What Royalties does

Royalties is an independent brand and innovation consultancy headquartered in Paris, France, that invented and operates the proprietary Ecobranding™ methodology. Founded in 2008 and employing 11-50 people (14 named team members), the firm delivers a four-step brand framework (Meaning, Appearance, Activation, Resilience) combining analytics, creativity, and environmental sustainability to reduce CO2 emissions and waste in corporate design. Service offerings include brand strategy and platform development, visual identity design, brand activation, brand resilience consulting, and brand guidelines documentation. Underlying technical components include low-data visual identity systems (dark-mode design for OLED power savings, system fonts, 8-bit icons, unicode illustrations), eco-designed custom variable typefaces, and inclusive typography developed for accessibility.

The firm serves a mix of global enterprises and promising start-ups across diverse verticals: telecommunications (Orange, multi-year engagement since the France Telecom merger), payments (Worldline), technology/IT (Atos, since 2012), banking and private banking (Nickel, HSBC Jade), fashion/retail (Le BHV/Marais, Magnlens, Mealit), automotive benchmarking (A2MAC1), 3D printing (Stratasys), digital health (Future4care), home improvement (Mr.Bricolage), venture capital (Source Code Capital in China), mega-event branding (Paris 2024 Olympic and Paralympic emblem), and municipal/government (Saint Denis). International operations extend into China via Partner Xiang Li.

Royalties operates a sales-led, project-based professional services revenue model with quote-driven, non-public pricing. Go-to-market combines direct enterprise engagement (relationship-based business development) with event-driven thought leadership, including teaching at SciencesPo Paris's School of Management and Innovation, tutorials with Union des marques, and editorial content via Raisons d'être. The firm maintains a self-described low-carbon digital presence (0.36g CO2 per page visit) and is privately held with no disclosed external funding, operating from a single headquarters at 4 rue René Villermé, 75011 Paris.

Name

Royalties

Legal name

Royalties

Website

https://royalties.fr

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Royalties is a Paris-based independent brand consultancy that invented Ecobranding™, a proprietary sustainability-focused brand methodology. It serves global enterprises (Orange, Worldline, Atos, HSBC, Paris 2024) and start-ups with end-to-end brand strategy, visual identity, and activation services, operating internationally including in China.

Ownership category

akta.pro rank

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Brand Strategy Consulting: Professional consulting services for brand positioning, visual identity development, and brand activation. Works with global corporations, start-ups, and government institutions on comprehensive brand transformations.
2. Educational Programs: Teaching ecobranding methodology through partnerships with academic institutions (SciencesPo Paris) and professional organizations (Union des marques).

Go-to-market motion2 records

Distribution channels1 record

Marketing channels6 records

Core offering

Royalties is an independent brand and innovation consultancy that sells brand strategy, visual identity design, brand activation, and brand resilience services built on its proprietary Ecobranding™ methodology. The methodology reduces the environmental impact of corporate design (CO2, waste, energy, paper) while strengthening brand effectiveness. Engagements are delivered as project-based consulting for global enterprises, start-ups, sports/events organizations, and government institutions.

Product overview

Royalties is an independent brand and innovation consultancy based in Paris, specializing in ecobranding. Their core offering is the proprietary Ecobranding™ methodology—a four-step framework (Meaning, Appearance, Activation, Resilience) that combines analytics, creativity, and innovation to transform brands while reducing environmental impact. They provide end-to-end brand services including strategy development, visual identity creation, brand activation, and resilience consulting. Their client portfolio spans major global brands including Paris 2024, Orange, Worldline, Nickel, HSBC Jade, Atos, Stratasys, and various French institutions.

