What 2345 does

2345 is a publicly traded Chinese internet company (Shenzhen Stock Exchange: 002195) headquartered in Shanghai Pudong, operating a diversified portfolio of free utility software and web portals serving over 376 million internet users. The company's product suite spans PC and mobile: 2345 URL Navigation (its flagship, launched 2005, ranked #2 in China's URL navigation industry behind 360 and Baidu Hao123), 2345 Accelerating Browser (dual-core Chrome + IE engine), 2345 HaoZip (compression software with proprietary algorithms achieving 10–30% higher compression rates than competitors and 350M+ cumulative installations), 2345 Picture Viewer (71 image formats), 2345 Ace Input Method, 2345 Security Guardian (third-generation antivirus engine), 2345 Mobile Browser, 2345 Mobile Assistant, 2345 Weather King (covering 3,644 Chinese cities), and 2345 PDF Converter (with OCR). Core infrastructure runs on LVS and Hadoop big data platforms with proprietary AI-driven precision marketing systems built on 46.56M+ user behavior data points.

The company operates a freemium/product-led business model where all consumer-facing software is free, monetizing indirectly through advertising and traffic placement, search engine revenue sharing (Baidu paid 137M RMB in 2013 alone for redirected search queries, making 2345 Baidu's largest partner among 500,000 Alliance members), gaming co-publishing and content aggregation (2345 Video aggregates 800M+ items from 32+ platforms), and internet finance services. The 2345 Loan King (2345贷款王) micro-loan platform, jointly operated with BOC Consumer Finance since 2014, achieved ~390M RMB monthly loan issuance by 2016, with cumulative loan volume exceeding 1.37B RMB. A proprietary O2O distribution network—the 2345 Ace Technicians Alliance—covers 4M+ registered technicians (200K active) pre-installing software across 80M+ computers and 5M+ phones in China. In 2015, 2345 reported revenue of ~1.47B RMB (+124.73% YoY) and net profit of ~417M RMB (+252.38% YoY).

The parent company rebranded to Stonehill Technology (岩山科技) in September 2023 and announced a strategic pivot toward AI frontiers including intelligent driving, brain-like intelligence, and AIGC vertical industry models. In December 2023, Group CEO Chen Yubing announced the elimination of the centralized Internet Division, allowing 2345 Network Technology to operate as an independent subsidiary with greater autonomy. Despite continued operations under the 2345 brand, the structural separation signals the parent's intent to reposition capital toward AI initiatives, with the legacy internet portal and utility software business continuing as an independent going concern.

Name

2345

Legal name

上海二三四五网络控股集团股份有限公司

Website

https://2345.net

Company type

Public

Founded year

2005

Operating status

Operating

Headcount range

251–500 employees

Short description

2345 (Shenzhen: 002195) is a publicly traded Shanghai-based Chinese internet company operating free utility software (URL navigation, browser, compression, security, mobile apps) serving 376M+ users, monetizing through advertising, traffic referral to Baidu/Taobao/JD.com, gaming co-publishing, and consumer micro-lending with BOC.

Ownership category

akta.pro rank

Product category

Internet Utility Software

NAICS

Software Publishers (513210), Consumer Lending (522291), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)

SIC

Wholesale-Computers & Peripheral Equipment & Software (5045), Loan Brokers (6163)

akta.pro primary industry

App Monetization & Subscription Management Platforms (BPAMADAI)

akta.pro secondary industries

P2P Loan Syndication & Participation Platforms (FSAKAHAL), Subscription, Bundling & Membership Distribution (Game Pass-like, Humble-like) (MPAFABAI)

Keywords

• Internet portal services
• Consumer utility software
• URL navigation platform
• Mobile internet applications
• Internet finance services

Headquarters

HQ city

Xuhui

HQ country

China

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Advertising & Traffic Monetization: Primary revenue driver. 2345 generates advertising income by selling homepage placement, sponsored links, banner ads, and targeted marketing to e-commerce companies (Baidu, Taobao, JD.com, Vipshop, Suning, Amazon, etc.). Baidu alone paid 137 million RMB in 2013 for search traffic. Top 100 Chinese websites, 70%+ pay for placement on 2345.
2. Gaming Co-publishing & Virtual Goods: 2345 operates gaming platforms and earns revenue share from game operators through co-publishing agreements. 2345影视 aggregates video content from 32+ platforms (Tencent Video, Xunlei, iQiyi, Youku, Letv) and generates revenue through video ad placement and premium content.
3. Internet Finance - 2345贷款王: Micro-loan platform (2345贷款王) jointly operated with BOC Consumer Finance. Provides loans up to 5,000 RMB per transaction. Platform charges interest and service fees. As of 2016, single-month loan issuance reached ~390 million RMB with cumulative 1.37 billion RMB in loans.互联网金融平台投资36亿.
4. Internet Finance Platform Investment: 43亿 RMB raised via private placement (2015): 36亿 for internet finance platform (消费贷服务平台, 网络微贷及投融资平台, 互联网金融大数据中心), 7亿 for internet finance supermarket.
5. CPA/CPS Software Distribution: 2345王牌技术员联盟 distributes third-party software (酷我音乐, 搜狐影音, etc.) on a CPA basis. The alliance has distributed to 80+ million computers, generating per-installation revenue.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

2345 develops and distributes a portfolio of free consumer utility software for PC and mobile—including URL navigation, dual-core browser, compression, image viewing, input method, PC security, weather forecasting, PDF conversion, and mobile phone management—reaching more than 376 million users. Revenue is generated through embedded and homepage advertising, search engine traffic referrals (notably Baidu), gaming co-publishing, and an internet consumer finance micro-loan platform (2345 Loan King) jointly operated with BOC Consumer Finance.

