THE HOLLYWOOD MUSEUM

What THE HOLLYWOOD MUSEUM does

The Hollywood Museum is a 501(c)(3) non-profit museum founded in 2003 by Donelle Dadigan, operating in the Historic Max Factor Building at 1660 N. Highland Avenue in Hollywood, California. The museum occupies a 35,000 sq ft, five-story Art Deco landmark featuring four floors of exhibits plus a basement, showcasing over 10,000 authentic Hollywood memorabilia spanning 100 years, including the world's largest collection of genuine Marilyn Monroe memorabilia, costumes, props, photographs, and celebrity vehicles. The museum serves three primary customer segments: tourists and Hollywood visitors (general admission ticketing), corporate and private event planners (venue rentals for 20-650 guests across multiple spaces including the Penthouse Ballroom and screening room), and film/TV production companies (location rentals within the Thirty Mile Zone).

The museum operates a materially diversified revenue model: direct ticket sales (adult $15, senior/student $12, child $5), private event rentals for corporate and personal events, film/TV shooting location fees, seven tiers of annual membership subscriptions (including Diva and Diva Premiere with VIP benefits), gift shop merchandise sales, and exhibit sponsorships (e.g., Bob & Dolores Hope Foundation for "Hollywood Goes to War"). The museum maintains rotating special exhibits such as the Marilyn Centennial, Superhero Legends, and Fran Drescher exhibitions, alongside permanent collections. With just 5 employees, the museum operates a lean operation, leveraging external partners like Someone's in the Kitchen for catering and BHBPR / NPR for public relations. The go-to-market approach is direct-to-consumer via a WordPress website, social media (Facebook, Twitter), a weekly KABC radio show, and earned media.

Name

THE HOLLYWOOD MUSEUM

Legal name

The Hollywood Museum

Website

https://thehollywoodmuseum.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

The Hollywood Museum is a 501(c)(3) non-profit museum in the historic Max Factor Building in Hollywood, California, showcasing over 10,000 authentic Hollywood memorabilia spanning 100 years. It serves tourists, corporate and private event clients, and film/TV production companies through ticketing, event rentals, location filming, and membership programs.

Ownership category

akta.pro rank

Product category

Cultural Museum / Entertainment Venue

NAICS

Museums (71211), Museums, Historical Sites, and Similar Institutions (7121), Museums, Historical Sites, and Similar Institutions (712)

SIC

Services-Amusement & Recreation Services (7900), Retail-Hobby, Toy & Game Shops (5945)

akta.pro primary industry

Specialty Museums (e.g., Maritime, Aviation, Sports, Music, Film) (THAJADAF)

Keywords

• Hollywood memorabilia museum
• Movie history exhibits
• Entertainment industry artifacts
• Private event venue rental
• Film shooting locations

Headquarters

HQ city

Hollywood

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Others

Revenue model

1. Ticket Sales: Direct admission fees charged to visitors for museum access, with different pricing tiers for adults, seniors, students, and children.
2. Private Event Rentals: Venue rental for corporate events, private parties, charity events, screenings, and special celebrations in various museum spaces including the Penthouse Ballroom, lobby, and screening room.
3. Location Filming/Shooting: Film and television production companies rent the museum's unique Art Deco building and spaces as shooting locations for films, commercials, music videos, and TV shows.
4. Membership Programs: Annual membership packages offering unlimited admissions, discounts on merchandise, VIP tours, and other benefits for individuals and families.
5. Merchandise Sales: Museum gift shop selling Hollywood memorabilia and merchandise.
6. Exhibit Sponsorships: Corporate sponsorships for special exhibitions such as the Bob & Dolores Hope Foundation sponsoring 'Hollywood Goes to War'.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

The Hollywood Museum is a 501(c)(3) non-profit museum housed in the historic Max Factor Building in Hollywood, California, operating four floors of exhibits plus a basement level that showcase over 10,000 authentic showbiz treasures spanning 100 years of Hollywood history, including costumes, props, photographs, celebrity vehicles, and personal artifacts. The museum's primary offerings include general admission ticketed visits, private event venue rentals (Penthouse Ballroom and auxiliary spaces for 20–650 guests), film/TV shooting location services, and annual membership programs.

