FlightPath3D
FlightPath3D is a private aviation-software company that builds WebGL-based 3D moving maps for commercial airlines, business aviation OEMs, and airports, embedded across all major IFE platforms and serving 400 million passengers annually on 5,000+ aircraft.
- Company typePrivate
- Founded2013
- HeadquartersLake Forest, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What FlightPath3D does
FlightPath3D (legally Betria Interactive, LLC) is a private, founder-owned software company founded in 2012 and headquartered in Lake Forest, California, that builds WebGL-based 3D moving-map solutions for the aviation industry. The company's core platform delivers an immersive, real-time flight tracking experience with customizable aircraft livery, cockpit views, satellite imagery, and live flight data, deployable across seatback IFE systems, mobile devices, web widgets, and cloud-streamed browsers — engineered as a build-once, deploy-everywhere architecture compatible with all major IFE platforms (Panasonic Avionics, Thales, Safran Passenger Solutions, Anuvu, Astronics, Burrana, Gogo, IDAIR, Immfly). Around this core, the company has built a layered product portfolio: the Luci AI-powered travel companion and Luci Live conversational agent (drawing on a curated database of 50+ million records), WhereWeFly interactive 3D route maps for airlines and airports, Destination Stories and Destination Reels video content, Kids Map, Accessibility Map (WCAG 2.2-compliant), Passenger Intelligence Cloud analytics, Control Tower fleet tracking integrated with FlightAware, BizAvStudio for business aviation configuration, Live Pilot View, and a cloud-native SaaS deployment that requires no onboard hardware. The platform is deployed on 5,000+ aircraft across 80+ commercial airlines (Delta, Southwest, United, Virgin Atlantic, Cathay Pacific, China Airlines, Air France, KLM, Qatar Airways, LATAM, Air New Zealand, Saudia, and others), 12+ airports globally (Heathrow, Memphis, Philadelphia, Miami, Albuquerque, Albany, Houston), and business aviation OEMs including Textron Aviation and Gogo, serving over 400 million passengers annually with 52-minute average seatback session times. Revenue is generated through multi-stream monetization: IFE platform licensing (subscription/recurring) to airlines and IFE OEMs, business aviation licensing, annual airport subscriptions for WhereWeFly (e.g., Memphis International at $23K/year), advertising and sponsorship placements, transaction fees from in-flight booking integration, and data monetization via the Passenger Intelligence Cloud analytics dashboard. Go-to-market combines enterprise direct sales with OEM/integrator distribution through nine major IFE platform partners, channel partnerships in business aviation, and direct mid-market sales to airports.
FlightPath3D firmographics
Firmographics- Name
- FlightPath3D
- Legal name
- Betria Interactive, LLC
- Website
- https://flightpath3d.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- FlightPath3D is a private aviation-software company that builds WebGL-based 3D moving maps for commercial airlines, business aviation OEMs, and airports, embedded across all major IFE platforms and serving 400 million passengers annually on 5,000+ aircraft.
- Ownership category
- akta.pro rank
FlightPath3D industry classification
Industry- Product category
- Inflight Entertainment Software
- NAICS
- Other Support Activities for Air Transportation (488190)
- SIC
- Aircraft Parts & Auxiliary Equipment, Nec (3728)
- akta.pro primary industry
- In-Flight Entertainment (IFE) & Connectivity (IFEC) (THABAMAB)
- akta.pro secondary industry
- Air Travel Booking Platforms (Flights) (BPAMAIAB)
Keywords
Where FlightPath3D is headquartered
LocationHeadquarters
- HQ city
- Lake Forest
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
FlightPath3D business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- IFE Platform Licensing: Licensing of inflight map platform to airlines for integration into seatback IFE systems and wireless streaming. Revenue from airline customers including Delta, Southwest, United, Virgin Atlantic, and 80+ airlines globally.
- Advertising & Sponsorship: Sponsored points of interest, contextual advertising placements, destination promotions from advertisers and tourism partners integrated into the map experience. Airlines can sell placements or FlightPath3D manages advertising contracts.
- Passenger Intelligence & Analytics: Analytics dashboard providing airlines with passenger engagement metrics, usage trends, and data on trending destinations and traveler interests. Revenue from data insights sold to airline partners.
- Transaction Fulfillment: Real-time booking integration through Luci Live enabling passengers to book attractions, tours, and services during flight. Commission or transaction fees from partner booking engines.
- Airport Route Map Subscription: Annual subscription model for airports to host WhereWeFly interactive route map. Memphis International pays $23,000 per year for the service.
