What 7k7k.com does

7k7k.com, operated by Beijing Duoduo Jiayou Information Technology Co., Ltd. (北京多多加油信息技术有限公司), is one of China's longest-established casual gaming portals, founded in 2003 and headquartered in Beijing. The platform aggregates hundreds of browser-based casual games spanning Flash and HTML5 formats across multiple sub-domains — www.7k7k.com for mini-games, h5.7k7k.com for mobile HTML5 titles, web.7k7k.com for larger web-based MMORPGs and strategy games, and g.7k7k.com for micro-client downloads — and is integrated with the WeChat mini-game ecosystem. Content covers a broad genre spectrum including action, puzzle, dress-up, cooking, shooting, tower defense, racing, and two-player games, with dedicated sub-brands such as the 阿sue (Sue) dress-up/management series, cake-making simulations, and wedding dress-up titles.

The underlying technology is a browser-based aggregation and hosting layer rather than proprietary game development; the catalog is sourced primarily from third-party developers distributed through 7k7k's traffic platform. The platform supports instant-play without download, in-game virtual item transactions, and integrated social features through WeChat. Founder and CEO Xin Zhao leads a private, independently held company with 11–50 employees. 7k7k has raised approximately $1.14 million in disclosed venture funding across two rounds in 2010 (GGV Capital and Qiming Venture Partners) and 2012 (GGV Capital follow-on), and participates in China's Ministry of Culture and Tourism–backed Online Game Minor Parental Monitoring Program.

Revenue is generated through three primary streams: display, video, and in-game advertising on the portal; in-game virtual item purchases and premium content upgrades within hosted games; and game licensing and hosting fees from third-party developers distributing through the platform. All games are free to play for end users, and the go-to-market motion is direct-to-consumer via organic search, SEO-optimized portal navigation, WeChat social sharing, and cross-promotion between titles on the platform. The company serves the Chinese domestic market only, targeting casual gamers across children, teens, and young adult demographics.

Name

7k7k.com

Legal name

北京多多迦游信息技术有限公司

Website

https://7k7k.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

7k7k.com is a Beijing-based casual gaming portal founded in 2003 that aggregates hundreds of free browser-based Flash, HTML5, and web games for Chinese consumers across children, teens, and young adults, monetized via advertising, in-game purchases, and developer licensing.

Ownership category

akta.pro rank

Product category

Casual Online Gaming Portal

NAICS

Amusement Arcades (713120)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Digital Game Distribution Platforms & Storefronts (PC/Mobile/Console) (MPAFABAB)

akta.pro secondary industries

PC Digital Game Stores & Launchers (MPAFACAA), PC & Console Game Distribution Platforms (BPAMAKAA)

Keywords

• Casual gaming portal
• Browser-based games
• HTML5 mobile games
• WeChat mini games
• Online mini games

Headquarters

HQ city

Beijing

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Advertising: The platform displays ads on its portal pages and within games, generating advertising revenue from display ads, video ads, and in-game advertising placements.
2. In-Game Purchasing: Many web games and HTML5 games hosted on the platform offer in-game virtual item purchases and premium content upgrades.
3. Game Licensing and Hosting Fees: Revenue from third-party game developers who license their games through the 7k7k platform, potentially including hosting fees or revenue-sharing arrangements.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

7k7k.com operates a Chinese casual gaming portal that hosts hundreds of free browser-based Flash games, HTML5 mobile games, larger downloadable web games, and WeChat mini-games. The platform aggregates third-party developed games across genres including action, puzzle, dress-up, cooking, shooting, tower defense, and racing, providing instant in-browser play with no downloads required.

Product overview

7k7k.com operates a multi-platform Chinese casual gaming ecosystem centered on its core 7k7k小游戏 platform. The offering spans browser-based Flash mini-games, HTML5 (H5) mobile games, and downloadable client-based web games through its 游戏大厅. The platform features specialized sub-brands including the popular 阿sue (Sue) character-based dress-up and cooking series, 蛋糕制作 (cake-making) simulation games, and 婚纱换装 (wedding dress-up) games. Additional channels include 微信小游戏 (WeChat mini-games) and a dedicated web games section (网页游戏) hosting MMORPGs and strategy titles. The platform organizes content across categories including two-player games (双人游戏), girls games (女生游戏), action, puzzle, tower defense, and racing games, serving a broad casual gaming audience in China.

