Exosite
Exosite is a private Industrial IoT software company that provides the Murano IIoT platform and ExoSense no-code condition monitoring application to OEMs, product companies, and industrial manufacturers seeking connected-equipment, predictive maintenance, and service transformation capabilities.
- Company typePrivate
- Founded2009
- HeadquartersMinneapolis, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Exosite does
Exosite is a privately held Industrial IoT software company founded in 2009 and headquartered in Minneapolis, MN, with regional offices in Taipei and Taichung, Taiwan, and service reach into China and Germany. The company builds and sells Murano, a multi-tenant cloud-based IIoT data platform that handles device connectivity, firmware-over-the-air updates, time-series and data-lake storage, asset digital twinning, and rule-based condition management, and ExoSense, a no-code condition and remote monitoring application that deploys on Murano and supports white-label branding. Murano and ExoSense integrate with a broad set of OT protocols (Modbus, BACNet/IP, OPC UA, LoRaWAN) and PLCs from Rockwell, Siemens, Schneider, Mitsubishi, Omron, and Hitachi, with HMS Networks Ewon Flexy gateways, Infineon, Intel, ASUKA, and Radio Bridge acting as hardware partners.
The company's primary buyers are OEMs, product companies, and industrial manufacturers seeking to add connected-equipment, condition monitoring, and predictive maintenance capabilities without building and maintaining the underlying software stack themselves. Additional verticals served include water/wastewater, rotating equipment, manufacturing and automation, fleet telematics, agriculture, and commercial infrastructure/smart buildings via the ExoHome sub-brand. The business model is subscription-based, with monthly per-application-instance fees for ExoSense tiers (Essentials $100/mo, Professional $550/mo, Scale custom) and Murano Business Accounts (Standard/Standard+ $1,000/mo, Enterprise custom), plus usage-based charges for claimed devices, data points, and storage, and professional/consulting services including Premium Support, Continuation Services, Pivot, IoT Fusion, and Mosaic workshops. Distribution combines direct enterprise field sales with inside sales for mid-market and a hardware partner channel that extends reach into OEM customer bases.
The company has been bootstrapped on roughly $725K of disclosed seed/early funding between 2010 and 2014, with no documented venture capital rounds since, while earning six consecutive years of Gartner Magic Quadrant recognition (through 2025) and consecutive Nucleus Research IIoT Value Matrix placements (2023–2024).
Exosite firmographics
Firmographics- Name
- Exosite
- Legal name
- Exosite LLC
- Website
- https://exosite.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Exosite is a private Industrial IoT software company that provides the Murano IIoT platform and ExoSense no-code condition monitoring application to OEMs, product companies, and industrial manufacturers seeking connected-equipment, predictive maintenance, and service transformation capabilities.
- Ownership category
- akta.pro rank
Exosite industry classification
Industry- Product category
- Industrial IoT Platform
- NAICS
- Other Measuring and Controlling Device Manufacturing (334519), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210)
- SIC
- Industrial Instruments For Measurement, Display, And Control (3823), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Asset Tracking, RTLS & Industrial Visibility (IMAIAMAE)
- akta.pro secondary industries
- Industrial Connectivity & Networks (5G/LPWAN/TSN/Industrial Ethernet) (IMAIAMAH), Observability Data Platforms (O11y Pipelines, Telemetry Backends) (HDABAJAJ)
Keywords
Where Exosite is headquartered
LocationHeadquarters
- HQ city
- Minneapolis
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Exosite business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- IoT Platform Subscriptions (Murano): Murano Industrial IoT Platform billed monthly per deployed application instance or business account tier. Business accounts include Standard, Standard+, and Enterprise tiers with varying application instances, IoT connectors, and support levels.
- ExoSense Application Subscriptions: ExoSense condition monitoring application billed monthly per deployed application instance with tiered pricing (Essentials, Professional, Scale) plus usage-based fees. Each deployed instance has its own unique subdomain.
- Usage-Based Fees: Usage metrics including claimed devices, new monthly data points, dynamic storage, and content storage. Tiered pricing with free thresholds and per-unit charges beyond threshold volumes.
- Professional & Support Services: Standard Support included with platform; Premium Support with prioritized queues, 24/7 coverage, and phone support; Continuation Services for ongoing development and maintenance with dedicated PM and lead developer.
- Business Transformation Services: IoT strategy consulting offerings including Pivot (in-depth seminar), IoT Fusion (two-day strategy workshop), and Mosaic (five-stage ideation process) for industrial companies IoT-enabling products.
