Moving Brands
Moving Brands is an independent global design studio founded in 1998, delivering enterprise-level brand strategy, identity systems, digital product design, and campaign work for category-leading organizations including Apple, BBC, Facebook, Google, Microsoft, and Netflix.
- Company typePrivate
- Founded1998
- HeadquartersLondon, United Kingdom
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Moving Brands does
Moving Brands is an independent global creative company founded in 1998, headquartered in London and operating as a fully remote studio incorporated in the United States as Moving Brands Inc. The firm delivers enterprise-level creative services across three integrated practice areas: brand strategy and identity systems, digital product design, and campaign and experience design. Proprietary capabilities span brand identity systems, motion identity, sonic identity, scalable design systems, and — more recently — AI-driven brand experiences. The studio operates as a creative partner to category-defining organizations including Apple, BBC, Facebook, Google, Microsoft, Netflix, Hewlett Packard, AliPay, United Nations, NYU Langone Health, and Cambridge University Press & Assessment.
The company runs a professional services model, generating revenue through custom, project-based engagements with enterprise clients. Pricing is not publicly disclosed; new business is sourced via a dedicated business development function with separate North America (Rebecca Gillig) and Europe/Rest of World contacts. The customer base spans technology, media, financial services, automotive, healthcare, fashion, education, and international organizations. Engagement economics skew toward long-tenure, multi-year partnerships (the BBC relationship has run nine years) with quantified client outcomes including a 2.5x lift in customer acquisition for Globalization Partners (~$1B ARR), a 22 percentage point increase in positive attribution for The Gym Group, 105% growth in business customer average order values for All About Tea, and 1 million downloads in three months for DeviantArt's redesigned app.
Moving Brands differentiates through 25+ years of accumulated brand equity, a globally distributed multidisciplinary talent model, and integrated strategy-to-execution delivery under a single studio. Co-founder Jim Bull serves as Chief Creative Officer and Ben Wolstenholme as Chairman/Co-founder. Ownership is concentrated among founders and early stakeholders with no disclosed venture capital, private equity, or parent company involvement, and the company has not raised external funding rounds.
Moving Brands firmographics
Firmographics- Name
- Moving Brands
- Legal name
- Moving Brands Inc.
- Website
- https://movingbrands.com
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Moving Brands is an independent global design studio founded in 1998, delivering enterprise-level brand strategy, identity systems, digital product design, and campaign work for category-leading organizations including Apple, BBC, Facebook, Google, Microsoft, and Netflix.
- Ownership category
- akta.pro rank
Moving Brands industry classification
Industry- Product category
- Brand Design Services
- NAICS
- Graphic Design Services (541430), Media Buying Agencies (54183)
- SIC
- Services-Advertising Agencies (7311), Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Packaging & Brand Identity Creative Agencies (MPAAAAAN)
- akta.pro secondary industries
- Motion Brand Design (Title Design, Brand Animation) (MPAAAEAH), Marketing Transformation & Change Management (MPAAAFAO)
Keywords
Where Moving Brands is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Moving Brands business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Others
Revenue model
- Strategic Design Partnerships: Moving Brands generates revenue through strategic design partnerships with organizations, delivering brand strategy, identity systems, digital products, and campaign work. Projects are typically long-term engagements with enterprise clients requiring comprehensive brand transformation.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Moving Brands product offering
Product offeringCore offering
Moving Brands is a global creative studio that delivers custom design services across brand strategy, visual identity, digital product design, and campaigns. It operates as a project-based enterprise design partner, producing brand identity systems, digital products and platforms, motion and sonic identities, and integrated brand campaigns for ambitious organizations.
Product overview
Moving Brands is a global creative studio offering service-based design solutions rather than a packaged software product. Their portfolio comprises four primary service offerings: Brand Strategy and Identity Services (including brand strategy, logo design, brand identity systems, motion and sonic identity, art direction, and brand guidelines); Digital Product Design Services (encompassing UX/UI design, websites, apps, platforms, scalable design systems, interactive prototypes, and AI experiences); Campaign and Experience Design Services (covering campaign content creation, film and animation production, social campaigns, and experiential/interactive spaces); and Product Definition and UX Strategy. These services are delivered as custom creative engagements tailored to each client's needs, not as standalone software products or platforms.
Differentiator
Problem solved
Functional benefit
Products and services
- Brand Strategy and Identity Services Strategic consulting and creative development of brand positioning, messaging, visual identity systems, logo design, brand architecture, and brand guidelines for organizations seeking to clarify and codify how their brand shows up in the world.
- Digital Product Design Services UX and UI design, information architecture, customer journeys, scalable component-based design systems, websites, apps, platforms, interactive prototypes, and AI-powered experiences for digital products.
- Campaign and Experience Design Services Brand campaign creation, product launch campaigns, film and animation production, social campaigns, experiential design, and interactive spaces that activate brands and drive business momentum.
