French's
- Company typePrivate
- Founded1904
- HeadquartersSparks Glencoe, United States
- Headcount—
- GTM typeB2C
- OfferingHardware or Manufacturing
French's firmographics
Firmographics- Name
- French's
- Legal name
- French's (brand owned by McCormick & Company, Incorporated)
- Website
- https://mccormick.com
- Company type
- Private
- Founded year
- 1904
- Operating status
- Operating
- Ownership category
- akta.pro rank
French's industry classification
Industry- Product category
- Condiments
- NAICS
- Mayonnaise, Dressing, and Other Prepared Sauce Manufacturing (311941)
- SIC
- Food And Kindred Products (2000), Miscellaneous Food Preparations & Kindred Products (2090)
- akta.pro primary industry
- Mustard Manufacturing (AFAKADAD)
- akta.pro secondary industries
- Ketchup & Tomato-Based Sauces Manufacturing (AFAKADAA), Condiments, Sauces & Dressings (CRADAAAB), Specialty Condiments, Sauces & Pickles Wholesale (AFAIAIAJ)
Keywords
Where French's is headquartered
LocationHeadquarters
- HQ city
- Sparks Glencoe
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
French's business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel, Infrastructure
Revenue model
- Consumer packaged goods sales: French's generates revenue through the sale of condiments including Classic Yellow Mustard, Ketchup, Worcestershire Sauce, Crispy Fried Onions, and limited-edition products through retail and foodservice channels.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
French's product offering
Product offeringCore offering
French's manufactures, markets, and distributes a portfolio of branded consumer condiments led by Classic Yellow Mustard, along with Ketchup, Worcestershire Sauce, and Crispy Fried Onions. The brand sells through U.S. and Canadian retail, foodservice, and e-commerce channels, and periodically launches limited-edition co-branded SKUs (such as Goomi's Green Mustard and Minion Yellow Mustard) through entertainment partnerships.
Product overview
French's is a consumer food products brand specializing in condiments, primarily mustard and related sauces. The brand is owned by McCormick & Company and operates as part of McCormick's broader portfolio of flavor products. French's product portfolio includes Classic Yellow Mustard, Ketchup, Worcestershire Sauce, and Crispy Fried Onions. The brand has recently launched limited-edition products including Goomi's Green Mustard and Minion Yellow Mustard in partnership with Illumination's Minions & Monsters film franchise. McCormick, the parent company, offers an extensive range of seasoning and spice products including Grill Mates seasonings, Signature Seasonings like Chili Garlic and Caramelized Onion blends, and finishing salts and sugars. McCormick also owns other condiment brands including Cholula hot sauce, Frank's RedHot, Lawry's, and OLD BAY.
Differentiator
Problem solved
Functional benefit
Brands
- French's Classic Yellow Mustard: The flagship yellow mustard product, a staple condiment.
- French's Goomi's Green Mustard
- French's Minion Yellow Mustard
- French's Ketchup
- French's Worcestershire Sauce
- French's Crispy Fried Onions
Products and services
- French's Classic Yellow Mustard French's signature yellow mustard, the #1 mustard brand in the world (per Euromonitor 2024 retail value sales). A classic condiment sold for hot dogs, sandwiches, grilling, and a variety of everyday culinary applications.
- French's Ketchup Ketchup SKU within the French's family of condiments, sold alongside mustard and other French's products through retail and foodservice channels.
- French's Worcestershire Sauce Worcestershire Sauce condiment in the French's family, used for seasoning and flavoring of meats and recipes.
- French's Crispy Fried Onions French's Crispy Fried Onions are a fried onion topping within the French's family of products, commonly used as a garnish for dishes such as green bean casserole.
- French's Goomi's Green Mustard Limited-edition green-colored mustard created in partnership with Illumination for the Minions & Monsters animated film. Features playful green coloring and Minions-themed packaging tied to the upcoming film (releasing July 1, 2026).
- French's Minion Yellow Mustard Limited-edition yellow mustard with Minions-themed packaging, celebrating the Minions & Monsters film collaboration and available in Canada through Frenchs.ca and select retailers starting June 1, 2026.
