Atlantic 10 Conference
The Atlantic 10 Conference is an NCAA Division I collegiate athletic conference that organizes competition, championships, and media rights for 22 member universities primarily in the Northeastern and Mid-Atlantic United States, distributing content via CBS, Fox, ESPN, NBC, and regional sports networks.
- Company typePrivate
- Founded1976
- HeadquartersWashington, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Atlantic 10 Conference does
The Atlantic 10 Conference is a private, member-owned collegiate athletic conference founded in 1976 and headquartered in Washington, D.C., currently celebrating its 50th anniversary. The conference organizes, governs, and promotes NCAA Division I intercollegiate athletics across 22 member institutions primarily located in the Northeastern and Mid-Atlantic United States. Its core products include the atlantic10.com digital platform, the A-10 Scoreboard (real-time game scores and standings), A-10 Championships coverage, and A-10 Stories (news and press releases), operated via a third-party athletics technology vendor (Sidearm Sports).
The conference's business model centers on shared media rights and sponsorship revenue generated through a multi-network broadcast consortium that includes CBS, Fox, ESPN, NBC Sports (with Peacock streaming), and regional networks SNY and NESN. NBC Sports holds rights to 180 basketball games over three seasons on Peacock, representing a 5x expansion of the streaming game portfolio. The conference's two identified customer segments are its 22 member universities (primary, business-unit customers participating in conference athletics) and sports fans/viewers (secondary, persona segment consuming content via broadcast, streaming, and digital channels). Pricing is not applicable as the conference is a non-commercial member association.
The conference is governed by a commissioner and member school representatives. Bernadette McGlade, longtime commissioner, announced her retirement in November 2025, with Dan Leibovitz succeeding her as the sixth commissioner effective May 4, 2026. The organization is not publicly traded, has no external private equity or venture capital ownership, and operates with a small staff (11-50 employees). Regulatory oversight includes conference-issued sportsmanship enforcement, exemplified by recent reprimands and fines levied against Saint Louis and VCU following an on-court incident.
Atlantic 10 Conference firmographics
Firmographics- Name
- Atlantic 10 Conference
- Legal name
- Atlantic 10 Conference
- Website
- https://atlantic10.com
- Company type
- Private
- Founded year
- 1976
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Atlantic 10 Conference is an NCAA Division I collegiate athletic conference that organizes competition, championships, and media rights for 22 member universities primarily in the Northeastern and Mid-Atlantic United States, distributing content via CBS, Fox, ESPN, NBC, and regional sports networks.
- Ownership category
- akta.pro rank
Atlantic 10 Conference industry classification
Industry- Product category
- Collegiate Athletic Conference
- NAICS
- Professional Organizations (813920), Spectator Sports (71121)
- SIC
- Services-Membership Organizations (8600)
- akta.pro primary industry
- Collegiate Athletic Conferences & Associations (MPAKACAA)
- akta.pro secondary industries
- College & University Sports Networks (Conference/School-Owned) (MPABAJAD), Professional & Association Conferences (MPAGAGAB)
Keywords
Where Atlantic 10 Conference is headquartered
LocationHeadquarters
- HQ city
- Washington
- HQ country
- United States
- HQ region
- North America
Markets served
Atlantic 10 Conference business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Distribution channels3 records
Marketing channels3 records
Atlantic 10 Conference product offering
Product offeringCore offering
The Atlantic 10 Conference is a collegiate athletic conference that organizes and administers intercollegiate athletics across multiple NCAA Division I sports for its 22 member institutions. It coordinates competitive events, conference championships, scheduling, officiating, and media rights deals, and provides governance and regulatory oversight for member schools. Its primary digital platform is atlantic10.com, which delivers live scores, standings, championship coverage, news stories, and league headlines.
Product overview
Atlantic 10 Conference is a college athletic conference that operates as a content and event management platform for collegiate sports. The conference website (atlantic10.com) provides coverage across multiple sports including basketball, track and field, and other collegiate athletics. The primary offerings include live scoreboard tracking, championship coverage, news stories (A-10 stories), social media integration, and Around the League Headlines. The website serves member institutions, fans, recruits, and media by aggregating scores, standings, statistics, and conference news in a single platform.
Differentiator
Problem solved
Functional benefit
Products and services
- Intercollegiate Athletic Competition
Companies that use Atlantic 10 Conference
Customer profileSegments2 records
Ideal customer profiles2 records
Atlantic 10 Conference technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Atlantic 10 Conference partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered regional, core and major.
- SNYregionalRegional sports network broadcasting 18 combined men's and women's basketball games in the New York market, simulcast on ESPN+.
- NESNregionalNew England Sports Network broadcasting Atlantic 10 basketball games reaching the No. 9 U.S. media market in New England region.
- NBC SportscoreNBC Sports holds broadcasting rights for Atlantic 10 basketball games, significantly expanded to 180 games over three seasons through streaming on Peacock platform. This partnership increases conference visibility and reaches broader national audiences through major broadcast and streaming distribution.
