Mid-American Conference
The Mid-American Conference is an NCAA Division I FBS collegiate athletic conference that organizes intercollegiate competition across multiple sports for approximately 12 member universities in the U.S. Midwest and Northeast, funded via media rights, NCAA distributions, and merchandise licensing.
- Company typePrivate
- Founded1946
- HeadquartersCleveland, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Mid-American Conference does
The Mid-American Conference (MAC) is a collegiate athletic conference operating within the NCAA Division I Football Bowl Subdivision (FBS) framework, founded in 1946 and headquartered in Cleveland, Ohio. The conference organizes and administers intercollegiate athletic competition across multiple sports — including football, baseball, basketball, golf, tennis, and wrestling — for its member institutions, which today number approximately 12 universities concentrated in the U.S. Midwest and Northeast. Its core functions encompass conference scheduling, championship event management, NCAA tournament automatic qualification pathways, and bowl game access for member athletic programs.
The MAC operates under the nonprofit governance umbrella of the National Collegiate Athletic Association (NCAA). Revenue mechanics are not publicly disclosed but are understood to derive from shared media rights (distributed primarily through the conference's ESPN broadcasting partnership), NCAA tournament and bowl game allocations, conference championship event operations, and licensed merchandise sales — the latter formalized through an October 2025 multi-year partnership with Rally House as the official team shop for all member institutions. The conference also maintains direct fan-facing infrastructure through its branded website at getsomemaction.com and an active social media presence.
Notable structural developments include the July 2026 departure of Northern Illinois University's football program to the Mountain West Conference as a football-only member after 29 years of MAC membership, with Northern Illinois's 16 non-football sports remaining in the MAC. The conference has cultivated a distinct regional brand identity through its "MACTION" marketing positioning and longstanding intra-conference rivalry traditions.
Mid-American Conference firmographics
Firmographics- Name
- Mid-American Conference
- Legal name
- Mid-American Conference
- Website
- https://getsomemaction.com
- Company type
- Private
- Founded year
- 1946
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Mid-American Conference is an NCAA Division I FBS collegiate athletic conference that organizes intercollegiate competition across multiple sports for approximately 12 member universities in the U.S. Midwest and Northeast, funded via media rights, NCAA distributions, and merchandise licensing.
- Ownership category
- akta.pro rank
Mid-American Conference industry classification
Industry- Product category
- Collegiate Athletic Conference
- NAICS
- Spectator Sports (71121)
- akta.pro primary industry
- Collegiate Athletic Conferences & Associations (MPAKACAA)
- akta.pro secondary industry
- College & University Sports Networks (Conference/School-Owned) (MPABAJAD)
Keywords
Where Mid-American Conference is headquartered
LocationHeadquarters
- HQ city
- Cleveland
- HQ country
- United States
- HQ region
- North America
Markets served
Mid-American Conference business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Distribution channels2 records
Marketing channels3 records
Mid-American Conference product offering
Product offeringCore offering
The Mid-American Conference (MAC) is a collegiate athletic conference that organizes, governs, and administers intercollegiate athletic competitions across multiple NCAA Division I sports (including football, basketball, baseball, golf, tennis, and wrestling) for its member institutions. It provides conference scheduling, championship events, NCAA tournament automatic qualification pathways, bowl game tie-ins, shared media rights, and merchandise licensing programs for its member universities and their fan bases.
Product overview
The Mid-American Conference is a collegiate athletic conference that provides governance, scheduling, and championship events for its member institutions' athletic programs. The conference operates its official website as a central hub for fans, providing access to scoreboards, latest videos, news, and merchandise. No distinct branded products, modules, or named service offerings are explicitly identified in the available source data.
Differentiator
Problem solved
Functional benefit
Products and services
- Intercollegiate Athletic Competition and Championship Events
- Licensed Merchandise Program (with Rally House)
Companies that use Mid-American Conference
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
Mid-American Conference technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Mid-American Conference partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Rally HousecoreRally House announced its partnership with the Mid-American Conference to become its official team shop, offering licensed merchandise for all 12 member institutions. The partnership extends Rally House's presence across MAC markets and enhances its online platform for fans nationwide. Rally House provides physical retail locations and e-commerce capabilities for MAC-branded merchandise.
