Kraft Heinz

What Kraft Heinz does

The Kraft Heinz Company (NASDAQ: KHC), formed in 2015 from the merger of Kraft Foods and H.J. Heinz orchestrated by Berkshire Hathaway and 3G Capital, is the third-largest food and beverage company in North America and the fifth-largest globally. The company produces branded packaged food and beverage products across eight $1 billion+ flagship brands (Heinz, Kraft, Oscar Mayer, Philadelphia, Capri Sun, Jell-O, Kool-Aid, Maxwell House, Lunchables) plus an extended portfolio of more than 200 sub-brands, country-tailored regional brands (Wattie's, Pudliszki, Bull's-Eye, HP Sauce, ABC, Honig, De Ruijter, Bénédicta, Quero, Brinta, etc.), licensed retail brands (Taco Bell, TGI Fridays, Weight Watchers), and the acquired Primal Kitchen better-for-you brand. Operations span 40+ countries with approximately 36,000+ employees and FY2025 net sales of approximately $24.9 billion.

The underlying technology stack is anchored in third-party data infrastructure rather than proprietary AI: Kraft Heinz adopted Snowflake's Data Cloud (replacing legacy Hadoop) for Joint Value Planning with retail partners, operates a multi-tier supply chain visibility program post-COVID (with only 6% of organizations having Tier 2/3 supplier visibility per Achilles' industry survey), and leads sustainable-packaging deployment including rPET transition for the U.S. Kraft Mayo portfolio and participation in Closed Loop Partners' Smalls Consortium ahead of California's SB 54 EPR law. The company is consumer-packaged-goods at its core — its technology serves supply-chain visibility, retail collaboration, and ESG reporting rather than product or platform differentiation.

The business model generates revenue primarily through branded packaged food and beverage sales via mass-market retail (Walmart, Kroger, Target, Costco, Food Lion, ShopRite), e-commerce (Amazon), foodservice (Kraft Heinz Away From Home supplying restaurants, hotels, cafeterias), brand licensing royalties (A.1., Lea & Perrins to Vermont Smoke & Cure), and B2B ingredients (Kraft Heinz Ingredients). Consumer-facing retail price points are anchored at value tiers ($2.99 Heinz dips, $2.99 Lunchables Snackables, $2.24 Jell-O mixes) reflecting affordability positioning. The company is currently executing a leadership-driven turnaround under CEO Steve Cahillane, with $600M reinvested in marketing and R&D, three-region reorganization effective July 1, 2026, divestiture of the India consumer business to Zydus Wellness, and a $1.1B debt tender to address a roughly $19B debt load.

Name

Kraft Heinz

Legal name

The Kraft Heinz Company

Website

https://kraftheinzcompany.com

Company type

Public

Founded year

2015

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

The Kraft Heinz Company is the third-largest food and beverage company in North America and fifth-largest globally, producing branded packaged food and beverage products across eight $1B+ brands (Heinz, Kraft, Oscar Mayer, Philadelphia, Capri Sun, Jell-O, Kool-Aid, Maxwell House) distributed through retail, foodservice, and licensing channels across 40+ countries.

Ownership category

akta.pro rank

Headquarters

HQ city

Mendota

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Branded packaged food & beverage sales (Retail): Primary revenue stream from sales of branded packaged food and beverage products through retail grocery, mass, club, and convenience channels across more than 40 countries; approximately $25 billion in net sales in 2025 with eight $1B+ brands.
2. Foodservice sales: Revenue from Kraft Heinz Away From Home / Kraft Heinz Foodservice operations supplying restaurants, cafeterias, and out-of-home eating occasions (referenced via kraftheinzawayfromhome.com, Taco Bell and TGI Fridays licensed brands).
3. Brand licensing royalties: Revenue from licensing iconic brands (A.1., Lea & Perrins, Heinz, Kraft) to third-party manufacturers such as Vermont Smoke & Cure, allowing licensees to develop and sell co-branded products while paying royalties.
4. Ingredients and B2B supply: Revenue from Kraft Heinz Ingredients (referenced via kraftheinzingredients.com), supplying ingredient solutions to other food manufacturers and industrial customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

The Kraft Heinz Company manufactures and sells branded packaged food and beverage products for at-home consumption, foodservice, and on-the-go eating occasions. Its portfolio spans condiments and sauces (Heinz, Kraft, Grey Poupon, Lea & Perrins, A.1.), cheese and dairy (Kraft Singles, Philadelphia, Velveeta), meals (Kraft Mac & Cheese, Lunchables, Stove Top), frozen foods (Ore-Ida, Smart Ones), beverages (Capri Sun, Kool-Aid, Maxwell House, Crystal Light, Gevalia), snacks (Jet-Puffed, Cool Whip), and country-specific brands in 40+ markets. Revenue is generated primarily through retail grocery sales, with secondary streams from foodservice, B2B ingredients, and brand licensing royalties.