Product overview

The Hollywood Museum is a physical museum housed in the Historic Max Factor Building at 1660 North Highland Avenue in Hollywood, California. The museum offers general admission tickets providing access to four floors of exhibits (plus basement) with more than 35,000 square feet of exhibit space showcasing over 10,000 authentic Hollywood memorabilia spanning 100 years of Hollywood history. The museum's core offerings include general admission, private event venue rental (Penthouse Ballroom, lobby spaces, screening room), film/TV shooting location services, and annual membership programs. The museum also hosts rotating special exhibits including Superhero Legends, Marilyn: The Exhibit, Hollywood Goes to War, and seasonal exhibitions. The museum operates as a 501(c)(3) non-profit organization and is open Wednesday through Sunday.

Differentiator

Problem solved

Functional benefit

Products and services

• General Museum Admission General admission tickets providing access to four floors of exhibits plus basement showcasing more than 10,000 authentic Hollywood memorabilia spanning 100 years of Hollywood history, including costumes, props, photographs, cars, sets, posters, and memorabilia from films and TV shows. Pricing tiers include adults ($15), seniors ($12), students ($12 with ID), and children under 5 ($5).
• Penthouse Ballroom Private Event Venue Elegant Art Deco ballroom on the 4th floor overlooking Hollywood and Highland, available for private events with capacity for 300 seated guests, 650 cocktail reception, or 400 theater style. Features include 8 sixty-inch flat screen TVs, stage, podium, dance floor, and prep kitchen.
• Private Event Hosting Services Full-service private event planning and hosting for 20–500 guests, including red carpet experiences, catering coordination with award-winning caterer Someone's in the Kitchen, and access to all museum spaces and exhibits across the lobby, screening room, photo gallery, exhibit floors, Penthouse Ballroom, and lower level dungeon.
• Film and TV Shooting Location Services Location rental services for TV shows, films, commercials, and music videos, offering the historic Art Deco building with multiple interior and exterior settings including exterior alley, rooftop, spiral staircase, theatre, offices, Art Deco staircase, grand elevator, lobby, exhibits, store, and Penthouse Ballroom, all within the Thirty Mile Zone.
• Annual Museum Membership Program Annual membership packages including Student/Senior, Star/Starlet, Dual Starr, Paparazzi Family, Red Carpet, Diva, and Diva Premiere tiers with benefits such as unlimited admissions, VIP docent tours, merchandise discounts (10–20%), discounted parking, preview of special exhibits, recognition on donor wall, and 10 one-time admission passes for premium tiers.
• Museum Gift Shop Merchandise On-site museum gift shop selling Hollywood memorabilia, merchandise, and commemorative items to visitors, with membership discounts of 10–20% available to qualifying members.
• Hollywood Goes to War Exhibit Special exhibition highlighting Hollywood and the entertainment industry's contribution to World War II through films, costumes, props, and personal items from the era, sponsored by the Bob & Dolores Hope Foundation, with contributions from Tyler Perry Studios and Universal Pictures.
• Superhero Legends Exhibit Permanent exhibit featuring life-like sculptures of superhero legends including Batman, Robin, Batgirl, Superman, and Wonder Woman, along with memorabilia and costumes spanning more than 50 years of superhero entertainment.
• Marilyn: The Exhibit Centennial celebration exhibit dedicated to Marilyn Monroe, featuring the world's largest collection of genuine Marilyn memorabilia including costumes, photos, and personal artifacts.
• Halloween: Dungeon of Doom Exhibit Halloween-themed exhibition featuring horror film props, costumes, and sets from movies and TV shows including Silence of the Lambs, The Walking Dead, The Exorcist, and various horror franchises.
• Joseff of Hollywood Exhibit Exhibition showcasing the Joseff of Hollywood jewelry collection, founded in 1928 by Eugene Joseff, featuring jewelry rentals provided to movie studios during Hollywood's Golden Era.
• Happy Trails: Roy Rogers & Dale Evans Exhibit Exhibition celebrating Roy Rogers and Dale Evans featuring costumes, Roy Rogers' custom saddle, personal items, movie posters, and memorabilia from their film and television careers.
• Fran Drescher: From TV Nanny to Union Boss Exhibit Special exhibition honoring Fran Drescher featuring costumes, memorabilia, and items from her film, TV, and Broadway career, including her work as SAG-AFTRA president.
• Laurel & Hardy Exhibit Exhibition featuring original costumes, props, movie posters, vintage photographs, and collectibles from Laurel and Hardy's legendary comedy film career.
• This Joint Is Jumpin' Exhibit Black History Month exhibition celebrating Black entertainers in film, TV, and song featuring costumes from over 50 entertainers including Queen Latifah, Whoopi Goldberg, Michael Jackson, and Sammy Davis Jr.
• Iconic Rides: A Drive Through Time Exhibit Exhibition featuring iconic vehicles and cars from Hollywood history, showcasing the museum's collection of star cars including Marilyn Monroe's limousine and Cary Grant's Rolls Royce.