Scale indicators2 records
Recent moves4 records
Expansion highlights3 records
Mid-American Conference competitors and assessment
Company assessmentDirect peers
- Conference USA: Conference USA is another NCAA Division I FBS Group of 5 conference of similar size and mid-major status to the MAC, with comparable competition in scheduling, media rights, and member recruitment.
- Horizon League: The Horizon League is a comparable NCAA Division I conference sharing Midwestern member institutions with MAC, competing in similar Olympic sports and providing a directly comparable governance and championship structure.
- Mountain West Conference: The Mountain West is a fellow NCAA Division I FBS Group of 5 conference that recently added Northern Illinois football in 2026, taking a member from the MAC. It is a directly comparable mid-major football conference competing for the same media exposure and bowl access.
- Missouri Valley Conference: The Missouri Valley Conference is an NCAA Division I conference sharing geographic overlap with MAC in the Midwest. While its football footprint differs, it is a directly comparable mid-major conference operating in similar markets and member institutions.
- Atlantic 10 Conference: The Atlantic 10 is another NCAA Division I conference operating with a comparable member institution profile and championship structure, providing a directly comparable mid-major league operating model.
- Sun Belt Conference: The Sun Belt is an NCAA Division I FBS Group of 5 conference with comparable member profile, media rights structure, and ESPN broadcasting partnership, directly competing for bowl tie-ins and CFP access.
- American Athletic Conference: The American Athletic Conference (AAC) is a Group of 5 FBS conference with similar institutional profile, ESPN broadcast relationships, and competing for the same tier of bowl and CFP positioning as MAC.
Broad incumbents
- Big Ten Conference: The Big Ten is a Power 4 conference sharing geographic overlap with MAC (with several MAC members geographically adjacent to Big Ten territory). It operates in the same sport and broader NCAA ecosystem but at a much larger revenue and exposure scale, serving as a realignment threat and aspirational benchmark.
Others
- ESPN (Disney): ESPN is MAC's official broadcasting partner and a critical enabler of the conference's media exposure and rights value. While not a direct competitor, ESPN's distribution decisions shape MAC's reach, making it a strategically relevant ecosystem participant.
- Rally House: Rally House is MAC's official team shop partner (announced October 2025) handling licensed merchandise distribution across all 12 member institutions. As a core GTM partner, Rally House is operationally critical to MAC's merchandise revenue stream.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Mid-American Conference social profiles
Digital presenceMid-American Conference financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mid-American Conference leadership team
Management profileNumber of profiles
Mid-American Conference funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mid-American Conference M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mid-American Conference
What does Mid-American Conference do?
The Mid-American Conference (MAC) is a collegiate athletic conference that organizes, governs, and administers intercollegiate athletic competitions across multiple NCAA Division I sports (including football, basketball, baseball, golf, tennis, and wrestling) for its member institutions. It provides conference scheduling, championship events, NCAA tournament automatic qualification pathways, bowl game tie-ins, shared media rights, and merchandise licensing programs for its member universities and their fan bases.
Is Mid-American Conference a public or private company?
Mid-American Conference is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Mid-American Conference founded?
Mid-American Conference was founded in 1946. It employs 11 to 50 people.
Where is Mid-American Conference based?
Mid-American Conference is headquartered in Cleveland, United States, in the North America region.
Who are Mid-American Conference's main competitors?
Direct peers on record are Conference USA, Horizon League, Mountain West Conference, Missouri Valley Conference, Atlantic 10 Conference, Sun Belt Conference and American Athletic Conference. Big Ten Conference is listed as a broad incumbent. Others are ESPN (Disney) and Rally House.
Does Mid-American Conference have an API?
No public API is recorded for Mid-American Conference.
What industry is Mid-American Conference in?
Mid-American Conference's product category is Collegiate Athletic Conference. Its primary akta.pro industry code is MPAKACAA, Collegiate Athletic Conferences & Associations, with a secondary code of MPABAJAD, College & University Sports Networks (Conference/School-Owned). Its NAICS code is 71121.