Javelin Strategy & Research
Javelin Strategy & Research is a B2B advisory firm providing subscription research, scorecard benchmarking, and consulting to banks, payments companies, fintechs, and government agencies across digital banking, payments, fraud, and wealth management.
- Company typePrivate
- Founded1998
- HeadquartersPleasanton, United States
- Headcount251–500
- GTM typeB2B
- OfferingServices
What Javelin Strategy & Research does
Javelin Strategy & Research is a privately-held B2B research and advisory firm founded in 1998 and operating as a strategic business unit of Escalent, Inc. The firm serves financial institutions, payments companies, technology providers, fintechs, brokerages, insurers, and government agencies, organized around four practice areas: Digital Banking, Payments, Fraud & Security, and Wealth Management. Its flagship product is the annual Identity Fraud Study, now in its 23rd edition, backed by proprietary consumer survey panels of 5,000–11,000+ U.S. adults and longitudinal trend data spanning more than two decades.
The company monetizes through a multi-stream revenue model: annual subscription advisory services providing access to the full research library and scorecard portfolio; consulting and custom research engagements; individual report sales; and event/webinar sponsorships. Its product surface extends beyond subscriptions into recurring scorecard reports benchmarking 20–25 top U.S. financial institutions across mobile banking, online banking, fraud management, and digital issuance, alongside the PaymentsJournal content platform (podcasts, webinars, articles) and whitepapers, often co-sponsored by industry partners such as Mastercard, TransUnion, Fiserv, and Plaid.
Operationally, Javelin is sales-led, with distribution via direct enterprise sales, analyst briefings, the PaymentsJournal content funnel, and industry event presence at conferences including CBA Live, Money20/20, and Smarter Faster Payments. The firm is headquartered in Livonia, Michigan (with a Pleasanton, California reference in firmographic data), and operates within Escalent, which acquired Mercator Advisory Group in March 2022 and folded its team into Javelin to deepen payments coverage.
Javelin Strategy & Research firmographics
Firmographics- Name
- Javelin Strategy & Research
- Legal name
- Javelin Strategy & Research, a business unit of Escalent, Inc.
- Website
- https://javelinstrategy.com
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Javelin Strategy & Research is a B2B advisory firm providing subscription research, scorecard benchmarking, and consulting to banks, payments companies, fintechs, and government agencies across digital banking, payments, fraud, and wealth management.
- Ownership category
- akta.pro rank
Javelin Strategy & Research industry classification
Industry- Product category
- Financial Services Research & Advisory
- NAICS
- Marketing Research and Public Opinion Polling (54191), Management Consulting Services (54161)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- Industry & Sector Research (Syndicated/Custom) (BPAHALAE)
- akta.pro secondary industries
- Strategy & Thematic Research (FSACAGAG), Due Diligence & Investigative Research (BPAHALAI)
Keywords
Where Javelin Strategy & Research is headquartered
LocationHeadquarters
- HQ city
- Pleasanton
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Javelin Strategy & Research business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Annual Research Subscriptions: Annual subscription model providing access to Javelin's full research library, scorecard reports, whitepapers, and advisory services. Subscribers include financial institutions, payments companies, and technology providers seeking industry intelligence.
- Consulting and Custom Research: Custom research engagements, consulting services, and bespoke advisory projects for clients seeking targeted analysis and strategic guidance on specific market segments or business challenges.
- Report Sales: Individual report purchases for specific trend reports, scorecards, and whitepapers outside of full subscription access.
- Event Sponsorships: Sponsored research studies, webinar sponsorships, and branded content partnerships with financial technology vendors and service providers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Annual Subscription - Full Research Access |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Javelin Strategy & Research product offering
Product offeringCore offering
Javelin Strategy & Research provides subscription-based research, advisory, and consulting services to financial institutions, payments companies, technology providers, fintechs, brokerages, insurers, and government agencies. It produces annual flagship studies (notably the Identity Fraud Study), benchmarking scorecards, whitepapers, annual trends reports, and custom research engagements across digital banking, payments, fraud & security, and wealth management practice areas. The PaymentsJournal platform extends its research into podcasts, webinars, and editorial coverage of the payments industry.
Product overview
Javelin Strategy & Research operates as a research and advisory firm providing strategic insights to financial institutions, payments companies, technology providers, fintechs, brokerages, insurers, and government agencies. The company is organized around four core practice areas—Digital Banking, Payments, Fraud & Security, and Wealth Management—delivering products through a combination of annual subscription advisory services, published scorecard reports, whitepapers, and the PaymentsJournal publication platform. The flagship Identity Fraud Study represents the company's landmark annual publication, while recurring Scorecard Reports benchmark vendor performance across banking, payments, and security categories.
Differentiator
Problem solved
Functional benefit
Brands
- PaymentsJournal: A platform for payments industry insights, podcasts, and news coverage operated by Javelin Strategy & Research.
- Identity Fraud Study
Quantifiable outcome
- Javelin's annual Identity Fraud Study has tracked fraud trends for 23 consecutive years, providing longitudinal data that enables pattern recognition and trend forecasting.
- +2 more outcomes
Companies that use Javelin Strategy & Research
Customer profileNamed customers7 records
Segments5 records
Ideal customer profiles4 records
Javelin Strategy & Research technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Javelin Strategy & Research partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- Mercator Advisory GroupcoreEscalent announced the acquisition of Mercator Advisory Group, a research firm serving the global payments industry. Mercator's team joined Javelin Strategy & Research to support clients with industry-leading analytics and expand Escalent's payments expertise and financial services insights.