Product overview

上海二三四五网络控股集团股份有限公司（原海隆软件，股票代码002195）是一家集互联网运营和软件开发为一体的高新技术企业，致力于打造网民首选的上网入口平台。公司产品线涵盖PC端和移动端两大领域：PC端以2345网址导航（核心入口）、2345加速浏览器、2345安全卫士、2345好压压缩软件、2345看图王、2345王牌输入法为核心产品；移动端包括2345手机浏览器、2345王牌手机助手、2345天气王、2345PDF转换器等APP产品。此外，公司还布局互联网金融领域推出2345贷款王，并通过2345王牌技术员联盟建立独特的O2O分发渠道。旗下产品覆盖互联网用户超过3.76亿。

Differentiator

Problem solved

Functional benefit

Brands

• 2345网址导航: URL navigation platform - the company's flagship product launched in 2005, ranked top 3 in China
• 2345加速浏览器
• 2345好压
• 2345看图王
• 2345王牌输入法
• 2345安全卫士
• 2345手机浏览器
• 2345手机助手
• 2345天气王
• 2345PDF转换器

Products and services

• 2345 URL Navigation (2345网址导航) Internet portal providing website navigation, search engine entry, news, weather forecasts, and daily online services for Chinese internet users across PC and mobile.
• 2345 Accelerating Browser (2345加速浏览器) Dual-core browser (Chrome + IE) with smart automatic switching, web page preload, free cloud documents, PDF conversion tools, 100+ language translation, and account manager.
• 2345 HaoZip (2345好压) Compression Software Free compression software supporting 51 formats including RAR5, ZIPX, and ALZ, with proprietary algorithms achieving 10-30% higher compression rates than competitors.
• 2345 Image King (2345看图王) Image viewing software supporting 71 image formats, with frame-by-frame GIF playback, PSD/RAW support, and tens of millions of users.
• 2345 Ace Input Method (2345王牌输入法) Input method software focused on accuracy, core experience, and a comprehensive weekly-updated word library across PC and mobile.
• 2345 Security Guardian (2345安全卫士) PC security software providing virus scanning, malware removal, system optimization, vulnerability patching, and real-time protection with a third-generation antivirus engine.
• 2345 Mobile Browser (2345手机浏览器) Mobile browser providing free Wi-Fi one-click connection, news, video, novels, and ultra-fast search functionality.
• 2345 Ace Mobile Assistant (2345王牌手机助手) Mobile phone management app providing app and game downloads, phone management, garbage cleaning, and curated app recommendations.
• 2345 Weather King (2345天气王) Weather forecast app providing 15-day weather and air quality forecasts covering 3,644 Chinese cities, 314,640 townships, and 4,864 international cities.
• 2345 PDF Converter (2345PDF转换器) PDF conversion tool supporting conversion between PDF and Word/PPT/Excel/images, with PDF split/merge, password handling, and OCR text recognition.
• 2345 Loan King (2345贷款王) Internet consumer finance micro-loan platform jointly operated with BOC Consumer Finance, providing small-amount loans up to 5,000 RMB per transaction to individual consumers.
• 2345 Ace Technicians Alliance (2345王牌技术员联盟) Proprietary O2O distribution platform with 4M+ registered technicians across China providing software pre-installation, distribution services, and revenue sharing for 2345 products.

Quantifiable outcome

• 2345 ranked #2 in URL navigation industry in China, after only 360 and Baidu Hao123
• +3 more outcomes

Named customers7 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability13 records

Feature5 records

Partnerships

Eight partnerships are on record, tiered minor and core.

