Keynova

What Keynova does

Keynova Group LLC is a privately held, US-based B2B competitive intelligence firm founded in 1999 and headquartered in Wilmington, Delaware, with 11–50 employees. The company sells subscription-based digital benchmarking Scorecards to large US financial institutions, covering retail banking, credit cards and lending, and property & casualty insurance. Each Scorecard evaluates the digital channels (websites, mobile web, and native apps) of 10–18 leading firms against proprietary weighted criteria (ranging from ~235 to ~400+ factors), drawing on live customer account examination, customer support channel testing, industry interviews, and ongoing secondary research. The portfolio comprises eight core products — Online Banker, Mobile Banker, Small Business Banker, Credit Card, Mortgage-Home Equity, Online Insurance, Mobile Insurance, and Small Commercial Insurance Scorecards — plus a Custom Scorecard Engagements offering for tailored research.

Name

Keynova

Legal name

Keynova Group LLC

Website

https://keynovagroup.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Keynova Group LLC is a US-based B2B competitive intelligence firm that has provided subscription-based digital benchmarking Scorecards for financial services firms since 1999. It evaluates banking, credit card, and insurance digital channels against proprietary weighted criteria for large enterprise clients.

Ownership category

akta.pro rank

Product category

Competitive Intelligence

NAICS

Marketing Research and Public Opinion Polling (541910)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Lead Generation, Comparison & Marketplace Platforms (Financial Products) (FSAEAMAM)

Keywords

• Competitive intelligence scorecards
• Digital banking benchmarks
• Financial services research
• Insurance mobile evaluation
• Credit card benchmarking

Headquarters

HQ city

Wilmington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Scorecard Subscriptions: Keynova Group generates revenue by selling subscriptions to their competitive scorecard reports and benchmarking services to financial services firms including banks, insurance carriers, and credit card issuers. These subscriptions provide ongoing competitive intelligence, best practice identification, and trend analysis for digital strategy development.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Keynova Group produces subscription-based competitive intelligence scorecards that benchmark the digital capabilities of leading U.S. financial services firms across online and mobile channels. Its methodology evaluates live customer accounts, customer support channels, and digital properties of the largest U.S. retail banks, credit card issuers, mortgage lenders, and P&C insurance carriers using comprehensive weighted-criteria frameworks ranging from 235 to over 400 factors per product. Scorecards are refreshed semi-annually or annually, with custom research engagements available for tailored client needs.

Product overview

Keynova Group provides a suite of competitive intelligence scorecard products for digital financial services. The portfolio includes eight core benchmarking products organized into three vertical categories: Banking (Online Banker, Mobile Banker, Small Business Banker), Credit Cards & Lending (Credit Card Scorecard, Mortgage-Home Equity Scorecard), and Insurance (Online Insurance, Mobile Insurance, Small Commercial Insurance). Additionally, Custom Scorecard Engagements offer tailored research for clients with specific competitive intelligence needs. All Scorecards evaluate digital user capabilities, customer experience elements, and cross-industry trends in financial services, using a methodology refined over two decades that encompasses live account examination, customer support channel testing, industry interviews, and secondary research.

Differentiator

Problem solved

Functional benefit

Products and services

• Online Banker Scorecard Twice-yearly benchmark evaluating the online banking experience for 18 of the largest U.S. retail banks based on consumer deposits, reviewing approximately 400 weighted factors covering consumer customer acquisition, servicing, bill payment, funds transfers, credit/debit cards, mortgage and personal lending, PFM, privacy, security, and customer support.
• Mobile Banker Scorecard Twice-yearly benchmark of mobile banking alternatives including browser and mobile app access for 17 leading U.S. banks based on consumer deposits. Evaluates mobile offerings, UI efficiencies, and best practices on more than 235 weighted criteria across all aspects of the consumer mobile banking experience.
• Small Business Banker Scorecard Annual scorecard evaluating 11 of the leading U.S. banks based on deposits, reviewing more than 400 weighted factors for acquiring and supporting small business customers including onboarding, permissioned account access, bill payment, funds transfers, business lending, payroll support, and high-risk transaction authentication.
• Credit Card Scorecard Twice-yearly benchmark comparing leading credit card websites and mobile channels, reviewing 10 leading issuers incorporating over 400 objective and weighted criteria for evaluating credit cards, account management, security features, financial guidance, and support options.
• Mortgage-Home Equity Scorecard Annual study reviewing and contrasting digital capabilities and user experience at 12 top bank and non-bank U.S. lenders, evaluating more than 300 detailed factors affecting mortgage and home equity loan originations through online and mobile channels.
• Online Insurance Scorecard Twice-yearly review of 12 leading Property & Casualty firms in the U.S. consumer market, highlighting digital acquisition and servicing in the desktop environment across more than 300 objective factors including quoting, binding, claims, payments, ID cards, and policy changes.
• Mobile Insurance Scorecard Twice-yearly comparison of competing mobile capabilities of 12 leading Property & Casualty firms in the U.S. consumer market, evaluating firms across more than 250 objective criteria for mobile browser and app options serving prospects and policyholders.
• Small Commercial Insurance Scorecard Annual competitive scorecard evaluating digital capabilities of 10 leading U.S. carriers supporting small business insurance including BOP, Property, Liability, Workers Compensation, and Commercial Auto, derived from evaluating more than 300 criteria across carriers' digital properties.
• Custom Scorecard Engagements Custom research engagements that build on the Keynova Scorecards methodology or delve into specific best practices, providing tailored competitive intelligence to support unique client research needs in digital financial services.

Named customers8 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators7 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Bain & Company: Global management consulting firm with a large financial services practice advising retail and commercial banks, insurers, and payments firms. Comparable to Keynova in shaping FS digital strategy, though via custom consulting rather than standardized benchmarking.
• Forrester Research: Global research and advisory firm covering multiple industries including financial services with dedicated digital banking and CX research. Comparable to Keynova as an enterprise research subscription provider, though significantly broader and larger.
• Insider Intelligence (formerly eMarketer): Research and forecasting firm covering digital banking, payments, fintech, and financial services marketing. Comparable to Keynova in providing subscription-based FS digital research, though with a marketing and advertising data orientation.
• S&P Global Market Intelligence: Provider of financial intelligence, analytics, and benchmarking data to global banks, insurers, and corporates. Comparable to Keynova as an enterprise FS intelligence subscription provider, though at vastly greater scale and breadth.

Others

• The Financial Brand:

Direct peers

• Mercator Advisory Group: Financial services research and advisory firm focused on payments, banking, and fintech. Comparable to Keynova as a niche B2B research firm serving US banks and payment providers with subscription reports.
• Javelin Strategy & Research: Independent financial services research and advisory firm producing reports and benchmarks on banking, payments, and digital identity. Directly comparable to Keynova as a subscription-based FS research firm whose leadership previously included Keynova's Beth Robertson.
• Cornerstone Advisors: Consulting and research firm focused on performance, technology, and digital strategy for banks and credit unions. Closely comparable to Keynova in serving US financial institutions with benchmarking and strategic insight.
• Datos Insights (formerly Aite-Novarica Group): Financial services research and advisory firm covering banking, payments, insurance, and capital markets. Comparable to Keynova as a subscription-driven FS research firm serving enterprise financial institutions.
• Celent: Research and advisory firm focused on technology and digital strategy in financial services, now part of Omdia/Datos Insights. Directly comparable to Keynova for FS digital benchmarking and advisory research.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/keynovagroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Keynova