Adventures in Wisdom

What Adventures in Wisdom does

Adventures in Wisdom is a private, founder-owned education company founded in 2011 by Renaye Thornborrow in Austin, Texas. The company develops and distributes a story-based life coaching curriculum designed for children ages 6-12, built around two proprietary frameworks: the STORY Coaching Process (a 5-step methodology for delivering coaching sessions) and the WISDOM System (a 6-segment development framework covering 27 mindset skills including self-esteem, confidence, resilience, and emotional regulation). The curriculum is delivered through 27 skill books, each containing a coaching story, discussion questions, and hands-on activities, supplemented by parent take-home sheets and review tools.

The company's primary revenue stream is the WISDOM Coach Certification Program, which trains and certifies individuals to deliver the curriculum to children in-person or online. Certified coaches operate in over 30 countries and serve as a distributed channel reaching families globally. Secondary revenue comes from direct sales of curriculum, parent home programs (such as the Adventures in Self-esteem Home Program), and books including A Parent's Guide to Life Coaching for Kids. Pricing is not publicly disclosed and prospective buyers must apply directly.

The go-to-market combines content marketing (free coaching story lead magnet, blog, social media), earned media (Jack Canfield endorsement, Texas PTA endorsement, ICF CCE accreditation), and community-driven growth through the certified coach network. The company has no app, no disclosed API, no external funding, and operates with 1-10 employees as a bootstrapped, founder-led business.

Name

Adventures in Wisdom

Legal name

Adventures in Wisdom Inc.

Website

https://adventuresinwisdom.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Adventures in Wisdom is a founder-owned education company that develops a proprietary story-based life coaching curriculum for children ages 6-12, monetized primarily through certifying independent WISDOM Coaches across 30+ countries.

Ownership category

akta.pro rank

Product category

Children's Life Coaching Certification

NAICS

Professional and Management Development Training (611430), Educational Support Services (61171)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Train-the-Trainer & Instructor Enablement Services (BPAEANAL)

akta.pro secondary industry

Training Delivery Services (Onsite/Virtual Instruction, Workshops, Coaching) (BPAEANAN)

Keywords

• Kids life coaching
• Coach certification programs
• Children mindset training
• Story-based coaching
• Parent coaching resources

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Revenue model

1. WISDOM Coach Certification Program: Certification program that trains and certifies coaches to become life coaches for kids using the Adventures in Wisdom curriculum. Program includes training, curriculum access, business tools, marketing materials, and ongoing community support.
2. Life Coaching Curriculum Sales: Sale of story-based coaching curriculum and individual skill books to certified coaches and parents.
3. Parent Home Programs: Self-paced home study programs like Adventures in Self-esteem Home Program for parents to use with their children directly.
4. Books and Resources: Sale of books including A Parent's Guide to Life Coaching for Kids and other coaching resources.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Adventures in Wisdom sells a WISDOM Coach Certification Program that trains adults to deliver story-based life coaching to children ages 6-12, paired with a proprietary Life Coaching for Kids Curriculum built on the STORY Coaching Process and WISDOM System that teaches 27 mindset skills. The company also sells self-esteem home programs and books directly to parents who want to coach their own children.

Product overview

Adventures in Wisdom is a story-based life coaching company that offers a unified product ecosystem centered on its WISDOM Coach Certification Program and The Adventures in Wisdom Life Coaching for Kids Curriculum. The core curriculum uses storytelling and the 5-step STORY Coaching Process to teach children 27 mindset skills through engaging coaching stories, guided discussions, and hands-on activities. The WISDOM System for Coaching Kids organizes the skills into six development areas: Wire Your Brain, Identify Who You Want to Be, See Your Inner Superstar, Dream Big, Overcome Obstacles, and Manage the Ups and Downs. Additional offerings include the Self-Esteem Home Program for parents, the WISDOM Coach Directory connecting parents with certified coaches, the Confidence & Courage Coaching Package, and free sample coaching stories as lead magnets. The company also provides supporting resources like books (including A Parent's Guide to Life Coaching for Kids) and the Mental Health Continuum tool.