- Business Aviation Licensing: Licensing to business aviation OEMs (Textron Aviation), completion centers, and operators. BizAvStudio configuration suite for post-delivery customization.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Airport WhereWeFly annual subscription - $23,000/year |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels5 records
FlightPath3D product offering
Product offeringCore offering
FlightPath3D develops and licenses a 3D moving map platform that runs on any inflight entertainment (IFE) system and streams to any passenger device. The platform provides immersive real-time flight tracking with aircraft livery, key flight data, virtual and cockpit views, points-of-interest content, destination videos, and an AI-powered travel companion (Luci). It is sold to commercial airlines, business aviation OEMs, and airports, and is embedded across every major IFE platform including Panasonic, Thales, Safran, Gogo, Anuvu, Astronics, Burrana, IDAIR, and Immfly.
Product overview
FlightPath3D provides an integrated portfolio of aviation mapping and passenger experience products. The core offering is the 3D Moving Map platform, an immersive flight tracking solution deployed across seatback IFE, mobile devices, and web platforms. This core platform integrates with multiple add-on modules including Luci AI-powered travel companion, Destination Stories and Reels video content suites, Kids Map for young travelers, Accessibility Map for passengers with disabilities, WhereWeFly route mapping for airlines and airports, FlightPath3D Cloud for hardware-free deployment, Passenger Intelligence Cloud analytics, Control Tower fleet tracking, BizAvStudio for business aviation configuration, Live Pilot cockpit camera feeds, and Flying Over Places points of interest. The products work together as a unified ecosystem spanning pre-flight planning, in-flight entertainment, and post-flight engagement across commercial aviation, business aviation, and airport verticals.
Differentiator
Problem solved
Functional benefit
Brands
- WhereWeFly: Interactive 3D route map and destination guide platform for airlines and airports, enabling passengers to explore routes, view flights, and plan travel.
- Luci
- FlightPath3D Cloud
- Kids Map
- Accessibility Map
- Destination Stories
- Destination Reels
- Passenger Intelligence Cloud
- Luci Live
- BizAvStudio
Products and services
- FlightPath3D 3D Moving Map The flagship FlightPath3D 3D Moving Map is a fully customizable, immersive flight tracking platform featuring airline-branded aircraft livery, virtual cockpit and window views, 360-degree aircraft perspectives, and key real-time flight data. It runs on any seatback IFE system or passenger device via web service API or widget, and is licensed to commercial airlines, business aviation operators, and OEMs.
- WhereWeFly (3D Route Map) WhereWeFly is an interactive 3D route map and destination discovery platform that lets airlines and airports showcase routes and surface things-to-do content at destinations. It is sold as an annual subscription to airport operators (e.g., Memphis International at $23,000/year) and is also deployed by airlines to promote itineraries and partner destinations.
- Destination Stories Destination Stories transforms the inflight map into a story-led travel platform with animated destination previews, airline branding, AI-powered recommendations via the Luci companion, and seamless continuity to passengers' mobile devices. It is offered to commercial airlines as an add-on engagement module that won a 2025/2026 Onboard Hospitality Best Onboard Entertainment award.
- Destination Reels Destination Reels is a short-form video content suite that surfaces bite-size destination videos and AI highlights inside the inflight map and on passenger mobile devices. It enables trip planning, save/share functionality, and 3D aircraft visualization, and is flying on more than 1,500 aircraft including the Southwest Airlines deployment that won the 2023 APEX Innovation Award.
- FlightPath3D Cloud Map FlightPath3D Cloud Map is a cloud-native SaaS deployment that delivers the premium map experience via inflight internet without installing onboard hardware. It enables rapid deployment, real-time content updates, and cross-device synchronization for airlines including United and WestJet. Awarded Best Inflight App at the 2026 Onboard Hospitality Awards.
- Accessibility Map Accessibility Map is an ADA-compliant, WCAG 2.2 aligned high-contrast version of the moving map with larger visuals, flexible navigation controls, color-blind patterns, and audio narration capabilities. It enables airlines to comply with ADA/ACAA accessibility requirements for passengers with visual, motor, or cognitive impairments. Won Best in Accessibility at both the Onboard Hospitality Awards and PAX Readership Awards.
- Kids Map Kids Map is a child-friendly version of the moving map featuring 3D animal renderings, geography games, flags quizzes, jigsaw puzzles, memory matching, and milestone badges. Designed for family engagement onboard commercial flights, it was awarded the 2026 APEX Best Inflight Entertainment Award.
