Academy Museum of Motion Pictures

What Academy Museum of Motion Pictures does

The Academy Museum of Motion Pictures is a non-profit museum located at 6067 Wilshire Boulevard in Los Angeles, opened to the public on September 30, 2021, and operated as a distinct entity under the governance of the Academy of Motion Picture Arts and Sciences (AMPAS). It is self-described as the largest museum in the world devoted to the arts, sciences, and artists of moviemaking, housing the Academy Collection of more than 2,000 filmmaker interview recordings, 240+ oral history videos, and irreplaceable film artifacts including the only known matched pair of ruby slippers from The Wizard of Oz. The museum operates a single physical site, open six days a week, offering permanent exhibitions (Hollywoodland, Stories of Cinema spanning 700+ films) and a rotating slate of blockbuster exhibitions (Jaws 50th anniversary, Bong Joon Ho, Studio Ghibli's PONYO, Marilyn Monroe, Barbie to Anna Karenina), supported by a deep network of partners including Netflix, PwC, Bloomberg Philanthropies, Dolby, Panasonic, JPMorganChase, Mattel, and GKIDS.

Revenue is generated through diversified streams: general admission at $40 per adult with free entry for youth 17 and under, the separately ticketed Oscars Experience ($5-$10) featuring Dolby Atmos, annual memberships with complimentary admission and discounts, special events and book signings ($5-$68), group/school programs, and on-site retail. The institution is funded by a mix of earned revenue, individual memberships and donations, and corporate sponsorships from approximately 15+ named institutional supporters across financial, technology, and entertainment sectors. The museum does not have venture capital or private equity ownership and operates as a charitable educational institution.

Name

Academy Museum of Motion Pictures

Legal name

Academy Museum of Motion Pictures

Website

https://academymuseum.org

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

251–500 employees

Short description

The Academy Museum of Motion Pictures is a Los Angeles-based non-profit museum operated by the Academy of Motion Picture Arts and Sciences, offering exhibitions, film screenings, and educational programs on the history and craft of moviemaking to general public visitors, families, students, and film enthusiasts.

Ownership category

akta.pro rank

Product category

Museum and Cultural Institution

NAICS

Museums, Historical Sites, and Similar Institutions (7121), Museums (71211)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Specialty Museums (e.g., Maritime, Aviation, Sports, Music, Film) (THAJADAF)

akta.pro secondary industries

Art Galleries & Exhibition Spaces (Commercial & Nonprofit) (THAJADAH), Performing Arts & Cultural Event Venues (Theaters, Museums) (THAHAAAG)

Keywords

• Film museum exhibitions
• Motion picture arts
• Cinema history programs
• Film screenings series
• Cultural education tours

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. General Admission Tickets: The museum charges admission fees for general entry to exhibitions and galleries. Regular admission is priced at $40 per adult, with discounts available. Youth 17 and under receive free admission.
2. Museum Memberships: Annual membership programs offering complimentary general admission, expedited check-in, store discounts, and other benefits. Memberships provide recurring revenue from annual subscriptions.
3. Special Event Tickets: Tickets for special programs, screenings, book signings, and special events with varying price points ranging from $5 to $68 depending on the event and membership status.
4. The Oscars Experience Tickets: Separate ticketed experience for the immersive Oscars simulation, priced at $10 for adults, $8 for seniors/members/students, $5 for students with ID, free for children 12 and under.
5. Museum Store and Concessions: On-site retail store selling books, merchandise, and memorabilia related to exhibitions and cinema history.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

The Academy Museum of Motion Pictures operates a physical museum in Los Angeles dedicated to the arts, sciences, and artists of moviemaking. It sells general admission tickets, annual memberships, and separately ticketed experiences including film screenings, curated exhibitions (permanent and rotating), guided gallery tours, and educational workshops. The museum also operates an on-site retail store selling film-related merchandise and memorabilia.