- Custom Contracts & On-Premise Licensing: Custom contract terms, software licensing, and on-premise/private-cloud deployments for large enterprise organizations. Enterprise tier with private network and air-gapped use cases via Murano On Prem.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Essentials tier – entry-level ExoSense condition monitoring |
| Subscription | Monthly | Professional tier – mid-market ExoSense |
| Subscription | Monthly | Scale tier – enterprise ExoSense |
| Subscription | Monthly | Standard Business Account |
| Subscription | Monthly | Standard+ Business Account |
| Subscription | Monthly | Enterprise Business Account |
| Usage-based | Monthly | Claimed Devices Usage Fee |
| Usage-based | Monthly | New Monthly Data Points Usage Fee |
| Usage-based | Monthly | Dynamic Storage Usage Fee |
| Usage-based | Monthly | Content Storage Usage Fee |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
Exosite product offering
Product offeringCore offering
Exosite provides a cloud-based Industrial IoT (IIoT) platform (Murano) and a no-code condition monitoring application (ExoSense) that enable OEMs, product companies, and industrial manufacturers to connect equipment, ingest real-time sensor data, and deploy condition monitoring and predictive maintenance solutions. Offerings are sold via tiered subscriptions (Essentials, Professional, Scale / Standard, Standard+, Enterprise) and complemented by professional services, support programs, and IoT strategy consulting (Pivot, IoT Fusion, Mosaic).
Product overview
Exosite provides an Industrial IoT platform-plus-modules architecture centered on two core products: the Murano IIoT Platform and the ExoSense Condition Monitoring application. Murano is the scalable, secure cloud-based data platform handling connectivity, device management, and deployment. ExoSense is a no-code condition monitoring application that deploys on Murano, providing real-time equipment visibility, analytics, and AI-powered insights. These core products are complemented by ExoHome for smart building solutions, tiered pricing levels (Essentials/Professional/Scale for ExoSense; Standard/Standard+/Enterprise for Murano), an Exchange Marketplace for add-on services and integrations, and Business Transformation Services (Pivot, IoT Fusion, Mosaic) for strategic IoT consulting. Support tiers range from included Standard Support through Premium Support with 24/7 coverage and Continuation Services for ongoing development.
Differentiator
Problem solved
Functional benefit
Brands
- Murano: Exosite's scalable cloud-based Industrial IoT data platform designed for connectivity, management, deployment, and application enablement.
- ExoSense
- ExoHome
- IoT Fusion
- Exchange
Products and services
- Murano Industrial IoT Platform Murano is a scalable, secure, cloud-based Industrial IoT data platform that provides device connectivity, device management, firmware OTA updates, multi-tenant deployment, and application enablement. It supports single-tenant cloud, dedicated cloud, and on-premise/air-gapped deployments and is targeted at OEMs, product companies, and industrial manufacturers building connected products.
- ExoSense Condition Monitoring Application ExoSense is an Industrial IoT application for condition monitoring that enables users to view real-time and historical equipment data, configure data pipeline logic, set up insights and notifications, and analyze data. It deploys on the Murano platform, is fully brandable, and supports customizable user roles; it is targeted at OEMs and industrial operators needing condition-based and predictive maintenance.
- ExoHome Smart Home and Building Solution ExoHome provides connected product capabilities for smart home and building applications, targeting smart product OEMs and consumer/commercial building product companies needing white-label connected device solutions.
- IoT Exchange Marketplace Exchange is a curated marketplace of reusable IoT elements available within Exosite's platform, including published Insight services, third-party IoT connector hardware services, and integrations that extend platform functionality.
- Professional and Support Services Professional Services offerings include Connected Solution Consulting, AI and Machine Learning Integration, Custom Insight Analytics, and Device/Hardware Integration. Support tiers include Standard Support (included), Premium Support (24/7 critical coverage, prioritized queues, telephone support, SLA-backed response times), and Continuation Services (dedicated project manager for ongoing development and maintenance).
- Business Transformation Services (Pivot, IoT Fusion, Mosaic) Business Transformation Services provide IoT strategy consulting to industrial companies. Pivot is an in-depth seminar covering IoT solution components and best practices. IoT Fusion is a two-day strategy workshop addressing business model implications, technology decisions, and organizational alignment. Mosaic is a five-stage process for connected product ideation, viability exploration, and standardized IoT framework adoption.
Quantifiable outcome
- Deploy customer solutions in weeks rather than months — enabled by multi-tenant capabilities and high configurability
- +4 more outcomes
Companies that use Exosite
Customer profileNamed customers5 records
Segments9 records
Ideal customer profiles2 records
Exosite technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability4 records
Feature8 records
Exosite partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- HMS Networks (Ewon Flexy)coreHMS Ewon Flexy gateways integrate with Exosite's Murano IIoT platform, enabling machine manufacturers to connect PLCs and fieldbus equipment to Exosite's platform. The Flexy supports Modbus, BACNet/IP, OPC UA and is compatible with PLCs from Rockwell Automation, Siemens, Schneider Electric, Mitsubishi Electric, Vipa, Omron, and Hitachi. Exosite provides data connector software for quick installation on the Flexy gateway.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Exosite competitors and assessment
Company assessmentBroad incumbents
- AWS IoT (SiteWise / Industrial IoT): AWS IoT Core, IoT SiteWise and related services offer device connectivity, time-series storage and analytics for industrial customers, often as part of a broader cloud agreement. Exosite competes against AWS in industrial monitoring use cases, with the structural advantage of an opinionated, OEM-focused application layer versus raw infrastructure.
