Freight Hero

What Freight Hero does

Freight Hero is a privately held, Palo Alto-headquartered company founded in 2025 that sells an AI-driven, fully managed load management service to mid-market and enterprise U.S. freight brokerages. The company's core product combines a proprietary AI agent named 'Robin' with a 24/7 human operations team based in Bogotá, Colombia, taking end-to-end accountability for every load from rate confirmation through proof of delivery. The service is delivered inside the customer's existing TMS, email, and VoIP systems, with a guaranteed 2-week onboarding and no requirement for new-platform training.

The underlying technology stack centers on a text/SMS/email/phone AI agent that automates routine freight workflows (check tracking, risk assessment, ETA capture, driver communication, POD collection, pickup/delivery confirmation) and flags exceptions for human escalation. Human 'Heroes' follow customer SOPs to handle complex issues, with operations staff in Bogotá having prior experience at major U.S. brokerages and 4PL operators. The stated value proposition is outcome-based: Freight Hero reports 25% cost reduction, approximately 1 hour saved per load, 10x faster issue detection, and a Fort Freight case study showing $260K in annualized customer impact, 75% reduction in outbound tracking calls, and 78% of load touches displaced.

Freight Hero operates a direct, sales-led go-to-market with both enterprise field sales and inside-sales motions, marketed through 'Book Intro Call' CTAs, customer testimonials, and case studies. The company is privately funded, closed a $6.1M round in May 2026 co-led by Field Ventures and Flybridge, and was previously supported by AI Fund. It is led by founder and CEO André Martins and runs a lean 1-10 person team split between Palo Alto and Bogotá.

Name

Freight Hero

Legal name

Freight Hero

Website

https://freighthero.ai

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

1–10 employees

Short description

Freight Hero provides an AI-driven, fully managed freight load management service for mid-market and enterprise U.S. freight brokerages, combining a proprietary AI agent with a 24/7 Bogotá-based operations team that handles every load from rate confirmation to proof of delivery inside existing TMS, email, and VoIP systems.

Ownership category

akta.pro rank

Product category

Freight Management Services

NAICS

Freight Transportation Arrangement (48851), Freight Transportation Arrangement (488510)

SIC

Transportation Services (4700)

akta.pro industry

PRIMARYTLAIAEAH

Expedited / Time-Critical Managed Freight

Transportation & Logistics/Third-Party & Fourth-Party Logistics (3PL/4PL) / Contract Logistics/Transportation Management & Managed Freight (Dedicated Transport, Brokerage-Managed)

SECONDARYTLAEAGAB

Dispatch Management & Driver Workflow Apps

Transportation & Logistics/Logistics Technology & Telematics (TMS/WMS, Tracking, ELD/IoT)/Routing, Dispatch & Last-Mile Optimization Software

SECONDARYTLAEAGAG

Proof of Delivery (ePOD) & Returns Pickup Orchestration

Transportation & Logistics/Logistics Technology & Telematics (TMS/WMS, Tracking, ELD/IoT)/Routing, Dispatch & Last-Mile Optimization Software

Keywords

• Freight management
• AI load tracking
• Freight brokerage automation
• Managed logistics services
• Shipment monitoring

Headquarters

HQ city

Palo Alto

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Managed Load Management Services: Outcome-based managed service model where Freight Hero manages every load from rate confirmation signed to POD collected. Customers pay for outcomes, not headcount, allowing them to scale operations without scaling overhead. Pricing appears to be subscription-based with outcome performance components.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Freight Hero provides a fully managed end-to-end load management service for freight brokerages, handling every load from rate confirmation signed to POD (proof of delivery) collected. The offering combines an AI agent called Robin — which automates routine tracking, ETA capture, driver communication, POD collection, risk assessment and issue escalation — with a 24/7 human operations team (the 'Heroes') that intervenes on complex exceptions. The service runs inside the customer's existing TMS, email and VoIP systems with a guaranteed 2-week onboarding.

Product overview

Freight Hero offers a single unified managed service product that combines AI automation with human expertise. The core offering is an end-to-end load management service that integrates directly into the customer's existing TMS, email, and VoIP systems. An AI agent called Robin handles routine tasks (tracking, risk assessment, ETA capture, driver communication, POD collection) while a 24/7 human operations team (called 'Heroes') intervenes only when escalation is needed. The service is designed to scale freight brokerage operations without scaling headcount.

Differentiator

Problem solved

Functional benefit

Products and services

• Freight Hero Load Management Service Fully managed end-to-end load management service for freight brokerages that handles every load from rate confirmation signed to POD collected. Combines AI automation with a 24/7 human operations team to provide continuous monitoring and accountability for freight brokerage operations without requiring customers to learn a new platform.

Quantifiable outcome

• 25% cost reduction
• +5 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability4 records

Feature3 records

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Turvo: Cloud-native TMS platform for freight brokerages, 3PLs, and shippers that has layered AI-powered automation for load tracking, document collection, and shipment visibility. Most direct comparable offering since it serves the same brokerage buyer with TMS-integrated automation, though Turvo sells a software platform rather than a managed service.
• Alvys: AI-powered TMS and operations platform built specifically for freight brokerages and carriers, automating load management, dispatching, and tracking workflows. Closest head-to-head competitor in the AI-driven brokerage operations category, targeting similar mid-market and enterprise brokerages.
• Loadsmart: Digital freight broker and logistics automation company combining AI with carrier capacity to streamline freight booking and operations. Comparable as a tech-enabled freight platform, though Loadsmart's model centers on brokerage capacity provision rather than Freight Hero's managed service.

Broad incumbents

• Uber Freight: Tech-enabled managed brokerage backed by Uber, serving shippers and brokers with AI-driven capacity matching, visibility, and managed transportation services. Comparable in offering brokerages and shippers an AI-powered alternative to in-house operations at significant scale.
• project44: Supply chain visibility platform providing real-time shipment tracking, ETA prediction, and exception management across modes. Adjacent competitor offering carrier-facing visibility and POD capture capabilities that partially overlap with Freight Hero's Robin agent feature set.
• FourKites: Supply chain visibility and predictive ETA platform for shippers, brokers, and 3PLs, with AI-driven exception management and automated carrier communication. Functionally overlaps with Freight Hero's automated tracking and issue escalation capabilities, though FourKites sells software rather than managed services.
• MercuryGate International: Established enterprise TMS vendor serving 3PLs, brokers, and shippers with transportation management and shipment execution. Comparable because it competes for the same TMS-spend budget and could embed similar AI automation into its existing installed base.
• McLeod Software: Dominant TMS provider for asset-based carriers and freight brokerages, with deep workflow automation for dispatch, tracking, and settlement. Comparable incumbent whose installed base Freight Hero integrates into; McLeod could ship overlapping AI automation features.
• Blue Yonder (formerly JDA): Large enterprise supply chain platform offering transportation management, yard logistics, and AI-driven execution. Comparable as a broad incumbent serving large brokerages and shippers with TMS and orchestration capabilities that increasingly include AI-driven automation.

Emerging players

• Raft: AI platform for freight forwarders and logistics operators automating document processing, customs filings, and operational workflows. Comparable emerging AI-for-logistics player targeting similar back-office automation pain points, though focused on forwarders rather than domestic brokerages.

Market position

Weaknesses5 records

Competitive moat4 records

Key risks1 record

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/freight-hero-ai

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds2 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Freight Hero