Cross Company

What Cross Company does

Cross Company is a 100% employee-owned (ESOP since 2006, established 1979) industrial solutions provider founded in 1954 and headquartered in Greensboro, North Carolina, with 600+ employee owners across 30+ U.S. locations. The company operates five integrated business groups — Automation, Hose and Fittings, Mobile Systems Integration, Precision Measurement, and Process Solutions — serving industrial manufacturers in automotive, aerospace, food and beverage, pharmaceutical, life sciences, mobile equipment, and process industries. Its core capabilities combine value-added distribution of branded industrial equipment (Parker Hannifin, Universal Robots, FANUC, ABB, Rockwell, Omron, SCHUNK, Danfoss, Mettler Toledo, and many others) with engineering integration, custom fabrication, ISO/IEC 17025 accredited calibration, UL508A/UL698A control panel build, and FDA validation services. The Precision Measurement group originates from the 2018 acquisition of J.A. King (founded 1939), now operating as Cross Precision Measurement, while the Cross Hose and Fittings retail network runs five authorized Parker stores across North Carolina.

The underlying technology stack spans industrial robotics (collaborative and industrial robots, end-of-arm tooling, machine vision, RFID, safety systems), hydraulic and pneumatic systems, mobile equipment electrification components (batteries, AC motors, inverters, ePTOs, DC-DC converters), precision metrology hardware (CMMs, 3D scanners, force/torque testers, industrial scales), and process instrumentation (flow, level, pressure, temperature, valves, gas detection). Proprietary assets are limited but include the GageSuite cloud-based calibration tracking software and factory-certified hose fabrication know-how.

Cross Company monetizes through a mix of hardware distribution, project-based engineering and systems integration, recurring calibration and inspection service contracts, repair and refurbishment, and direct retail sales. Go-to-market is multi-channel: enterprise direct sales for complex automation and process projects, channel/distributor relationships for branded equipment, five retail storefronts serving walk-in hose customers, the ShopCross e-commerce portal for SMB/individual buyers, and a 24-location A2LA-accredited calibration laboratory network serving enterprise customers across the Southeast, Midwest, Mid-Atlantic, and South-Central U.S. Pricing is primarily transactional (Net 30 terms) with recurring revenue potential in calibration service contracts and a points-based loyalty program for retail hose customers.

Name

Cross Company

Legal name

Cross Technologies, Inc.

Website

https://crossco.com

Company type

Private

Founded year

1954

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Cross Company is a 100% employee-owned industrial solutions provider that distributes, integrates, and services automation, hose and fittings, mobile electrification, precision measurement, and process control products for U.S. manufacturers across aerospace, automotive, pharma, and process industries.

Ownership category

akta.pro rank

Product category

Industrial Automation and Integration Services

NAICS

All Other Industrial Machinery Manufacturing (333248), All Other Miscellaneous General Purpose Machinery Manufacturing (333998)

SIC

Wholesale-Industrial Machinery & Equipment (5084), General Industrial Machinery & Equipment (3560)

akta.pro primary industry

End-of-Line Integration & Packaging Line Systems (IMAHAOAN)

akta.pro secondary industry

Conveying, Feeding & Material Handling for Packaging Lines (IMALAOAG)

Keywords

• Industrial automation solutions
• Hydraulic hose fittings
• Precision measurement calibration
• Mobile equipment electrification
• Process instrumentation valves

Headquarters

HQ city

Asheville

HQ country

United States

HQ region

North America

Offices30 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Industrial Equipment and Product Sales: Sale of industrial automation components (robots, sensors, motion control), hose and fittings products, precision measurement equipment, process instrumentation, and valves. Products are sourced from brand partners and sold directly to customers. Revenue is primarily one-time product sales with some recurring equipment needs.
2. Calibration and Inspection Services: ISO/IEC 17025 accredited calibration services including dimensional, pressure, weight/scale, force, electronic, torque, and temperature calibration. Services are priced per job or through service contracts with recurring revenue potential.
3. Engineering and Systems Integration Services: Custom automation design, hydraulic system design, control panel fabrication, software programming, FDA validation, and process optimization services. Services include upfront engineering followed by implementation and ongoing support.
4. Repair and Refurbishment Services: Equipment repair, refurbishment, obsolescence management, and retrofit services for automation and process equipment to extend customer asset lifecycles.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Cross Company is an industrial solutions provider operating five specialized business groups: Automation (industrial and collaborative robots, end-of-arm tooling, machine vision, safety, motion control), Hose and Fittings (hydraulic and industrial hose products, fittings, custom fabrication through five authorized Parker stores), Mobile Systems Integration (electronic controls, hydraulic system design, vehicle electrification components, custom control panels), Precision Measurement (dimensional metrology, calibration, inspection, GageSuite software), and Process Solutions (process instrumentation, valves, control system integration). The company distributes and integrates products from major industrial brands while delivering engineering design, calibration, fabrication, and lifecycle support services to industrial manufacturers.

