Institute For Life Coach Training

What Institute For Life Coach Training does

The Institute for Life Coach Training (ILCT) is a US-based, privately-held coach training organization founded in 1998 by Dr. Patrick Williams, EdD, MCC, and headquartered in Florida (St. Petersburg legal domicile). ILCT delivers International Coach Federation (ICF)-accredited Level 1 and Level 2 programs alongside a catalog of over 40 advanced elective courses spanning executive coaching, wellness coaching, ethics, AI in coaching, spiritual/intuitive approaches, and niche specializations. The company was the first training provider approved for the Board Certified Coach (BCC) credential through the Center for Credentialing and Education (CCE), and its Wellness Coaching Specialist certificate is recognized by the International Consortium for Health & Wellness Coaching (ICHWC).

ILCT's product is delivered through an online learning platform that combines live video conference classes with self-directed modules, supported by a website-based registration and checkout system on lifecoachtraining.com. Courses are priced individually on a one-time/perpetual-license basis, with elective courses ranging from $200 (5 credit hours) to $1,995 for the 32-hour Wellness Inventory Certification Training, which bundles curriculum licensing rights for graduates' professional client use. Coursework maps to multiple credentialing pathways (ICF ACC/PCC, BCC, ICHWC, NAADAC-aligned), letting students assemble specialized certifications.

The go-to-market motion is direct-to-consumer and community-led: prospective students discover ILCT through blog content, email newsletters (delivered via Robly), free informational calls, and the website calendar, then self-register and pay online. Primary customer segments include aspiring professional coaches pursuing ICF or BCC credentials, wellness-focused coaches, executive and corporate leaders, and licensed therapists adding coaching to their practice. The organization appears bootstrapped and founder-owned, with no venture capital, private equity, or parent company involvement indicated.

Name

Institute For Life Coach Training

Legal name

The Institute for Life Coach Training

Website

https://lifecoachtraining.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

ILCT is a US-based, privately-held coach training organization founded in 1998 offering ICF-accredited Level 1 and Level 2 certification programs plus 40+ advanced electives for aspiring professional, wellness, executive, and therapist-coaches.

Ownership category

akta.pro rank

Product category

Professional Coach Training and Certification

NAICS

Professional and Management Development Training (611430)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Health Coaching & Lifestyle Coaching Education (EDAAAHAG)

Keywords

• Life coach training
• ICF accredited programs
• Coach certification courses
• Wellness coaching training
• Executive coaching education

Headquarters

HQ city

Hudson

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Coach Training Programs: ILCT generates revenue primarily through enrollment fees for its coaching certification and training programs. Students pay per course or program, with courses ranging from introductory to advanced elective levels. Programs include foundational training, specialty certifications (executive coaching, wellness coaching), and continuing education courses.
2. Certification Programs: Revenue from specialized certification programs such as Wellness Inventory Certification Training ($1,995) which includes licensing rights for professional use of the Wellness Inventory program with clients.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

The Institute for Life Coach Training (ILCT) provides comprehensive coach training and certification programs for individuals seeking to become professional life coaches. Its curriculum includes ICF-accredited Level 1 and Level 2 foundational programs, the Board Certified Coach (BCC) credential program, a Wellness Coaching Specialist certificate, and over 40 advanced elective courses delivered via live video conference and self-paced online formats. ILCT also licenses proprietary assessment tools such as the Wellness Inventory for professional use by graduates.

Product overview

Institute For Life Coach Training (ILCT) offers a comprehensive coach training platform centered on ICF-accredited Level 1 and Level 2 programs, providing pathways to Board Certified Coach (BCC) and other professional credentials. The core curriculum includes foundational courses plus access to over 40 advanced elective courses covering specialties such as Executive Coaching, Wellness Coaching, AI in Coaching, Ethics, and Intuition. The platform operates as a modular system where students progress through credentialing paths (ICF, BCC) while customizing their training with electives. ILCT also offers self-directed courses and certification programs including the Wellness Inventory Certification and specialized certificates for working with specific populations.

Differentiator

Problem solved

Functional benefit

Products and services

• Life Coach Training Core Programs

Quantifiable outcome

• Over 40 advanced elective courses available for specialization
• +3 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• International Coach Federation (ICF)coreOthersILCT holds ICF accreditation as both Level 1 and Level 2 program. ICF is the primary global coaching federation that sets standards and credentials for professional coaches. This accreditation validates ILCT's training program quality and allows graduates to pursue ICF credentials.
• Center for Credentialing and Education (CCE)coreOthersILCT was the first training provider approved for the Board Certified Coach (BCC) credential. CCE offers various coaching credentials and maintains the BCC certification that ILCT prepares students for.
• International Consortium for Health & Wellness Coaching (ICHWC)coreOthersILCT's Wellness Coaching Specialist certification program was recognized by ICHWC as meeting requirements for their national wellness coaching certification, providing graduates with additional credentialing pathway.
• NAADACminorOthersILCT displays NAADAC logo on its website footer, indicating partnership or alignment with this professional organization for addiction and behavioral health professionals.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Coach U: One of the longest-running coach training programs in the U.S., offering foundational and advanced coach certifications. Comparable in target market (aspiring life/business coaches), program structure, and price points.
• Wellcoaches: Wellness coaching training provider and partner of the American College of Sports Medicine; also recognized by ICHWC. Closest peer to ILCT's wellness coaching specialization track.
• International Coach Academy (ICA): ICF-accredited coach training school serving aspiring coaches globally via online and live formats. Direct peer on accreditation tier, certification pathway, and elective-based curriculum model.
• MentorCoach: ICF-accredited coach training program with a strong emphasis on niche coaching and business-building for coaches. Comparable in modular, elective-heavy approach and in serving aspiring coaches pursuing ICF credentials.
• Erickson Coaching International: ICF-accredited coach training organization offering foundational and solution-focused coaching certifications. Overlaps directly with ILCT on ICF credentialing pathways and executive/specialty coaching electives.
• New Ventures West: ICF-accredited coach training program with an Integral Coaching framework and foundational certification. Directly comparable in target customer (aspiring professional coaches) and credentialing alignment.
• Academy of Coaching Excellence: ICF-accredited coach training provider offering MCC-level and PCC-level pathways. Overlaps with ILCT on credentialing tiers and on serving experienced coaches pursuing advanced certification.
• iPEC Coaching: ICF-accredited coach training school offering core and specialty certifications. Directly comparable in target customer (aspiring professional coaches), accreditation tier, and modular curriculum structure.
• Coach Training Institute (CTI): One of the largest ICF-accredited coach training providers globally, offering foundational and advanced coach certifications. Competes head-to-head with ILCT for aspiring professional coaches pursuing ICF credentials.

Broad incumbents

• Coaches Training Institute (CTI) - Corporate / Leadership Programs: Beyond core coach training, larger incumbents like CTI offer corporate leadership programs that compete with ILCT's executive coaching elective—relevant where ILCT expands into enterprise L&D channels.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks7 records

Key highlights6 records

Customer concentration

• Xtwitter.com/ILCT
• Facebookfacebook.com/instituteforlifecoachtraining

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Institute For Life Coach Training