The Schaumburg Boomers

What The Schaumburg Boomers does

The Schaumburg Boomers are a professional minor league baseball team competing in the Frontier League, an MLB Partner League, and playing home games at Wintrust Field in Schaumburg, Illinois, a suburb in the Chicago DMA. Founded in 2012, the team has won four Frontier League championships (2013, 2014, 2017, 2021) and has led the league in attendance every year since its inaugural season. The core product is live baseball entertainment delivered through 51 regular-season home games per season, supplemented by themed promotional nights, fireworks, drone shows, and post-game fan experiences.

Revenue is generated through five primary streams: ticket sales (individual game tickets, season tickets, flex packs, group outings at $15/person for groups of 20+, and luxury suites); concessions and food and beverage (hot dogs, beer, BBQ, and branded items with no outside food permitted); corporate sponsorships and partnerships (providing signage, branding, experiential marketing, and hospitality access to brands targeting the affluent Chicago suburban market); merchandise sales (hats, shirts, replica jerseys, and mystery boxes sold through a Shopify online store and a physical team store); and facility rentals for private events, birthday parties, and corporate gatherings. Ticketing is processed through the TIXR platform and physical box office, while merchandise fulfillment runs on Shopify. Live game streaming is offered via HomeTeam Network.

The team's customer base spans families and general public fans (primary), corporate partners and business groups seeking brand exposure and hospitality (primary), and youth and amateur sports organizations booking group outings (secondary). In February 2026, the franchise was acquired by REV Entertainment, an affiliate of the Texas Rangers, from founder Patrick Salvi; General Manager Michael Larson was retained to ensure operational continuity, and no major changes to team operations or stadium were announced.

Name

The Schaumburg Boomers

Legal name

Schaumburg Boomers

Website

https://boomersbaseball.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

The Schaumburg Boomers are a Frontier League minor league baseball team based in Schaumburg, Illinois, playing 51 home games annually at Wintrust Field for families, corporate sponsors, and youth groups in the Chicago DMA.

Ownership category

akta.pro rank

Product category

Minor League Baseball Entertainment

NAICS

Sports Teams and Clubs (711211)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Baseball & Softball Leagues (MPAKAAAC)

akta.pro secondary industry

Professional Live Sports Leagues & Tours (MPAGAMAA)

Keywords

• Minor league baseball
• Sports entertainment
• Baseball tickets
• Stadium concessions
• Corporate hospitality

Headquarters

HQ city

Schaumburg

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Ticket Sales: Revenue from individual game tickets, season tickets, flex packs, and group outings. Ticket categories include reserved seating, lawn seating, luxury suites, and premium areas like the Jim Beam Club and Left Field Party Deck.
2. Concessions and Food & Beverage: Stadium concessions including hot dogs, beer, peanuts, Cracker Jacks, Ben's Pretzels, I Smell Bacon BBQ, The Creamery, and other food and beverage items. No outside food or drink permitted.
3. Sponsorships and Corporate Partnerships: Corporate partnership agreements providing signage, branding, print, multi-media, experiential marketing, promotions, giveaways, couponing and sampling opportunities to sponsor brands targeting the affluent Chicago DMA audience.
4. Merchandise Sales: Sale of team merchandise including hats, shirts, novelty items, and specialty items like replica jerseys and mystery boxes through the team store and online Shopify store.
5. Facility Rental and Private Events: Revenue from hosting private events in luxury suites, catered picnic areas, and event spaces at Wintrust Field for corporate events, birthday parties, and other occasions.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

The Schaumburg Boomers operate a professional minor league baseball franchise in the Frontier League, playing 51 regular-season home games annually at Wintrust Field in Schaumburg, Illinois. The core offering centers on live baseball game entertainment, supported by ticket packages (season tickets, flex packs, group outings), stadium concessions and food and beverage, corporate sponsorship packages, team merchandise through a Shopify online store, and private facility rentals for corporate events, birthdays, and group outings.

Product overview

The Schaumburg Boomers are a professional minor league baseball team competing in the Frontier League. Their primary offering is live baseball games at Wintrust Field in Schaumburg, Illinois. The organization operates as a single unified product centered on game attendance, supplemented by ticket packages (season tickets, flex packs), group event services (suites, catered picnics, party decks), special promotional events (themed nights, fireworks, drone shows), and merchandise sales through a Shopify-powered online store. Additional fan engagement programs include Coop's Kids' Club for young fans. The team was founded in 2012 and has won four Frontier League championships (2013, 2014, 2017, 2021).

Differentiator

Problem solved

Functional benefit

Brands

• Coop the Boomer: The official mascot of the Schaumburg Boomers. A costumed character based on the Greater Prairie Chicken, named 'Coop', who performs at games and makes appearances at community events.

Products and services

• Schaumburg Boomers Baseball Games
• Tickets and Season Packages
• Group Outings and Private Events
• Special Events and Theme Nights
• Boomers Merchandise Store
• Coop's Kids' Club
• Corporate Partnership Packages
• Wintrust Field Venue Rentals

Named customers3 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

20 partnerships are on record, tiered core, minor and major.