Product overview

The Kraft Heinz Company operates as a multi-brand packaged food and beverage platform rather than a single unified product — its portfolio is architected around globally iconic flagship brands (Heinz, Kraft, Oscar Mayer, Philadelphia, Capri Sun, Jell-O, Kool-Aid, Maxwell House, Lunchables) supported by a large family of category-leading sub-brands (Kraft Mac and Cheese, Kraft Singles, Velveeta, Ore-Ida, Jet-Puffed, Cool Whip, Grey Poupon, Lea & Perrins, A.1., Miracle Whip, Classico, Crystal Light, Stove Top, Primal Kitchen, Weight Watchers-licensed Smart Ones, Mio, Just Crack an Egg, Delimex, Bagel Bites, Gevalia, and licensed retail lines for Taco Bell and TGI Fridays), each distributed through dedicated consumer product websites. The platform extends internationally with region-specific brands across more than 40 countries — including Wattie's and Golden Circle in Oceania, Pudliszki in Poland, Bull's-Eye and HP Sauce in Europe, Quero in Brazil, Honig, Brinta, De Ruijter, Karvan Cévitam, Roosvicee, Venz, Wijko, ABC, and Bénédicta in their respective markets — and reaches food-manufacturer and foodservice customers through B2B platforms including Kraft Foodservice and Kraft Heinz Ingredients. The 2021 Assan Foods acquisition added Turkey-based sauces and condiments distribution. In 2026 the company is investing $600M to modernize this portfolio — launching products such as Capri Sun Hydrate, JELL-O Simply, PowerMac, Lunchables Snackables, Kraft Natural Cheese Protein Cheese Sticks, Kool-Aid electrolyte packets, and the TSA-Compliant Ranch travel kit — while extending brands into new categories through licensing partnerships (Vermont Smoke & Cure for A.1. and Lea & Perrins meat sticks) and a co-branded limited edition six-pack with Heineken.

Differentiator

Problem solved

Functional benefit

Brands

• Kraft:
• Heinz
• Oscar Mayer
• Ore-Ida
• Kraft Mac & Cheese
• Classico
• Velveeta
• Smart Ones
• ABC
• Capri Sun
• Wattie's
• Kool-Aid
• Jell-O
• Philadelphia
• Lunchables
• Maxwell House
• Grey Poupon
• Primal Kitchen
• A.1.
• Lea & Perrins
• Bull's-Eye
• Bénédicta
• Golden Circle
• HP Sauce
• Pudliszki
• Quero
• Honig
• De Ruijter
• Roosvicee
• Amoy
• Daddies
• Greenseas
• Kraft Singles
• Cool Whip
• Claussen
• Country Time
• Crystal Light
• Gevalia
• Jet-Puffed
• Miracle Whip
• Stove Top
• Taco Bell (licensed brand)
• TGI Fridays (licensed brand)