Companies that use French's
Customer profileSegments1 record
Ideal customer profiles2 records
French's technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
French's partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Illumination EntertainmentcoreFrench's partnered with Illumination's Minions & Monsters animated film franchise to launch limited-edition products including green-colored Goomi's Green Mustard and Minion-themed packaging. The collaboration features a custom animated video depicting Minions taking over a French's factory, creating the iconic yellow mustard in a fast-paced, high-energy moment of mayhem. The film Minions & Monsters releases July 1, 2026.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
French's competitors and assessment
Company assessmentDirect peers
- Heinz (Kraft Heinz): Heinz is a leading global ketchup and condiment brand directly competing with French's ketchup and broader condiment offerings. Both brands compete for the same shelf space in retail and similar foodservice usage occasions.
- Grey Poupon: Grey Poupon is a premium mustard brand owned by McCormick (French's parent), making it a direct intra-portfolio mustard competitor. Both brands compete within the same company for share of the mustard category.
- Maille: Maille is a premium French mustard brand owned by Unilever, competing head-to-head with French's in the premium mustard segment across retail and foodservice channels.
- Colman's: Colman's is a heritage British mustard brand (Unilever) directly competing with French's in mustard and condiments, particularly in the UK and Commonwealth markets.
- Hellmann's (Unilever): Hellmann's is a leading global mayonnaise and condiment brand under Unilever, competing with French's in condiments, sandwich spreads, and broader meal-occasion usage.
- Hunt's (Conagra Brands): Hunt's is a major tomato-based product brand (ketchup, sauces) owned by Conagra, directly competing with French's ketchup and adjacent tomato-based condiments.
- Tabasco (McIlhenny Company): Tabasco is a globally recognized hot sauce brand competing in the broader condiment category where French's also operates, particularly around flavor-driven usage occasions.
- Cholula (McCormick): Cholula is a premium Mexican hot sauce brand owned by McCormick (same parent as French's), representing a sister-brand condiment competitor for adjacent usage occasions.
- Frank's RedHot (McCormick): Frank's RedHot is a leading hot sauce brand owned by McCormick, competing with French's for condiment share and usage occasions (wing sauces, marinades) within the same corporate parent.
Emerging players
- French's Mustard (UK, Colman's-style competitors): Emerging premium and craft mustard brands (e.g., specialist European producers) compete for share of the premium condiment segment that French's Classic Yellow Mustard does not primarily target.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
French's social profiles
Digital presenceFrench's financial estimates
Financial estimateRevenue estimate
Valuation estimate
French's leadership team
Management profileNumber of profiles
Profiles1 record
French's funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
French's M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about French's
What does French's do?
French's manufactures, markets, and distributes a portfolio of branded consumer condiments led by Classic Yellow Mustard, along with Ketchup, Worcestershire Sauce, and Crispy Fried Onions. The brand sells through U.S. and Canadian retail, foodservice, and e-commerce channels, and periodically launches limited-edition co-branded SKUs (such as Goomi's Green Mustard and Minion Yellow Mustard) through entertainment partnerships.
Is French's a public or private company?
French's is a private company. It is classified as corporate owned and is currently operating.
When was French's founded?
French's was founded in 1904.
Where is French's based?
French's is headquartered in Sparks Glencoe, United States, in the North America region.
How does French's make money?
One revenue line is on record: consumer packaged goods sales.
Who are French's's main competitors?
Direct peers on record are Heinz (Kraft Heinz), Grey Poupon, Maille, Colman's, Hellmann's (Unilever), Hunt's (Conagra Brands), Tabasco (McIlhenny Company), Cholula (McCormick) and Frank's RedHot (McCormick). French's Mustard (UK, Colman's-style competitors) is listed as an emerging player.
Does French's have an API?
No public API is recorded for French's.
What industry is French's in?
French's's product category is Condiments. Its primary akta.pro industry code is AFAKADAD, Mustard Manufacturing, with a secondary code of AFAKADAA, Ketchup & Tomato-Based Sauces Manufacturing. Its NAICS code is 311941 and its SIC code is 2000.