Raft
Raft is an AI logistics platform that automates shipment lifecycle workflows for freight forwarders, customs brokers, and trade finance companies, using agentic AI trained on 5B+ logistics data points. Its customers include UPS, Hellmann, and 6 of the top 10 global freight forwarders.
- Company typePrivate
- Founded2017
- HeadquartersLondon, United Kingdom
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Raft does
Raft (legal entity: Vector AI Ltd) is an AI logistics platform that automates shipment lifecycle workflows for freight forwarders, customs brokers, and trade finance companies. Founded in 2017 and headquartered in London, the company serves enterprise customers including UPS, Hellmann, Navia Freight, and ALS Group, with 6 of the top 10 global freight forwarders on its platform. The company has reached 100+ implementations and claims 20M+ tasks completed and $150M+ in customer savings to date.
The core product is an agentic AI platform trained on 5B+ proprietary logistics data points, executing tasks such as customs classification, document processing, anomaly detection, and shipment orchestration. A notable technical component is its Decision Trace feature, which provides explainability for AI-driven actions — relevant in regulated, audit-heavy trade workflows. The platform is delivered as enterprise SaaS with deep integrations into customer TMS and ERP systems, and was extended in February 2026 with the launch of the AI Workforce for Supply Chain, shifting the product positioning from a point automation toolset toward fleets of autonomous agents managing the end-to-end shipment lifecycle. The platform also extends into customs brokerage via integration with ALS Group's Mota product, and is distributed in part through the Microsoft Agentic Launchpad.
Raft's business model is enterprise SaaS with quote-based, contract-length pricing tied to shipment volume and scope of automation. The go-to-market is direct enterprise sales targeting the world's largest freight forwarders, supplemented by strategic distribution partnerships (Microsoft, NVIDIA, WeTransact). Raft has raised approximately $47.87M in total funding across a $370K pre-seed, $2.5M seed, $15M Series A (Sept 2021), and $30M Series B (July 2023, led by Eight Roads). The company operates at 101–250 employees and is actively expanding sales coverage into APAC and the Americas.
Raft firmographics
Firmographics- Name
- Raft
- Legal name
- Vector AI LTD
- Website
- https://raft.ai
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Raft is an AI logistics platform that automates shipment lifecycle workflows for freight forwarders, customs brokers, and trade finance companies, using agentic AI trained on 5B+ logistics data points. Its customers include UPS, Hellmann, and 6 of the top 10 global freight forwarders.
- Ownership category
- akta.pro rank
Raft industry classification
Industry- Product category
- Supply Chain Automation Software
- NAICS
- Search, Detection, Navigation, Guidance, Aeronautical, and Nautical System and Instrument Manufacturing (334511)
- SIC
- Deep Sea Foreign Transportation Of Freight (4412)
- akta.pro primary industry
- AI/ML Decision Intelligence & Automated Recommendations (TLAEAKAL)
- akta.pro secondary industry
- Dedicated Lanes & Mini-Bid / RFP Marketplace Platforms (TLAEAJAG)
Keywords
Where Raft is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Raft business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Platform Subscription: Software-as-a-Service platform with subscription-based licensing for supply chain workflow automation. Revenue likely combines base platform fees with usage/consumption components based on transaction volume or automation scale.
Go-to-market motion2 records
Distribution channels1 record
Marketing channels5 records
Raft product offering
Product offeringCore offering
Raft (Vector AI Ltd) is an agentic AI platform for supply chain operations that automates workflows for freight forwarders, customs brokers, and trade finance companies. The platform centralizes fragmented logistics data, defines rules-driven workflows, and deploys autonomous AI agents to handle document processing, customs filing, HS classification, invoice approvals, AP matching, and end-to-end shipment lifecycle management. Vertical solutions are delivered as modules for freight forwarding, customs brokerage, and trade finance on top of the core platform.
Product overview
Raft offers a unified AI platform called The Platform, which serves as the core product providing an AI workforce for supply chain operations. The platform centralizes data across organizations and enables deployment of customizable AI agents. The offering consists of the core Raft Platform complemented by vertical-specific solutions: Freight Forwarders (automating shipment lifecycle and document processing), Customs Brokers (automating customs clearance, HS classification, and compliance), Trade Finance (automating invoice processing and AP workflows), and the Automated Logistics Finance module (enabling automated invoice processing and approval workflows). These modules are designed to work together within the unified platform, allowing teams across operations, customs, and finance to operate in a single workspace with full visibility and coordinated workflows.
Differentiator
Problem solved
Functional benefit
Products and services
- Raft Platform Core AI workforce platform for supply chain that centralizes data across the organization, creates rules-driven workflows, and deploys autonomous AI agents to automate operations across customs, finance, and logistics functions. Targeted at enterprise logistics operations.
- Freight Forwarders Solution Vertical-specific solution for freight forwarders automating shipment lifecycle management, including document processing, data extraction, customs preparation, AP matching, ETA tracking, and other operational workflows. Built on the Raft Platform.