Products and services

• Heinz (Brand Family) Kraft Heinz's flagship global condiments and sauces brand, including Heinz Ketchup, Heinz Beanz, Heinz Gravy, Heinz Vinegar, and Heinz Salad Cream, distributed across more than 40 countries; positioned as an iconic multi-generational global brand and one of Kraft Heinz's eight $1B+ brands.
• Heinz Mayonnaise-Based Dip Sauces (Walmart Exclusive) Three exclusive Heinz mayonnaise-based dip products (Buttermilk Ranch, Lemon Pepper Parm, Steakhouse Garlic) priced at $2.99 in-store and $16.90 for a two-pack online, available exclusively at Walmart stores and online in the U.S.
• Kraft (Brand Family) Kraft is one of Kraft Heinz's flagship North American brands, encompassing a family of products including Kraft Mac & Cheese, Kraft Singles, Kraft Dinner, Kraft Salad Dressing, and Kraft Peanut Butter, marketed to families and at-home consumers.
• PowerMac (High-Protein Kraft Mac & Cheese) Protein-enriched Kraft Mac & Cheese with 17g protein and 6g fiber per serving — double the protein content of traditional Mac & Cheese — positioned for the GLP-1 consumer trend toward higher-protein foods.
• KD Mac & Cheesecake (Canada) Limited-time dessert from Kraft Heinz Canada that transforms the iconic KD Mac & Cheese flavor into a cheesecake, available at select bakeries across Canada; KD's first foray into dessert, expanding the brand beyond its traditional dinner positioning.
• Kraft TSA-Compliant Ranch Travel Kit Limited-edition Kraft TSA-Compliant Ranch travel kit featuring a quart-sized bag, bulk ranch dressing packets, and a ranch bottle-inspired luggage tag, designed for air travelers following a viral social media trend.
• Oscar Mayer (Brand Family) Kraft Heinz's iconic meat and cold cuts brand known for its Wienermobile fleet and the annual Wienie 500 race, offering hot dogs, cold cuts, and Lunchables-adjacent meat snacks.
• Lunchables (Brand Family) Kraft Heinz's pre-packaged lunch kit brand for kids and on-the-go consumption.
• Lunchables Snackables Double Packs First-ever Lunchables double snack pack combining cheese, crackers, and poppable snacks in a shareable dual-compartment format designed for splitting, swapping, and sharing, priced at $2.99 per pack and rolling out to retailers nationwide.
• Philadelphia Cream Cheese Kraft Heinz's leading cream cheese brand offering brick and tub cream cheese products, leading the cream cheese-brick category with $859M in sales per Circana data for the 52-week period ending Feb. 22.
• Capri Sun (Brand Family) Kraft Heinz's leading juice drink brand for kids and on-the-go consumption.
• Capri Sun Hydrate First-to-market children's electrolyte beverage with 50% less sugar than competing sports nutrition drinks, more Vitamin E, and no artificial additives, targeted at Gen Alpha consumers.
• Jell-O (Brand Family) Kraft Heinz's gelatin and pudding brand for desserts.
• JELL-O Simply JELL-O Simply is a new line of gelatin and pudding products made with no FD&C colors or artificial sweeteners, featuring real fruit juice and 25% less sugar than traditional Jell-O, priced at $3.99 for ready-to-eat four-packs and $2.24 for gelatin and pudding mixes.
• Kool-Aid (Brand Family) Kraft Heinz's iconic powdered drink mix brand.
• Kool-Aid Electrolyte Packets Kool-Aid electrolyte packets containing no artificial dyes, part of Kraft Heinz's broader brand overhaul to remove artificial ingredients across its portfolio.
• Maxwell House Coffee Kraft Heinz's iconic ground coffee brand distributed in the U.S. retail market and one of the company's $1 billion+ brands.
• Velveeta Cheese Products Kraft Heinz's processed cheese product brand offering cheese loaves, shells, and Skillets meal kits in the U.S. market.
• Kraft Singles Kraft Heinz's processed American cheese slices brand for sandwiches and cooking.
• Kraft Natural Cheese Protein Cheese Sticks Kraft Natural Cheese Protein Cheese Sticks — protein-enriched cheese sticks meeting consumer demand for higher-protein, lower-sugar snacks in the U.S. salty snacks category.
• Ore-Ida Frozen Potatoes Kraft Heinz's leading frozen potato brand offering frozen french fries, hash browns, and potato-based side dishes.
• Grey Poupon Mustard Kraft Heinz's premium Dijon mustard brand, distributed in the U.S. and select international markets.
• Lea & Perrins Worcestershire Sauce Kraft Heinz's iconic Worcestershire sauce brand, distributed globally and extended into meat snacks via a 2026 licensing partnership with Vermont Smoke & Cure.
• A.1. Steak Sauce Kraft Heinz's leading steak sauce brand in the U.S., extended into meat snacks via a 2026 licensing partnership with Vermont Smoke & Cure.
• Vermont Smoke & Cure A.1. and Lea & Perrins Smoked Meat Sticks First-ever collaboration between Vermont Smoke & Cure and Kraft Heinz producing A.1. Original Sauce Smoked Beef Sticks and Lea & Perrins Worcestershire Smoked Beef Sticks (100% premium beef, slow-cooked 18+ hours, smoked with real hardwood chips at Vermont Smoke & Cure's Vermont smokehouse), launched under Kraft Heinz licensing.
• Classico Pasta Sauces Kraft Heinz's premium pasta sauce brand offering traditional Italian-style red and white pasta sauces.
• Miracle Whip Dressing Kraft Heinz's signature dressing/spread brand with a sweet-tangy flavor profile.
• Jet-Puffed Marshmallows Kraft Heinz's marshmallows brand offering regular and flavored marshmallows for desserts and snacks.