Product overview

Cross Company is a multi-disciplinary industrial solutions provider operating five core business groups: Automation (industrial robotics, collaborative robots, end of arm tooling, machine vision, safety equipment, HMIs, and motion control), Hose and Fittings (hydraulic/industrial hose, tubing, fittings, couplings, and Parker-certified store locations), Mobile Systems Integration (electronic controls, hydraulic design, vehicle electrification components, and custom panels), Precision Measurement (calibration services, inspection, GageSuite software, dimensional metrology, and force/torque equipment), and Process Solutions (instrumentation, valves, pressure management, and systems integration). The company operates as a value-added reseller and system integrator, distributing products from manufacturer partners including Universal Robots, FANUC, Parker Hannifin, SCHUNK, Omron, Danfoss, ABB, Rockwell Automation, and others while providing engineering, custom fabrication, and integration services. Founded in 1954 and 100% employee-owned, the company serves industries including aerospace, automotive, food and beverage, pharmaceuticals, and mobile equipment manufacturing.

Differentiator

Problem solved

Functional benefit

Brands

• GageSuite: Calibration tracking software for precision measurement operations
• Cross Customer Care
• Cross Customer Care Rewards

Products and services

• Industrial Automation Solutions Robotic, pneumatic, and machine automation solutions for industrial manufacturers, including robotic integration, motion control, and industrial software programming.
• Industrial Robots High-speed, high-load robotic systems (including FANUC) for pick and place, machine tending, cutting, finishing, and spraying applications.
• Collaborative Robots (Cobots) Collaborative robot systems (Universal Robots, Doosan) designed to work alongside human operators with easier redeployment and smaller footprint than industrial robots.
• End of Arm Tooling (EOAT) Electromechanical and pneumatic adaptive grippers, vacuum tooling, and force transducers from SCHUNK, Coval, and other partners for robotic arms.
• Vision, Barcode, and RFID Systems Industrial barcode scanners, machine vision cameras and sensors, and RFID systems from Omron and other partners for traceability, quality control, and operational efficiency.
• Machine Safety and Guarding Equipment Safety equipment including light curtains, safety mats, safety controls and relays, and pneumatic safety systems from IDEC, Pizzato, and other partners.
• Industrial HMIs and Panel PCs Industrial human machine interfaces with touch screens and rugged industrial PCs (Advantech) designed for demanding industrial environments.
• Hose and Fittings Products Industrial and hydraulic hose products, tubing, fittings, couplings, connectors, O-rings, gaskets, quick disconnects, and hose fabrication equipment.
• Parker Hannifin Hose Products and Fabrication Authorized Parker store offering hydraulic, pneumatic, and industrial hose products along with portable crimpers for field repairs and custom factory-certified hose assembly.
• Mobile Systems Integration Services Electronic control systems, hydraulic system design, vehicle electrification, custom control panels, and wire harnesses for off-highway and mobile equipment OEMs.
• Mobile Equipment Electrification Components Batteries, AC motors, motor inverters, power distribution units, onboard chargers, ePTOs, and DC-DC converters from Danfoss and others for electrifying mobile machinery.
• Control Panel Design and Fabrication Custom control panel design and build services certified to UL508A and UL698A standards for industrial and hazardous location applications.
• Precision Measurement Solutions Dimensional metrology, force and materials testing, torque equipment, industrial scales, intrinsically safe equipment, and precision measurement equipment sales and calibration from partners including Rice Lake, Mettler Toledo, Mahr, LK Metrology, and Kreon.
• GageSuite Calibration Tracking Software Cloud-based calibration tracking and management software for monitoring measurement equipment calibration schedules, certificates, and inventory.
• Truck Scale Systems Automated truck scale systems with loop detectors, stoplights, remote displays, self-service kiosks, and software integration for weigh-in/weigh-out operations.
• Calibration Services ISO/IEC 17025 accredited calibration services including dimensional, pressure, weight and scale, force, electronic, torque, and temperature calibration through A2LA-accredited laboratories.
• Inspection Services First article inspection, onsite dimensional inspection, PPAP submission services, process capability analysis, roundness measurement, and surface roughness measurement.
• Custom Automation Fixtures Custom force fixtures, CMM fixtures, vision fixtures, and scale fixtures designed for specific part testing and measurement requirements.
• Process Solutions and Systems Integration Systems integration, process instrumentation (flow, level, pressure, temperature), process valves, pressure management, biogas handling, and FDA validation services from ABB, Valmet, Brooks Instrument, and other partners.