- Customs Brokers Solution
- Trade Finance Solution
- Automated Logistics Finance
Quantifiable outcome
- 20M+ tasks completed by AI agents
- +8 more outcomes
Companies that use Raft
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
Raft technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability8 records
Feature6 records
Raft partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and significant.
- MicrosoftcoreSelected for Microsoft Agentic Launchpad program in collaboration with NVIDIA and WeTransact. Programme provides technical guidance, cloud resources, go-to-market support, and access to Microsoft ecosystem and marketplace channels. Received over 500 applications, 13 companies selected.
- ALS GroupsignificantIntegration of Raft AI's intelligent document processing technology with ALS's Mota customs management system. Raft complements Mota by digitizing and verifying document data before it enters the system.
Scale indicators12 records
Recent moves6 records
Expansion highlights6 records
Raft competitors and assessment
Company assessmentBroad incumbents
- WiseTech Global (CargoWise): Dominant TMS platform for global freight forwarders and customs brokers. Comparable because it sits inside the same logistics workflows Raft automates, with an installed base that could either partner with or compete against Raft's agentic layer.
- Descartes Systems Group: Logistics technology incumbent offering TMS, customs, and trade compliance software to freight forwarders and brokers. Directly overlaps Raft's customs brokerage and freight forwarding modules and represents both a competitor and a potential integration partner.
Direct peers
- Flexport: Digital-first global freight forwarder building proprietary technology to automate shipment lifecycle and customs workflows. Highly comparable target customer base and operational mission to Raft's platform.
- Turvo: Cloud-native collaborative TMS platform purpose-built for freight forwarders and 3PLs with workflow automation capabilities. Closest direct competitor in automating shipment lifecycle and document workflows for the same buyer personas.
- FourKites: AI-powered supply chain visibility and orchestration platform serving shippers, carriers, and 3PLs. Comparable in applying AI/ML to logistics workflows and competing for the same enterprise supply-chain technology budget.
- project44: Supply chain visibility and orchestration platform with deep carrier network integrations and AI capabilities. Comparable as a software layer that automates and optimizes logistics operations for enterprise shippers and forwarders.
- Magaya Software: Logistics automation platform combining TMS, customs, and warehouse management for freight forwarders. Comparable customer base and overlapping functionality in customs documentation and shipment automation.
Emerging players
- Beacon Freight Services: Digital freight forwarding operating system targeting SMB and mid-market forwarders with workflow automation. Adjacent competitor pursuing similar automation of forwarder and customs workflows at smaller scale.
- CargoAI: Digital air freight marketplace and automation platform for forwarders and airlines. Comparable in applying modern AI tooling to freight forwarding workflows and competing for forwarder digital transformation budgets.
Others
- Blume Global: Logistics execution and visibility platform serving shippers, carriers, and 3PLs with workflow automation. Comparable as a platform layer optimizing logistics operations, though broader in scope than Raft's vertical focus.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Raft social profiles
Digital presenceRaft compliance and trust
Trust signalCompliance1 record
Raft financial estimates
Financial estimateRevenue estimate
Valuation estimate
Raft leadership team
Management profileNumber of profiles
Profiles7 records
Raft funding detail
Funding detailFunding overview
Funding rounds4 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Raft M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Raft
What does Raft do?
Raft (Vector AI Ltd) is an agentic AI platform for supply chain operations that automates workflows for freight forwarders, customs brokers, and trade finance companies. The platform centralizes fragmented logistics data, defines rules-driven workflows, and deploys autonomous AI agents to handle document processing, customs filing, HS classification, invoice approvals, AP matching, and end-to-end shipment lifecycle management. Vertical solutions are delivered as modules for freight forwarding, customs brokerage, and trade finance on top of the core platform.
Is Raft a public or private company?
Raft is a private company. It is classified as venture growth investor backed and is currently operating.
When was Raft founded?
Raft was founded in 2017. It employs 101 to 250 people.
Where is Raft based?
Raft is headquartered in London, United Kingdom, in the Europe region.
How does Raft make money?
One revenue line is on record: saaS Platform Subscription.
Who are Raft's main competitors?
Broad incumbents on record are WiseTech Global (CargoWise) and Descartes Systems Group. Direct peers are Flexport, Turvo, FourKites, project44 and Magaya Software. Emerging players are Beacon Freight Services and CargoAI. Blume Global is listed as an others.
Does Raft have an API?
No public API is recorded for Raft.
What industry is Raft in?
Raft's product category is Supply Chain Automation Software. Its primary akta.pro industry code is TLAEAKAL, AI/ML Decision Intelligence & Automated Recommendations, with a secondary code of TLAEAJAG, Dedicated Lanes & Mini-Bid / RFP Marketplace Platforms. Its NAICS code is 334511 and its SIC code is 4412.