The Mountain
The Mountain is a US private apparel company selling direct-to-consumer graphic t-shirts, hoodies, and artwear featuring original designs from 50+ independent artists, led by its registered Big Face® 3D animal collection, and serving individual consumers seeking distinctive artistic apparel.
- Company typePrivate
- Founded1972
- HeadquartersKeene, United States
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What The Mountain does
The Mountain is a US-based direct-to-consumer apparel company founded in 1972 and headquartered in Keene, New Hampshire, with a retail showroom in Marlborough, NH. The company specializes in artwear — primarily graphic t-shirts, hoodies, and long-sleeve apparel — featuring original artwork from a roster of more than 50 independent artists (including Anne Stokes, Lisa Parker, Dean Russo, Kayomi Harai, and Howard Robinson). Its signature product line is the Big Face® collection, which uses hyper-realistic 3D-style animal face designs (dogs, cats, wolves, fantasy creatures) that have become a recognizable brand identity and registered trademark. The Mountain also operates sub-brand collections (SpiritScape, Pet Collection) and supports product extensions such as youth sizing, triblend tees, and lightweight hoodies.
The company runs a BigCommerce-powered e-commerce storefront at themountain.com as its primary sales channel, supplemented by a single physical retail showroom. Manufacturing is described as hand-dyed using organic dyes, printed with non-toxic water-based inks, with reinforced double-stitching on all seams and pre-shrunk 100% cotton construction. The Mountain offers a MyMountain customization platform for personalized designs and a Mystery Packs product line that bundles surprise designs at discounted pricing. The business is privately held, with Mahabbat Khan as CEO and Mike Krinsky listed as founder/owner; no investors, funding rounds, or parent company are disclosed in the available data.
The revenue model is straightforward one-time consumer sales of apparel at fixed unit price points ranging from $27 to $72, with clearance tiers starting at $5, $10, and $20, and free shipping on orders over $99. Marketing is primarily top-of-funnel and organic: SEO-optimized product pages, email newsletter signup, and social share buttons (Facebook, Twitter, email). Distribution is exclusively direct-to-consumer with no evidence of third-party retail, marketplace, or wholesale partnerships. Brand reach is bolstered by celebrity visibility (Jack Black, Amy Schumer, Heidi Klum) and the cult status of the Three Wolf Moon tee, but no audited revenue, headcount growth trend, or financial disclosures are available in the source material.
The Mountain firmographics
Firmographics- Name
- The Mountain
- Legal name
- The Mountain
- Website
- https://themountain.com
- Company type
- Private
- Founded year
- 1972
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- The Mountain is a US private apparel company selling direct-to-consumer graphic t-shirts, hoodies, and artwear featuring original designs from 50+ independent artists, led by its registered Big Face® 3D animal collection, and serving individual consumers seeking distinctive artistic apparel.
- Ownership category
- akta.pro rank
The Mountain industry classification
Industry- Product category
- Graphic Apparel / Artwear
- NAICS
- Apparel Manufacturing (315), Apparel Accessories and Other Apparel Manufacturing (31599)
- SIC
- Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Outerwear & Cold-Weather Apparel Manufacturers (CRAAAAAI)
Keywords
Where The Mountain is headquartered
LocationHeadquarters
- HQ city
- Keene
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Mountain business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Direct Apparel Sales: Revenue generated through direct-to-consumer sales of graphic t-shirts, hoodies, and apparel. Products are sold at fixed price points with standard and sale pricing. E-commerce transactions processed through their BigCommerce storefront.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard T-Shirt Pricing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
The Mountain product offering
Product offeringCore offering
The Mountain designs, manufactures, and sells graphic t-shirts, hoodies, and related apparel featuring original artwork from over 50 contracted independent artists, including its trademarked Big Face® 3D hyper-realistic animal designs. Products are hand-dyed using organic dyes and printed with soft, non-toxic water-based inks on pre-shrunk 100% cotton garments, and sold direct-to-consumer through the company's own e-commerce website and a physical retail showroom in Marlborough, NH.
Product overview
The Mountain is a single-brand e-commerce company selling graphic t-shirts, hoodies, and apparel featuring original artwork from over 50 independent artists. Their core product line includes Classic Graphic T-Shirts, Youth T-Shirts, Long Sleeve T-Shirts, Classic Hoodies, Triblend T-Shirts, and Lightweight Hoodies, all made from 100% cotton with hand-dyed printing using non-toxic water-based inks. The company differentiates through sub-brand collections like the Big Face 3D animal collection and SpiritScape mystical collection, as well as artist-exclusive designs. The Mountain also offers a MyMountain customization feature and Mystery Packs for surprise purchases. The Mountain Retail operates from Marlborough, NH.
Differentiator
Problem solved
Functional benefit
Products and services
- Classic Graphic T-Shirts
- Youth T-Shirts Graphic t-shirts designed for children featuring the same artwork style as adult sizes, sold to parents and gift buyers.
- Long Sleeve T-Shirts Classic 100% cotton graphic long-sleeve t-shirts with artistic designs, sold at $45-$50 to individual consumers.
- Classic Hoodies Hooded sweatshirts featuring The Mountain's signature 3D-style graphic artwork, sold to individual consumers at $65-$72.
- Crew-Neck Triblend T-Shirts Crew-neck triblend graphic t-shirts combining cotton, polyester, and rayon for a soft hand feel, sold to individual consumers.
- V-Neck Triblend T-Shirts V-neck triblend graphic t-shirts combining cotton, polyester, and rayon, designed for women.