Product overview

The Academy Museum of Motion Pictures is a physical museum dedicated to the arts, sciences, and artists of moviemaking, offering exhibitions, film screenings, educational programs, and immersive experiences. The museum features permanent exhibitions such as Hollywoodland and Stories of Cinema, rotating exhibitions focused on directors (Bong Joon Ho), films (Jaws, Studio Ghibli's PONYO), and cinematic crafts (Identity, Sound, Image), the paid Oscars Experience simulation, and the free Dolly Zoom interactive experience. Its programming includes film screenings across multiple series (Family Matinees, Accessible Screenings, Studio Ghibli retrospectives, VistaVision restorations), gallery tours, educational workshops, and book signings. The museum operates as a single physical location with ticketed admission, membership programs, and various program series rather than a software product.

Differentiator

Problem solved

Functional benefit

Products and services

• Jaws: The Exhibition An immersive exhibition celebrating the 50th anniversary of Steven Spielberg's Jaws (1975), featuring original objects, behind-the-scenes materials, and interactive experiences including the Dolly Zoom Experience.
• Studio Ghibli's PONYO Exhibition An exhibition celebrating Studio Ghibli's hand-drawn animation featuring more than 100 rare materials from the film, interactive animation table, and immersive oceanic environment for all ages.
• Director's Inspiration: Bong Joon Ho Exhibition The first exhibition dedicated to the internationally acclaimed Oscar-winning director, featuring over 100 original objects including storyboards, props, creature models, and on-set photographs.
• Hollywoodland: Jewish Founders and the Making of a Movie Capital The museum's first permanent exhibition telling the origin story of filmmaking in early 20th-century Los Angeles, spotlighting Jewish filmmakers who established the American film studio system.
• Oscars Exhibition An Academy Awards History gallery showcasing 20 key Oscars statuettes from the first ever awarded to recent winners, displayed in a spherical gold gallery.
• Barbie to Anna Karenina: The Cinematic Worlds of Sarah Greenwood and Katie Spencer An immersive exhibition focusing on the artistic vision and range of production designer Sarah Greenwood and set decorator Katie Spencer, highlighting their process and collaboration.
• Identity Exhibition A gallery showcasing the collaborative art, science, and craft of bringing characters to life, with costumes from films such as Moulin Rouge! and Wicked, and featuring the iconic ruby slippers from The Wizard of Oz.
• Image Exhibition An exhibition exploring how production designers, cinematographers, and editors collaborate to create a film's look, feel, and rhythm, featuring interviews and scene analysis.
• Sound Exhibition A gallery featuring a 20-minute film on the art and science of film sound, directed by sound editor Midge Costin.
• Screenwriting: Takes on LA Noir Exhibition An exhibition exploring different approaches to screenwriting through scenes from three screenplays spanning 50 years: Double Indemnity, The Long Goodbye, and Pulp Fiction.
• The Oscars Experience An immersive simulation where visitors can experience accepting an Oscar, featuring Dolby Atmos audio, holding a real Academy Award statuette, and receiving a video of their moment.
• The Pixar Toy Story 3D Zoetrope A large-scale three-dimensional zoetrope featuring Toy Story characters, presented alongside a historical Wheel of Life zoetrope from the 19th century.
• 19 Branches of the Academy Exhibition An exhibition illustrating the evolution of Academy membership, from 5 original branches to today's 19 branches representing various film professions.
• Annual Museum Membership Annual membership subscription providing complimentary general admission, expedited check-in, store discounts, and discounted pricing on special events such as book signings.
• Film Screenings Series Curated film screenings across multiple series including Family Matinees, Accessible Screenings, Spotlights, The World of Studio Ghibli, and Presented in VistaVision.
• Gallery Tours and Programs Guided tours including Close-Up Tours, Jaws Tours, ASL Interpreted Tours, Visual Description Tours, Curator's View Tours, and Kids Voyage Through Jaws Interactive Tours.
• Educational Workshops Family workshops including Calm Morning sessions, voice acting workshops, costume design workshops, and drop-in character design workshops.