Differentiator

Problem solved

Functional benefit

Products and services

• 7k7k Mini-Game Platform (7k7k小游戏平台) A comprehensive Chinese casual gaming platform offering free online mini-games, two-player games, and web-based games playable directly in the browser without downloads, targeting casual gamers in China.
• H5 Games Platform HTML5-based games playable on mobile devices and browsers, including strategy and RPG titles, accessible via h5.7k7k.com.
• Web Games Portal (网页游戏) Full-featured web games portal at web.7k7k.com hosting MMORPGs and strategy games such as Three Kingdoms and other RPG titles.
• Game Lobby (游戏大厅) Client-based gaming hub at g.7k7k.com offering downloadable game clients for competitive and multiplayer games.
• WeChat Mini-Games (微信小游戏) WeChat mini-games integration allowing players to access casual games through the WeChat platform and social ecosystem.
• Sue (小sue) Game Series A popular game series featuring the Korean virtual character 'Sue' spanning dress-up, cooking, makeup, and management simulation games.
• Cake-Making Games (蛋糕制作游戏) Cooking and cake-making simulation games including cake decoration, baking tutorials, and restaurant management themed around desserts.
• Wedding Dress-Up Games (婚纱换装游戏) Wedding dress and fashion dress-up games where players can style brides, design wedding dresses, and plan romantic wedding ceremonies.

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• 4399: 4399 is one of China's largest casual web and mini-game portals, offering free browser-based games across multiple genres. It is the closest direct competitor to 7k7k in the Chinese casual gaming aggregator space.
• 17yy: 17yy.com is a long-standing Chinese casual gaming portal hosting Flash, HTML5, and web games for children and family audiences — directly comparable to 7k7k in audience, content type, and free-to-play browser-based distribution model.
• 2345: 2345.com is a major Chinese internet software and web products platform that operates a casual gaming portal section. It shares the ad-supported free-to-play casual gaming aggregator model that 7k7k uses.
• YXDOWN (游讯网): YXDOWN is a Chinese web gaming portal providing downloadable web games, mini-games, and game news. Its mix of casual browser-based and client-based web games overlaps directly with 7k7k's web.7k7k.com and g.7k7k.com offerings.
• Miniclip: Miniclip is a global casual gaming portal offering hundreds of free browser-based games across web and mobile — a useful international comparable to 7k7k in terms of catalog breadth and ad-supported free-to-play model.
• Newgrounds: Newgrounds is a long-running independent Flash/HTML5 game portal hosting third-party developed casual games. It shares 7k7k's aggregator model and dependence on Flash-era browser games, making it relevant for the platform migration comparison.

Broad incumbents

• QQ Game Hall: QQ Game Hall (game.qq.com) is Tencent's flagship casual gaming platform embedded in QQ, offering hundreds of casual mini-games. It competes head-on with 7k7k but benefits from Tencent-scale distribution, QQ user integration, and developer relationships.
• WeChat Mini Games: WeChat's built-in mini-game platform allows users to discover and play casual games inside the WeChat app. As both a competitor and distribution channel, it directly affects 7k7k's WeChat mini-game strategy.

Emerging players

• TapTap: TapTap is a leading Chinese game discovery and distribution platform operated by XD Inc. While focused on mobile games, it competes for casual gamer attention and developer partnerships that also drive 7k7k's third-party hosted catalog.
• itch.io: itch.io is an open indie game distribution platform hosting thousands of third-party developed casual and indie games. While globally focused and creator-led, its open hosting model parallels 7k7k's third-party developer hosting/licensing revenue stream.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/7k7kgames
• LinkedInlinkedin.com/company/7k7k-com

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments3 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 7k7k.com