Xtra Mile Running

What Xtra Mile Running does

Xtra Mile Running is a privately held specialty running retailer founded in 2018 and headquartered at 31 W Schaumburg Rd in Schaumburg, Illinois. The company sells running, walking, trail, racing, recovery, and cross-training footwear across 11+ major brands including Brooks, Hoka, Altra, Saucony, On, Mizuno, Nike, Adidas, New Balance, Topo, and Oofos, with footwear priced between $59.95 and $254.95. Its technology stack is a Shopify e-commerce platform integrated with point-of-sale, supporting both the physical storefront and nationwide online ordering with free standard shipping and 2-hour in-store pickup.

The business monetizes primarily through one-time footwear sales, supplemented by the XMR Loyalty Premium membership priced at a one-time $25 fee that includes a 30-day wear test, free shipping, and special promotions. Revenue diversification is limited to retail margins on third-party branded goods and the small loyalty fee. Beyond retail, Xtra Mile operates a community engagement layer comprising recurring programs — Couch-to-5K (Tuesdays at the store, Saturdays at Volkening Lake), Fun Run Mondays at 6:15 PM with Fast Track and Busse Woods Running Club, Friday Night Flights brewery tours, and a Youth Run Program for ages 8-12 — and hosts two annual races: Roselle's Run for the Roses 5K at Lake Park High School West Campus and the Fast Track Cross-Country Open at MacNider park, both affiliated with the CARA racing circuit.

The company serves recreational runners and walkers as its primary segment, with secondary segments in youth/student athletes and competitive/experienced runners. Its customer acquisition is community-led: hosted group runs, race participation, medical-provider referrals, and word-of-mouth drive both new and repeat footwear sales. The business is bootstrapped and family-operated, with founder Chris as owner and his wife Christina handling communications; no external funding, parent company, or subsidiaries are disclosed. Distribution is omnichannel but single-region, with one retail location and Shopify-powered e-commerce covering US-wide shipping.

Name

Xtra Mile Running

Legal name

Xtra Mile Running

Website

https://xtramilerunning.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Xtra Mile Running is a Schaumburg, Illinois specialty running retailer founded in 2018, selling multi-brand running and athletic footwear through one storefront and a Shopify e-commerce site. It serves recreational runners, walkers, youth athletes, and competitive runners via expert fitting and community-based programs.

Ownership category

akta.pro rank

Product category

Specialty Running Retail

NAICS

Shoe Retailers (45821)

SIC

Retail-Shoe Stores (5661)

akta.pro primary industry

Performance Running Specialty Retail (CRAMACAA)

akta.pro secondary industries

Outdoor Performance Footwear & Apparel Retail (Trail/Hike) (CRAMACAI), Performance Footwear (Running, Training, Court) (CRAAAEAI), Trail Running & Outdoor Performance Accessories Retail (CRAMAAAH), Trail Running & Ultra-Endurance Events (Trail Races, Ultras) (MPAKAIAD)

Keywords

• Specialty running retail
• Gait analysis fitting
• Running footwear
• Community run programs
• Athletic shoe store

Headquarters

HQ city

Schaumburg

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Footwear Retail: Sale of specialty running and walking footwear from major brands including Brooks, Hoka, Altra, Saucony, On, Mizuno, Nike, Adidas, New Balance, Topo, and Oofos. Products range from $59.95 to $254.95.
2. Loyalty Program Membership: XMR Loyalty Premium membership offered for $25 one-time fee, providing 30-day wear test, special promotions, and free shipping on all orders.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Xtra Mile Running operates a specialty running retail store in Schaumburg, Illinois, selling branded running and athletic footwear (Brooks, Hoka, Altra, Saucony, On, Mizuno, Nike, Adidas, New Balance, Topo, Oofos) both in-store and online via Shopify. The store provides personalized gait analysis and professional fitting services to match footwear to individual pronation, gait, and medical needs. Beyond retail, it runs community-based running programs (Couch-to-5K, Fun Run Mondays, Friday Night Flights, Youth Run Program) and hosts annual local races (Roselle's Run for the Roses 5K and Fast Track Cross-Country Open).