Quantifiable outcome

• Youth 17 and under admitted free to ensure accessibility for families

Named customers3 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• GKIDScoreStrategic or Co-development PartnerPrimary supporter of Studio Ghibli's PONYO exhibition, providing exclusive access to original materials from Studio Ghibli's collection
• PanasoniccoreTechnology or IntegrationTechnology solutions provider for multiple exhibitions including Jaws: The Exhibition, Director's Inspiration: Bong Joon Ho, Barbie to Anna Karenina, and Stories of Cinema
• MattelcoreStrategic or Co-development PartnerCollaboration partner for Barbie to Anna Karenina: The Cinematic Worlds of Sarah Greenwood and Katie Spencer exhibition
• DolbycoreTechnology or IntegrationExclusive audio sponsor for Stories of Cinema. Powers the Oscars Experience with Dolby Atmos immersive audio technology.
• The Japan Foundation, Los AngelesminorStrategic or Co-development PartnerAdditional support for Studio Ghibli's PONYO exhibition
• Steven Spielberg and The Amblin Hearth ArchivecoreStrategic or Co-development PartnerPrimary source for Jaws: The Exhibition content and original artifacts
• NBCUniversal Archives & CollectionscoreStrategic or Co-development PartnerPrimary source for Jaws: The Exhibition content and original artifacts
• PwCcoreGTM or Marketing PartnerPresenting sponsor of Stories of Cinema, Screenwriting: Takes on LA Noir, and Oscars Season Public Programs exhibitions
• NetflixcoreStrategic or Co-development PartnerHost venue provider for The Godfather Photo Experience in the Netflix Lounge on Level 2

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Museum of Modern Art (MoMA): New York-based major art museum with a dedicated film exhibition program. Comparable as a major global cultural institution with rotating exhibitions and a film screening component, though broader in scope and scale.
• The Broad: Los Angeles contemporary art museum located steps from the Academy Museum, offering free general admission. Competes for foot traffic and tourist dwell time in the same downtown LA cultural corridor.
• Hammer Museum: Los Angeles art museum operated by UCLA, presenting rotating exhibitions and public programs. Comparable as a non-profit LA cultural institution with free general admission that competes for the same cultural tourist audience.
• Los Angeles County Museum of Art (LACMA): Largest art museum in the western United States, located adjacent to the Academy Museum on Museum Row. Competes for the same LA tourist and resident discretionary cultural spend, though with broader art category scope.

Direct peers

• Museum of the Moving Image: New York-based museum dedicated to the art, history, and technology of film, television, and digital media. Closest functional peer as a specialty museum focused on the moving image, with similar exhibition-based programming and educational mission.
• Grammy Museum: Los Angeles specialty museum affiliated with the Recording Academy, focused on music history and the Grammy Awards. Closely analogous in structure—affiliated with a major entertainment industry body, located in LA, and operating exhibitions plus an immersive paid experience.
• The Walt Disney Family Museum: San Francisco museum dedicated to the life and legacy of Walt Disney, presenting film history through immersive exhibits. Comparable as a specialty museum focused on a single entertainment industry figure with BAFTA-style curatorial depth.
• Petersen Automotive Museum: Los Angeles specialty museum focused on automotive history with rotating exhibitions, immersive experiences, and ticketed premium exhibits. Closely parallel operating model to a non-profit specialty museum on Museum Row in LA.
• The Hollywood Museum: Los Angeles museum located in the historic Max Factor building, showcasing Hollywood memorabilia and film history. Direct geographic and thematic peer offering exhibition-based film history experiences to overlapping visitor demographics.

Regional players

• Skirball Cultural Center: Los Angeles cultural institution with rotating exhibitions on Jewish heritage and American culture. Comparable as a non-profit LA cultural institution with a programming-driven exhibition model, accessible to similar family and education audiences.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@academymuseum
• Facebookfacebook.com/academymuseum
• LinkedInlinkedin.com/company/academymuseum
• Instagraminstagram.com/academymuseum

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Academy Museum of Motion Pictures