Hawkins International Public Relations

What Hawkins International Public Relations does

Hawkins International Public Relations is a boutique public relations and digital communications agency founded in 2002 by Jennifer Hawkins and headquartered in New York City, with a second office in Los Angeles and remote staff across the United States and Canada. The firm specializes in luxury travel, hospitality, wellness, and lifestyle brands, serving iconic independent properties, major multinational hospitality groups, and emerging brands through integrated PR, digital marketing, content marketing, influencer marketing, and crisis communications services. Its client roster includes The Dolder Grand, Gstaad Palace, Montage International, Seabourn Cruise Line, Tradewind Aviation, Sina Hotels, Wilderness, Santo Collection, Carillon Miami Wellness Resort, and The Buschcamp Company.

The agency's core offerings center on five service lines: Public Relations, Digital Marketing, Content Marketing, Crisis Communications, and Influencer Marketing. It differentiates through two proprietary capabilities, LaunchPad™, a methodology for hotel openings and re-brandings, and an internal Media Intelligence Team that supports campaign strategy. Technology and tooling are described as integrated digital and social media capabilities combined with traditional PR craft, but no proprietary software platform, AI/ML product, or API surface is disclosed.

Commercially, Hawkins International generates revenue through professional services engagements on a custom, undisclosed pricing basis, with no public rate cards or SaaS-style monetization. The firm operates as a division of FINN Partners, a larger global communications network founded in 2013, with Hawkins forming the core of FINN's US Travel Team. Jennifer Hawkins serves as Managing Partner, Luxury Travel of FINN Partners. The firm reaches enterprise clients through direct field sales out of its NYC and LA offices and can leverage FINN's international footprint across EMEA and APAC for cross-market client delivery.

Name

Hawkins International Public Relations

Legal name

Hawkins International

Website

https://hawkpr.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Hawkins International is a boutique PR and digital communications agency specializing in luxury travel, hospitality, wellness, and lifestyle brands. Founded in 2002 and now operating as the core of FINN Partners' US Travel Team, it serves enterprise clients from NYC and LA offices with integrated PR, digital, and influencer services.

Ownership category

akta.pro rank

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Public Relations Services: Professional services revenue from providing public relations, communications, and digital strategy services to luxury travel, hospitality, wellness, and lifestyle brands. The agency crafts press materials, orchestrates media events, and leverages strategic partnerships and influencer collaborations.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Hawkins International is a boutique public relations and digital strategy agency that provides integrated communications services—including public relations, digital marketing, content marketing, crisis communications, and influencer marketing—to premier luxury travel, hospitality, wellness, and lifestyle brands. The firm serves iconic independent hotels, multinational hospitality groups, cruise lines, private airlines, wellness destinations, and luxury lifestyle companies through offices in New York City and Los Angeles, combining traditional media relations with robust digital and social capabilities under its proprietary LaunchPad™ approach.

Product overview

Hawkins International is a bi-coastal public relations and digital marketing agency (offices in NYC and LA with remote talent across the U.S. and Canada) offering a unified suite of integrated communications services. The core offering includes Public Relations (with proprietary LaunchPad methodology for openings/re-brandings), Digital Marketing, Content Marketing, Crisis Communications, and Influencer Marketing, all supported by a dedicated Media Intelligence Team. The agency operates as the core of FINN Partners US Travel Team, providing fully integrated PR that combines traditional strategies with robust digital services.

Differentiator

Problem solved

Functional benefit

Products and services

• Public Relations Full-service public relations combining creative storytelling, top-tier media connections, and digital and social media expertise for luxury travel, hospitality, wellness, and lifestyle brands; integrates traditional PR with a robust digital menu and includes the proprietary LaunchPad™ approach for openings and re-brandings.
• Digital Marketing Digital marketing services that create compelling content, targeted ads, and integrated campaigns to engage social media audiences and boost conversions; offers full-service management or coaching for in-house marketing teams, leveraging the agency's early-adopter experience in digital media for PR.
• Content Marketing Strategic content marketing services that build emotional connections with audiences, drive engagement, and cement brand affinity through asset libraries, thought leadership essays, and strategic content distribution across the most effective platforms.
• Crisis Communications Expert crisis management delivered in collaboration with the FINN Partners crisis team, providing round-the-clock support from communications and social media specialists to help clients weather storms, restore reputations, and refocus on their core business.
• Influencer Marketing Building long-term relationships with top-tier influencers who become brand ambassadors for hotel brands, travel operators, and lifestyle products; uses analytics and audience demographics to pinpoint the best influencers and negotiates activations for maximum impact on awareness and engagement.

Named customers10 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• FINN PartnerscoreOthersHawkins International is the core of the FINN Partners US Travel Team. Founded by Jennifer Hawkins in 2002, the agency is now fully integrated into FINN Partners, with Jennifer serving as Managing Partner, Luxury Travel of FINN Partners. The agency collaborates with FINN Partners for crisis communications and other specialized services.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Ferguson Communications: PR and social media agency focused on travel, hospitality, and lifestyle brands — closely comparable client base and boutique specialty positioning to Hawkins International.
• MMGY Global: Integrated marketing firm focused on travel, tourism, and hospitality; comparable as a specialist serving hotels, cruise lines, and destinations with PR, digital, and content capabilities overlapping Hawkins' offering.
• HL Group: Boutique communications agency for luxury, lifestyle, hospitality, and consumer brands; comparable in vertical focus and premium positioning, competing for similar enterprise luxury accounts.
• Quaintence: Luxury hospitality and lifestyle PR and marketing agency with comparable boutique scale and a focus on premium hotel, resort, and destination clients.
• JPR Communications: Boutique PR agency specializing in luxury travel, hospitality, and lifestyle brands — directly comparable to Hawkins in client vertical, boutique scale, and positioning as a specialist rather than full-service holding-company agency.
• Lou Hammond Group: Long-standing boutique travel, hospitality, and lifestyle PR agency; competes head-to-head with Hawkins for enterprise luxury hotel and destination accounts with comparable boutique positioning.

Broad incumbents

• Edelman: Largest independent global PR firm with dedicated travel, hospitality, and luxury sector practices; competes for the largest multinational hospitality group accounts that exceed boutique scale.
• Ketchum: Global communications network with travel and lifestyle sector expertise; overlaps with Hawkins in serving travel and lifestyle brands but at significantly larger scale and broader service portfolio.
• 5W Public Relations: Mid-to-large US PR agency with consumer, lifestyle, and travel practices; broader portfolio but competes for travel and lifestyle brand mandates with Hawkins' target verticals.
• Weber Shandwick: Top-tier global PR network with a dedicated travel and hospitality practice; competes with Hawkins on enterprise hospitality RFPs where global multi-market coverage is required.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/HIPR
• Facebookfacebook.com/hawkinsinternationalpr
• LinkedInlinkedin.com/company/finn-partners
• Instagraminstagram.com/finnpartners

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hawkins International Public Relations