Quantifiable outcome

• Reduced overtime by approximately 500 hours per year through automated truck scale system
• +4 more outcomes

Named customers9 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

23 partnerships are on record, tiered core and minor.

• Parker HannifincoreChannel Partner/ Reseller/ DistributorCross Hose and Fittings is an authorized Parker store network, providing Parker Hannifin hose and fittings products through five retail locations in North Carolina with factory-certified technicians
• Universal RobotscoreChannel Partner/ Reseller/ DistributorAuthorized distributor of Universal Robots collaborative robots, providing robotic automation solutions for manufacturing applications including machine tending and packaging
• OmroncoreChannel Partner/ Reseller/ DistributorAuthorized distributor of Omron automation products including machine vision, barcode scanners, and safety equipment for industrial applications
• SCHUNKcoreChannel Partner/ Reseller/ DistributorAuthorized distributor of SCHUNK grippers and end-of-arm tooling for robotic automation applications
• ABBcoreChannel Partner/ Reseller/ DistributorAuthorized distributor of ABB process control and automation products including instrumentation and control systems for process industries
• Rockwell AutomationcoreChannel Partner/ Reseller/ DistributorAuthorized distributor of Rockwell Automation products for industrial automation and process control applications
• DanfosscoreChannel Partner/ Reseller/ DistributorAuthorized distributor of Danfoss mobile systems and electrification products including motors, inverters, and power electronics
• Rice Lake Weighing SystemscoreChannel Partner/ Reseller/ DistributorAuthorized distributor of Rice Lake industrial scales, truck scales, and weighing systems for precision measurement applications
• Mettler ToledocoreChannel Partner/ Reseller/ DistributorAuthorized distributor of Mettler Toledo precision measurement equipment including scales, balances, and analytical instruments
• FANUCcoreChannel Partner/ Reseller/ DistributorAuthorized distributor of FANUC industrial robots for high-speed, heavy-load manufacturing automation applications
• AdvantechcoreChannel Partner/ Reseller/ DistributorPartnership with Advantech for industrial panel PCs, HMIs, and embedded computing solutions as replacements for obsolete equipment
• Valmet (including Neles, Jamesbury, Flowrox, Stonel)coreChannel Partner/ Reseller/ DistributorAuthorized distributor of Valmet process valves and valve automation products for process control applications
• IDECcoreChannel Partner/ Reseller/ DistributorAuthorized distributor of IDEC safety equipment including light curtains, safety laser scanners, and safety relays for industrial automation
• Pizzato ElettricacoreChannel Partner/ Reseller/ DistributorAuthorized distributor of Pizzato safety devices, position switches, and relays for industrial automation safety applications
• KreoncoreChannel Partner/ Reseller/ DistributorAuthorized distributor of Kreon 3D scanning equipment including measuring arms and Skyline Eyes 3D scanner for quality control applications
• Groth CorporationcoreChannel Partner/ Reseller/ DistributorAuthorized distributor of Groth pressure/vacuum valves and flame arresters for tank protection in process industries
• ITT EnidineminorChannel Partner/ Reseller/ DistributorAuthorized distributor of ITT Enidine wire rope isolators for protecting mobile electronics from shock and vibration
• Doosan RoboticscoreChannel Partner/ Reseller/ DistributorAuthorized distributor of Doosan collaborative robots for industrial automation applications
• MahrcoreChannel Partner/ Reseller/ DistributorAuthorized distributor of Mahr precision measurement equipment including length measurement, form measurement, and optical metrology systems
• LK MetrologycoreChannel Partner/ Reseller/ DistributorAuthorized distributor of LK Metrology coordinate measuring machines and 3D metrology solutions
• Brooks InstrumentcoreChannel Partner/ Reseller/ DistributorAuthorized distributor of Brooks Instrument flow measurement and control instruments for process applications
• RKI InstrumentscoreChannel Partner/ Reseller/ DistributorAuthorized distributor of RKI gas detection instruments and safety monitoring equipment
• CovalcoreChannel Partner/ Reseller/ DistributorAuthorized distributor of Coval vacuum grippers and end-of-arm tooling for robotic automation

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat5 records

Key highlights7 records

Customer concentration

• Xx.com/crosscompany1
• LinkedInlinkedin.com/company/cross-company

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cross Company