• Cool Whip Whipped Topping Kraft Heinz's leading whipped topping brand sold in tubs in refrigerated grocery aisles.
• Claussen Pickles Kraft Heinz's premium refrigerated pickles brand.
• Stove Top Stuffing Mix Kraft Heinz's boxed stuffing mix brand, particularly popular during Thanksgiving.
• Shake N Bake Coating Mix Kraft Heinz's coated coating mix brand for baked chicken and pork.
• Crystal Light Beverage Mix Kraft Heinz's powdered low-calorie beverage mix brand.
• Delimex Hispanic Frozen Foods Kraft Heinz's Hispanic frozen food brand offering taquitos, tamales, and other Mexican-style frozen snacks.
• Bagel Bites Frozen Mini Pizza Bagels Kraft Heinz's frozen mini pizza bagels brand for kids and at-home snacking.
• Primal Kitchen Better-For-You Condiments Primal Kitchen is Kraft Heinz's better-for-you condiments and pantry brand offering keto-friendly, paleo-friendly, and Whole30-approved products including mayonnaise, salad dressings, and sauces.
• Smart Ones Portion-Controlled Frozen Meals Kraft Heinz's portion-controlled frozen meals brand positioned as a Weight Watchers licensed offering.
• Just Crack an Egg Breakfast Cups Kraft Heinz's refrigerated breakfast cup brand combining eggs with meats, cheese, and toppings.
• Mio Liquid Water Enhancers Kraft Heinz's liquid water enhancer brand for adding flavor to bottled water.
• Gevalia Premium Coffee Kraft Heinz's premium Swedish-style coffee brand offered through subscription and retail channels.
• HeinzSeed Proprietary Tomato Seeds HeinzSeed is Kraft Heinz's proprietary tomato seed brand developed for its ketchup and sauce production supply chain.
• Sure-Jell Fruit Pectin Kraft Heinz's fruit pectin brand for making homemade jams and jellies.
• Bakers Chocolate Kraft Heinz's unsweetened and semi-sweet baking chocolate brand for desserts.
• Kraft Heinz Foodservice / Away From Home Kraft Foodservice is Kraft Heinz's away-from-home food and beverage solutions platform serving restaurants, schools, and other foodservice operators.
• Kraft Heinz Ingredients Kraft Heinz Ingredients is the company's business-to-business platform supplying ingredient solutions, cheese, and other food components to food manufacturers and processors.
• Taco Bell (Licensed Retail Brand) Taco Bell Home Originals is Kraft Heinz's licensed retail line of Mexican dinner kits and seasonings sold under the Taco Bell brand.
• TGI Fridays (Licensed Retail Brand) TGI Fridays is Kraft Heinz's licensed retail line of frozen appetizers and snacks sold under the TGI Fridays brand.
• Wattie's (New Zealand) Wattie's is Kraft Heinz's leading New Zealand food brand offering canned vegetables, fruits, tomatoes, beans, and baby food including Wattie's For Baby.
• Golden Circle (Australia) Golden Circle is Kraft Heinz's leading Australian fruit juice and canned fruit brand.
• Greenseas (Australia) Greenseas is Kraft Heinz's Australian tuna and seafood brand offering canned and pouch tuna products.
• Pudliszki (Poland) Pudliszki is Kraft Heinz's Polish condiments and sauces brand offering ketchups, mustards, and salad dressings.
• Bull's-Eye (Germany) Bull's-Eye is Kraft Heinz's German barbecue sauce brand distributed primarily in Germany and Europe.
• HP Sauce (UK) HP Sauce is Kraft Heinz's iconic UK brown sauce brand distributed across the United Kingdom and Commonwealth markets.
• Amoy (UK/Asia) Amoy is Kraft Heinz's Asian sauces and noodles brand distributed across the UK, Netherlands, and Asian markets.
• Honig (Netherlands) Honig is Kraft Heinz's Dutch food brand offering noodles, pasta, and other meal solutions in the Netherlands.
• Brinta (Netherlands) Brinta is Kraft Heinz's Dutch whole-grain hot breakfast porridge brand.
• De Ruijter (Netherlands) De Ruijter is Kraft Heinz's Dutch chocolate sprinkles (hagelslag) and toppings brand for traditional Dutch breakfast.
• Bénédicta (France) Bénédicta is Kraft Heinz's French sauces and condiments brand.
• Quero (Brazil) Quero is Kraft Heinz's Brazilian tomato-based products brand offering pasta sauces and ready-to-eat tomato products.
• Karvan Cévitam (Netherlands) Karvan Cévitam is Kraft Heinz's Dutch syrup brand for traditional Dutch pannekoeken and desserts.
• Roosvicee (Netherlands) Roosvicee is Kraft Heinz's Dutch fruit spreads brand.
• Venz (Netherlands) Venz is Kraft Heinz's Dutch branded honey brand.
• Wijko (Netherlands) Wijko is Kraft Heinz's Dutch branded cooking oil brand.
• Daddies (UK) Daddies is Kraft Heinz's UK brown sauce brand offering a milder alternative to HP Sauce.
• Orlando (Spain) Orlando is Kraft Heinz's Spanish tomato sauce brand.
• Weight Watchers (Licensed Retail Brand) Weight Watchers is Kraft Heinz's licensed retail brand for portion-controlled frozen meals and Smart Ones products.
• Assan Foods (Turkey) Assan Foods is a Turkey-based sauces, condiments, and shelf-stable foods business acquired by Kraft Heinz from Kibar Holding for approximately USD 100 million in 2021, expanding Kraft Heinz's presence in Turkey and other key growth markets across international distribution.
• Heinz x Heineken Limited Edition Six-Pack Collaboration Limited-edition co-branded six-pack containing five Heineken beers and one bottle of Heinz Tomato Ketchup, plus a co-branded jersey, leveraging the brands' 150-year coincidence of side-by-side brand presence.