- CBSmajorMajor broadcast network partner for Atlantic 10 college basketball coverage, contributing to 19% viewership increase during 2025-26 season along with Fox and ESPN.
- Fox SportsmajorBroadcast partner for Atlantic 10 basketball games, part of major network consortium driving college basketball viewership growth.
- ESPNmajorBroadcast partner for Atlantic 10 basketball coverage with multi-year streaming agreement including ESPN+ platform.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
Atlantic 10 Conference competitors and assessment
Company assessmentDirect peers
- Conference USA: Conference USA is a Division I collegiate athletic conference comparable in membership scale and mid-major positioning to Atlantic 10. Both compete for similar broadcast deals and NCAA tournament slots in the Group of 5/mid-major tier.
- Mountain West Conference: The Mountain West is a Division I collegiate athletic conference similar in scale and mid-major positioning to Atlantic 10, with basketball and football as primary revenue drivers. Both rely on national broadcast partnerships and compete for NCAA tournament visibility.
- Sun Belt Conference: The Sun Belt is a Division I collegiate athletic conference comparable in scale and structure to Atlantic 10, though with a Southern geographic footprint. Both conferences operate as multi-sport leagues reliant on basketball and football media rights.
- Missouri Valley Conference: The Missouri Valley Conference is a Division I collegiate athletic conference known for basketball prominence, similar in scale and media positioning to Atlantic 10. Both conferences operate as basketball-first mid-major leagues with national TV distribution.
- American Athletic Conference (AAC): The AAC is a Division I collegiate athletic conference with comparable basketball prominence and mid-major positioning to Atlantic 10. Both conferences compete for similar media partners, NCAA tournament seeding consideration, and membership stability in a post-realignment landscape.
- Big East Conference: The Big East is a Division I collegiate athletic conference that, like Atlantic 10, is basketball-centric with member institutions in the Northeastern and Mid-Atlantic US. The two conferences compete directly for basketball brand position, NCAA tournament placement, and media rights in overlapping geographies.
- Colonial Athletic Association (CAA): The CAA is a Division I collegiate athletic conference operating primarily on the East Coast, with similar member-institution profile and basketball-driven media strategy. It competes with Atlantic 10 for mid-major basketball relevance and overlapping broadcast inventory.
Broad incumbents
- NCAA (National Collegiate Athletic Association): The NCAA is the national governing body that oversees Atlantic 10 and all Division I conferences, setting rules for championships, tournament selection, and athlete eligibility. It is the umbrella organization within which Atlantic 10 operates.
- Big 12 Conference: The Big 12 is a Power 5 conference with substantially larger scale and media rights deals than Atlantic 10, but operates in the same collegiate athletic conference ecosystem and competes for the same athlete and media inventory at the higher tier.
Others
- ESPN (College Basketball Rights): ESPN is both a major broadcast partner and adjacent ecosystem player that distributes Atlantic 10 basketball games and controls the broader college basketball media marketplace that determines A-10's visibility and rights economics.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Atlantic 10 Conference social profiles
Digital presenceAtlantic 10 Conference financial estimates
Financial estimateRevenue estimate
Valuation estimate
Atlantic 10 Conference leadership team
Management profileNumber of profiles
Profiles1 record
Atlantic 10 Conference funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Atlantic 10 Conference M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Atlantic 10 Conference
What does Atlantic 10 Conference do?
The Atlantic 10 Conference is a collegiate athletic conference that organizes and administers intercollegiate athletics across multiple NCAA Division I sports for its 22 member institutions. It coordinates competitive events, conference championships, scheduling, officiating, and media rights deals, and provides governance and regulatory oversight for member schools. Its primary digital platform is atlantic10.com, which delivers live scores, standings, championship coverage, news stories, and league headlines.
Is Atlantic 10 Conference a public or private company?
Atlantic 10 Conference is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Atlantic 10 Conference founded?
Atlantic 10 Conference was founded in 1976. It employs 11 to 50 people.
Where is Atlantic 10 Conference based?
Atlantic 10 Conference is headquartered in Washington, United States, in the North America region.
Who are Atlantic 10 Conference's main competitors?
Direct peers on record are Conference USA, Mountain West Conference, Sun Belt Conference, Missouri Valley Conference, American Athletic Conference (AAC), Big East Conference and Colonial Athletic Association (CAA). Broad incumbents are NCAA (National Collegiate Athletic Association) and Big 12 Conference. ESPN (College Basketball Rights) is listed as an others.
Does Atlantic 10 Conference have an API?
No public API is recorded for Atlantic 10 Conference.
What industry is Atlantic 10 Conference in?
Atlantic 10 Conference's product category is Collegiate Athletic Conference. Its primary akta.pro industry code is MPAKACAA, Collegiate Athletic Conferences & Associations, with a secondary code of MPABAJAD, College & University Sports Networks (Conference/School-Owned). Its NAICS code is 813920 and its SIC code is 8600.