• Texas RangerscoreStrategic or Co-development PartnerThe Texas Rangers MLB organization is affiliated with REV Entertainment, which owns the Schaumburg Boomers. This creates an operational and strategic connection to the MLB ecosystem.
• Kane County CougarsminorStrategic or Co-development PartnerKane County Cougars are also owned by REV Entertainment alongside the Boomers, creating portfolio synergies within the minor league baseball ownership group.
• WintrustcoreGTM or Marketing PartnerWintrust is the naming rights sponsor of Wintrust Field and presents Family Sundays and post-game autographs. Also partnered for Junior Savers Club program. One of the most prominent corporate partners with naming rights to the stadium.
• MeijermajorGTM or Marketing PartnerRegional retailer and corporate partner visible on team website and promotional materials.
• Illinois Bone & Joint Institute (IBJI)majorGTM or Marketing PartnerHealthcare partner providing sports medicine services. IBJI is a prominent orthopedic and sports medicine provider in the Chicago area.
• Ascension IllinoismajorGTM or Marketing PartnerHealthcare partner presenting Breast Cancer Awareness Night and Coop's Kids Zone playground. Ascension Illinois is a major healthcare system serving the region.
• PepsimajorGTM or Marketing PartnerBeverage partner providing refreshments at the ballpark. Visible as a corporate sponsor on the team website.
• Friendly FordminorGTM or Marketing PartnerAutomotive dealer partner with advertising presence on the team website.
• Signature TransportationminorGTM or Marketing PartnerTransportation partner providing ground transportation services. Featured as a corporate partner on the team website.
• Xtra Mile RunningminorGTM or Marketing PartnerPresents the Run the Bases program after each home game. Local running and fitness business partner.
• Golf Rose Animal HospitalminorGTM or Marketing PartnerPresents Bark in the Park events where dogs are permitted in the concourse area.
• NableITminorGTM or Marketing PartnerPresents Chicago Burbs Night alternate identity game on August 28.
• Rent RiteminorGTM or Marketing PartnerPresents Patriotic Coop Bobblehead Giveaway for July 4th game. Equipment rental partner.
• Busch LightminorGTM or Marketing PartnerPresents Cowboy Hat Giveaway at Country Night event. Beer brand partner.
• Residential Heating and CoolingminorGTM or Marketing PartnerPresents the July 3 game featuring Post-Game Fireworks and Drone Show.
• SkillUpminorGTM or Marketing PartnerPresents drone shows at select games.
• LMJ's Lost Souls Alzheimer's FundminorOthersREV Entertainment made a $10,000 donation to LMJ's Lost Souls Alzheimer's Fund during the announcement of its ownership of the Schaumburg Boomers.
• Chicago FunminorGTM or Marketing PartnerPresents Family Sundays alongside Wintrust.
• TIXRmajorTechnology or IntegrationOfficial ticketing platform partner for all ticket sales including individual games, season tickets, flex packs, and special events.
• Frontier LeaguecoreOthersThe Schaumburg Boomers are a member of the Frontier League, an MLB Partner League. The team competes in the Atlantic Conference of the Frontier League.

Scale indicators7 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Kane County Cougars: American Association team also owned by REV Entertainment, located in the Chicago western suburbs. Sister franchise under the same parent organization, making it the most directly comparable peer in terms of operations, ownership, and regional market.
• Long Island Ducks: Atlantic League team acquired by REV Entertainment simultaneously with the Boomers in February 2026. Same ownership group, same league type (MLB Partner League), making it a directly comparable sister franchise for portfolio benchmarking.
• Schaumburg Boomers (Frontier League peers) - Washington Wildthings: Long-tenured Frontier League member and direct on-field competitor in the Atlantic Conference, providing season-level comparison for standings, attendance, and operational metrics.
• Sussex County Miners: Frontier League team in the Atlantic Conference and direct competitor. Comparable independent-league operation with similar fan engagement and entertainment-focused programming model.
• Quebec Capitales: Frontier League team in the Atlantic Conference. Direct on-field competitor with similar independent-league economics and family entertainment programming.
• Tri-City ValleyCats: Frontier League team and direct on-field competitor. Independent-league franchise with comparable entertainment-driven business model and attendance scale.
• Lake Country DockHounds: American Association team and contemporary independent-league franchise. Comparable operations in a non-affiliated professional baseball league with family entertainment programming and stadium-based revenue model.

Regional players

• Chicago Dogs: American Association team based in the Chicago metro area (Rosemont). Operates in the same geographic market as the Boomers, competing for the same entertainment dollars and corporate sponsorship budgets across the Chicago region.
• Joliet Slammers: American Association team based in Joliet, Illinois, within the broader Chicago market. Comparable independent-league operation targeting suburban Chicago audiences and competing for sponsorship dollars in the same DMA.
• Gary SouthShore RailCats: American Association team in northwest Indiana, part of the broader Chicago metropolitan region. Comparable independent-league operation with similar entertainment-driven model and Midwest regional draw.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/boomersbaseball
• Facebookfacebook.com/schaumburgboomers
• Instagraminstagram.com/boomersbaseball
• TikToktiktok.com/@schaumburgboomers?is_from_webapp=1&sender_device=pc
• LinkedInlinkedin.com/company/schaumburg-boomers

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Schaumburg Boomers