Differentiator

Problem solved

Functional benefit

Brands

• WISDOM Coach: Certified life coach certification program for coaching children using story-based methodology and the STORY Coaching Process

Products and services

• WISDOM Coach Certification Program A multi-year certification program that trains individuals to become life coaches for children, providing the story-based curriculum, coaching tools, marketing materials, and ongoing community support to launch a kids coaching business.
• Adventures in Wisdom Life Coaching for Kids Curriculum

Quantifiable outcome

• Coaches often see results with children as early as the first session
• +2 more outcomes

Named customers8 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Jack CanfieldcoreStrategic or Co-development PartnerNew York Times bestselling author of Chicken Soup for the Soul series and America's #1 Success Coach. Conducted TV interview with founder Renaye Thornborrow, providing strong endorsement: 'I need to tell every trainer I've ever trained, which is about 4000 of them, go get trained by you. Add this to their tool bag.' Highly recommends the program to anyone working with children.
• International Coaching Federation (ICF)coreOthersGlobal professional coaching organization that has accredited Adventures in Wisdom as a Continuing Coach Education (CCE) provider. The company is also a member of ICF with founder Renaye Thornborrow being a member.
• Texas PTAminorOthersTexas Parent Teacher Association that has endorsed the Adventures in Wisdom program as a valuable resource for children and families.
• Association of Coach Training Organizations (ACTO)minorOthersOrganization for coach training organizations. Founder Renaye Thornborrow served as a former 3-year board member.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Slumberkins: Slumberkins creates story-based plush characters, books, and emotional-learning resources for young children, addressing the same social-emotional outcomes as Adventures in Wisdom through a different (physical-product-first) delivery channel.

Broad incumbents

• EVERFI: EVERFI provides K–12 digital SEL, character, and life-skills curricula sold into schools and districts, operating as a much larger incumbent in the institutional channel that Adventures in Wisdom primarily reaches through parents and coaches.
• Second Step (Committee for Children): Committee for Children's Second Step is a widely adopted classroom SEL curriculum for K–8 students; it competes for the same social-emotional outcomes as Adventures in Wisdom but at school-district scale rather than via parent-paid coaches.
• Headspace for Kids: Headspace's kids track offers mindfulness, focus, and emotional-regulation content within a broad consumer wellness platform; it addresses overlapping child-wellness needs via a freemium app rather than live coaching, representing a differentiated but adjacent competitor.

Direct peers

• Transformation Academy: Transformation Academy sells online life-coach, NLP, and mindset coaching certification programs to individuals, competing for the same aspiring-coach customer that Adventures in Wisdom targets with its WISDOM Coach Certification.
• Coach Training Alliance: Coach Training Alliance provides online life-coach certification and business-building programs, directly comparable to Adventures in Wisdom's certified-coach acquisition model and ICF-track positioning.
• Big Life Journal: Big Life Journal sells story- and journal-based mindset and growth-mindset products for children ages 5–11, directly overlapping Adventures in Wisdom's child mindset / SEL niche with a comparable parent-purchase funnel.
• iPEC Coaching: iPEC is an ICF-accredited coach training and certification organization selling life-coach certification programs to aspiring coaches, mirroring Adventures in Wisdom's WISDOM Coach Certification revenue stream and target buyer.
• GoZen!: GoZen! offers online social-emotional learning programs for kids and teens (workbooks, online courses, and teacher resources), addressing the same SEL/confidence/resilience outcomes that Adventures in Wisdom coaches deliver through its curriculum.
• Institute for Life Coach Training: Institute for Life Coach Training (ILCT) provides ICF-accredited life and specialty coach training programs, overlapping Adventures in Wisdom's certified-coach acquisition channel and continuing-education offering.

Market position

Strengths2 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/AdventuresInWisdom
• Facebookfacebook.com/AdventuresInWisdomFanPage
• LinkedInlinkedin.com/in/renayethornborrow
• Instagraminstagram.com/adventuresinwisdomcoaching

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Adventures in Wisdom