Product overview

Xtra Mile Running is a specialty run shop operating as a Shopify-powered e-commerce platform with a physical retail store in Schaumburg, IL. The product portfolio centers on running footwear and related athletic products across multiple brands (Adidas, Altra, Brooks, Hoka, Mizuno, New Balance, Nike, On, Oofos, Saucony, Topo) organized by functionality: Stability Footwear for overpronators, Neutral Footwear, Trail/Hiking, Race Day racing shoes, Recovery Footwear, Cross Trainers/Gym, XC/Track spikes, and Walker-friendly options. The company offers an XMR Loyalty Premium membership program ($25 one-time fee) providing 30-day wear test, Try it Out Guarantee, special promotions, and free shipping. Beyond retail, Xtra Mile provides community services including run programs (Couch to 5K, Fun Run Mondays, Friday Night Flights, Youth Run Program) and hosts two annual races (Roselle's Run for the Roses 5K and Fast Track Cross-Country Open).

Differentiator

Problem solved

Functional benefit

Brands

• XMR Loyalty: Loyalty program offering free shipping, special promotions, and a 30-day wear test for a $25 one-time membership fee.
• XMR Loyalty Premium

Products and services

• Running and Athletic Footwear
• XMR Loyalty Premium
• Couch to 5K Program
• Fun Run Mondays
• Friday Night Flights
• Youth Run Program
• Roselle's Run for the Roses 5K & Youth Dash
• Fast Track Cross-Country Open

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered minor and core.

• Lake Park High School West CampusminorOthers · 1 June 2024Race venue host for Roselle's Run for the Roses 5K. The race starts and ends at Lake Park High School West Campus in Roselle, IL.
• Fast TrackcoreOthersLocal run club partnership for Fun Run Mondays (held at 6:15 PM, all paces welcome). Fast Track Cross-Country Open race hosted annually in November. Youth Run Program includes track meets with Fast Track.
• Busse Woods Running ClubminorOthersCommunity partnership for group runs - Busse Woods runners connect with Xtra Mile through Fun Run Mondays and community events.
• Commonwealth RunningminorOthersSister running store network - Xtra Mile is part of the Commonwealth Running family of specialty run shops, listed under 'Our Family' section on website.
• ShopifycoreTechnology or IntegrationE-commerce platform powering the online store. Shopify enables product listings, inventory management, checkout, payment processing, and shipping integration.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• REI Co-op: Large outdoor co-op retailer carrying running, trail, and hiking footwear alongside broader outdoor gear. Overlaps with Xtra Mile in trail/hiking footwear and running apparel but is far broader in assortment.
• On: Premium running and performance footwear brand carried by Xtra Mile that has rapidly scaled both wholesale and DTC retail, including own-brand stores — illustrates the vertical-integration pressure on independents.
• Hoka (Deckers Brands): One of Xtra Mile's anchor brand partners but also a direct competitor via its own DTC site and brand stores; represents the vertical-integration risk that erodes specialty retailer margins.
• Brooks Running: Running-specialist brand that is Xtra Mile's deepest assortment partner (Ghost, Adrenaline GTS, Glycerin) and a major DTC competitor; comparable as a performance running category leader.

Direct peers

• Fleet Feet: Largest US specialty running retail chain with ~250 franchised and corporate stores offering gait analysis, brand assortment (Brooks, Hoka, Saucony, etc.), and community runs. The most directly comparable operating model to Xtra Mile Running at national scale.
• Roadrunner Sports: Long-standing specialty running retailer (now primarily e-commerce) with curated brand assortment and loyalty programs. Comparable to Xtra Mile's e-commerce motion.
• JackRabbit: Multi-store specialty running retailer carrying Brooks, Hoka, Asics, Saucony, and On with trained fit experts and in-store gait analysis. Competes head-to-head with Xtra Mile for the same specialty running customer in the Midwest.
• Commonwealth Running: Parent affiliate network of independent specialty running stores (including Xtra Mile, Runner's Republic, 3rd Coast Lyfe). Operationally analogous and provides shared marketing and brand relationships.
• Runner's Republic: A sister specialty run shop within the Commonwealth Running network listed on Xtra Mile's 'Our Family' page; shares the same brand portfolio and community-led operating model, making it a near-clone peer.
• 3rd Coast Lyfe: Another Commonwealth Running sister store with the same specialty running retail + community-events model. Useful as a directly comparable independent peer in the same network.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/xmrunning
• Instagraminstagram.com/xtramilerunning
• Xx.com/xm_running
• LinkedInlinkedin.com/company/about

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Xtra Mile Running