Named customers9 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability3 records

Feature4 records

Partnerships

17 partnerships are on record, tiered flagship retail partnership, mid-tier marketing partner, mid-tier retail activation partner, mid-tier charitable partner, major sustainability consortium, co-founding sustainability partner, mid-tier sustainability partner, mid-tier sustainability advisor, operational recycling partner, flagship cross-brand collaboration, mid-tier supply chain partner, mid-tier licensing partner, major divestiture / strategic partner, core data infrastructure partner, major activation partner, flagship sports partnership and major strategic acquisition.

• Walmartflagship retail partnershipChannel Partner/ Reseller/ Distributor · 20 June 2026Kraft Heinz partnered with Walmart to launch three exclusive Heinz mayonnaise-based dip products (Buttermilk Ranch, Lemon Pepper Parm, Steakhouse Garlic) available exclusively at Walmart stores and online at $2.99 in-store and $16.90 for a two-pack online. The launch is timed for the Fourth of July barbecue season and leverages the U.S. mayo market valued at approximately $2 billion annually.
• Zeno Groupmid-tier marketing partnerGTM or Marketing Partner · 19 June 2026Kraft Sauces partnered with Zeno Group to launch Kraft TSA-Compliant Ranch, a first-of-its-kind travel kit featuring a quart-sized bag, bulk ranch dressing packets, and a ranch bottle-inspired luggage tag. The launch capitalizes on a viral social media trend where international travelers discovered ranch dressing for the first time during the World Cup.
• ShopRitemid-tier retail activation partnerGTM or Marketing Partner · 18 June 2026Kraft Heinz is among major CPG brands (Unilever, Chobani, Ferrero, General Mills, Coca-Cola) participating in ShopRite's "We Kick It Here Tour" soccer-themed fan event series at nine supermarket parking lots across New Jersey running through July 19, featuring family activities, product sampling, and giveaways.
• Food Lion Feedsmid-tier charitable partnerGTM or Marketing Partner · 17 June 2026Kraft Heinz is among brand partners (Pepsi, General Mills, Campbell's, Danone North America) participating in Food Lion Feeds' annual Summers Without Hunger campaign from June 17 to July 14, 2026. Customers purchase a reusable bag for $3.99 ($2 donated to Food Lion Feeds Charitable Foundation) and Kraft Heinz matches contributions up to $1 million. The campaign has helped provide more than 120 million meals since 2019 across Food Lion's 10-state operating area.
• Closed Loop Partners (Smalls Consortium)major sustainability consortiumStrategic or Co-development Partner · 15 June 2026Kraft Heinz is a supporting partner in Closed Loop Partners' Center for the Circular Economy Smalls Consortium, focused on advancing recovery of small-format plastics in California through field testing at Southern California recycling facilities ahead of California's SB 54 Extended Producer Responsibility law taking effect January 1, 2027. Founding partner L'Oréal; supporting partners Kraft Heinz and CVS Health; strategic advisor Circular Action Alliance; recycling operator Potential Industries Inc.
• L'Oréalco-founding sustainability partnerStrategic or Co-development Partner · 15 June 2026Founding partner alongside Kraft Heinz, CVS Health, and Circular Action Alliance in Closed Loop Partners' Smalls Consortium focused on small-format plastic recovery ahead of California's SB 54 Extended Producer Responsibility law taking effect January 1, 2027.
• CVS Healthmid-tier sustainability partnerStrategic or Co-development Partner · 15 June 2026Supporting partner in Closed Loop Partners' Smalls Consortium focused on small-format plastic recovery ahead of California's SB 54 Extended Producer Responsibility law taking effect January 1, 2027.
• Circular Action Alliancemid-tier sustainability advisorStrategic or Co-development Partner · 15 June 2026Strategic advisor in Closed Loop Partners' Smalls Consortium focused on small-format plastic recovery in California ahead of the SB 54 Extended Producer Responsibility law taking effect January 1, 2027.