- Siemens MindSphere: Siemens' MindSphere (now Insights Hub) is an industrial IoT platform tightly integrated with Siemens automation and the broader Siemens Xcelerator portfolio. It competes with Exosite in manufacturing and industrial verticals, but with a much broader portfolio and embedded customer base.
- Hitachi Vantara (Lumada): Hitachi Vantara's Lumada platform provides industrial IoT, asset analytics and digital twin capabilities for manufacturing, energy and rail. Exosite competes for similar industrial visibility and condition monitoring use cases, though Lumada sits within Hitachi's much larger IT/OT portfolio.
- Microsoft Azure IoT: Azure IoT Hub, Azure Digital Twins and Azure Industrial IoT target the same OEM and industrial manufacturer customer base as Exosite. Microsoft's enterprise sales reach and Azure ecosystem integration create significant competitive pressure on standalone IIoT platforms.
Direct peers
- PTC (ThingWorx): PTC's ThingWorx is one of the most recognized dedicated industrial IoT platforms for connected products, condition monitoring and predictive maintenance. Exosite competes head-on with ThingWorx for OEM and industrial manufacturer deals, offering comparable no-code/low-code tooling on a multi-tenant cloud.
- ClearBlade: ClearBlade is an enterprise IoT platform with edge and cloud components supporting connected assets, digital twins and industrial monitoring. It competes with Murano for OEM and industrial visibility deals, with a comparable multi-tenant architecture and partner-driven go-to-market.
- Uptake: Uptake is an industrial AI and asset performance management platform focused on condition monitoring and predictive maintenance for industrial customers. It overlaps directly with ExoSense's value proposition for OEMs and asset-heavy industries.
- Particle: Particle offers an IoT platform with hardware, connectivity and a cloud backend targeted at connected product companies and OEMs, similar to Exosite's positioning. Both compete for the same 'OEM building a connected product' use case with device-to-cloud stacks.
Emerging players
- C3.ai: C3.ai provides enterprise AI applications including industrial asset performance and process optimization, often deployed in heavy industry. It overlaps with Exosite on ML-driven condition monitoring, though it focuses more on large enterprise AI platform deals than OEM SaaS subscriptions.
- Samsara: Samsara provides IoT hardware and a cloud platform focused on fleet operations, asset tracking and industrial monitoring. While Samsara owns more of its own hardware, its industrial monitoring and condition-based alerting overlap meaningfully with ExoSense.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Exosite social profiles
Digital presenceExosite compliance and trust
Trust signalCompliance3 records
Exosite financial estimates
Financial estimateRevenue estimate
Valuation estimate
Exosite leadership team
Management profileNumber of profiles
Profiles5 records
Exosite funding detail
Funding detailFunding overview
Funding rounds3 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Exosite M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Exosite
What does Exosite do?
Exosite provides a cloud-based Industrial IoT (IIoT) platform (Murano) and a no-code condition monitoring application (ExoSense) that enable OEMs, product companies, and industrial manufacturers to connect equipment, ingest real-time sensor data, and deploy condition monitoring and predictive maintenance solutions. Offerings are sold via tiered subscriptions (Essentials, Professional, Scale / Standard, Standard+, Enterprise) and complemented by professional services, support programs, and IoT strategy consulting (Pivot, IoT Fusion, Mosaic).
Is Exosite a public or private company?
Exosite is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Exosite founded?
Exosite was founded in 2009. It employs 101 to 250 people.
Where is Exosite based?
Exosite is headquartered in Minneapolis, United States, in the North America region.
How does Exosite make money?
Six revenue lines are on record. IoT Platform Subscriptions (Murano) is the primary driver. The others are exoSense Application Subscriptions, usage-Based Fees, professional & Support Services, business Transformation Services and custom Contracts & On-Premise Licensing.
Who are Exosite's main competitors?
Broad incumbents on record are AWS IoT (SiteWise / Industrial IoT), Siemens MindSphere, Hitachi Vantara (Lumada) and Microsoft Azure IoT. Direct peers are PTC (ThingWorx), ClearBlade, Uptake and Particle. Emerging players are C3.ai and Samsara.
Does Exosite have an API?
Yes. ExoSense Public API provides programmatic access to the ExoSense Condition Monitoring application for integrating with external systems, automating workflows, and managing assets, devices, and data programmatically. The API is available on Scale tier and higher, with up to 5 API tokens available depending on tier (Essentials: 1 token, Professional: 5 tokens, Scale: customized). Developer documentation is at docs.exosite.io.
What industry is Exosite in?
Exosite's product category is Industrial IoT Platform. Its primary akta.pro industry code is IMAIAMAE, Asset Tracking, RTLS & Industrial Visibility, with a secondary code of IMAIAMAH, Industrial Connectivity & Networks (5G/LPWAN/TSN/Industrial Ethernet). Its NAICS code is 334519 and its SIC code is 3823.