- Motion and Sonic Identity Services Motion identity systems, animated brand elements, and sonic branding and sound design that bring brands to life through movement and audio across touchpoints.
Quantifiable outcome
- Customer acquisition increased 2.5x for Globalization Partners with approximately $1B ARR and 98% customer satisfaction
- +6 more outcomes
Companies that use Moving Brands
Customer profileNamed customers29 records
Segments4 records
Ideal customer profiles2 records
Moving Brands technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Moving Brands partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered minor.
- Colophon FoundryminorMoving Brands partnered with Colophon Foundry to create custom typefaces, including 'Gym Group Sans' with 170 unique flowing ligatures for The Gym Group, and 'Deep Mono' typeface for Deepmatter reflecting three states of matter.
- MMcN Diode (Natasha Lucas and MuirMcNeil)minorEppo's logo and graphic expression derived from MMcN Diode typeface designed by Natasha Lucas and MuirMcNeil.
- Joel ArbajeminorPhotography credits for G-P rebranding project portraits.
- CATKminorCATK rendered 3D visualizations for IBM iX rebranding project.
- Creative ReviewminorFeatured media outlet covering Moving Brands' work including Facebook rebranding coverage.
- Design WeekminorFeatured media outlet covering Moving Brands' Facebook rebranding work as one of top branding stories of the year.
- It's Nice ThatminorFeatured media outlet covering Moving Brands' work and named in top 25 graphic design stories of 2023.
Scale indicators14 records
Recent moves6 records
Expansion highlights5 records
Moving Brands competitors and assessment
Company assessmentDirect peers
- Huge Inc. Digital product and brand design agency combining strategy, UX, and brand design — directly overlaps with Moving Brands' digital product design and integrated brand-and-product engagements.
- Wolff Olins: Global brand consultancy offering brand strategy, identity, and experience design for transformational engagements — directly comparable in serving large enterprises with multi-year, end-to-end brand work.
- Superunion: Global brand and creative consultancy formed from the merger of Brand Union and other Wolff Olins-adjacent agencies — a direct peer in enterprise brand strategy, identity, and experience design.
- Pentagram: Independent, partner-led design studio specializing in brand identity, graphic design, and strategy — the closest direct comparator to Moving Brands' integrated brand and identity work for major global clients.
- Lippincott: Brand strategy and identity consultancy with deep enterprise credentials — directly comparable in brand strategy, naming, visual identity, and transformation engagements for global corporations.
- Ustwo: Independent digital product studio offering strategy, design, and engineering — closely comparable to Moving Brands' digital product design practice and integrated multi-disciplinary model.
- R/GA: Global creative and digital agency offering brand, product, and campaign work — comparable in integrated service model and enterprise client base, particularly in technology and consumer brands.
- Landor & Fitch: Large global branding and design consultancy working across brand strategy, identity, and experience — comparable in scale, enterprise client mix, and integrated brand transformation offerings.
Broad incumbents
- frog design: Global design and innovation consultancy working across brand, product, and experience — comparable at the strategic and product-design layer, though broader in scope than Moving Brands' brand-centric focus.
- IDEO: Established global design and innovation firm spanning brand, product, and service design — a broader incumbent in the same enterprise design space with overlapping capabilities.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Moving Brands social profiles
Digital presenceMoving Brands financial estimates
Financial estimateRevenue estimate
Valuation estimate
Moving Brands leadership team
Management profileNumber of profiles
Profiles5 records
Moving Brands funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Moving Brands M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Moving Brands
What does Moving Brands do?
Moving Brands is a global creative studio that delivers custom design services across brand strategy, visual identity, digital product design, and campaigns. It operates as a project-based enterprise design partner, producing brand identity systems, digital products and platforms, motion and sonic identities, and integrated brand campaigns for ambitious organizations.
Is Moving Brands a public or private company?
Moving Brands is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Moving Brands founded?
Moving Brands was founded in 1998. It employs 51 to 100 people.
Where is Moving Brands based?
Moving Brands is headquartered in London, United Kingdom, in the Europe region.
How does Moving Brands make money?
One revenue line is on record: strategic Design Partnerships.
Who are Moving Brands's main competitors?
Direct peers on record are Huge Inc., Wolff Olins, Superunion, Pentagram, Lippincott, Ustwo, R/GA and Landor & Fitch. Broad incumbents are frog design and IDEO.
Does Moving Brands have an API?
No public API is recorded for Moving Brands.
What industry is Moving Brands in?
Moving Brands's product category is Brand Design Services. Its primary akta.pro industry code is MPAAAAAN, Packaging & Brand Identity Creative Agencies, with a secondary code of MPAAAEAH, Motion Brand Design (Title Design, Brand Animation). Its NAICS code is 541430 and its SIC code is 7311.