• 酷赛集团 (Coolpad)minorChannel Partner/ Reseller/ Distributor · 27 July 20162345 partnered with Coolpad at its 2nd Mobile Internet Conference. Coolpad's dido OS mobile operating system discussed as part of mobile ecosystem expansion.
• 三七互娱 (37 Games / Sanqi Interactive)coreStrategic or Co-development Partner · 20 August 20152345 and 三七互娱 (Sanqi) signed strategic cooperation agreement for joint gaming operations, big data analytics, and internet finance services. 37 Games provides game content, technical support, and platform maintenance; 2345 provides advertising channels and user maintenance. Both parties share revenue from user充值 income. Partnership covers online gaming, user behavior data analysis, and financial product co-development.
• 爱奇艺 (iQiyi)minorStrategic or Co-development Partner · 1 August 20152345 and iQiyi co-promoted '蜀山战纪' drama series, with 2345 leveraging its full product ecosystem (navigation, browser, security, mobile assistant) for cross-promotion. Daily video plays exceeded 3 million.
• 同济大学 (Tongji University)minorOthers · 9 March 20152345董事长庞升东 and co-founder 韩红昌 donated 30 million RMB to establish '同济大学2345.com基金' for student innovation/entrepreneurship (创业谷), reading activities, cultural/sports, and counselor development. 2345.com网络工作室 student club established on campus. This is a corporate social responsibility and talent pipeline initiative.
• 百度 (Baidu)coreGTM or Marketing Partner · 1 January 2015Baidu is the primary search engine partner and largest advertising customer. 2345 redirects 100亿+ search queries to Baidu annually. Baidu paid 137 million RMB to 2345 in 2013 (95 million in 2012), making 2345 Baidu's top partner among 500,000 Baidu Alliance members.
• 儒豹搜索 (Roboo Search)minorGTM or Marketing Partner · 1 January 20152345 and Roboo Search formed strategic partnership. Roboo's mobile search products promoted through 2345's search box, navigation categories, and browser products. Partnership aimed at strengthening mobile search market presence.
• 芒果TV (Mango TV)minorStrategic or Co-development Partner · 16 October 20142345影视 formed strategic partnership with Mango TV (Hunan TV's online platform) to become the exclusive online aggregator of Hunan TV's self-produced programs including '一年级'. 2345's user base and platform influence were cited as key rationale for the partnership.
• 中银消费金融有限公司 (BOC Consumer Finance)coreStrategic or Co-development Partner · 1 August 20142345 and BOC Consumer Finance jointly launched '2345贷款王' (Loan King) - a micro-loan platform providing loans up to 5,000 RMB per transaction. BOC provides the financial license and loan capital; 2345 provides the internet platform and user traffic. By 2016, the platform achieved ~390 million RMB monthly loan issuance. This is described as '国内首创的由金融机构向个人提供网络消费贷款的创新型借贷平台'.

Scale indicators12 records

Direct peers

• Kingsoft (金山软件): Kingsoft is a direct peer in the Chinese utility software market, offering compression (WinZIP), office software (WPS), and security products. Both companies develop and distribute free-to-use software with comparable monetization approaches and target the same Chinese PC user base.
• Wandoujia (豌豆荚): Wandoujia is a mobile app distribution platform that directly competes with 2345手机助手 for app downloads and discovery. Both serve as Android app marketplaces in China with comparable business models around CPA/CPS-based app distribution.
• UCWeb (UC Browser): UCWeb's UC Browser directly competes with 2345手机浏览器 (2345 Mobile Browser) in the mobile browser market. Both companies serve Chinese internet users with free, feature-rich mobile browsing experiences, with significant overlap in target user demographics.
• Lufax (陆金所): Lufax is one of China's largest internet consumer finance and lending platforms, comparable to 2345贷款王. Both operate in the digital consumer lending space leveraging internet user bases and partner financial institution licenses, serving similar small-loan customer segments in China.
• iFlytek (科大讯飞): iFlytek directly competes with 2345王牌输入法 in the Chinese input method space and was named 2345天气王's '2021 annual technology co-creation partner'. Both companies are listed on Chinese exchanges, serve overlapping Chinese consumer bases, and have AI/voice technology capabilities.
• Sogou (搜狗): Sogou directly competes with 2345 in browsers (Sogou Browser) and input method (Sogou Pinyin), which are core 2345 products (2345加速浏览器, 2345王牌输入法). Both operate in the Chinese free utility software space with similar ad-supported monetization models.
• Qihoo 360 (奇虎360): Qihoo 360 is the closest direct competitor to 2345, offering a similar suite of products spanning URL navigation, browser (360 Browser), security software (360 Safe Guard), and mobile utility apps. Both companies monetize primarily through advertising and free-to-user models, and both rank at the top of the Chinese internet utility space.
• Cheetah Mobile (猎豹移动): Cheetah Mobile (formerly known for Clean Master) competes with 2345手机助手 and other 2345 mobile utility apps. Both companies focus on free utility software distribution, mobile app store services, and global user acquisition through freemium models.

Broad incumbents

• Tencent (腾讯): Tencent operates competing browsers (QQ Browser) and internet navigation products, and is also a customer of 2345. As a much larger incumbent with vast capital resources, Tencent's broader product portfolio (WeChat, QQ, gaming) presents both competitive pressure and partnership opportunities.
• Baidu (百度) - Hao123: Baidu operates Hao123, the #1 URL navigation platform in China and the primary competitor to 2345网址导航. As a much larger incumbent with dominant search market share, Baidu is also 2345's largest advertising customer (137M RMB paid in 2013), creating both a competitive and customer relationship.

Market position

Strengths5 records

Weaknesses5 records

Key risks7 records

Key highlights7 records

Customer concentration

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries2 records

Funding overview

Funding rounds3 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 2345