- Lightweight Hoodies Lighter weight hooded apparel options for warmer weather, featuring The Mountain's graphic designs.
- Dye-Only Apparel Hand-dyed apparel items sold without printed graphics, leveraging the company's hand-dyed manufacturing process.
- Mystery Packs Bundled apparel packs featuring surprise designs at discounted pricing, available in Adult, Women's, Long Sleeve, and Youth styles.
- Big Face Collection Trademarked hyper-realistic 3D-style animal face t-shirts featuring dogs, cats, wolves, and fantasy creatures, including celebrity-favorite designs.
- SpiritScape Collection Mystical and fantasy-themed apparel collection featuring ethereal and spiritual artwork.
- Pet Collection Animal and pet-themed graphic apparel with 148 in-stock items featuring Big Face designs of cats, dogs, and other companion animals, plus humorous pet-themed artwork.
- Patriotic Collection Patriotic-themed graphic apparel including 250th Anniversary and Spirit of 76 designs, marketed for U.S. Independence Day and similar occasions.
- Animals Collection Wildlife and animal-themed graphic apparel including wolves, eagles, big cats, and other nature subjects.
- Fantasy Collection Fantasy-themed graphic apparel including wizards, dragons, mythical creatures, and similar designs.
- Dinosaurs Collection Dinosaur-themed graphic apparel across t-shirts and related items.
- Clearance Apparel Discounted graphic apparel sold at $5, $10, and $20 price tiers as a separate shopping category on the website.
Companies that use The Mountain
Customer profileSegments2 records
Ideal customer profiles2 records
The Mountain technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
The Mountain partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights5 records
The Mountain competitors and assessment
Company assessmentEmerging players
- Redbubble: Redbubble operates a print-on-demand marketplace for artist-designed apparel and accessories - competes directly with The Mountain's artist-collaboration model on graphic tees, hoodies, and pet/animal artwork, with a much larger marketplace footprint and lower price points.
- CafePress: CafePress is a print-on-demand platform for custom apparel, gifts, and accessories - comparable to The Mountain on graphic-art apparel, customization, and artist-driven designs, though distributed via a marketplace rather than a curated owned brand.
- CustomInk: CustomInk is a custom apparel and accessories platform serving groups, events, and individuals - comparable to The Mountain via the MyMountain customization capability and the printed-apparel manufacturing backbone, though CustomInk focuses on group/B2B orders.
Broad incumbents
- Hot Topic: Hot Topic is a large specialty retailer of pop-culture, music, and alternative graphic apparel - overlaps The Mountain in graphic tees and hoodies with fandom/fantasy/animal themes, but at much larger scale and via mall storefronts plus e-commerce.
- Spencer's: Spencer's sells novelty apparel, gifts, and pop-culture merchandise across a national mall-store footprint - comparable to The Mountain's novelty/apparel crossover (humor, pets, fantasy) but at a much larger scale and broader assortment.
Direct peers
- Design By Humans: Design By Humans is an artist-driven graphic apparel brand selling tees, hoodies, and accessories - same artist-platform mechanic, same product categories (tees/hoodies with graphic art), same mid-premium pricing band.
- Snorg Tees: Snorg Tees is a graphic apparel brand known for novelty, viral, and pop-culture tees - comparable to The Mountain's novelty/animal-themed positioning, internet-driven cultural relevance, and value-priced graphic tee offering.
- Liquid Blue: Liquid Blue is a long-standing graphic apparel and tie-dye brand producing artistic tees - the most direct comparable to The Mountain, and notably co-referenced on The Mountain's own storefront ("T-Shirts Tees by Liquid Blue"), confirming overlap in product category, customer base, and distribution style.
- Threadless: Threadless sells artist-designed graphic apparel through a community-driven model and own e-commerce store - directly comparable to The Mountain's artist-roster approach, mid-range graphic tee pricing, and DTC-first distribution.
- TeePublic: TeePublic is a marketplace for artist-designed graphic apparel and accessories - overlaps The Mountain on artist-driven graphic tees, hoodies, and pet/ animal-themed collections, but distributes via a marketplace model instead of pure DTC.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
The Mountain social profiles
Digital presenceThe Mountain financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Mountain leadership team
Management profileNumber of profiles
Profiles2 records
The Mountain funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Mountain M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Mountain
What does The Mountain do?
The Mountain designs, manufactures, and sells graphic t-shirts, hoodies, and related apparel featuring original artwork from over 50 contracted independent artists, including its trademarked Big Face® 3D hyper-realistic animal designs. Products are hand-dyed using organic dyes and printed with soft, non-toxic water-based inks on pre-shrunk 100% cotton garments, and sold direct-to-consumer through the company's own e-commerce website and a physical retail showroom in Marlborough, NH.
Is The Mountain a public or private company?
The Mountain is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Mountain founded?
The Mountain was founded in 1972. It employs 51 to 100 people.
Where is The Mountain based?
The Mountain is headquartered in Keene, United States, in the North America region.
How does The Mountain make money?
One revenue line is on record: direct Apparel Sales.
Who are The Mountain's main competitors?
Emerging players on record are Redbubble, CafePress and CustomInk. Broad incumbents are Hot Topic and Spencer's. Direct peers are Design By Humans, Snorg Tees, Liquid Blue, Threadless and TeePublic.
Does The Mountain have an API?
No public API is recorded for The Mountain.
What industry is The Mountain in?
The Mountain's product category is Graphic Apparel / Artwear. Its primary akta.pro industry code is CRAAAAAI, Outerwear & Cold-Weather Apparel Manufacturers. Its NAICS code is 315 and its SIC code is 2300.