SoCheers
SoCheers is a Mumbai-based integrated creative marketing agency (founded 2013, 51–100 employees) offering content, social, influencer, film production, media buying, and social listening services to enterprise clients across India's OTT, FMCG, automotive, and financial sectors.
- Company typePrivate
- Founded2013
- HeadquartersMumbai, India
- Headcount51–100
- GTM typeB2B
- OfferingServices
What SoCheers does
SoCheers is an India-based integrated creative marketing agency headquartered in Mumbai, with a secondary office in Bengaluru. Founded in 2013 and led by co-founders Mehul Gupta (CEO) and Siddharth Devnani (Director), the firm operates with 51–100 employees and delivers an end-to-end marketing services stack to enterprise and mid-market clients. Its service offering spans content and social marketing, a dedicated in-house film production unit (SoCheers Films), digital campaign strategy, social listening and analytics, influencer marketing, and digital media planning and buying, alongside proprietary research IP such as the Metro Myopia Report. The agency does not sell a technology product; its underlying capability stack consists of creative talent, digital production infrastructure, social listening platforms, and campaign analytics — typical of a professional-services creative shop.
SoCheers generates revenue through B2B professional-services engagements: project-based fees, monthly retainer arrangements, and campaign-level work with enterprise clients, with billing on a monthly cadence. Its go-to-market is sales-led and relationship-driven rather than channel-based, relying on direct outreach, referrals, and a public case-study portfolio across 60+ brands to win new business. The client base is heavily weighted toward India's OTT and entertainment sector (Amazon Prime Video, Netflix, Disney+ Hotstar, Sony Liv, Sony Pictures, Universal Music Group), with secondary strength in FMCG, automotive (Hyundai, Audi), financial services (Kotak, BHIM, Reliance GI), and fashion/lifestyle. The agency has accumulated recognition across Abbys, Spikes Asia, Webby, MMA Smarties, Campaign Asia, Kyoorius, and YouTube YT Works awards, which it leverages as credibility marketing in pitches. SoCheers is privately held, has no disclosed institutional funding, and operates as an independent creative firm within the Indian advertising ecosystem.
SoCheers firmographics
Firmographics- Name
- SoCheers
- Legal name
- SoCheers
- Website
- https://socheers.net
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- SoCheers is a Mumbai-based integrated creative marketing agency (founded 2013, 51–100 employees) offering content, social, influencer, film production, media buying, and social listening services to enterprise clients across India's OTT, FMCG, automotive, and financial sectors.
- Ownership category
- akta.pro rank
Where SoCheers is headquartered
LocationHeadquarters
- HQ city
- Mumbai
- HQ country
- India
- HQ region
- Asia
Offices2 records
Markets served
SoCheers business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Creative Agency Services: SoCheers generates revenue through integrated marketing services including content creation, social media marketing, influencer marketing, digital campaigns, and media planning/buying. Revenue comes from project-based fees, retainer arrangements, and campaign performance engagements with enterprise clients.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Custom agency retainers and project-based engagements |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
SoCheers product offering
Product offeringCore offering
SoCheers is an integrated creative and digital marketing agency that delivers end-to-end marketing services for enterprise brands — including content and social media marketing, digital campaign strategy, video production (SoCheers Films), influencer marketing, social listening and analytics, and digital media planning and buying. The agency sells these as bundled or standalone engagements (retainers and project-based campaigns) to enterprise and mid-market clients, primarily in India, with a marquee client base across OTT/entertainment, FMCG, and lifestyle sectors.
Product overview
SoCheers is an award-winning integrated creative agency offering a unified suite of marketing services. The core offerings include Content & Social Marketing, SoCheers Films, Digital Campaign & Strategy, Social Listening, Data & Analysis, Influencer Marketing, and Digital Media Planning & Buying. The agency also produces proprietary research insights such as the Metro Myopia Report. These services work together as an end-to-end marketing solution, combining strategy, content creation, influencer partnerships, and data analytics to deliver comprehensive campaigns for brands.
Differentiator
Problem solved
Functional benefit
Products and services
- Content & Social Marketing
Quantifiable outcome
- Amazon miniTV campaign urged 8M Indians to file taxes before deadline
Companies that use SoCheers
Customer profileNamed customers18 records
Segments3 records
Ideal customer profiles3 records
SoCheers technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
SoCheers partnerships and signals
Strategic signalScale indicators1 record
Recent moves1 record
Expansion highlights5 records
SoCheers competitors and assessment
Company assessmentBroad incumbents
- Lowe Lintas India: Mumbai-headquartered legacy creative agency within the IPG/MullenLowe network; competes for similar blue-chip brand and OTT campaigns but with broader portfolio services.
- Wavemaker India: GroupM/WPP media, content, and planning agency in India operating at significantly larger scale across overlapping clients (e.g., streaming, FMCG) but as part of a global network rather than as an independent specialist.
- Ogilvy India: WPP-owned legacy creative network with deep Indian enterprise and FMCG relationships; competes for the same brand strategy and campaign mandates but at network scale and global reach.
- Dentsu Creative India: India arm of global network Dentsu, offering integrated creative, digital, and media services; competes for the same enterprise pitches but with broader portfolio and cross-market capabilities.
- Leo Burnett India: Publicis-owned creative network with strong India presence across FMCG, auto, and entertainment; a broader incumbent alternative to SoCheers for enterprise brand mandates.
Direct peers
- L&K Saatchi: Independent Indian creative agency with comparable entertainment, OTT, and brand marketing credentials; competes head-to-head for the same enterprise creative briefs in the Indian market.
- Schbang: Mumbai-headquartered integrated creative and digital marketing agency founded in 2014, serving similar enterprise and OTT/entertainment clients with comparable content, social, influencer, and digital campaign capabilities.
- Tilt Brand Solutions: India-focused independent creative agency with strong entertainment and OTT credentials (e.g., Netflix India), competing for the same content-marketing briefs and blue-chip brand mandates as SoCheers.
- Interactive Avenues: Dentsu-owned full-service digital agency in India offering media planning, social, and content services — a domestic direct competitor in the same client verticals and service categories.
- Social Beat: Bengaluru-based digital-first marketing agency offering content, social media, influencer, and performance marketing services — directly overlapping SoCheers' core service stack across the same India market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
SoCheers social profiles
Digital presenceSoCheers financial estimates
Financial estimateRevenue estimate
Valuation estimate
SoCheers leadership team
Management profileNumber of profiles
Profiles2 records
SoCheers funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SoCheers M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SoCheers
What does SoCheers do?
SoCheers is an integrated creative and digital marketing agency that delivers end-to-end marketing services for enterprise brands — including content and social media marketing, digital campaign strategy, video production (SoCheers Films), influencer marketing, social listening and analytics, and digital media planning and buying. The agency sells these as bundled or standalone engagements (retainers and project-based campaigns) to enterprise and mid-market clients, primarily in India, with a marquee client base across OTT/entertainment, FMCG, and lifestyle sectors.
Is SoCheers a public or private company?
SoCheers is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SoCheers founded?
SoCheers was founded in 2013. It employs 51 to 100 people.
Where is SoCheers based?
SoCheers is headquartered in Mumbai, India, in the Asia region.
How does SoCheers make money?
One revenue line is on record: creative Agency Services.
Who are SoCheers's main competitors?
Broad incumbents on record are Lowe Lintas India, Wavemaker India, Ogilvy India, Dentsu Creative India and Leo Burnett India. Direct peers are L&K Saatchi, Schbang, Tilt Brand Solutions, Interactive Avenues and Social Beat.
Does SoCheers have an API?
No public API is recorded for SoCheers.