• Potential Industries Inc.operational recycling partnerImplementation/ SI/ Consulting Partner · 15 June 2026Recycling operator partnered with Closed Loop Partners' Smalls Consortium (including Kraft Heinz) to conduct field testing for small-format plastic recovery in Southern California ahead of the SB 54 EPR law taking effect January 1, 2027.
• Heinekenflagship cross-brand collaborationGTM or Marketing Partner · 12 June 2026Heinz (Kraft Heinz) and Heineken launched their first official collaboration: a limited-edition six-pack containing five Heineken beers and one bottle of Heinz Tomato Ketchup, plus a limited-edition co-branded jersey. The partnership leverages the 150-year coincidence that both brand names have appeared side by side. Giveaway promotion on Heinz Instagram for the exclusive six-pack and jersey.
• Achilles (supplier risk/sustainability)mid-tier supply chain partnerTechnology or Integration · 9 June 2026Kraft Heinz, the third-largest food and beverage company in North America, prioritizes end-to-end supply chain visibility per Achilles' Global Supplier Risk and Sustainability Survey, which found only 6% of organizations have full visibility into Tier 2 and Tier 3 suppliers.
• Vermont Smoke & Curemid-tier licensing partnerOEM/ Whitelabel/ Licensing Partner · 1 June 2026First-ever collaboration between Vermont Smoke & Cure and Kraft Heinz, producing two new meat stick products under Kraft Heinz licensing for the A.1. and Lea & Perrins brands: A.1. Original Sauce Smoked Beef Sticks and Lea & Perrins Worcestershire Smoked Beef Sticks. Both are 100% premium beef, slow-cooked for over 18 hours and smoked with real hardwood chips at Vermont Smoke & Cure's Vermont smokehouse. Now available nationwide at Kroger with additional retailers planned.
• Zydus Wellness Ltdmajor divestiture / strategic partnerStrategic or Co-development Partner · 18 May 2026Zydus Wellness acquired Kraft Heinz India's consumer business for approximately ₹4,600 crore as part of its broader portfolio transformation; reported FY26 consolidated net sales of ₹3,940 crore, up 46.4% year-on-year, with EBITDA of ₹510 crore and PAT of ₹197 crore; targeting FY27 revenue of around ₹5,700 crore.
• Snowflakecore data infrastructure partnerTechnology or Integration · 7 May 2026Kraft Heinz adopted Snowflake's Data Cloud platform, replacing legacy Hadoop systems, to enable real-time data sharing with retail partners and Joint Value Planning, allowing both CPG manufacturers and retailers to access synchronized supply chain, inventory, and sales data. Announced at Snowflake's Retail Data Cloud Launch by Kraft Heinz's Jorge Balestra.
• Uber Eatsmajor activation partnerGTM or Marketing Partner · 21 April 2026Heinz partnered with Uber Eats at the NFL Draft to launch "Mr. 57" — celebrating the 57th overall pick by offering fans $25 off orders when the pick is on the clock. The inaugural Mr. 57 receives a custom jacket, lifetime supply of Heinz Ketchup, and a partnership opportunity. The activation marks the first initiative under Kraft Heinz's newly minted NFL partnership.
• National Football League (NFL)flagship sports partnershipGTM or Marketing Partner · 21 April 2026Newly minted NFL partnership launching "Mr. 57" Draft day tradition for Heinz, with a citywide takeover in Pittsburgh featuring over 150 billboards and Draft Experience events, leveraging Kraft Heinz's $600 million reinvestment in marketing.
• Kibar Holding (Assan Foods acquisition)major strategic acquisitionStrategic or Co-development Partner · 11 June 2021Kraft Heinz agreed to acquire Assan Foods from Kibar Holding for approximately USD 100 million in 2021, with the deal expected to close in the second half of 2021. The acquisition aimed to enhance Kraft Heinz's international growth, local innovation, and distribution network in Turkey and beyond.

