-Link connectivity, and proprietary software (Gemnis Studio, CS AM Configurator).

The company monetizes primarily through B2B hardware sales of safety and position switches, sold via direct sales contacts and a wholly-owned subsidiary network spanning Germany (2013), France (2016), Spain (2017), USA (2018), India (2021), South Korea (2021), China (2023), and the UK (2024). Pricing is quote-based and not publicly disclosed. Pizzato holds an extensive certification portfolio — ISO 9001:2015, IMQ, TÜV, cULus, EAC, CCC, ATEX, ECOLAB, UKCA — that doubles as a regulatory moat in safety-critical applications. Customers are industrial machinery OEMs and integrators across general manufacturing automation and the elevator/lift industry. The company is led by Giuseppe and Marco Pizzato, who assumed the directorship in 2007 in the first generational change, and has remained family-controlled with no disclosed external investors.

Name

Pizzato Elettrica

Legal name

Pizzato Elettrica S.r.l.

Website

https://pizzato.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

51–100 employees

Short description

Pizzato Elettrica is a family-owned Italian manufacturer of industrial safety devices, position switches, safety modules, HMI components, and elevator devices, all designed and produced in Marostica, Italy, and sold globally through eight wholly-owned subsidiaries to industrial OEMs and integrators.

Ownership category

akta.pro rank

Product category

Industrial Safety Equipment

NAICS

Electrical Equipment Manufacturing (33531), Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (33451)

SIC

Electrical Industrial Apparatus (3620), Electronic & Other Electrical Equipment (No Computer Equip) (3600)

akta.pro primary industry

Industrial Safety & Compliance (OSHA, Lockout/Tagout, Machine Guarding) (EDAOAGAL)

Keywords

• Industrial safety switches
• Position switches
• Safety modules
• Elevator safety devices
• Human-machine interface

Headquarters

HQ city

Marostica

HQ country

Italy

HQ region

Europe

Offices10 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Safety and Position Switch Sales: Pizzato Elettrica generates revenue through the manufacture and sale of industrial safety devices, position switches, microswitches, safety modules, foot switches, control and signalling devices, and devices for elevators. As a B2B manufacturer, they sell products directly to industrial customers globally through their subsidiaries and distribution network.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Pizzato Elettrica manufactures and sells industrial safety and automation components, including position switches, microswitches, safety devices (RFID-enabled safety locking switches), safety modules, foot switches, control and signalling devices, and specialized lift/elevator devices. All products are designed, developed, and tested entirely at the company's plants in Marostica, Italy. The company also offers proprietary software (Gemnis Studio) for programming its safety modules.

Product overview

Pizzato Elettrica is a leading European manufacturer of industrial automation and safety components. The product portfolio centers on position switches (standard and heavy-duty), safety devices including RFID-enabled NX and NS series locking switches, safety modules (CS AM and CS AR-9 series), PLCs and safety controllers, human-machine interface devices, and specialized lift/elevator devices. Supporting products include the EROUND control and signalling line, P-KUBE safety handles, P-Connect industrial Ethernet connectivity with EtherCAT/EtherNet/IP protocols, BC series passive distribution boxes, and BN series IO-Link control units. Software offerings include Gemnis Studio for programming Gemnis modules and CS AM Configurator. All products are designed, developed, and manufactured entirely at company plants in Marostica, Italy (100% Made in Italy), with approximately 400 professionals and eight international subsidiaries.

Differentiator

Problem solved

Functional benefit

Brands

• Pizzato Academy: Training hub of Pizzato Elettrica that organizes webinars and classroom courses to further knowledge of Pizzato products and update workforce on regulatory developments.
• Gemnis Studio
• CS AM Configurator
• SafetySight Iridio
• P-KUBE
• EROUND
• NX Series
• BN Series
• NS Series
• P-Connect

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature10 records

Scale indicators7 records

Recent moves21 records

Expansion highlights5 records

Direct peers

• Euchner: German specialist in industrial safety engineering, including safety switches, interlocks, and access control. Directly comparable product portfolio to Pizzato's safety devices and similar family-owned, premium positioning.
• IDEC Corporation: Japanese manufacturer of industrial switches, safety products, and HMI/control devices. Directly comparable portfolio across pushbuttons, safety switches, and signalling devices, with global reach through subsidiaries.
• Schmersal: German family-owned manufacturer of safety switches, safety interlock devices, and related industrial safety components. Closest direct competitor to Pizzato, competing head-to-head in position switches, RFID safety locks, and safety modules across Europe and globally.
• Bernstein AG: German manufacturer of industrial switches, safety products, and enclosures for industrial automation. Directly comparable to Pizzato in position switches and safety devices, with a focus on industrial OEM customers.

Broad incumbents

• Siemens: Global industrial automation leader with safety relays, safety PLCs, and industrial switchgear. Competes with Pizzato in safety modules and connected safety devices as part of a much broader automation portfolio.
• ABB: Global industrial automation and robotics giant offering safety switches and safety PLCs as part of a broad portfolio. Competes with Pizzato in safety modules and integrated safety solutions but at much larger scale.
• Rockwell Automation: Major US industrial automation company offering safety components, safety PLCs, and integrated safety systems. Competes with Pizzato in safety switching and connected safety, with deep North American footprint.
• SICK AG: Large German manufacturer of sensors, safety light curtains, and safety controllers. Overlaps with Pizzato in safety switching and industrial automation but operates at much greater scale with a broader portfolio.
• Honeywell: Industrial conglomerate offering safety switches, interlock devices, and machine safety solutions. Overlaps with Pizzato in industrial safety components but serves a much wider customer base across process and discrete automation.

Emerging players

• Banner Engineering: US-based manufacturer of industrial sensors, safety light curtains, and machine safety products. Comparable in industrial safety with overlap in machine guarding applications, though more focused on optoelectronic safety.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pizzato Elettrica