Differentiator

Problem solved

Functional benefit

Products and services

• Ecobranding™ methodology Proprietary, trademarked brand methodology that reduces CO2 emissions and waste in corporate design while encouraging sustainable behaviors inside and outside businesses. Invented by Royalties.
• Brand Strategy & Platform Development Analytical and creative consulting process to define a brand's platform, positioning the brand rationally in the marketplace and emotionally with customers.
• Visual Identity Design Creation of comprehensive visual identity systems including logos, colors, typography, graphic systems, and design guidelines, using low-data eco-design techniques.
• Brand Activation Event marketing, co-branding, physical experiences, and tactical communications that reinforce and clarify the brand platform across touchpoints.
• Brand Resilience Consulting Advisory services helping brands meet societal expectations, adapt to cultural changes, and maintain relevance through ESG and CSR integration.
• Brand Guidelines Comprehensive, digitally accessible brand documentation systems for consistent implementation across all touchpoints.

Quantifiable outcome

• Paris 2024 achieved gender parity in the Games one year after emblem reveal
• +2 more outcomes

Named customers15 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Future4care (Sanofi, Capgemini, Generali, Orange)coreStrategic or Co-development PartnerFuture4care is a digital health accelerator co-founded by four major companies: Sanofi, Capgemini, Generali, and Orange. Royalties created the unified brand identity for this health innovation platform, focusing on humanity and care as core brand values.
• SciencesPo ParisminorOthersRoyalties teaches ecobranding concepts at SciencesPo's School of Management and Innovation, sharing expertise with future marketing and business leaders.
• Union des marquesminorOthersProfessional organization through which Royalties provides one-on-one ecobranding tutorials to marketing professionals.
• Raisons d'êtreminorOthersPlatform featuring thought leadership content including David Jobin's writings on RSE, brand territory, and corporate responsibility.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Pentagram: Independent design consultancy with partner-led structure across multiple global offices. Comparable to Royalties in operating as an independent design-led firm with enterprise clients; differs in being design-led with broader creative scope rather than methodology-led around sustainability.
• Design Bridge: Global brand design consultancy (Superunion/Omnicom network) with offices in London, Amsterdam, NYC, and beyond. Comparable to Royalties in offering brand strategy, identity design, and brand experience services; differs in being network-owned and operating at materially larger scale.
• FutureBrand: Global brand consultancy (Interpublic Group) specializing in brand strategy and experience design. Comparable to Royalties in serving enterprise clients with brand transformation projects across industries; differs in network-backed scale and broader geographic coverage.
• Lippincott: Independent brand strategy and design consultancy with offices in NYC, London, Seoul, and other markets. Comparable to Royalties in being an independent brand consultancy serving large enterprise clients with strategy-plus-execution engagements; differs in size and lack of a sustainability-centric proprietary framework.
• Moving Brands: Independent brand and experience design consultancy with offices in London, San Francisco, Zurich, and Tokyo. Comparable to Royalties as an independent, mid-sized brand consultancy serving enterprise clients with strategy and identity work; differentiated by its design-tech orientation rather than sustainability methodology.
• Brand Union: Brand consultancy (now part of Superunion/Omnicom) with offices across multiple continents. Comparable to Royalties in providing brand strategy, identity, and activation services to global enterprise clients; differs in being part of a larger network and lacking a proprietary sustainability methodology.
• Landor & Fitch: Major global brand consulting firm and part of WPP, specializing in brand strategy and design. Comparable to Royalties in delivering enterprise brand transformation work; differentiated by its scale, holding-company backing, and broader service portfolio rather than a proprietary sustainability methodology.
• Wolff Olins: Global brand consultancy headquartered in London with offices in New York, San Francisco, and beyond. Directly comparable to Royalties in offering brand strategy, visual identity, and brand activation services for enterprise clients (e.g., NYC identity, London 2012 Olympics brand work), though at significantly larger scale and without Royalties' sustainability-led Ecobranding™ positioning.

Broad incumbents

• Publicis Groupe: Global advertising and communications holding company with significant brand consulting and design capabilities through subsidiaries like Publicis Sapient and Leo Burnett. Relevant as the largest competitive threat — able to absorb sustainability consulting into its portfolio offerings and outcompete boutique firms like Royalties on scale.
• Interbrand: Large global brand consultancy, part of Omnicom, providing brand strategy, naming, design, and valuation. Comparable to Royalties in targeting the same enterprise client base with similar brand services, but operating at substantially greater scale and with broader capabilities than a boutique like Royalties.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/royaltiesecobranding

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Royalties