Scale indicators12 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• General Mills: Major North American packaged food company with directly overlapping categories — cereals, snacks, refrigerated dough, meals — competing head-to-head with Kraft Heinz on grocery shelves. Comparable scale, retail channel mix, and CPG operating model make it the closest U.S. comparable peer.
• Nestlé: Global packaged food and beverage giant with overlapping categories (soups, sauces, coffee, confectionery, dairy, frozen meals) and similar international footprint. Competes directly with Kraft Heinz in condiments, beverages, and meals across 40+ countries.
• Conagra Brands: U.S. packaged food company (Birds Eye, Healthy Choice, Marie Callender's, Slim Jim, Hunt's) with directly overlapping frozen, condiments, and meals categories. Similar mid-scale CPG profile with heavy retail grocery exposure in North America.
• Mondelez International: Global snacks-focused CPG (Oreo, Cadbury, Trident, Ritz) with overlapping cookies, crackers, and confectionery categories that compete with Kraft Heinz's Ore-Ida adjacent and Kraft brands. Similar scale and international distribution model.
• Campbell Soup Company: U.S. packaged food company with overlapping soup, sauce, and snack categories (Campbell's, Pace, Pepperidge Farm, Goldfish). Direct competitor in retail grocery meals and condiments; recently completed Sovos Brands acquisition highlights similar turnaround dynamics.

Broad incumbents

• PepsiCo (Frito-Lay): Larger diversified food and beverage incumbent with overlapping snacks (Lay's, Doritos, Cheetos) and beverage (Pepsi, Gatorade) categories. Named alongside Kraft Heinz in the $1B ultraprocessed-food class action, signaling direct competitive and litigation overlap.
• Unilever: Global consumer goods incumbent with food/spreads/ice cream division (Hellmann's, Knorr, Ben & Jerry's) overlapping Kraft Heinz's condiments and meals categories. Broader portfolio including personal care, but directly comparable in food retail execution and global scale.

Regional players

• The Hershey Company: U.S.-centric confectionery and snacks company with strong grocery distribution and brand-marketing capabilities. Less direct category overlap but operates a similar U.S. mass-retail CPG model with comparable marketing intensity and snack-platform innovation cadence.
• Tyson Foods: U.S. protein/processor competing in Oscar Mayer's core hot dog and cold cuts categories through Jimmy Dean, Hillshire Farm, and Ball Park brands. Comparable in protein-adjacent CPG and foodservice channels but primarily U.S. focused.

Emerging players

• Post Holdings: U.S. packaged foods holding company (Honey Bunches of Oats, Raisin Bran, Bob Evans) with smaller scale but comparable center-store CPG operating model. Recently transformed through private label and refrigerated retail acquisitions, offering a turnaround-style comparable for Kraft Heinz's reorganization.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/KraftHeinzCo
• LinkedInlinkedin.com/company/the-kraft-heinz-company
• Facebookfacebook.com/kraft

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Subsidiaries3 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A6 records

Investments2 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kraft Heinz