- Luci (AI Flight Companion) Luci is the company's AI-powered travel companion integrated into the inflight map that delivers real-time flight updates, natural-language destination recommendations, loyalty and partner offers, and contextual trip ideas drawn on a 50+ million record curated database. Flying on more than 1,500 aircraft and delivering more than 20 million contextual recommendations monthly, Luci Live (launched April 2026) extends it into a real-time two-way conversational agent.
- Passenger Intelligence Cloud Passenger Intelligence Cloud is a self-serve analytics dashboard that gives airlines real-time insights into passenger engagement metrics, usage trends, and trending destinations on the moving map experience. It enables carriers to inform service development, marketing strategy, and content curation using data from billions of passenger interactions across the installed fleet.
- BizAvStudio BizAvStudio is a configuration suite for business aviation that combines a Hub web portal for OEMs and completion centers (pre-delivery configuration) with OnWing for crew-accessible updates after delivery. It enables line-fit and aftermarket customization of branding, map styling, flight data displays, and geopolitical map settings, and is used by Textron Aviation for Citation deliveries and other models.
- Live Pilot View Live Pilot View overlays augmented cockpit flight instruments (altitude, airspeed, direction) onto a live aircraft camera feed, creating an immersive cockpit perspective for passengers inside the FlightPath3D moving map.
- Control Tower Control Tower is a fleet tracking feature integrated with FlightAware that delivers real-time aircraft position visibility across an airline's route network, with operational use cases including United Airlines flights.
Quantifiable outcome
- Map is #1 piece of content on Delta, beating movies, live TV, and games
- +6 more outcomes
Companies that use FlightPath3D
Customer profileNamed customers22 records
Segments3 records
Ideal customer profiles3 records
FlightPath3D technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration13 records
AI capability12 records
Feature11 records
FlightPath3D partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core.
- Textron AviationcoreFlies FlightPath3D map on new Citation deliveries and other models. BizAvStudio enables post-delivery configuration.
- Cabin Management Solutions (CMS)corePartnership for 4K moving map solution on CMS Explore product line for business aviation. Drop-in replacement for Airshow 400, Genesys 500 and 4000 models.
- ThalescoreOEM integration partner. FlightPath3D available on Thales wireless portal and seatback systems, deployed with Air Canada.
- LatécoèrecorePartnership to provide 4K plug-and-play 3D flight map on Smart LiFi Monitor for corporate jet aviation. FlightPath3D map displayed on Smart LiFi Monitor with 4K visuals.
- Safran Passenger SolutionscoreOEM integration partner. FlightPath3D deployed on Safran IFE systems, including China Airlines A321neo fleet with full 3D second screen technology.
- AnuvucoreOEM integration partner for wireless and seatback IFE systems. FlightPath3D products available on Anuvu platform for airline deployments.
- AstronicscoreOEM integration partner. Astronics integrates FlightPath3D maps into IFE systems. Presidential and heads-of-state programs with Astronics, CMS, and DPI also use the platform.
- BurranacoreOEM integration partner for seatback IFE systems.
- IDAIRcoreOEM integration partner for IFE systems.
- ImmflycoreOEM integration partner for wireless IFE platforms.
- Panasonic AvionicscoreOEM integration partner. FlightPath3D map deployed on Panasonic seatback IFE systems with airlines like Air Canada.
- Gogo Business AviationcorePartnership to provide 3D streaming map as part of Gogo Vision 360 premium IFE service for business aviation. Gogo embeds FlightPath3D map into Gogo Vision platform as premium experience on passenger devices.
Scale indicators13 records
Recent moves6 records
Expansion highlights7 records
FlightPath3D competitors and assessment
Company assessmentDirect peers
- Collins Aerospace (Airshow): Collins Aerospace's Airshow is the legacy inflight 3D moving map solution for business aviation (Airshow 400, etc.) and historically the dominant airline moving map vendor. FlightPath3D explicitly positions its CMS Explore integration as a drop-in replacement for Airshow 400, making it the closest direct competitor in the moving-map category.
- Anuvu: Anuvu (formerly Global Eagle Entertainment) provides wireless and seatback IFE connectivity and content services, with FlightPath3D products embedded on its platform. It directly competes in the wireless-IFE and connectivity-enabled content space FlightPath3D targets with its Cloud Map.
- Gogo Business Aviation: Gogo Business Aviation provides connectivity and the Gogo Vision IFE platform for business jets; FlightPath3D is embedded in Gogo Vision 360 as a premium map. It is a direct comp for FlightPath3D's business-aviation segment where both compete for the premium cabin experience.