Quantifiable outcome

• Named #1 Tourist Attraction in Hollywood by LA Weekly
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Bob & Dolores Hope Foundation / Bob Hope LegacycoreStrategic or Co-development PartnerThe Bob & Dolores Hope Foundation / Bob Hope Legacy is the proud sponsor of the 'Hollywood Goes to War' exhibition at The Hollywood Museum. This exhibition highlights Hollywood and the Entertainment Industry's contribution to the World War 2 effort, featuring costumes, props and personal items from films and stars estates, along with historic pieces depicting WWII battles and homefront stories.
• Tyler Perry StudiosminorStrategic or Co-development PartnerTyler Perry Studios provided costumes from the film 'The Six Triple Eight' starring Ebony Obsidian & Gregg Sulkin for the 'Hollywood Goes to War' exhibition.
• Universal PicturesminorStrategic or Co-development PartnerUniversal Pictures provided Cate Blanchette's costume from the film Oppenheimer for the 'Hollywood Goes to War' exhibition.
• Someone's in the KitchencoreImplementation/ SI/ Consulting PartnerSomeone's in the Kitchen is the museum's award-winning preferred caterer with full service event planning capabilities. They professionally orchestrate food, beverage, and décor while working closely with clients to tailor selections and budget for star-studded events.
• BHBPR (Harlan Boll)minorGTM or Marketing PartnerHarlan Boll / BHBPR serves as the museum's media contact for press inquiries and publicity.
• NPR (Roger Neal)minorGTM or Marketing PartnerRoger Neal / NPR serves as a media contact for public relations and press coverage.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Grammy Museum: Entertainment-industry themed museum in Los Angeles with rotating exhibits, similar membership model, and comparable footprint. Closest peer in terms of entertainment-heritage museum format.
• Guinness World Records Museum: Direct Hollywood Blvd competitor cited as 1/7 the size of The Hollywood Museum. Targets identical tourist admission demographic.
• Hollywood Wax Museum: Hollywood celebrity-focused tourist attraction on Hollywood Blvd, competing for the same tourist admission segment with celebrity/film-themed exhibits.
• Madame Tussauds Hollywood: Wax-figure attraction located steps away on Hollywood Blvd. Direct competitor for tourist admission dollars, celebrity-themed exhibits, and Hollywood tourist foot traffic.
• Ripley's Believe It or Not! Hollywood: Oddity/curiosity museum on Hollywood Blvd directly compared to The Hollywood Museum in company materials as 1/4 its size. Same tourist customer base and Hollywood Blvd corridor.

Regional players

• The Broad: Downtown LA contemporary art museum with general admission model, membership tiers, and private event venue offerings. Comparable in operational model (501(c)(3), memberships, event rentals) though different content focus.

Broad incumbents

• TCL Chinese Theatre: Iconic Hollywood Blvd tourist destination with celebrity hand/footprint exhibits. Adjacent venue competing for the same Hollywood tourist itinerary and event rental business.
• Warner Bros. Studio Tour Hollywood: Large entertainment-heritage tourist attraction explicitly cited in company materials as a comparable. Broader scope (studio tour) but overlaps on Hollywood memorabilia content and tourist audience.

Others

• Hollywood Roosevelt Hotel: Historic Hollywood Blvd venue offering private event rentals and filming locations within walking distance. Competes for the same private event and production-location client base.
• LA Convention Center / LA Tourism & Convention Board: Industry body that named The Hollywood Museum a 'Top 10 Museum' — ecosystem participant that drives tourist referrals and curates Hollywood's destination marketing the museum depends on.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/hollywoodmuseum
• Facebookfacebook.com/TheHollywoodMuseum
• LinkedInlinkedin.com/company/the-hollywood-museum

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about THE HOLLYWOOD MUSEUM