- TransUnionminorSponsor of the 2026 Identity Fraud Study, providing data and industry expertise for Javelin's annual fraud research.
- FiservminorSponsor of the 2026 Identity Fraud Study, contributing industry insights and data for fraud research.
- PlaidminorSponsor of the 2026 Identity Fraud Study, providing data and expertise on identity verification and fraud prevention.
- MastercardminorSponsor of the 2026 Identity Fraud Study and multiple whitepapers including cybersecurity threat intelligence research.
- PaymentsJournalcorePaymentsJournal is a content platform featuring Javelin research, analyst podcasts, and industry coverage across payments, fraud, and financial technology. The platform distributes Javelin's thought leadership content and extends market reach.
- Escalent GroupcoreJavelin Strategy & Research is a business unit of Escalent, Inc. (formerly known as Market Strategies International-Morpace). Escalent is the parent company providing corporate infrastructure and strategic direction.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Javelin Strategy & Research competitors and assessment
Company assessmentDirect peers
- Forrester Research: Public B2B research and advisory firm with a dedicated Financial Services practice covering banking, payments, and insurance. Closely comparable subscription/consulting model and analyst-led go-to-market.
- Insider Intelligence (eMarketer): Research firm covering digital banking, payments, fintech, and consumer financial behavior with a subscription model and scorecard-style benchmarking — directly comparable audience and product set.
- Celent (Oliver Wyman): Research and advisory firm focused exclusively on financial services, covering banking, payments, wealth, and risk — nearly identical coverage map to Javelin and competing directly for the same enterprise buyers.
- Mercator Advisory Group: Payments-industry research firm acquired by Escalent in 2022 and integrated into Javelin; remains a directly comparable research brand in the U.S. payments intelligence category.
- Datos Insights (formerly Aite-Novarica Group): Financial services research and advisory firm covering banking, payments, fraud, and wealth management with an analyst-led, subscription-plus-consulting model that mirrors Javelin's.
Broad incumbents
- KPMG Financial Services Advisory: Big Four advisory practice with deep financial services consulting and industry research; competes with Javelin for strategic advisory engagements with large banks and insurers, especially on digital transformation and risk.
- IDC Financial Insights: Division of IDC covering retail banking, payments, and capital markets research. Overlaps Javelin in financial services benchmarking but offers IT-vendor coverage at significantly greater scale.
- 451 Research (S&P Global Market Intelligence): Enterprise technology research arm of S&P Global with coverage of financial services technology, fintech, and security. Comparable subscription/benchmarking model serving overlapping institutional buyers.
- Gartner: Largest global research and advisory firm with a Financial Services research practice; competes with Javelin for senior technology and strategy buyer budgets but from a much broader IT portfolio.
Emerging players
- Cornerstone Advisors: Boutique advisory firm focused on U.S. banking and credit unions, producing research and benchmarking reports — overlapping Javelin's community-bank and digital-banking coverage at a smaller scale.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Javelin Strategy & Research social profiles
Digital presenceJavelin Strategy & Research compliance and trust
Trust signalCompliance3 records
Javelin Strategy & Research financial estimates
Financial estimateRevenue estimate
Valuation estimate
Javelin Strategy & Research leadership team
Management profileNumber of profiles
Profiles3 records
Javelin Strategy & Research funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Javelin Strategy & Research M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Javelin Strategy & Research
What does Javelin Strategy & Research do?
Javelin Strategy & Research provides subscription-based research, advisory, and consulting services to financial institutions, payments companies, technology providers, fintechs, brokerages, insurers, and government agencies. It produces annual flagship studies (notably the Identity Fraud Study), benchmarking scorecards, whitepapers, annual trends reports, and custom research engagements across digital banking, payments, fraud & security, and wealth management practice areas. The PaymentsJournal platform extends its research into podcasts, webinars, and editorial coverage of the payments industry.
Is Javelin Strategy & Research a public or private company?
Javelin Strategy & Research is a private company. It is classified as corporate owned and is currently operating.
When was Javelin Strategy & Research founded?
Javelin Strategy & Research was founded in 1998. It employs 251 to 500 people.
Where is Javelin Strategy & Research based?
Javelin Strategy & Research is headquartered in Pleasanton, United States, in the North America region.
How does Javelin Strategy & Research make money?
Four revenue lines are on record. Annual Research Subscriptions are the primary driver. The others are consulting and Custom Research, report Sales and event Sponsorships.
Who are Javelin Strategy & Research's main competitors?
Direct peers on record are Forrester Research, Insider Intelligence (eMarketer), Celent (Oliver Wyman), Mercator Advisory Group and Datos Insights (formerly Aite-Novarica Group). Broad incumbents are KPMG Financial Services Advisory, IDC Financial Insights, 451 Research (S&P Global Market Intelligence) and Gartner. Cornerstone Advisors is listed as an emerging player.
Does Javelin Strategy & Research have an API?
No public API is recorded for Javelin Strategy & Research.
What industry is Javelin Strategy & Research in?
Javelin Strategy & Research's product category is Financial Services Research & Advisory. Its primary akta.pro industry code is BPAHALAE, Industry & Sector Research (Syndicated/Custom), with a secondary code of FSACAGAG, Strategy & Thematic Research. Its NAICS code is 54191 and its SIC code is 8742.