Broad incumbents
- Panasonic Avionics: Panasonic Avionics is a top-tier seatback IFE platform vendor and a core OEM partner for FlightPath3D (e.g., Air Canada deployments). It is a broad incumbent in commercial IFE whose in-house capabilities could compete with or limit FlightPath3D's reach on the seatback channel.
- Thales (InFlyt Experience): Thales' InFlyt Experience business provides seatback and wireless IFE platforms and embeds FlightPath3D (e.g., on Air Canada's WiFi portal). As a broad incumbent, it is both a major distribution partner and a potential competitor on map or connected-cabin functionality.
- Safran Passenger Solutions: Safran Passenger Solutions (formerly Zodiac Inflight Innovations / RAVE) supplies seatback IFE systems and is a core OEM partner for FlightPath3D across fleets like China Airlines. Its broader IFE portfolio makes it a comparable incumbent in the seatback IFE category.
- Viasat: Viasat is a major inflight connectivity provider whose satellite network underpins the high-bandwidth inflight internet that FlightPath3D's Cloud Map depends on. As a broad incumbent in aviation connectivity, Viasat is comparable as an enabler and adjacent competitor in the connected cabin.
Emerging players
- Mapbox: Mapbox is a developer platform for custom maps and geospatial experiences that powers many consumer and enterprise map applications. As aviation and travel customers seek in-house map experiences, Mapbox represents a plausible emerging alternative for the rendering layer behind a 3D moving map.
- Immfly: Immfly is a wireless IFE and digital services platform for airlines and an OEM partner of FlightPath3D. It is an emerging player in wireless IFE that overlaps with FlightPath3D's connected-cabin and Cloud Map propositions.
Others
- FlightAware: FlightAware is a flight-tracking data platform whose data is integrated into FlightPath3D's Control Tower feature (referenced on United Airlines flights). It is an enabling data provider rather than a direct competitor, but its flight-tracking data and visualizations belong to the same category of inflight information products.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
FlightPath3D social profiles
Digital presenceFlightPath3D compliance and trust
Trust signalCompliance6 records
FlightPath3D financial estimates
Financial estimateRevenue estimate
Valuation estimate
FlightPath3D leadership team
Management profileNumber of profiles
Profiles5 records
FlightPath3D funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FlightPath3D M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FlightPath3D
What does FlightPath3D do?
FlightPath3D develops and licenses a 3D moving map platform that runs on any inflight entertainment (IFE) system and streams to any passenger device. The platform provides immersive real-time flight tracking with aircraft livery, key flight data, virtual and cockpit views, points-of-interest content, destination videos, and an AI-powered travel companion (Luci). It is sold to commercial airlines, business aviation OEMs, and airports, and is embedded across every major IFE platform including Panasonic, Thales, Safran, Gogo, Anuvu, Astronics, Burrana, IDAIR, and Immfly.
Is FlightPath3D a public or private company?
FlightPath3D is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was FlightPath3D founded?
FlightPath3D was founded in 2013. It employs 11 to 50 people.
Where is FlightPath3D based?
FlightPath3D is headquartered in Lake Forest, United States, in the North America region.
How does FlightPath3D make money?
Six revenue lines are on record. IFE Platform Licensing is the primary driver. The others are advertising & Sponsorship, passenger Intelligence & Analytics, transaction Fulfillment, airport Route Map Subscription and business Aviation Licensing.
Who are FlightPath3D's main competitors?
Direct peers on record are Collins Aerospace (Airshow), Anuvu and Gogo Business Aviation. Broad incumbents are Panasonic Avionics, Thales (InFlyt Experience), Safran Passenger Solutions and Viasat. Emerging players are Mapbox and Immfly. FlightAware is listed as an others.
Does FlightPath3D have an API?
Yes. FlightPath3D offers an Open API platform that enables third-party apps to integrate map features and destination content. The API provides map API features including destination content, street maps, and flight tracker capabilities. During the Airbus Hackathon, the company demonstrated integration of duty-free merchandising, advertising, and payment solutions via their API. The map can be delivered as a web service API or as widgets that can be embedded in other applications. Developer documentation is at flightpath3d.com/map-api.
What industry is FlightPath3D in?
FlightPath3D's product category is Inflight Entertainment Software. Its primary akta.pro industry code is THABAMAB, In-Flight Entertainment (IFE) & Connectivity (IFEC), with a secondary code of BPAMAIAB, Air Travel Booking Platforms (Flights). Its NAICS code is 488190 and its SIC code is 3728.